HOGAR DE LA MISERICORDIA

What HOGAR DE LA MISERICORDIA does

Hogar de la Misericordia A.B.P. is a Mexican private charitable institution (Institución de Beneficencia Privada) founded in 1986, headquartered in the Monterrey metropolitan area of Nuevo León. The organization operates three residential homes — in Guadalupe, San Nicolás de los Garza, and Santa Catarina — providing comprehensive long-term care to 140 individuals with irreversible, non-contagious diseases who are abandoned and without economic resources. Services encompass shelter, clothing, food, medication, physical therapy, medical, dental, and nursing care, with daily operations delivering 140 personal hygiene sessions, 350 assisted feedings, 500 diaper changes, 412 medication doses, and 70 wound dressings across the three facilities. Operations are managed by religious sisters at each home, supported by a professional medical and care staff, and governed by a 15-member Board of Directors.

The revenue model is a hybrid of five streams: direct monetary donations (deposited to a Banco Santander account with tax-deductible receipts available), in-kind donations (medicines, adult diapers, food supplements, hygiene products, wheelchairs), recurring monthly sponsorships under the 'Amigo de los abuelos' / 'Apadrina un abuelo' program, product sales through a Shopify-powered e-commerce storefront (Coronasparaelhogar) featuring candles, acrylic religious figures, ceramic sculptures, and condolence cards priced between $1,000 and $1,500 MXN, and an annual flagship fundraising event — the Exposición Colectiva de Arte — held since 1992, in which international artists donate 100% of their artwork.

The technology footprint is minimal: no proprietary platform is disclosed, with operations relying on standard Shopify e-commerce and traditional community-driven fundraising. Geographic reach is intentionally limited to the Monterrey metro area, where the organization maintains trusted referral partnerships with Cáritas de Monterrey (handling social work intake) and DIF (referring abandoned children and adults). The institution holds the Sello Confío certification from Asociación Confío for transparency and good practices, and is staffed by a mission-driven workforce anchored by religious sisters. Marketing is community-led through Facebook, Instagram, YouTube, and word-of-mouth, with no paid acquisition channels.

Name

HOGAR DE LA MISERICORDIA

Legal name

Hogar de la Misericordia A.B.P.

Website

https://hogardelamisericordia.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Hogar de la Misericordia is a Mexican private charitable institution operating three residential homes in the Monterrey metro area, providing comprehensive long-term care to 140 abandoned individuals with irreversible non-contagious diseases. Revenue derives from donations, recurring sponsorships, an annual art exhibition, and religious product sales.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Coronas de Caridad and Merchandise): E-commerce sales of candles (Cirio San Benito, Cirio Virgen de Guadalupe), acrylic religious figures, condolence cards, and sculptures. Products are sold through the organization's Shopify storefront. Shipping limited to Monterrey, Nuevo León metro area.
2. Monthly Sponsorship Programs: 'Amigo de los abuelos' / 'Apadrina un abuelo' monthly donation program where supporters pledge recurring monthly contributions via credit or debit card to support specific residents.
3. Direct Economic Donations: One-time or recurring monetary donations to bank account at Banco Santander. Donors can request tax-deductible receipts (recibos deducibles). Also accepts scholarship grants for children and elderly.
4. In-Kind Donations: Accepts donations of medicines, adult diapers, food supplements (Ensure), food, cleaning supplies, hygiene products, wheelchairs, and bath chairs.
5. Event-Based Fundraising: Annual Collective Art Exhibition (Exposición Colectiva de Arte) since 1992, where participating artists donate 100% of their artwork. Also holds periodic campaigns and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hogar de la Misericordia operates three residential homes in the Monterrey metropolitan area for abandoned people with irreversible, non-contagious diseases who lack economic resources and family support. Its care bundle includes shelter, clothing, food, medication, physical therapy, medical and dental care, nursing care, and assistance with daily self-care activities.

Product overview

Hogar de la Misericordia is a private charitable institution that operates an e-commerce store selling religious commemorative products to raise funds for its care facilities. The product portfolio consists of 10 distinct products: five candle products (San Benito candle, Virgin of Guadalupe candle in three variants: standard, silver and gold trim, and one with silver and gold), three acrylic religious figures (Virgin of Guadalupe in transparent, nacre color, and gold), two acrylic cross sizes (standard 40cm and large 55cm), one ceramic sculpture with 24k gold application, and condolence/sympathy cards with customizable support duration. All products are sold through a Shopify-powered e-commerce platform with delivery limited to Monterrey, Nuevo León and metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• San Benito Candle (Cirio San Benito) A San Benito candle measuring 10 cm wide by 30 cm tall on a 13 cm by 13 cm acrylic base, sold for MXN 1,200.00.
• Virgin of Guadalupe Candle (Cirio Virgen de Guadalupe) An ivory-colored engraved Virgin of Guadalupe candle measuring 10 cm wide by 25 cm tall on a 13 cm by 13 cm acrylic base, sold for MXN 1,000.00.
• Silver-and-Gold Virgin of Guadalupe Candle (Cirio Virgen de Guadalupe Plata y Oro) A Virgin of Guadalupe candle with silver-and-gold trim, measuring 10 cm wide by 25 cm tall on a 13 cm by 13 cm acrylic base. The product is currently listed as sold out.
• Transparent Acrylic Cross (Cruz de acrílico transparente) A transparent acrylic cross measuring 40 cm in height.
• Large Transparent Acrylic Cross (Cruz de acrílico transparente, grande) A large transparent acrylic cross measuring 55 cm in height and sold for MXN 1,300.00.
• Nacre-Color Acrylic Virgin Figure (Virgen de acrílico color nácar) An acrylic religious figure in nacre color measuring 40 cm in height.
• Transparent Acrylic Virgin of Guadalupe Figure (Virgen de Guadalupe acrílico transparente) A transparent acrylic Virgin of Guadalupe figure measuring 40 cm in height.
• Gold-Color Acrylic Virgin of Guadalupe Figure (Virgen de Guadalupe acrílico color oro) A gold-color acrylic Virgin of Guadalupe figure measuring 40 cm in height.
• Ceramic Sculpture (Escultura) An 18 cm by 14 cm handmade ceramic sculpture with 24-karat gold application, made by Mexican sculptors and sold for MXN 1,500.00.
• Condolence Card (Tarjeta de Condolencia) A condolence card supporting the organization's Works of Mercy. The offering is priced according to days of resident sustenance at MXN 500.00 per day and is available in support periods from 1 to 100 days.
• Comprehensive Residential Care Full-time residential care for abandoned adults with irreversible, non-contagious diseases who lack economic resources and family support, covering shelter, clothing, food, medication, physical therapy, medical, dental, and nursing care across three homes.

Quantifiable outcome

• 100% of residents receive care despite having no economic resources or family support
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• International Artists (for Exposición Colectiva de Arte)coreGTM or Marketing Partner · 1 January 1992Artists of international stature donate 100% of their artwork and materials for the annual Collective Art Exhibition (Exposición Colectiva de Arte) held since 1992. This is the organization's flagship annual fundraising event. Artists receive a conference on the year's theme and opportunities to interact with organization beneficiaries.
• Cáritas de MonterreycoreStrategic or Co-development PartnerLic. Adriana Miranda, Social Worker at Cáritas de Monterrey, handles all intake referrals for potential residents and provides social assessments. She serves as the primary point of contact for families seeking to admit a person into the Hogar. Phone: 8113402000. Cáritas also runs the 'Lo haré por ti' program supporting Gregorio and María Isabel.
• DIF (Sistema Nacional para el Desarrollo Integral de la Familia)coreChannel Partner/ Reseller/ DistributorDIF serves as a referral source for abandoned individuals, particularly children. The organization Britney was admitted through DIF in 2014, demonstrating an ongoing referral partnership for vulnerable populations.
• Asociación ConfíominorOthersAssociation that analyzes charitable organizations for transparency and good practices compliance. Awards the 'Sello Confío' certification to Hogar de la Misericordia. Results published at confio.org.mx.
• Secretaría de lgualdad (Gender Equality Secretariat)minorOthersDisplayed as a supporting partner logo on the organization's website, indicating some form of institutional affiliation or endorsement.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ2-T-CH1QMtfROLc3e-K7A
• Facebookfacebook.com/HogardelaMisericordiaABP
• Instagraminstagram.com/hogardelamisericordia
• LinkedInlinkedin.com/company/hogar-de-la-misericordia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOGAR DE LA MISERICORDIA