Hogan, P.A.

Personal Injury Legal Serviceshoganpa.com

Hogan Smith Law is an Orlando, Florida-based personal injury law firm that represents injured individuals across Florida on a contingency fee basis, covering car accidents, maritime/Jones Act, cruise ship injuries, and negligent security claims.

Company typePrivate
Founded2003
HeadquartersOrlando, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Hogan, P.A. does

Hogan, P.A., operating as Hogan Smith Law, is a personal injury law firm founded in 2003 and headquartered in Orlando, Florida. The firm represents injured individuals on a contingency fee basis, with no upfront cost to clients and no fees collected unless the case is won. Its practice spans car accidents, crew member injuries, cruise ship injuries, cruise ship malpractice, Jones Act and broader maritime claims, and negligent security matters. The firm markets itself through a digital-first acquisition strategy: a mobile-optimized website with an embedded chatbot, 100+ location-specific landing pages across Florida cities, paid search campaigns, Facebook remarketing, and SEO-optimized local service pages. Customer acquisition flows through self-service web intake, toll-free phone lines, and the mobile chatbot funneling into free case consultations.

The firm claims over $100 million in cumulative settlements for clients across its 20-plus-year history and reports thousands of 5-star Google reviews. Underlying legal delivery is supported by a nationwide network of medical professionals, accident reconstruction experts, and legal support staff that the firm assembles on a per-case basis, supplemented by co-counsel and referral arrangements typical of contingency-fee PI practices. There are no technology products, proprietary software platforms, patents, or app products disclosed; the firm is a service business whose primary technology footprint consists of marketing and intake tooling.

Revenue mechanics are entirely transactional: the firm collects a contingency percentage of each settlement or verdict, with specific rates not publicly disclosed. The business is privately held with no disclosed investors, funding rounds, parent company, or M&A activity. Its reported employee count is 5, which is unusually low for a firm claiming this scope and geographic spread, suggesting heavy reliance on contracted legal capacity, expert networks, and partner referral pipelines rather than a large in-house attorney bench.

Hogan, P.A. firmographics

Firmographics

Name: Hogan, P.A.
Legal name: Hogan Smith Law
Website: https://hoganpa.com
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 1–10 employees
Short description: Hogan Smith Law is an Orlando, Florida-based personal injury law firm that represents injured individuals across Florida on a contingency fee basis, covering car accidents, maritime/Jones Act, cruise ship injuries, and negligent security claims.
Ownership category
akta.pro rank

Hogan, P.A. industry classification

Industry

Product category: Personal Injury Legal Services
NAICS: Legal Services (5411)
SIC: Services-Legal Services (8111)
akta.pro primary industry: Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

Personal injury law
Contingency fee representation
Car accident litigation
Wrongful death claims
Premises liability law

Where Hogan, P.A. is headquartered

Location

Headquarters

HQ city: Orlando
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Hogan, P.A. business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Contingency Fee Legal Services: Law firm operates on a contingency fee basis where clients pay no upfront costs. The firm receives a percentage of the settlement or verdict only if the case is won. This eliminates financial risk for clients and aligns firm incentives with client outcomes.

Pricing tiers

Model	Billing	Price
Outcome Based/ Performance	Pay-as-you-go	Contingency fee arrangement - no win, no pay

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Hogan, P.A. product offering

Product offering

Core offering

Hogan, P.A. is a plaintiff-side personal injury law firm that represents individuals who have been injured due to the negligence of others. The firm handles car, truck, and motorcycle accident claims, slip-and-fall and premises liability cases, wrongful death claims, and nursing home abuse matters on a contingency-fee basis ("If We Don't Win, You Don't Pay"), serving clients primarily in the Orlando, Florida area.

Product overview

Hogan Smith Law is a personal injury law firm offering comprehensive legal services for injured individuals. The firm operates as a unified practice built around its core 'Personal Injury Legal Services' offering, with specialized service lines including Car Accident Attorney/Lawyer, Crew Member Injury Attorney, Cruise Ship Injury Attorney, Cruise Ship Malpractice Attorney, Jones Act Attorney, Maritime Attorney, and Negligent Security Attorney. Founded in Orlando, Florida over 20 years ago, the firm has secured over $100 million in settlements for clients. The firm markets a 'No Win, No Fee' guarantee and works with a nationwide network of medical professionals and accident reconstruction experts to provide comprehensive legal representation.

Differentiator

Problem solved

Functional benefit

Products and services

Car Accident Representation

Quantifiable outcome

$100 million+ in settlements won for clients

Companies that use Hogan, P.A.

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Hogan, P.A. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hogan, P.A. partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and supporting.

Nationwide Network of Medical ProfessionalscoreOthersNationwide network of reputable medical professionals to support client treatment and documentation of injuries for personal injury cases
Accident Reconstruction ExpertscoreOthersNationwide network of accident reconstruction experts to establish liability and support legal claims for injury cases
Legal Support Staff NetworksupportingOthersNationwide network of legal support staff to provide comprehensive representation across different jurisdictions

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Hogan, P.A. competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Hogan, P.A. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hogan, P.A. leadership team

Management profile

Number of profiles

Hogan, P.A. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hogan, P.A. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogan, P.A.

What does Hogan, P.A. do?

Is Hogan, P.A. a public or private company?

Hogan, P.A. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hogan, P.A. founded?

Hogan, P.A. was founded in 2003. It employs 1 to 10 people.

Where is Hogan, P.A. based?

Hogan, P.A. is headquartered in Orlando, United States, in the North America region.

How does Hogan, P.A. make money?

One revenue line is on record: contingency Fee Legal Services.

Does Hogan, P.A. have an API?

No public API is recorded for Hogan, P.A..

What industry is Hogan, P.A. in?

Hogan, P.A.'s product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 5411 and its SIC code is 8111.