Sälens Högfjällshotell

What Sälens Högfjällshotell does

Sälens Högfjällshotell (also known locally as "Högis") is a historic ski-in/ski-out mountain resort hotel located at Högfjället in Sälen, Dalarna, Sweden. Founded in 1937 by Norwegian entrepreneur JW Kluver as a "spa hotel in the mountains," the property has operated continuously for over 85 years and sits in northern Europe's largest alpine skiing destination. The core footprint comprises 100 hotel rooms and 350 apartments (distributed exclusively through partner Skistar), totaling 1,600 beds, supported by 13 distinct restaurants and bars, a 76-seat on-site cinema (Vinterpalatset), a full spa and gym, a yoga studio (Mountain Soul), an embedded ICA Toppen supermarket, and a SkiStarshop for ski rental, ski school, and lift passes.

The resort's revenue mechanics rest on five streams: accommodation (hotel rooms and Skistar-distributed apartments), food and beverage across the 13 F&B venues, conference and events (capacity up to 800 in the 660 sqm Winter Garden), spa/wellness and partner-distributed activities (dog sledding, snowmobile, snowkiting), and on-site retail/services. Distribution is direct-to-consumer for hotel rooms via hogis.se and the book.hogis.se booking engine, with Skistar as the exclusive channel for apartments and group conference routing through [email protected]. Customer segments are diversified across families with children, après-ski/party-goers (weeks 4–6 and 10–13), corporate and conference groups, wellness seekers, Vasaloppet cross-country racers, and wedding/celebration parties.

Pricing is season- and package-driven in SEK, ranging from 1,050 SEK/person for the budget "Eat & Sleep" package to 4,200+ SEK for party weekend packages and bespoke conference rates from 2,325 SEK/person. Peak periods (Christmas, New Year, Easter, winter sports weeks 7–9) require minimum 4-night stays. The resort is part of the Scandinavian Resorts network and benefits from the 2019 opening of Scandinavian Mountains Airport, located 18 minutes away, which has enabled both domestic (BRA flights from Stockholm Bromma, Malmö, Gothenburg) and international access to the property.

Name

Sälens Högfjällshotell

Legal name

Sälens Högfjällshotell

Website

https://hogis.se

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Sälens Högfjällshotell ("Högis") is a ski-in/ski-out mountain resort in Sälen, Sweden, founded 1937, operating 100 hotel rooms, 350 apartments, 13 restaurants/bars, and conference/event facilities for up to 800 guests, serving ski holiday families, après-ski party-goers, and corporate conference clients.

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

Skiing Facilities (71392)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Mountain & Ski Homes (THAMAAAG)

Keywords

• Mountain resort hospitality
• Ski-in ski-out accommodation
• Alpine hotel services
• Ski resort conference
• Après-ski entertainment

Headquarters

HQ city

Sälen

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Hotel rooms (single, double, superior, mini suite, junior suite with/without sauna, suite), connecting rooms, combi rooms, and apartments (via Skistar). Room rates include breakfast buffet, free WiFi, parking, ski storage, and gym/sauna access. Pricing varies by season, room type, and package (Eat & Sleep, 4-for-3, party weekend, Christmas, New Year, Vasaloppet).
2. Food and Beverage: 13 restaurants and bars generating F&B revenue from à la carte dining, banquets, private events, après-ski, and table reservations. Includes fine dining venues (TB Grill Room, Onkel Jean, TB Wine Room), casual dining (Leffes Burgers & Pizza, Jack's BBQ Shack), café, piano bar, and the 350-seat Vinterträdgården entertainment venue.
3. Conference and Events: Conference revenue from six conference rooms, Business Lounge, and the 660 sqm Winter Garden (Vinterträdgården) for up to 800 people. Includes tailor-made corporate packages, exclusive hotel buyouts, and conference activities (dog sledding, snowmobile, dining experiences). Annual national conference for People and Defense held at the hotel since 1993.
4. Spa, Wellness and Activities: Revenue from spa treatments (massage, facial, body treatments), yoga and spinning classes (via Mountain Soul/Bokadirekt), and adventure activities through partners including dog sledding (Fjälläventyr), snowmobile safaris, and snowkiting courses (Sälens Kiteschool AB).
5. On-site Retail and Services: SkiStarshop (ski rental, ski school, SkiPass sales), ICA Toppen supermarket, and Ski & Bad bus transport to Experium waterpark.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Sälens Högfjällshotell (Högis) is a ski-in/ski-out mountain resort hotel at Högfjället in Sälen, Sweden, offering 100 hotel rooms together with 350 partner-distributed apartments (1,600 beds total). The resort anchors a 13-restaurant and bar food and beverage ecosystem, six conference rooms plus a 660 sqm Winter Garden venue and cinema, ski school and ski rental via SkiStarshop, a spa with Maria Åkerberg products, and a Mountain Soul yoga and spinning studio. Additional revenue is generated through partner-led activities including dog sledding with Fjälläventyr, snowmobile safaris, snowkiting with Sälens Kiteschool AB, and ice karting.

Product overview

Sälens Högfjällshotell (Högis) is a ski-in/ski-out resort hotel in Sälen, Sweden offering a comprehensive portfolio of accommodation and hospitality services. The accommodation portfolio spans from single rooms to premium suites (Enkelrum, Dubbelrum in various tiers, Juniorsviter, Svit), plus apartments through partner Skistar. Dining options include 9+ restaurants and bars: TB GRILL ROOM (steakhouse), Vinterträdgården (entertainment venue), Leffes Burgers and Pizza, Pianobaren, TB Wine Room, Jack's BBQ Shack, Onkel Jean (fine dining), and Champagnehyllan. Activities encompass skiing (downhill and cross-country), dog sledding, snowmobile safaris, snowkiting, ice karting, cinema, spa/wellness with yoga studio Mountain Soul, and conference facilities for 10-800 guests. The resort also offers themed packages including Ski & Rock festival, party weekends, and ski packages through various booking channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 100-room ski-in/ski-out hotel offering single rooms, double rooms (twin, deluxe, superior), connecting rooms, combi rooms, mini suites, junior suites (with or without private sauna), and full suites with private sauna and kitchen. Rates include breakfast buffet, free WiFi, parking, ski storage, and gym/sauna access for individual leisure travelers and families.
• Apartments via Skistar Self-catering apartments in the resort area spanning multiple categories from studio-style to 8-bedroom units, booked exclusively through the Skistar partner platform for individual leisure travelers and families.
• TB Grill Room Authentic New York-style steakhouse with unique raw bar, featuring premium beef imported directly from Texas for hotel guests and visitors.
• Vinterträdgården 350-seat entertainment palace and restaurant hosting Sweden's largest après-ski scene, gala dinners, conferences, and live shows for hotel guests and visitors.
• Leffes Burgers and Pizza Casual restaurant serving what they claim are Sälen's best burgers and pizzas of high quality, available for dine-in or takeaway for hotel guests and walk-ins.
• Pianobaren Classic piano bar offering cocktails and champagne accompanied by live pianists at the grand piano for hotel guests and visitors.
• Champagnehyllan VIP section offering luxurious seafood platters and champagne with views over Vinterträdgården for hotel guests and visitors.
• TB Wine Room Wine bar featuring sommelier-led wine journeys and an extensive collection of world wines and champagnes for hotel guests and visitors.
• Jack's BBQ Shack Slope-side restaurant serving classic ski comfort food, including dishes from their BBQ smoker and homemade baked goods, accessible directly from the ski slopes.
• Onkel Jean Fine dining restaurant of top quality with scenic views over the ski slopes, also used for private celebrations and weddings of up to 50 guests.
• Chambre Separée (African Room) Private dining room for exclusive parties, weddings, and special events at the hotel.
• TBar Lobby bar offering food and drinks throughout the day, serving as the natural gathering place for hotel guests.
• Conference Facilities Six conference rooms plus Business Lounge accommodating groups from 10 to 800 people, with dedicated conference activities and full-hotel buyout options for corporate and government groups.
• Spa, Gym and Sauna Wellness facilities including massage, facial and body treatments, fully-equipped gym, and sauna, using Maria Åkerberg skincare products. Available year-round for hotel guests and external visitors.
• Yoga and Spinning (Mountain Soul) Yoga and indoor cycling classes taught by Malin Schulz at the Mountain Soul yoga studio, offering ski-in-yoga-ski-out experience and spinning classes on Duke bikes, bookable via Bokadirekt.
• Dog Sledding Tours Dog sled tours offered through partner Fjälläventyr, providing high-speed alpine adventures close to nature with child-friendly options where kids ride in their own sledge.
• Snowmobile Safaris Snowmobile tours ranging from 90 minutes to full-day excursions, offered through partner Fjälläventyr with group or individual guide options.
• Snowkiting Courses Snowkiting instruction and equipment available through partner Sälens Kiteschool AB, with courses available approximately 90% of the winter season on Högfjället's mountain plateau.
• Ice Karting Ice go-karting on an ice-covered track at Sätertjärn, between Tandådalen and Hundfjället, for hotel guests and visitors.
• Cinema (Vinterpalatset) 76-seat private cinema showing new releases in 2D and 3D, operated by Svenska Bio, with matinee sessions during peak holiday season. Also serves as a lecture/conference room for up to 76 people.
• SkiStarShop On-site ski rental (downhill, cross-country, snowboarding), ski school group and private lessons, and SkiPass sales operated by SkiStar within the hotel premises.
• ICA Toppen Supermarket Supermarket within the hotel complex for self-catering guests, open daily 9 a.m. to 7 p.m., offering groceries, delicatessen items, and gourmet products.
• Wedding and Celebration Services Wedding banquet services in exclusive venues including Chambre Separée, Onkel Jean (up to 50 guests), Jack's BBQ Shack (up to 70 guests), and Champagnehyllan receptions for couples and families.
• Ski and Rock Festival Annual ski and music festival featuring live acts, multiple dance floors, and party atmosphere, hosted at the hotel as a flagship event attracting thousands of visitors.

Quantifiable outcome

• Ski-in/ski-out access to 54 ski runs and 48 lifts at Högfjället and Lindvallen
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Scandinavian Mountains AirportcoreStrategic or Co-development Partner · 1 January 2019Sweden's newest airport opened in 2019, located just 18 minutes from Sälens Högfjällshotell. The airport serves as a critical infrastructure partner enabling direct domestic and international flight access to the ski resort. The hotel actively markets the 'fly to Sälen' concept emphasizing the short transfer time. Airport CEO Gunnar Lenman noted the airport opens up Sweden and Norway's largest ski resorts to international markets.
• BRA (Swedish Regional Airlines)coreChannel Partner/ Reseller/ Distributor · 1 January 2019BRA commenced operations to Scandinavian Mountains Airport in December 2019, operating flights from Stockholm Bromma, Malmö, Växjö, Gothenburg, and Ängelholm using modern A320neo aircraft. The airline enables the hotel to reach Swedish domestic source markets efficiently. BRA is noted as a member of Sweden Regional Airports (SRF) with a goal of fossil-free air travel by 2030.
• SkistarcoreChannel Partner/ Reseller/ DistributorSkistar serves as the exclusive distribution partner for all 350 apartments at Högfjällshotellet. Additionally, Skistar operates the SkiStarshop within the hotel for ski rental, ski school, and SkiPass sales. The hotel and Skistar co-market the resort with ski bus services, piste maps, and linked booking platforms. Conference group bookings also route through [email protected].
• FjälläventyrcoreStrategic or Co-development PartnerFjälläventyr (40+ years experience) is the primary adventure activity partner providing dog sledding tours and snowmobile safaris. Tours depart from Gammelgården (500m from main hotel). Dog sledding options include child-friendly teams with kids riding in their own sledge. Snowmobile hire includes group or individual guide options for tours ranging from 90 minutes to full day.
• Sälens Kiteschool ABminorChannel Partner/ Reseller/ DistributorSälens Kiteschool AB provides snowkiting instruction and equipment on Högfjället's mountain plateau. Courses available approximately 90% of the winter season. Instructor Ashley Lawrence leads the school. Contact: +46 707 81 16 82. The partnership expands the hotel's activity ecosystem beyond traditional ski offerings.
• ICA ToppenminorImplementation/ SI/ Consulting PartnerICA Toppen supermarket is embedded within the hotel complex to serve self-catering apartment guests. Open daily 9 a.m.–7 p.m., offering groceries, delicatessen items, and gourmet products. Enhances the resort's self-sufficiency by providing on-site food shopping.
• Mountain Soul YogastudiominorStrategic or Co-development PartnerMountain Soul, operated by Malin Schulz, provides yoga and spinning classes within the hotel. The yoga studio offers a unique ski-in-yoga-ski-out concept with stunning slope views. Spinning classes use Duke bikes. Classes booked via Bokadirekt. Yoga is positioned as a complement to skiing, enhancing flexibility, balance, strength, and focus.
• Maria ÅkerbergminorImplementation/ SI/ Consulting PartnerSwedish skincare brand Maria Åkerberg supplies all spa and massage treatment products at the hotel's wellness center. Products are available for purchase during treatments and at the hotel reception, creating an additional revenue and retail opportunity.
• Svenska BiominorStrategic or Co-development PartnerSvenska Bio operates the on-site cinema (Vinterpalatset) showing new releases in 2D and 3D, with матinee sessions during peak holiday season. Tickets available via svenskabio.se or at the door. The cinema also serves as a lecture/conference room for up to 76 people, adding multifunctional value.
• Hemfjällsstugan and StorfjällsgravenminorGTM or Marketing PartnerTwo traditional mountain waffle cabins accessible via snowmobile 'taxi sledge' departing from Gammelgården area. Hemfjällsstugan (5km, 850m elevation) and Storfjällsgraven (4km, 15-min trip) offer traditional Swedish fika experiences, enhancing the broader activity ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• SkiStar AB: Core partner and exclusive apartment distributor for Sälens Högfjällshotell. Also operates competing lodges and ski areas in Sälen, making it both a critical channel and a structural competitor — included because of its dual role.

Direct peers

• Kläppen Ski Resort: Family-oriented ski resort also within the Sälen system. Direct competitor for family ski weeks, beginner terrain, and on-site accommodation in the same destination cluster.
• Copperhill Mountain Lodge: Design mountain hotel in Åre, Sweden — direct competitor in the premium Swedish ski resort hotel segment. Comparable ski-in/ski-out access, conference and F&B positioning, and reliance on international ski tourism.
• SkiStar Lodge Hundfjället: Sister SkiStar-operated lodge within the same Sälen ski system. Directly comparable ski-in/ski-out apartment/hotel offering, overlapping customer segments, and shared distribution through SkiStar's platform.
• Lindvallen Ski Resort: SkiStar-operated ski area adjacent to Högfjället with Scandinavia's largest children's ski area. Competes for skier days and apartments within the same destination and shared distribution platform.
• Hotel Fjällnäs: Historic mountain hotel in Funäsdalen, Sweden, founded in 1882. Closest analog in heritage positioning and target customer (premium mountain leisure, cross-country skiing, Scandinavian resort guests).
• Stöten Ski Resort: Neighboring ski resort within the Sälen system. Competes directly for the same family and ski-week traffic, with overlapping ski school, rental, and accommodation offerings.
• Hotel Riksgränsen: Historic Swedish mountain ski hotel in northern Sweden with comparable heritage positioning (founded 1929), heli-skiing, conference, and remote ski-resort customer profile.
• Radisson Blu Mountain Resort Trysil: Norway's largest ski resort hotel, operated under Radisson Blu. Comparable full-service ski-in/ski-out property with F&B, conference, and family/party segments in a neighboring Scandinavian mountain market.

Broad incumbents

• Scandic Hotels: Large Nordic hotel chain that operates multiple mountain and resort properties across Sweden and Norway. Broad incumbent with overlapping conference and leisure mountain segments, but lacks the single-property, ski-in/ski-out heritage depth of Högis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hogfjallshotellet
• LinkedInlinkedin.com/company/s%C3%A4lens-h%C3%B6gfj%C3%A4llshotell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sälens Högfjällshotell