Hospital oftalmológico de Brasília HOB

What Hospital oftalmológico de Brasília HOB does

HOB – Hospital Oftalmológico de Brasília is a multi-specialty ophthalmology hospital network headquartered in Brasília, Distrito Federal, Brazil, operating six physical units across the Federal District: Asa Sul (the flagship 2,400 m² headquarters with the only 24-hour ophthalmological emergency service in the network), Asa Norte, Taguatinga, Hélio Prates, Jardim Botânico, and Sobradinho. Founded in 1975 as Instituto Canrobert Oliveira and formally inaugurated as HOB in 1994, the hospital employs 299 people including 90+ ophthalmologists delivering care across 16 subspecialties — cataract, cornea, glaucoma, retina and vitreous, refractive surgery, ocular plastic, pediatric ophthalmology, strabismus, aesthetic medicine, neuro-ophthalmology, general ophthalmology, subnormal vision, uveitis, orbit, lacrimal ducts, and congenital cataract. The clinical platform combines high-complexity surgical centers (concentrated at Asa Sul), a comprehensive diagnostic examination suite including OCT (anterior and posterior), retinography, campimetry, biometry, corneal topography, and angiofluoresceinography, and laser refractive capabilities (LASIK/PRK). HOB has been a member of Opty (Rede Integrada de Oftalmologia) since 2016, the largest ophthalmology network in Latin America (25+ companies, 80+ units, 1,300+ ophthalmologists, 2,800+ professionals).

The business operates on a fee-for-service healthcare model with two principal revenue streams: health insurance (convênio) billings across 100+ accepted plans including Bradesco Saúde, SulAmérica, Amil, Saúde Caixa, Cassi, and GDF Saúde; and private-pay (particular) consultations, examinations, and surgical procedures at individual pricing. Go-to-market is direct-to-patient via a multi-channel mix: website (hobr.com.br) with the IRIS virtual assistant for 24/7 self-serve appointment scheduling, WhatsApp, telephone, and walk-in visits across the six units. The lead practitioner and responsible physician is Dr. Sérgio Luiz Kniggendorf (CRM/DF 10111, RQE 7292). The company is privately held, generates undisclosed revenue, has no outside funding rounds on record, and operates as an independent branded unit within the Opty strategic parent structure.

Name

Hospital oftalmológico de Brasília HOB

Legal name

HOB - Hospital Oftalmológico de Brasília

Website

https://hobr.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

HOB is a multi-specialty ophthalmology hospital network in Brasília, Brazil, operating six units across the Federal District with 90+ specialists, 24-hour emergency care, and full surgical and diagnostic capabilities, integrated into Opty, Latin America's largest ophthalmology network.

Ownership category

akta.pro rank

Product category

Ophthalmology Hospital Services

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Offices of Optometrists (62132), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Hospitals (8060), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmic Specialty Hospitals (HLAFAHAJ)

akta.pro secondary industries

Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO), Ophthalmology Surgery Centers (HLAFAIAF), Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Ophthalmology services
• Eye care hospital
• Ophthalmic surgery
• Ophthalmic diagnostics
• Refractive surgery

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services - Health Insurance (Convênios): Revenue generated from consultations, examinations, and surgical procedures covered by health insurance plans. HOB accepts over 100 health insurance plans including major operators like Bradesco Saúde, Sulamérica Saúde, Amil, and government plans like Saúde Caixa and GDF Saúde.
2. Private Pay (Particular): Revenue from private patients paying out-of-pocket for consultations, examinations, and surgical procedures. Special conditions offered for particular (private) patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

HOB - Hospital Oftalmológico de Brasília is a multi-specialty ophthalmology hospital network that delivers comprehensive eye care including consultations across 16 medical specialties, advanced diagnostic examinations, ophthalmic surgeries (cataract, retina, glaucoma, refractive, ocular plastic, strabismus), and 24-hour ophthalmological emergency care across six units in the Federal District of Brazil. The hospital is part of Opty, the largest ophthalmology network in Latin America.

Product overview

HOB - Hospital Oftalmológico de Brasília is a multi-specialty ophthalmology hospital network operating as part of the Opty Integrated Network, the largest ophthalmology network in Latin America. The hospital offers a unified care ecosystem centered on 16 medical specialties (Catarata, Córnea, Glaucoma, Retina e Vítreo, Refrativa, Plástica Ocular, Oftalmopediatria, Estrabismo, Medicina Estética, Neuroftalmologia, Oftalmologia Geral, Visão Subnormal, Uveíte, Órbita, Vias Lacrimais, and Catarata Congênita), supported by a comprehensive Diagnostic Examinations Suite and Surgical Services. The flagship Asa Sul unit provides 24-Hour Emergency Ophthalmology care, while the IRIS Virtual Assistant enables digital appointment scheduling. Services are delivered across six physical units in the Federal District (Asa Sul, Asa Norte, Taguatinga, Hélio Prates, Jardim Botânico, and Sobradinho), with the main surgical center at Asa Sul.

Differentiator

Problem solved

Functional benefit

Products and services

• Catarata (Cataract) Evaluation and treatment of lens opacification through surgical extraction and intraocular lens implantation for visual rehabilitation, for patients with cataract.
• Córnea (Cornea) Evaluation and treatment of cornea, conjunctiva, and ocular surface conditions including keratitis, conjunctivitis, keratoconus, dry eye syndrome, corneal transplants, and crosslinking procedures.
• Glaucoma Evaluation and treatment of optic nerve changes caused by glaucoma through intraocular pressure control, using medications, laser procedures, and surgical drainage techniques such as trabeculectomy and valve implants.
• Retina e Vítreo (Retina and Vitreous) Evaluation and treatment of posterior segment diseases including diabetic retinopathy, age-related macular degeneration, venous and arterial occlusions, retinal detachment, macular holes, high myopia, and dystrophies, using medications, laser, intraocular injections, and vitrectomies.
• Refrativa (Refractive Surgery) Evaluation and indication of laser surgery for correction of refractive errors including myopia, hyperopia, astigmatism, and presbyopia using LASIK and PRK techniques.
• Plástica Ocular (Ocular Plastic Surgery) Evaluation and treatment of eyelid and periorbital diseases including ptosis, excess skin, fat bags, chalazion removal, and tumors, using medications and surgical procedures.
• Oftalmopediatria (Pediatric Ophthalmology) Eye health evaluation and treatment for children from birth through adolescence, addressing strabismus, amblyopia, refractive errors, and developmental vision issues.
• Estrabismo (Strabismus) Evaluation and treatment of ocular muscle diseases including eye deviations, diplopia, amblyopia, and sensory alterations using glasses, occlusion, exercises, or surgical procedures.
• Medicina Estética (Aesthetic Medicine) Aesthetic procedures performed by ocular plastic surgeons including botulinum toxin application, under-eye fillers, lip fillers, nasolabial fold and malar augmentation, collagen biostimulation, PDO threads, facial peels, blepharoplasty, eyebrow lifting, and eyelid reconstruction.
• Neuroftalmologia (Neurophthalmology) Evaluation of visual dysfunctions resulting from central nervous system diseases affecting optic pathways and cranial nerves, such as optic neuritis and paralyses.
• Oftalmologia Geral (General Ophthalmology) Complete initial evaluation including eyeglass prescription, with referral to subspecialists for complex conditions.
• Visão Subnormal (Subnormal Vision) Care for patients with persistent vision difficulty after indicated ophthalmological treatment and updated glasses, focusing on strategies for comfort, safety, and independence in daily activities.
• Uveíte (Uveitis) Evaluation and treatment of uvea inflammation, often associated with autoimmune, rheumatological, or infectious diseases, requiring prompt diagnosis and close monitoring.
• Órbita (Orbit) Evaluation and treatment of orbital diseases affecting the bony cavity protecting the eye, including inflammations, infections, traumas, thyroid diseases, and tumors.
• Vias Lacrimais (Lacrimal Ducts) Evaluation and treatment of nasolacrimal drainage system diseases including excessive tearing, tear duct obstruction, infections, and congenital dacriocystitis.
• Catarata Congênita (Congenital Cataract) Diagnosis and treatment of cataracts present from birth or appearing in early months, requiring prompt surgical evaluation and continuous visual rehabilitation.
• Diagnostic Examinations Suite Comprehensive suite of ophthalmic diagnostic tests including aberrometry, visual acuity, angiofluoresceinography, OCT-A, optical and ultrasonic biometry, campimetry, corneal topography, tear curve tests, optic disc photography, gonioscopy, retinal mapping, specular microscopy, pachymetry, visual potential assessment, color and stereopsis tests, Schirmer test, BUT test, optical coherence tomography (anterior and posterior), ultrasound, and the red reflex test for newborns.
• Surgical Services Ophthalmic surgical procedures including cataract surgery, corneal surgery, strabismus surgery, glaucoma surgery, ocular plastic surgery, refractive laser surgery (LASIK/PRK), and retinal surgery (vitrectomy, antiangiogenic injections).
• 24-Hour Emergency Ophthalmology Round-the-clock emergency ophthalmological care at the Asa Sul headquarters unit, providing urgent and emergency care at any hour of the day or night.

Quantifiable outcome

• 24-hour ophthalmological emergency care available at Asa Sul unit
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Opty (Rede Integrada de Oftalmologia)coreStrategic or Co-development Partner · 1 January 2016Association with Opty - Rede Integrada de Oftalmologia since 2016, reaffirming the commitment to humanized ophthalmology practice and offering state-of-the-art services. Opty is the largest ophthalmology network in Latin America, comprising 25+ companies, 80+ care units, 1,300+ ophthalmologists, and 2,800+ professionals of different specialties. The partnership provides HOB with network scale benefits, shared technology investments, and unified quality standards.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Rede D'Or São Luiz: Largest private hospital network in Brazil with broad multi-specialty operations including ophthalmology. Comparable as a broad incumbent that competes for premium insured patients in major Brazilian cities, providing scale and capital benchmarks versus HOB's specialty-focused model.
• Opty - Rede Integrada de Oftalmologia: The parent network of HOB and largest ophthalmology network in Latin America (25+ companies, 80+ units, 1,300+ ophthalmologists). Provides direct comparability on scale, capital allocation, and network strategy; also serves as the strategic parent whose expansion decisions directly shape HOB's growth trajectory.
• Hospital Israelita Albert Einstein: One of Latin America's premier private hospital systems with a significant ophthalmology department. Comparable as a broad incumbent offering ophthalmology services as part of a comprehensive multi-specialty portfolio, providing benchmark for premium hospital positioning in Brazil.

Direct peers

• Instituto de Oftalmologia de Goiânia (IOG): Goiás-based ophthalmology specialty institute. Comparable as a regional Brazilian specialty ophthalmology provider with similar subspecialty coverage, diagnostic capabilities, and surgical services to HOB.
• IMO - Instituto de Moléstias Oculares: Long-established São Paulo ophthalmology specialty hospital. Comparable as a high-complexity ophthalmology provider covering all subspecialties (cataract, retina, glaucoma, refractive) with surgical centers and diagnostic services, similar in clinical scope and operating model to HOB.
• Visão Hospital de Olhos: Brazilian ophthalmology specialty hospital focused on cataract and refractive surgery. Comparable in specialty focus and high-complexity surgical delivery model, with similar patient demographics and insurance-driven revenue model.
• Hospital Oftalmológico de Sorocaba (BOS): São Paulo state ophthalmology specialty hospital. Comparable in operating model as a Brazilian specialty eye hospital offering comprehensive ophthalmic care with surgical and diagnostic services, similar scale and multi-unit presence.
• Hospital de Olhos do Paraná (HOPAR): Paraná-based ophthalmology specialty hospital network. Comparable as a regional Brazilian specialty ophthalmology hospital offering similar comprehensive subspecialty coverage, surgical services, and health insurance network participation.
• Hospital de Olhos Paulista: São Paulo ophthalmology specialty hospital. Comparable as a Brazilian specialty hospital focused exclusively on eye care with diagnostic, surgical, and consultation services across multiple subspecialties, similar patient mix (insurance + private pay) and high-complexity positioning.
• Hospital de Olhos Cema: Large São Paulo-based ophthalmology specialty hospital chain. Directly comparable as a multi-unit ophthalmology specialty hospital offering surgical, diagnostic, and emergency eye care services across Brazil. Both focus exclusively on ophthalmology with high-complexity surgical capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hospitalhob
• LinkedInlinkedin.com/company/hospital-oftalmol%C3%B3gico-de-bras%C3%ADlia-hob
• Instagraminstagram.com/hospital.hob

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital oftalmológico de Brasília HOB