Hörmann Schweiz AG

What Hörmann Schweiz AG does

Hörmann Schweiz AG is the Swiss market subsidiary of the German family-owned Hörmann Group, headquartered at Nordringstrasse 14 in Oensingen, Canton of Solothurn. Operating as a public limited company (Aktiengesellschaft) under commercial register entry CH-240.3.000.237-4, it distributes residential and commercial door systems, automated gate operators, smart home integration products, and outdoor storage solutions exclusively within Switzerland. The company serves three primary customer segments: private residential homeowners (B2C, the primary segment), architects and planners requiring certified documentation, and commercial/industrial businesses (B2B) requiring industrial doors and loading technology. It employs approximately 112 people and is led by General Manager Andreas Breschan.

The product portfolio is broad and hardware-centric, spanning multiple garage door formats (sectional, swing, roller, side-sectional, aluminum frame, double-leaf swing, and side pedestrian doors), residential entry doors (Thermo46 and Thermo65 series), interior doors, loft doors, and specialty function doors (fire, smoke, acoustic protection). Complementary categories include electric operators for garage and entrance gates, interior door operators, automatic and design bollards for vehicle access control, and the Juno sub-brand garden storage line. Core proprietary technology includes BiSecur radio frequency protocol for access control, the BlueSecur smartphone app, and the homee Brain smart home hub for ecosystem integration. All residential construction products are manufactured CO2-neutral as standard. The Duragrain surface coating is offered for decorative wood-look garage door finishes.

The business operates a hybrid B2B2C and direct-to-consumer go-to-market. Distribution flows primarily through an extensive certified dealer and installation partner network across Switzerland, supplemented by the shop.hoermann.ch e-commerce platform for standardized consumer products (garden storage boxes at CHF 419–499, garden sheds at CHF 1,999–2,699) with branch pickup available at Oensingen. Revenue is generated predominantly through one-time hardware sales, with optional tiered assembly and foundation services (CHF 349–1,849) as add-on revenue. Complex B2B solutions are priced on quote. Marketing is conducted through content (tip/advice blog, free prospectus ordering), social media (Facebook, Instagram, LinkedIn, Xing), and dealer locator search functionality. The company is part of the broader Hörmann Group, which reports annual revenue exceeding €1 billion, employs over 6,000 people across 40+ specialized factories on three continents, and operates under third- and fourth-generation family leadership (Martin J. Hörmann and Christoph Hörmann).

Name

Hörmann Schweiz AG

Legal name

Hörmann Schweiz AG

Website

https://hoermann.ch

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Hörmann Schweiz AG is the Swiss subsidiary of the German Hörmann Group, distributing residential and commercial doors, gate operators, smart home systems, and outdoor storage solutions across Switzerland via a certified dealer network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Door and Gate Manufacturing

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Garage Doors & Rolling Shutters (IMADAIAE)

akta.pro secondary industries

Exterior Doors (IMADAIAA), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI), Smart Garage Door & Gate Controllers Retail (CRAIAMAK), Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

Keywords

• Garage door systems
• Residential door manufacturing
• Industrial door solutions
• Smart home access control
• Door operator systems

Headquarters

HQ city

Oensingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Door and Gate Products: Sale of garage doors, sectional doors, swing doors, roller doors, entrance doors, interior doors, and industrial doors. One-time product sales with installation either by the customer or through certified partners.
2. Operators and Motorizations: Sale of electric operators for garage doors, entrance gates, and interior doors, enabling automated operation.
3. Storage Solutions: Sale of garden sheds, storage boxes, and firewood racks for residential use.
4. Assembly and Installation Services: Optional professional assembly services for garden sheds with tiered pricing based on complexity and foundation requirements.
5. Smart Home Systems: Sale of smart home hubs, gateways, and accessories for integrated home automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hörmann Schweiz AG manufactures, distributes, and sells residential and industrial doors, gates, automated operators, smart home access systems, and outdoor storage solutions in Switzerland. Its portfolio spans garage doors (sectional, swing, roller, side-sectional, aluminum-frame, swing-leaf), front, entry, interior, loft, and function (fire/smoke) doors, door and gate operators, the Hörmann homee smart home hub, BiSecur gateways, automatic and design bollards, and the Juno line of garden sheds, boxes, and firewood racks. Products are sold through a certified dealer network, a direct e-commerce shop, and branch pickup at Oensingen, with assembly services offered as an add-on for garden sheds.

Product overview

Hörmann Schweiz AG is a Swiss subsidiary of the Hörmann Group, Europe's leading manufacturer of residential and industrial doors. The product portfolio centers on garage doors (sectional, swing, roller, side-sectional, aluminium frame, and swing-leaf designs), residential doors (front doors, entry doors, interior doors, loft doors, function doors including fire protection), automated operators for doors and gates, smart home systems (Hörmann homee hub and BiSecur gateways), access control solutions (automatic and design bollards), and outdoor storage solutions (Juno branded garden sheds and boxes). Window shading products (louvred blinds, roller shutters, textile sun protection, insect screens) complete the offering. Products for residential construction are offered CO₂-neutral as standard, with optional CO₂-neutral delivery for commercial projects.

Differentiator

Problem solved

Functional benefit

Brands

• Juno: Garden storage brand including garden sheds (Juno Modern flat-roof design) and storage boxes (Juno). Products include the Juno Modern garden shed line and Juno garden storage boxes.

Products and services

• Garage Doors (Sectional, Berry Swing, Roller, Side-Sectional, Aluminium Frame, Swing-Leaf, and Side Doors) A complete line of garage doors for residential properties including sectional doors that open vertically, classic Berry swing-up doors for low ceilings, roller doors for tight spaces, side-sectional doors for full ceiling clearance, aluminium-frame doors for modern aesthetics, double-leaf swing doors for wider openings, and pedestrian side doors. Featured insulated panels for thermal efficiency and quiet operation.
• Front Doors (Haustüren) Residential front entry doors featuring thermal insulation, security features, and various design options, including the Thermo46 and Thermo65 series. Targeted at homeowners seeking energy-efficient and secure primary entry doors.
• Entry Doors (Eingangstüren) Commercial and residential entry doors available with various thermal and security specifications.
• Interior Doors (Zimmertüren) Interior doors available in various styles, materials, and finishes for residential applications.
• Loft Doors (Lofttüren) Specialty doors designed for loft conversions and industrial-style interiors.
• Function Doors (Funktionstüren) Specialized doors including fire protection, smoke protection, and acoustic insulation doors for residential applications.
• Garage Door Operators (Garagentor-Antriebe) Electric operators for automated opening and closing of garage doors, with smart home integration capabilities.
• Entrance Gate Operators (Einfahrtstor-Antriebe) Automated operators for driveway entrance gates and barriers.
• Interior Door Operators (Innentür-Antriebe) Automated operators for interior doors, enabling touchless or remote opening.
• Hörmann homee Smart Home Hub Central smart home control unit for managing Hörmann doors, gates, and connected devices from one platform.
• Smart Home Gateways Smart home gateways enabling connectivity between Hörmann products and home automation systems.
• Automatic Bollards (Automatischer Poller) Retractable security bollards for vehicle access control in private and commercial areas.
• Design Bollards (Design-Poller) Aesthetically designed security bollards combining visual appeal with vehicle access control.
• Garden Sheds (Gerätehäuser / Juno Modern) Juno brand garden sheds and storage buildings for tools, equipment, and outdoor storage, featuring carbon-neutral production. Models range from 214x166cm at CHF 1,999 to 262x310cm at CHF 2,699.
• Garden Boxes (Gartenboxen / Juno) Juno garden storage boxes for cushions, toys, and garden tools, available in Typ 1320 (CHF 419) and Typ 1620 (CHF 499) sizes in grey anthracite (RAL 7016) and aluminium grey (RAL 9007) finishes, featuring secure two-point locking and integrated ventilation.
• Firewood Racks (Kaminholzregale) Organized firewood storage racks for outdoor areas.
• Louvred Blinds (Lamellenstoren) Adjustable louvred sun shading systems for windows.
• Roller Shutters (Rollladen) Roller shutters for windows providing sun protection, security, and thermal insulation.
• Textile Sun Protection Textile-based sun shading solutions including awnings for windows and outdoor areas.
• Insect Protection (Insektenschutz) Insect screen systems for doors and windows.
• Assembly and Installation Services for Garden Sheds Optional professional assembly services for garden sheds, with tiered pricing based on complexity and foundation requirements. Basic assembly from CHF 1,299 to CHF 1,949, Foundation Plus from CHF 349 to CHF 899, and Foundation Pro from CHF 749 to CHF 1,849, depending on model.

Quantifiable outcome

• All residential construction products produced CO2-neutral as standard
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Certified Dealer NetworkcoreChannel Partner/ Reseller/ DistributorHörmann maintains an extensive network of certified dealers and installation partners across Switzerland who sell and install Hörmann products. The PartnerPortal (hbp.hoermann.com) provides partners with access to documentation, pricing, and ordering systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ASSA ABLOY: Global leader in access solutions, including residential and industrial door hardware, smart locks, and entrance automation. Overlaps with Hörmann's smart-home access and operator categories and serves similar commercial customers in Switzerland.
• Hörmann Group (parent): The German parent group and Europe's largest door manufacturer. Direct product portfolio overlap with Hörmann Schweiz AG across garage doors, residential doors, industrial doors, and operators; the Swiss entity is the group-owned channel into the Swiss market.

Direct peers

• Teckentrup: German manufacturer of garage doors, industrial doors, and doors for residential construction with DACH-region sales coverage. Comparable portfolio of sectional, roller, and swing doors plus operators targeting similar homeowner and B2B segments.
• Wisniowski: Polish manufacturer of garage doors, gates, fences, and doors serving European markets including Switzerland. Direct competition in residential sectional and roller garage doors, entry doors, and automated gate operators.
• Chamberlain Group (LiftMaster): Global leader in residential garage door openers and access solutions. Directly competes with Hörmann in garage door operators and smart-access technology, and sells through Switzerland-adjacent European channels.
• Gliderol: Manufacturer of residential and commercial roller doors, sectional doors, and operators with European and global distribution. Directly comparable product offering for residential and small-commercial garage door buyers.
• Garador: UK-based manufacturer of steel and timber garage doors plus operators with European distribution. Competes in the residential sectional and up-and-over door categories that form Hörmann Schweiz AG's core residential range.
• Novoferm: European manufacturer of garage doors, industrial doors, and loading technology with active distribution in Switzerland. Closely comparable product range (sectional doors, roller doors, operators) and overlapping target customer base of residential and commercial buyers.

Emerging players

• Winkhaus: German manufacturer of door and window hardware, locking systems, and access solutions. Partial overlap with Hörmann in residential door hardware, smart access, and multi-point locking systems used across the DACH region.
• Ryterna: Lithuanian manufacturer of residential and industrial sectional doors expanding across Europe. Competes in the mid-market sectional garage door segment with price positioning that pressures Hörmann in non-premium specifications.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/h%C3%B6rmann-schweiz-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hörmann Schweiz AG