Hoani Waititi Marae Inc

What Hoani Waititi Marae Inc does

Hoani Waititi Marae Inc is a New Zealand-registered charitable trust operating an urban marae in West Auckland that was opened on April 19, 1980 and named after the educationalist Hoani Retimana Waititi. The organisation functions as a multi-purpose Māori cultural and social services hub, delivering structured programmes across cultural education (Marae Experience, Tikanga Māori), Māori weaponry and leadership (Te Whare Tu Taua o Aotearoa), and social services including Whānau Ora family support, Patua Te Ngangara methamphetamine education, and Te Whānau Awhina restorative justice — the oldest such programme in New Zealand. Five kapa haka groups are based at the marae, including national champion Ngā Tūmanako (Te Matatini 2019) and Te Rōpū Manutaki, which has represented Aotearoa at every Polynesian Festival and Te Matatini since 1972.

The underlying technology is minimal: there is no proprietary platform, API, or SDK; operations run through a WordPress-based website and a quote-driven online booking form that captures facility hire (Wharenui up to 80 sleeping; Wharekai up to 160-180 seated), catering requirements, and event details. Revenue is generated through facility hire, programme fees, optional catering, voluntary donations, and partnership/government funding channels including Whānau Ora Commissioning Agency, Oranga Tamariki, and NZMA (which delivers on-site trade training in carpentry, plumbing, and painting). Pricing is not publicly disclosed and is quote-based across all commercial segments.

The organisation is governed by a Board of Trustees led by Chairperson Eynon Delamare with Marae Manager Shane White, and serves a horizontally segmented customer base spanning schools and educational institutions, Māori whānau and families, kapa haka groups, corporate and sports teams, and government agencies, primarily within West Auckland and the broader Auckland region. Its go-to-market is community-led and event-driven, leveraging word-of-mouth, cultural events, kapa haka competition visibility (notably Te Matatini), and direct website bookings.

Name

Hoani Waititi Marae Inc

Legal name

Hoani Waititi Marae

Website

https://hoaniwaititimarae.co.nz

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoani Waititi Marae Inc is a West Auckland-based charitable trust operating an urban marae that delivers Māori cultural programmes (Marae Experience, Tikanga Māori, Te Whare Tu Taua o Aotearoa), social services (Whānau Ora, Patua Te Ngangara, Te Whānau Awhina), facility hire, and hosts five kapa haka groups including Te Matatini 2019 champions Ngā Tūmanako.

Ownership category

akta.pro rank

Headquarters

HQ city

West Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marae Facility Bookings: Revenue from hosting schools, groups, and organisations for Marae experiences, cultural programmes, and events. Facilities include Wharenui (up to 80 sleeping) and Wharekai (up to 160-180 seated).
2. Cultural Programme Fees: Fees for structured cultural programmes including Marae Experience, Tikanga Māori, Te Whare Tu Taua o Aotearoa, and other educational offerings.
3. Catering Services: Optional catering services provided or coordinated for booking groups, including meal preparation and service.
4. Donations: Voluntary donations from community members and supporters to support Marae operations and programmes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hoani Waititi Marae operates an urban marae complex in West Auckland delivering Māori cultural education programmes (Marae Experience, Tikanga Māori, Te Whare Tu Taua o Aotearoa), social services for whānau (Whānau Ora, Patua Te Ngangara, Te Whānau Awhina), kapa haka cultural groups, and hire of marae facilities (Wharenui and Wharekai) with catering options to schools, corporate groups, government agencies, sports groups, and community families.

Product overview

Hoani Waititi Marae is an urban Marae cultural center in West Auckland that operates as a unified platform of Māori cultural and social services. The organization offers cultural experience programmes (Marae Experience, Tikanga Māori, Te Whare Tu Taua), social services (Whānau Ora, Patua Te Ngangara, Te Whānau Awhina), five Kapa Haka cultural groups (Te Rōpū Manutaki, Te Rautahi, Ngā Tūmanako, Puawai, and Te Kapa Haka o Te Wharekura), and facility booking services. The Marae serves as the hub for Māori culture in West Auckland, providing educational pathways through Kōhanga reo and Kura Kaupapa Māori.

Differentiator

Problem solved

Functional benefit

Brands

• Marae Experience: Urban Marae experience offering schools and groups the opportunity to experience Māori culture through traditional storytelling, cultural workshops, games, and experiences.
• Tikanga Māori
• Te Whare Tu Taua o Aotearoa
• Te Whānau Awhina
• Patua Te Ngangara
• Whānau Ora

Products and services

• Marae Experience

Quantifiable outcome

• Ngā Tūmanako won Te Matatini 2019 national competition, defeating 46 other teams including five-time winners Te Waka Huia
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• NZMA (New Zealand Management Academies)coreStrategic or Co-development PartnerNZMA provides trade training programmes at Hoani Waititi Marae, including carpentry (40 places), plumbing/gas fitting/drainage (20 places), and painting/plastering (20 places). The partnership aims to create a sustainable Māori trades training campus at the Marae. NZMA enrollment officers visit the Marae to assist with online applications and provide numeracy/literacy support.
• Management AcademycoreStrategic or Co-development PartnerPartnership with Management Academy for trade training through to the aspiration to open a Whare Wananga onsite. Supports the Marae's goal of growing cultural, educational, social and economic capacity of whānau.
• Whānau Ora Commissioning Agency (WOCA)coreStrategic or Co-development PartnerWOCA provides Kaiarahi (Navigator) positions to support Whānau Ora services at the Marae. The programme aims to support vulnerable families and achieve better outcomes in health, education, housing, employment and income levels.
• Oranga Tamariki (Ministry for Children)minorStrategic or Co-development PartnerWhiti ki te Ora programme seeks rangatahi (youth) with cultural expertise in Māori weaponry/kapahaka to connect taiohi (young people) who have fallen into trouble with the justice system back to Māori culture.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turangawaewae Marae: Turangawaewae Marae in Ngāruawāhia is a major Māori cultural centre hosting kapa haka (including Te Matatini–winning Te Iti Kahurangi), tourism experiences, and social services. It is directly comparable to Hoani Waititi as an iconic urban marae combining cultural performance, facility hire, and community programmes.
• Whakarewarewa Māori Village: Whakarewarewa Māori Village in Rotorua is a living Māori village offering guided cultural tours, performance, and craft demonstrations. Directly comparable in providing authentic Māori cultural experiences and venue-based programming for groups.
• Orakei Marae: Orakei Marae is an Auckland-based urban marae offering cultural experiences, venue hire, and community services. It is a direct peer in facility hire, cultural tourism, and community programming within the same metro market.

Emerging players

• Tāmaki Māori Village / Mitai Māori Village: Mitai Māori Village in Rotorua delivers immersive Māori cultural experiences, traditional performance, and hangi dining for tourists and groups. Comparable to Hoani Waititi's Marae Experience in product offering but operating at greater commercial scale in the tourism segment.

Broad incumbents

• Auckland War Memorial Museum: Auckland Museum is a major Auckland-based cultural institution operating exhibitions, education programmes, and Māori cultural experiences. It is comparable in geography (Auckland) and overlap in cultural education and school group programming.
• Te Papa Tongarewa (Museum of New Zealand): Te Papa is New Zealand's national museum and a broader incumbent cultural institution. It overlaps with Hoani Waititi in delivering Māori cultural programming, educational experiences, and visitor engagement at much larger scale.
• Te Puia (New Zealand Māori Arts and Crafts Institute): Te Puia in Rotorua is a broader cultural institution offering Māori arts, carving/weaving schools, cultural performance, and tourism experiences. It overlaps with Hoani Waititi's educational and cultural programming mandate and competes for school and tourist bookings.

Regional players

• Te Rūnanga o Ngāti Whātua: Te Rūnanga o Ngāti Whātua is a major Auckland iwi entity operating Orakei Marae and delivering social services, education, and cultural programmes. Comparable as an Auckland-based iwi organisation providing Whānau Ora-adjacent services and cultural facilities.

Others

• NZMA (New Zealand Management Academies): NZMA is Hoani Waititi's trade training partner delivering carpentry, plumbing, and painting programmes onsite. It is an ecosystem participant rather than competitor but is directly tied to the marae's commercial and educational model.
• Te Kura Kaupapa Māori o Hoani Waititi (school): The Kura Kaupapa Māori housed at Hoani Waititi is a primary-level Māori-medium school. It is an ecosystem participant delivering the educational pathway that feeds the marae's kapa haka pipeline (e.g., Ngā Tūmanako was formed by graduates of Kōhanga reo and Kura Kaupapa Māori).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hoani-waititi-marae-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoani Waititi Marae Inc