Hospital Oftalmológico de Anápolis

What Hospital Oftalmológico de Anápolis does

Hospital Oftalmológico de Anápolis (HOA) é um hospital privado brasileiro especializado em oftalmologia, sediado em Anápolis, Goiás, fundado em 1995 pelos Drs. Augusto e Jacqueline Pereira como Centro Oftalmológico de Anápolis. Em 2025, a instituição celebra 30 anos de operação e atua como referência regional em saúde ocular integrada, com escopo expandido para cardiologia, odontologia, fisioterapia ocular e adaptação de lentes de contato, atendendo predominantemente pacientes individuais (B2C) além de clientes corporativos via Unidade Móvel.

O portfólio clínico compreende cirurgias refrativas a laser (LASIK e PRK) com tecnologia Excimer e Femtosecond, cirurgia de catarata com lentes intraoculares premium, tratamento de retina e vítreo, glaucoma, transplante de córnea, oftalmopediatria, oculoplástica e exames diagnósticos avançados (OCT, retinografia, biometria, campimetria, topografia corneal). O parque tecnológico é composto por equipamentos certificados da ZEISS e Alcon, e a operação é respaldada pela acreditação ONA Nível 3 — o nível máximo de acreditação hospitalar no Brasil — além de certificações do CBO e da ESCRS. O corpo clínico é composto por mais de 30 oftalmologistas e equipe multidisciplinar de apoio (anestesiologistas, cardiologista, dentistas, ortoptista, fisioterapeuta), incluindo programa de residência médica.

O modelo de receita combina consultas e exames (pagamento direto ou via convênios), cirurgias eletivas (pagamento particular parcelado em 6X a 10X sem juros ou reembolso via convênio) e contratos corporativos via Unidade Móvel. O go-to-market é direto ao consumidor, com agendamento online, atendimento 24h de urgência, e aceitação de 15+ planos de saúde incluindo Unimed, Bradesco Saúde e IPASGO. A estratégia de marketing é multicanal (site SEO, blog, podcast HOAinCAST, Instagram, Facebook, YouTube). A empresa é privada, sem capital externo divulgado, e opera exclusivamente no mercado doméstico brasileiro, com concentração primária em Goiás.

Name

Hospital Oftalmológico de Anápolis

Legal name

Hospital Oftalmológico de Anápolis

Website

https://hoa.med.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Hospital Oftalmológico de Anápolis (HOA) é um hospital privado brasileiro especializado em oftalmologia, sediado em Anápolis, Goiás, fundado em 1995. Atende pacientes individuais e clientes corporativos com cirurgias refrativas a laser, catarata, retina, glaucoma, transplantes de córnea e exames diagnósticos avançados, além de cardiologia e odontologia.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Ophthalmic Specialty Hospitals (HLAFAHAJ)

Keywords

• Ophthalmology services
• Refractive surgery
• Cataract surgery
• Eye diagnostics
• Cardiology services

Headquarters

HQ city

Anápolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Consultations: Revenue from ophthalmology, cardiology, and dentistry consultations. Online and phone scheduling available. Operates extended hours Monday-Saturday with 24-hour emergency coverage.
2. Surgical Procedures: Revenue from cataract surgery, refractive surgery (LASIK/PRK), corneal transplants, oculoplastic surgery, and other ophthalmic procedures. Own surgical center.
3. Diagnostic Exams: Revenue from various diagnostic tests including OCT, visual field testing, corneal topography, biometry, retinography, and specialized ocular examinations.
4. Health Insurance (Convênios): Accepts multiple health insurance plans including Bradesco Saúde, Unimed, IPASGO, and others. Revenue received through insurance reimbursements.
5. Corporate/Home Care Services: Mobile unit offering corporate wellness services and home care ophthalmology services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hospital Oftalmológico de Anápolis (HOA) is an ophthalmology-centered hospital that provides consultations, diagnostic examinations, and surgical procedures including laser refractive surgery (LASIK/PRK), cataract surgery, retinal and vitreous treatment, glaucoma management, corneal transplants, pediatric ophthalmology, oculoplastics, and contact lens fitting. The hospital supplements its ophthalmology core with cardiology, dentistry, and ocular physiotherapy services, and operates a 24-hour emergency department, on-site surgical center, and a mobile unit for corporate and home care.

Product overview

Hospital Oftalmológico de Anápolis (HOA) operates as an integrated healthcare hospital offering ophthalmology as its primary specialty, supplemented by cardiology, dentistry, and ocular physiotherapy services. The hospital provides a comprehensive portfolio of surgical and non-surgical services including laser refractive surgery (LASIK, PRK), cataract surgery, retina and vitreous treatment, glaucoma management, corneal transplants, pediatric ophthalmology, oculoplastics, general ophthalmology, and 24-hour emergency care. Additional services include diagnostic examinations (OCT, retinography, biometry, campimetry, corneal topography), contact lens fitting, and a mobile unit for corporate and home care. The hospital also operates HOAinCAST, a podcast channel for medical education. The offering functions as a unified hospital services platform rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Refractive Surgery (Cirurgia Refrativa a Laser)
• Cataract Surgery (Cirurgia de Catarata) Cataract surgery with premium intraocular lens implants, performed at HOA's on-site surgical center for individual patients with cataracts.
• Retina and Vitreous Treatment (Retina e Vítreo) Treatment of retinal diseases, retinal degeneration, and retinopathy for patients with retinal or vitreous conditions.
• Glaucoma Diagnosis and Treatment (Glaucoma) Early diagnosis and treatment of glaucoma using advanced ophthalmic technology for patients suspected or diagnosed with glaucoma.
• Cornea and Corneal Transplant (Córnea e Transplante de Córnea) Corneal transplant and treatment of complex corneal diseases for patients requiring corneal surgery.
• Pediatric Ophthalmology (Oftalmopediatria) Specialized pediatric ophthalmology care for children's ocular health.
• Oculoplastics (Oculoplástica) Aesthetic and functional eyelid surgeries and lacrimal tract procedures.
• General Ophthalmology (Oftalmologia Geral) Routine ophthalmology consultations, preventive exams, and diagnostics for general patients.
• Cardiology (Cardiologia) Complete cardiac evaluation and cardiovascular disease prevention services provided on-site at HOA.
• Ocular Physiotherapy (Fisioterapia Ocular) Visual rehabilitation and visual strengthening through natural methods.
• Contact Lens Fitting (Lentes de Contato) Personalized contact lens fitting with comfort and visual safety.
• Dentistry (Odontologia) Modern dental treatments for oral health and smile aesthetics.
• Ophthalmologic Diagnostic Examinations (Exames Oftalmológicos) Comprehensive ophthalmologic examinations including OCT, retinography, biometry, campimetry, and corneal topography.
• 24-Hour Emergency and Urgent Care (Atendimento 24h de Urgência e Emergência) 24-hour emergency and urgent ophthalmology care services available every day.
• Mobile Care Unit (Unidade Móvel de Atendimento) Mobile unit delivering corporate wellness programs and home care ophthalmology services for patients unable to visit the hospital.

Quantifiable outcome

• Refractive surgery complication rate below 1%
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• AFFEGOminorOthersHealth insurance plan accepted at HOA for covered medical services
• Bradesco SaúdecoreOthersMajor health insurance provider with partnership for covered ophthalmology services at HOA
• CAIXA SaúdeminorOthersHealth insurance plan accepted at HOA for covered medical services
• CASSIminorOthersBank employee health insurance plan accepted at HOA
• GEAPminorOthersGovernment employee health insurance plan accepted at HOA
• IPASGOcoreOthersState government health insurance plan (Goiás) accepted at HOA for covered medical services
• Itaú SaúdeminorOthersMajor bank health insurance provider accepted at HOA
• Postal SaúdeminorOthersPostal service employee health insurance plan accepted at HOA
• UNIMEDcoreOthersLargest Brazilian health insurance cooperative with partnership for covered ophthalmology services at HOA
• Conselho Brasileiro de Oftalmologia (CBO)coreTechnology or IntegrationProfessional certification and membership with Brazilian Council of Ophthalmology, ensuring adherence to professional standards
• European Society of Cataract and Refractive Surgeons (ESCRS)coreTechnology or IntegrationInternational society membership demonstrating alignment with European standards in cataract and refractive surgery
• ZEISScoreTechnology or IntegrationEquipment certification and partnership with leading ophthalmic technology manufacturer for diagnostic and surgical equipment
• AlconcoreTechnology or IntegrationEquipment certification and partnership with leading ophthalmic technology manufacturer for surgical equipment including lasers

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Hospital de Olhos São Paulo (HOSP): Specialty eye hospital in São Paulo offering refractive and cataract surgery with modern laser technology. Comparable as a regionally focused single-site ophthalmology hospital with insurance and out-of-pocket revenue mix.
• Centro Oftalmológico de Anápolis: Local ophthalmology clinic in Anápolis competing for the same primary care and surgical ophthalmology demand as HOA. Comparable at the city level as a direct patient acquisition competitor in HOA's immediate catchment.
• Hospital de Olhos Santa Luzia: Specialty ophthalmology hospital offering cataract, refractive, and glaucoma services. Comparable as a multi-subspecialty eye hospital with similar technology profile and insurance-based revenue model.
• Hospital Oftalmológico de Brasília (HOB): Specialty ophthalmology hospital in Brasília serving the Federal District. Comparable as a regional single-site eye hospital with premium surgical technology and multiple health-insurance partnerships, but operating in a different geography from HOA.

Broad incumbents

• Hospital Israelita Albert Einstein: Premier Brazilian hospital system in São Paulo with full specialty coverage including a strong ophthalmology department. Comparable as a benchmark for accreditation, technology, and employer/payer contracting in the Brazilian market.
• Americas Medical City: Large multi-specialty hospital system in Rio de Janeiro offering ophthalmology among many specialties. Comparable as a Brazilian JCI/ONA accredited hospital competitor with broader service portfolio and stronger payer leverage.

Direct peers

• Instituto de Moléstias Oculares (IMO): Long-established specialty ophthalmology institution in São Paulo offering cataract, refractive, glaucoma, retina, and corneal transplant services. Comparable as a single-specialty hospital with deep subspecialty bench and premium technology.
• Centro Brasileiro de Cirurgia de Olhos (CBCO): Specialty ophthalmology surgical center in Brazil focused on cataract and refractive procedures. Comparable in service mix (LASIK, cataract, premium IOLs) and patient value proposition.
• Hospital de Olhos de Goiás (HOG): Ophthalmology specialty provider operating in Goiás state. Directly comparable as a peer competitor in HOA's home state offering cataract, refractive, and subspecialty ophthalmology services.
• Hospital CEMA: Specialty ophthalmology hospital chain operating across São Paulo. Directly comparable as a multi-subspecialty eye hospital offering LASIK, cataract, glaucoma, retina, and oculoplastics with advanced laser equipment and broad insurance acceptance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hoa.anapolis/videos
• Facebookfacebook.com/oficial.hoanapolis
• Instagraminstagram.com/hoanapolis
• LinkedInlinkedin.com/company/hospital-oftalmol%C3%B3gico-de-an%C3%A1polis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Hospital Oftalmológico de Anápolis