Hofbräuhaus

What Hofbräuhaus does

Hofbräuhaus Regensburg is a traditional Bavarian Wirtshaus (inn/tavern) operated as a sole proprietorship under Thomas Schafbauer e. K. The business has occupied its Waaggässchen 1 location in Regensburg's UNESCO World Heritage old town since 1930, with the Schafbauer family in continuous ownership since 1988. Its core offering centers on Bavarian regional cuisine and Münchner Hofbräu beer, including traditional dishes such as Herz vom Rost, Leber sauer, and Hofbräuhaus-Tatar, complemented by seasonal menus, a summer beer garden, and front patio seating. Kitchen service runs warm from 11:30 to 22:00, six to seven days per week, and the establishment is family-friendly with barrier-free rear access.

The revenue model is a straightforward transactional model with three streams: dine-in food and beverage sales (the primary stream), take-out (TOGO) via a dedicated daily menu, and gift vouchers (Geschenkgutscheine). Events such as the Maibock-Anstich spring beer tapping and seasonal fish dinners serve as demand-smoothing programming and brand reinforcement. Pricing is not publicly disclosed; reservations are handled by phone. Go-to-market relies on walk-ins, organic word-of-mouth, social media presence (Facebook, YouTube, Instagram), Google Business Profile visibility (approximately 600 Google reviews at 4.2 stars), and association-based community standing.

The customer base is exclusively consumer-facing — a mix of Regensburg residents and domestic/international tourists — with no enterprise or B2B accounts. Operating geography is single-site and domestic (Upper Palatinate / Bavaria region of Germany). The workforce spans 10 nationalities and is led by owner Thomas Schafbauer (Hotel-Betriebswirt and Küchenmeister) and his wife Karin, following the March 2024 passing of senior boss Hans Schafbauer. The business has no app, no public API, no disclosed technology platform, and no external investors or holding structures.

Name

Hofbräuhaus

Legal name

Thomas Schafbauer e. K.

Website

https://hofbraeuhaus-regensburg.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Traditional Bavarian Wirtshaus in Regensburg's UNESCO World Heritage old town, operated by the Schafbauer family since 1988, serving Bavarian cuisine and Hofbräu beer to local residents and tourists at a single dine-in location.

Ownership category

akta.pro rank

Product category

Traditional Bavarian Restaurant / Wirtshaus

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Bavarian restaurant dining
• Traditional German Wirtshaus
• Regional Bavarian cuisine
• On-premise beer service
• Hospitality and event hosting

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in food and beverage sales: Traditional restaurant revenue from serving Bavarian cuisine and Hofbräu beers to dine-in guests. Warm kitchen service from 11:30 to 22:00. Operating 6-7 days per week with seasonal variations.
2. Take-out (TOGO): Take-out offerings available through dedicated TOGO daily menu for customers who prefer to dine elsewhere.
3. Gift vouchers: Gift vouchers (Geschenkgutscheine) sold to customers who wish to give a restaurant visit as a present.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hofbräuhaus Regensburg operates a traditional Bavarian Wirtshaus serving authentic Bavarian cuisine and Münchner Hofbräu beer to dine-in guests from a single historic location in Regensburg's UNESCO World Heritage old town. Offerings include a food and drink menu (Speisen- & Getränkekarte), a daily rotating menu (Tageskarte), seasonal event hosting, take-out (TOGO), and gift vouchers, with warm kitchen service from 11:30 to 22:00.

Product overview

Hofbräuhaus Regensburg is a traditional Bavarian Wirtshaus (tavern/inn) operated by the Schafbauer family since 1988, located in Regensburg's UNESCO World Heritage old town. The establishment offers a unified dining experience centered on Bavarian cuisine, Hofbräu beer from Munich, and regional specialties. Its core products include the food and beverage menus featuring traditional dishes and daily rotating selections, complemented by event hosting services (Veranstaltungen) such as seasonal fish dinners and Maibock tapping celebrations. The restaurant operates with warm kitchen service from 11:30 to 22:00, features an idyllic beer garden in summer months, and provides takeaway (TOGO) options.

Differentiator

Problem solved

Functional benefit

Products and services

• Speisen- & Getränkekarte (Food & Drink Menu)
• Tageskarte (Daily Menu)
• Veranstaltungen (Event Hosting)
• Geschenkgutschein (Gift Vouchers)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Regensburger KaufleuteminorOthersMembership in local merchants association (Regensburger Kaufleute) for local business community networking.
• Club der Köche RegensburgminorOthersMembership in the Regensburg Chefs Club, connecting with local culinary professionals.
• DEHOGA BundesverbandminorOthersMembership in the German Hotel and Restaurant Association (DEHOGA) representing hospitality industry interests.
• Stark für FamilienminorOthersParticipation in 'Stark für Familien' (Strong for Families) initiative by the City of Regensburg, recognizing family-friendly establishments.
• notinselminorOthersPartnership with notinsel, a local initiative or organization in Regensburg.

Scale indicators3 records

Direct peers

• Augustiner-Keller München: Traditional Munich beer garden and Wirtshaus serving Bavarian cuisine alongside Augustiner beer. Closely comparable business model — destination dine-in Wirtshaus with on-site beer service, warm Bavarian hospitality, and family-friendly beer garden seating.
• Schneider Bräuhaus München: Munich Wirtshaus serving Schneider Weisse beers alongside traditional Bavarian cuisine. Comparable destination-dining model with strong beer brand tie-in and seasonal Bavarian specialties.
• Paulaner am Nockherberg: Long-established Munich Wirtshaus and beer garden serving Paulaner beer and Bavarian fare. Directly comparable as a heritage Bavarian inn with full-service dining, seasonal events, and strong tourist traffic.

Broad incumbents

• Hofbräuhaus München: The flagship Munich Hofbräuhaus — the original Bavarian Hofbräuhaus and direct namesake/brand origin. Serves the same Hofbräu beers and Bavarian cuisine in a much larger, globally recognized venue; comparable product/category and shared beer brand but vastly larger scale.

Regional players

• Spitalgarten Regensburg: Historic Regensburg beer garden and Wirtshaus serving Bavarian food with on-site beer service. Directly comparable venue operating in the same Regensburg old-town tourism market with similar dine-in and beer-garden format.
• Ratskeller Regensburg: Traditional German Wirtshaus/restaurant located inside Regensburg's Town Hall, just steps from Hofbräuhaus Regensburg. Directly competes for the same UNESCO-old-town tourist and local foot traffic with a comparable traditional Bavarian dining offering.
• Historische Wurstkuchl Regensburg: Iconic historic sausage kitchen on the Stone Bridge in Regensburg, operating since the 12th century. Competes for the same tourist food-and-beverage demand in Regensburg's old town with a more limited, snack-style menu.

Emerging players

• Hofbräuhaus Pittsburgh: U.S. franchise-style reproduction of the Munich Hofbräuhaus concept. Operates the same Hofbräu beer brand and Bavarian Wirtshaus dining format but in a different geography; useful as a comparable example of the Hofbräuhaus licensing/franchise model that the Regensburg location is part of.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=wXBTQtC9JwE
• Facebookfacebook.com/Hofbr%C3%A4uhaus-Regensburg-167734833244877
• Instagraminstagram.com/explore/locations/7898147/hofbrauhaus-regensburg
• LinkedInlinkedin.com/company/hofbr%C3%A4uhaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hofbräuhaus