Hovedorganisationen af Officerer I Danmark (HOD)

Name

Hovedorganisationen af Officerer I Danmark (HOD)

Legal name

Hovedorganisationen af Officerer i Danmark

Website

https://hod.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HOD (Hovedorganisationen af Officerer i Danmark) is the recognized Danish trade union for all military officers, serving roughly 4,971 members across the Army, Navy, Air Force, Home Guard, and Emergency Management Agency with collective bargaining, legal/advisory services, and bundled partner benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: HOD generates revenue through membership fees paid by officers. Members range from cadets and officer cadets to generals and admirals. The organization provides negotiation of collective agreements, advisory services, legal assistance, insurance benefits, and networking opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

HOD is a professional trade union for all serving military officers in Denmark, from cadets and officer cadets to generals and admirals across the Army, Navy, Air Force, Home Guard, and Emergency Management Agency. It negotiates collective agreements, provides advisory services on salary, pension, work environment, travel, leave, and parental leave, and delivers legal assistance, insurance benefits through partner organizations, networking opportunities, and career support. The organization operates through a secretariat in Ballerup, 57 local departments, and approximately 130 union representatives at military service locations in Denmark and abroad.

Product overview

HOD (Hovedorganisationen af Officerer i Danmark) operates as a professional union for military officers, offering a unified platform of member services rather than a traditional product portfolio. The core offering centers on the MitHOD member portal providing 24/7 access to union services. Advisory services encompass salary and employment negotiation, pension planning, legal assistance, working environment guidance (including Trivselslinjen wellbeing hotline and PFA EarlyCare), travel and relocation advisory, and TR-Seminar/Trust Representative support. Insurance products are provided through partnerships with Tryg and PFA. The Officereren Magazine serves as the bimonthly professional publication. Special services target cadets, senior members (Senior Seminar), and collective agreement negotiations (OK26). These services function as an integrated member support ecosystem rather than discrete product modules.

Differentiator

Problem solved

Functional benefit

Brands

• Officeren: The official magazine/journal of HOD published 6 times yearly, covering topics relevant to Danish military officers.

Products and services

• MitHOD Member Portal

Quantifiable outcome

• 4,971 members as of July 2026
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PFAcoreOthersPFA is a key partner providing pension schemes, EarlyCare (re-employment ability insurance with health support), and other insurance products exclusively available to HOD members. PFA has made a specific agreement with HOD for the military personnel group.
• Lån & SparcoreGTM or Marketing PartnerLån & Spar Bank provides favorable loan terms, banking services, and investment advice to HOD members. The bank organizes webinars on topics like investment, real estate, and personal finance specifically for HOD members.
• TrygminorOthersTryg insurance company provides insurance products at favorable rates for HOD members.
• ForbrugsforeningenminorGTM or Marketing PartnerForbrugsforeningen (Consumer Association) offers cashback and discounts on purchases for HOD members, including through their credit card and various partner merchants.
• Dansk TandforsikringminorOthersHOD has entered into an agreement with Dansk Tandforsikring for dental insurance offered to members on a voluntary basis during specific enrollment periods.
• Falck HealthcareminorOthersFalck Healthcare operates the 'Trivselslinjen' (Well-being Line) for HOD members, providing professional advice on health and well-being including stress management, diet, exercise, and smoking cessation through up to four counseling sessions.
• BrancheFællesskaberne for Arbejdsmiljø (BFA)minorStrategic or Co-development PartnerHOD is a member of BFA Service og Turisme along with CS and HKKF, working together to develop information materials for workplaces on occupational health and safety topics. BFA organizes conferences and provides guidance materials for occupational health representatives.
• AkademikernecoreStrategic or Co-development PartnerAkademikerne (The Academic Confederation) is HOD's central organization that negotiates on behalf of HOD at the central level in collective bargaining. HOD is part of the academic professionals' federation and participates in CFU (Centralorganisationernes Fællesudvalg).
• Medarbejder- og Kompetencestyrelsen (MEDST)coreOthersMEDST is the Danish Agency for Modernisation and Economy that serves as the central negotiating partner for state employees, including military personnel. HOD negotiates collective agreements with MEDST and its subordinate units.
• Personelkommandoen (PKOM)coreOthersPKOM (Personnel Command) is the primary operational negotiating partner for HOD on matters specific to military personnel conditions including salary, work environment, and deployment.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HKKF (Hovedorganisationen for Reserved Personel i Danmark): Danish trade union for reserve personnel in the Danish Armed Forces. Operates in the same defense employment context as HOD, with overlapping collective bargaining interests and shares membership in BFA Service og Turisme.
• CS (Centralorganisationen for Statsansatte): Danish central organization representing state employees including defense civilians. Co-member with HOD in BFA Service og Turisme and a frequent counterpart in cross-public-sector collective bargaining alongside Akademikerne.

Regional players

• NOF (Norges offisers- og spesialistforbund): Norwegian military officers and specialists union. Closest Nordic counterpart to HOD, offering collective bargaining, advisory, and member benefits to commissioned officers in the Norwegian Armed Forces.
• Upseeriliitto (Finnish Officers' Union): Finnish trade union for officers, providing collective bargaining and advisory services akin to HOD. Operates in the same Nordic defense-employment context with similar member benefits and legal support offerings.
• Officersförbundet (Svenska Officersförbundet): Swedish trade union for commissioned officers. Directly comparable in function and member profile to HOD, organizing Swedish military officers for collective bargaining and representation.

Broad incumbents

• Akademikerne: Danish academic confederation that acts as HOD's central organization for national-level negotiations. Coordinates bargaining across graduate-level unions, providing a structural backstop and shared policy advocacy for HOD members.
• FH (Fagbevægelsens Hovedorganisation): Main Danish trade union confederation representing a broad cross-section of wage earners. Comparable as a national-level union federation but serves a much larger and more diverse membership than HOD's officer-only mandate.

Emerging players

• Dansk Politiforbund: Danish police union, analogous professional public-sector union offering similar collective bargaining, advisory, and member welfare services. Comparable in size and member-base structure, though serving a different uniformed profession.
• DJØF (Dansk Juraøkonomisk Forening): Danish union for lawyers, economists, and other graduate professionals. Co-member of Akademikerne with HOD, sharing similar academic/professional framing and member benefits platform, although serving a civilian professional segment.

Others

• Forsvarsforeningen: Danish defense association promoting public support for the Armed Forces. Related to HOD's mission through shared defense-community interest, but operates as a non-union advocacy and veteran-support organization rather than collective bargaining body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HOD_Danmark
• Facebookfacebook.com/HOD.Danmark
• LinkedInlinkedin.com/company/hovedorganisationen-af-officerer-i-danmark-hod-

Revenue estimate

Valuation estimate

Number of profiles

Profiles30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hovedorganisationen af Officerer I Danmark (HOD)