Hoa Mai Preschool

What Hoa Mai Preschool does

Hoa Mai Preschool (legal name: Trường Mầm Non Hoa Mai) is a private Vietnamese kindergarten established on March 18, 2002, and operating from a single facility at 17 Street 25, Binh Tri Dong B Ward, Binh Tan District, Ho Chi Minh City. The school serves approximately 297-300 children aged 1-6 across 10 class groups and employs 34 teachers and staff, all of whom hold professional qualifications at college level or above. Its facilities include 13 modern classrooms, a library, a children's playground, and garden areas, with operating hours from 7:00 a.m. to 5:00 p.m., Monday through Saturday.

The school's curriculum integrates two educational frameworks: the Traditional Vietnamese Ministry of Education Program, which emphasizes child-centered learning with teacher guidance, and the Japanese Education Method (JEM), which focuses on developing kind hearts, self-reliance, and cooperation. Supplementary programs include Arts Activities, Outdoor Activities, a Little Gardeners program, an Our Little Zoo program, and a Smart Shopping Learning life-skills curriculum. Documented service standards include adherence to Vietnamese national class sizes (20-25 children per infant/nursery class; 30-35 per preschool class) and comprehensive child development across five domains: cognitive, language, physical, aesthetic, and emotional.

Revenue is generated through annual tuition fees billed per academic year and varying by class level (infant/nursery, junior/kindergarten, senior/preparatory). The go-to-market is direct-to-consumer: parents visit the school, purchase application documents, submit required paperwork (residence book, vaccination records, birth certificate, health certificate, photos), and enroll until class quotas are filled. The school holds a Level 2 Education Quality Accreditation from the Vietnam Ministry of Education's Education Department and has received consecutive annual excellence recognitions from the Ho Chi Minh City People's Committee. No external investors, parent companies, or franchise relationships are disclosed.

Name

Hoa Mai Preschool

Legal name

Trường Mầm Non Hoa Mai

Website

https://hoamaipreschool.edu.vn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoa Mai Preschool is a private Vietnamese kindergarten in Ho Chi Minh City serving approximately 300 children aged 1-6. Founded in 2002, it integrates the Vietnamese Ministry of Education curriculum with the Japanese Education Method, operating 13 classrooms with 34 qualified teaching staff under a Level 2 quality accreditation.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

General Preschools (Play-Based) (EDACABAA)

Keywords

• Preschool education
• Early childhood education
• Kindergarten services
• Japanese education method
• Bilingual preschool

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Tuition fees: The school generates revenue through tuition fees charged to parents for preschool education services. Fees are collected per academic year and are described as appropriate for the local area and parents' circumstances.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hoa Mai Preschool is a private early childhood education institution in Binh Tan District, Ho Chi Minh City, Vietnam, serving children ages 1-6 through a dual curriculum combining the Vietnamese Ministry of Education program with the Japanese Education Method. The school operates 10 class groups (infant, junior, senior) with 13 classrooms, offering supplementary activities including arts, outdoor play, gardening, animal care, and life skills education. Full-day care is provided Monday through Saturday from 7am to 5pm.

Product overview

Hoa Mai Preschool operates as a traditional kindergarten with two integrated educational programs: the Traditional Vietnamese Ministry of Education Program and the Japanese Education Method (JEM). The school serves children from nursery (Nhà trẻ) through kindergarten (Mầm non), with classes organized into four groups: Board of School, Infant, Junior, and Senior. Beyond core academics, the school offers supplementary activities including Arts Activities, Outdoor Activities, Little Gardeners, Our Little Zoo, and Smart Shopping Learning. The school occupies a facility with 13 modern classrooms, a library, children's playground, and garden areas, operating from 7am to 5pm Monday through Saturday.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Vietnamese Ministry of Education Program A traditional teaching method where the child plays a central role with teacher guidance, solving complex learning tasks in theory and practice. Teachers serve as guides creating environments for children to develop self-reliance, creativity, accountability, teamwork skills, and complex problem-solving abilities. Designed for children aged 1-6 in the Vietnamese preschool system.
• Japanese Education Method (JEM) A method of raising children focused on three pillars: developing a kind heart (loving, trusting relationships, caring for others), self-reliance (thinking and acting independently), and cooperation (working toward common goals while respecting others' opinions and feelings). Integrated with the Vietnamese national curriculum at Hoa Mai Preschool.
• Arts Activities Artistic activities for children to explore creative expression through various art forms as part of the school's supplementary programs.
• Outdoor Activities Physical education and outdoor exercises conducted in the playground and open spaces for children's physical development.
• Little Gardeners Gardening activities where children learn to care for plants and develop an appreciation for nature.
• Our Little Zoo Educational activities involving animals to teach children about wildlife and compassion for living beings.
• Smart Shopping Learning Life skills program teaching children practical shopping knowledge and financial literacy.

Quantifiable outcome

• Standard class sizes of 20-25 children for infant/nursery and 30-35 children for preschool ensure individualized attention
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• KinderWorld (KinderCity): KinderWorld operates multi-campus preschools and K-12 schools across Vietnam including HCMC. It is a direct competitor to Hoa Mai in the private preschool segment, differentiated by international curriculum and larger network footprint.
• Kids Academy Vietnam: Kids Academy runs a chain of preschools across Vietnam with multiple HCMC locations. It competes directly with Hoa Mai for the same working-family demographic seeking quality early childhood education with structured curricula.
• EtonHouse Vietnam: EtonHouse operates international-standard preschools in Ho Chi Minh City with multiple campuses. It directly competes with Hoa Mai for premium-conscious HCMC families seeking structured early childhood education, though it targets a more international/expatriate segment.
• Saigon Montessori School: Saigon Montessori operates Montessori-method preschools in Ho Chi Minh City. It is comparable to Hoa Mai as a private preschool offering a distinctive international methodology (similar in concept to JEM differentiation), competing for quality-conscious HCMC families.

Broad incumbents

• Vinschool: Vinschool is the largest private K-12 network in Vietnam, operated by Vingroup, and includes preschool levels. It is comparable to Hoa Mai as a private preschool provider targeting Vietnamese families in HCMC, but operates at vastly greater scale across multiple campuses nationwide.
• British Vietnamese International School (BVIS): BVIS is a major international K-12 school in HCMC with early years/preschool programs. It is comparable to Hoa Mai as a HCMC-based premium preschool provider, though it primarily serves expatriate and high-income Vietnamese families seeking British curriculum.

Emerging players

• EMASI Schools: EMASI operates private schools in Ho Chi Minh City including early childhood levels. It is comparable as a premium private preschool provider in HCMC, though it positions more toward international curriculum and upper-income families.

Regional players

• Little Stars Preschool Vietnam: Little Stars is a private preschool chain operating in Ho Chi Minh City targeting the same working-parent segment as Hoa Mai. It is comparable in scale and positioning to Hoa Mai's single-campus model with similar play-based, full-day care offerings.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hoa-mai-preschool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoa Mai Preschool