Hoa Phat Furniture

Name

Hoa Phat Furniture

Legal name

Công ty CP Nội thất Hòa Phát

Website

https://hoaphat.net.vn

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (including Fixtures) Manufacturing (33721), Institutional Furniture Manufacturing (337127), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Household and Institutional Furniture Manufacturing (33712), Office Furniture (except Wood) Manufacturing (337214)

SIC

Office Furniture (2520), Retail-Furniture Stores (5712), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Public Bldg & Related Furniture (2531), Household Furniture (2510), Office Furniture (No Wood) (2522)

akta.pro primary industry

Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

akta.pro secondary industry

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

Keywords

• Office furniture manufacturing
• Commercial furniture Vietnam
• Executive office desks
• Fireproof safes
• Steel office furniture

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Furniture Product Sales: One-time product sales of office furniture including desks, chairs, cabinets, safes, and related items. Revenue generated through direct sales, dealer network, and e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hoa Phat Furniture manufactures and distributes office and commercial furniture in Vietnam, including desks, office chairs, executive furniture, cabinets, safes, partitions, shelving, and specialized segments for schools, hotels, healthcare, industrial, and hospitality environments. Products are made in-house at the Nhu Quynh Industrial Zone facility using steel, engineered wood, melamine, and laminate materials, and are sold via direct showrooms, an authorized dealer network, and the company's e-commerce website.

Product overview

Hoa Phat Furniture (Nội Thất Hòa Phát) is Vietnam's leading office furniture company, operating as a subsidiary of Hoa Phat Group. The product portfolio is extensive and diversified, organized into main categories: Bàn (Tables/desks) including work desks, computer desks, director/executive desks, meeting tables, and reception desks; Ghế (Chairs) including office chairs, mesh chairs, ergonomic chairs, director chairs, auditorium chairs, waiting room chairs, cafe chairs, bar stools, and children's chairs; Tủ (Cabinets/storage) including office cabinets, steel cabinets, director cabinets, lockers, and key/garment hooks; Két sắt (Safes) including safety safes, fireproof safes, electronic safes, and the Royal (Hoàng Gia) premium safe sub-brand; Giá kệ (Shelving) including book shelves, CPU stands, supermarket display shelves, and exhibition shelves; Vách ngăn (Partitions) including fixed office partitions (wood, fabric, drywall, aluminum-glass) and movable partitions; and specialized furniture segments including school furniture, industrial furniture, auditorium furniture, hotel furniture, medical facility furniture, and Funiki air conditioners. The company also provides comprehensive office furnishing solutions through project and design services for complete workspace setups.

Differentiator

Problem solved

Functional benefit

Products and services

• Work Desks (Bàn làm việc) Employee and general office desks in multiple styles including L-shaped desks, steel-leg desks, New Trend, Royal, and Maple & Walnut series, with options for integrated bookshelves and partitions. Sold to corporate offices, educational institutions, and individual consumers across Vietnam.
• Executive / Director Desks (Bàn giám đốc) Premium executive desks including the high-end LUX series designed for director and leadership offices. Sold primarily to corporate offices for executive suites.
• Meeting Tables (Bàn họp) Meeting and conference tables in rectangular and oval shapes with three-layer polyurethane painted wood finish, designed for conference rooms and seminars in corporate and institutional settings.
• Reception Desks (Bàn lễ tân) Reception desks for office lobbies and reception areas, including the Athena series with modern designs. Sold to corporate offices, hotels, and commercial buildings.
• Office Chairs (Ghế văn phòng) Office seating including swivel chairs, mesh-back chairs, ergonomic chairs, leather chairs, and folding options for employee workstations and general office use. Sold to corporate offices, educational institutions, and individual consumers.
• Executive / Director Chairs (Ghế giám đốc) High-end executive chairs for director and leadership positions, designed to coordinate with executive desks. Sold primarily to corporate offices for executive suites.
• Auditorium Chairs (Ghế hội trường) Seating solutions for conference halls, auditoriums, and large gatherings. Sold to corporate offices, government, and educational institutions hosting large events.
• Office Cabinets (Tủ văn phòng) Office storage cabinets in NewTrend, Royal, and Maple & Walnut series for document and material storage in corporate and institutional settings.
• Steel Cabinets and Lockers (Tủ sắt) Steel cabinets including locker systems (Tủ locker), thick-steel cabinets, key hooks, and garment hooks for industrial facilities, schools, and offices requiring secure worker and document storage.
• Safes (Két sắt) Safes including safety, fireproof (meeting European and North American quality standards), and electronic digital-lock safes, plus the premium Hoàng Gia (Royal) sub-brand. Sold to offices, hotels, households, and businesses needing secure storage.
• Office Partitions (Vách ngăn văn phòng) Fixed office partition walls in wood, fabric (nỉ), drywall (thạch cao), and aluminum-glass (nhôm kính) materials, providing space division for offices and commercial spaces.
• Movable Partitions (Vách ngăn di động) Portable partition walls in wood and fabric for flexible space division, allowing reconfiguration of office layouts.
• Shelving (Giá kệ) Book shelves in wood and steel, CPU stands, supermarket display shelves, and exhibition shelves for offices, schools, homes, and retail stores.
• School Furniture (Nội thất trường học) Educational furniture including student desks and chairs, kindergarten furniture, teacher desks, library furniture, laboratory furniture, and boards. Sold to schools, universities, and training centers.
• Industrial Furniture (Nội thất khu công nghiệp) Furniture for industrial facilities including functional desks, worker chairs, industrial dining sets, and industrial trash bins for canteens, break rooms, and worker areas. Sold to manufacturing plants and industrial sites.
• Hotel Furniture (Bàn ghế khách sạn) Furniture designed for hotels including guest room furniture. Sold to hotels, resorts, and hospitality businesses.
• Office Sofas (Sofa văn phòng) Office sofa sets including PVC-covered models for reception areas and meeting spaces. Sold to corporate offices, hotels, and reception areas.
• Waiting Room Chairs (Ghế phòng chờ) Seating for waiting areas including bench-style and individual waiting chairs for offices, clinics, and public buildings.
• Cafe Chairs and Tables (Ghế cafe, Bàn cafe) Seating and tables designed for cafe and casual dining spaces. Sold to cafes, restaurants, and food service businesses.
• Bar Stools (Ghế quầy bar) Bar-height seating for bar counters and elevated seating areas in cafes, restaurants, and bars.
• Medical Facility Furniture (Nội thất phòng y tế) Furniture designed for healthcare and medical facilities, for use in patient rooms, waiting areas, and examination rooms. Sold to hospitals, clinics, and medical facilities.
• Children's Chairs and Kindergarten Furniture (Ghế trẻ em, Bàn ghế mẫu giáo) Age-appropriate chairs with adjustable heights and playful designs for children, plus kindergarten furniture sets. Sold to parents, schools, and kindergartens.
• Auditorium Furniture (Nội thất hội trường) Complete auditorium furnishing including auditorium tables and chairs, podiums, and statues of President Ho Chi Minh. Sold to government, conference, and institutional venues.
• Funiki Air Conditioners (Điều hòa FUNIKI) Air conditioning products under the Funiki brand for climate control in offices, homes, and commercial spaces.
• Dining Tables and Chairs (Bàn phòng ăn, Ghế phòng ăn) Dining tables and seating designed for dining areas including homes, restaurants, and hotels, with industrial and foldable chair options. Sold to consumers and hospitality businesses.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Công ty TNHH TM Thành TháicoreChannel Partner/ Reseller/ DistributorAuthorized distributor in Northern Vietnam (Hanoi area). Located at Số 22 ngõ 68 Quan Nhân - Trung Hòa - Thanh Xuân - Hà Nội. Handles sales and distribution for the region with phone: 024 22 00 11 98
• Công ty Nội thất Hòa Phát Miền NamcoreChannel Partner/ Reseller/ DistributorSouthern Vietnam regional distribution company handling sales operations in Ho Chi Minh City and surrounding areas. Contact: 0904 886 018

Scale indicators1 record

Expansion highlights5 records

Direct peers

• UE Furniture (UEF): UEF is a Vietnamese office furniture manufacturer producing desks, chairs, partitions, and complete office solutions for the domestic market. Directly comparable as a Vietnamese office furniture competitor with similar product categories and B2B distribution model.
• An Cuong Wood: An Cuong is one of Vietnam's largest wood-based panel and furniture manufacturers producing engineered wood products for both domestic and export markets. Directly comparable as a major Vietnamese furniture manufacturer competing in household and office furniture categories with similar distribution scale.

Broad incumbents

• Haworth: Haworth is a privately held global office furniture manufacturer offering workstations, seating, and architectural interiors for commercial spaces. Comparable broad incumbent with similar product categories (desks, partitions, storage systems) serving enterprise office markets.
• Steelcase: Steelcase is the world's largest office furniture manufacturer serving enterprise customers globally with desks, seating, workstations, and architectural solutions. Comparable as a broad incumbent offering overlapping office furniture products, though operating at much larger scale and focused on premium enterprise contracts.
• Kimball International: Kimball International is a US-based commercial furniture manufacturer producing desks, seating, tables, and storage under multiple brands including Kimball and National Office Furniture. Comparable broad incumbent with overlapping office furniture product categories.
• HNI Corporation: HNI Corporation is a leading manufacturer of office furniture and hearth products in North America, producing desks, chairs, storage, and architectural solutions under multiple brands. Comparable broad incumbent with similar office furniture portfolio and distribution model.
• Okamura Corporation: Okamura is a major Japanese office furniture manufacturer producing desks, chairs, partitions, and storage systems for the Asian enterprise market. Comparable as a broad incumbent in office furniture with similar product breadth and regional Asian market presence.
• Herman Miller / MillerKnoll: MillerKnoll (parent of Herman Miller) is a major global office furniture and contract furnishings company producing desks, chairs, and workplace solutions. Comparable as a broad incumbent in office furniture with overlapping product categories including ergonomic seating and premium executive furniture.
• Itoki Corporation: Itoki is a Japanese office furniture and interior solutions manufacturer producing desks, chairs, partitions, and document management systems. Comparable broad incumbent with similar product categories serving Asian enterprise customers.
• Fursys Group: Fursys is a South Korean office furniture and interior solutions manufacturer producing desks, chairs, partitions, and architectural systems. Comparable broad incumbent with similar office furniture product portfolio serving Asian enterprise markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hoaphatfurniture
• LinkedInlinkedin.com/company/hoa-phat-furniture

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoa Phat Furniture