SPORTRESORT HOHE SALVE GMBH

What SPORTRESORT HOHE SALVE GMBH does

SPORTRESORT HOHE SALVE GMBH operates the Das Hohe Salve Sportresort, a 4-star superior sports and wellness hotel located in Hopfgarten im Brixental, Tyrol, Austria, as part of the Pletzer Group hospitality portfolio. The property comprises six room categories ranging from 24 m² Classic rooms to the flagship 80 m² Suite Hohe Salve, alongside a 1,400 m² Move & Relax area that bundles a 400 m² fitness studio, a 630 m² pool complex (25 m sports pool and adventure pool), and a 380 m² sauna and infrared relaxation zone. Its ski-in/ski-out location provides direct access to the SkiWelt Wilder Kaiser-Brixental, with bike-in/bike-out access to regional trail networks supporting year-round active tourism.

The resort monetizes across six revenue streams: room revenue at €210–€682 per night, food and beverage at the on-site Das Brixx Restaurant & Weinbar, wellness and spa services, specialized sports packages (Biker Power at €629, Hiking Break at €513, Biohacking Days at €760, RELAX Beauty Days at €506), seminar and corporate event hosting, and ancillary rentals (BMW i3 e-vehicle, sports equipment). Distribution operates through the direct booking platform, telephone/email reservations, GDS connectivity across Amadeus, Sabre, Galileo/Apollo, Worldspan, and DHISCO for the travel trade, plus tour operator and MICE partnerships. The company manages AI-assisted guest-data analytics for service personalization, maintains GDPR-compliant data handling, and is mid-relauch on a WCAG 2.1 AA-conformant website.

The entity is a privately held Austrian GmbH (FN 286454g) under Pletzer Resorts Holding GmbH, managed by Managing Director Egon Kahr. The legal entity's stated headcount of 8 reflects corporate/management scope rather than total resort workforce, which spans kitchen, service, front and back office, housekeeping, Move & Relax, technical, and apprenticeship functions. Revenue is not publicly disclosed; customer concentration is broadly diversified across active leisure, corporate event, winter sports, summer outdoor, and performance-optimization segments.

Name

SPORTRESORT HOHE SALVE GMBH

Legal name

Sportresort Hohe Salve GmbH

Website

https://hohesalve.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SPORTRESORT HOHE SALVE GMBH operates Das Hohe Salve Sportresort, a 4-star superior sports and wellness hotel in Tyrol, Austria, serving active leisure travelers, corporate event groups, and sports enthusiasts with integrated Move & Relax programming and ski-in/ski-out access.

Ownership category

akta.pro rank

Product category

Sports Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Sports resort hotel
• Wellness hospitality
• Ski-in ski-out accommodation
• Active mountain tourism
• Spa and fitness services

Headquarters

HQ city

Hopfgarten im Brixental

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings across six room categories (Classic through Suite Hohe Salve). Nightly rates ranging from €210 to €682 per night. Includes half-board (breakfast and dinner) options and various package deals combining accommodation with activities.
2. Food & Beverage: Restaurant and bar services including Das Brixx Restaurant & Weinbar, hotel bar with lounge and library areas, and Move & Relax corner at breakfast featuring regional products. Revenue from dining, beverages, and half-board dining programs.
3. Wellness & Spa Services: Revenue from massage services, beauty and cosmetic treatments, spa packages, and Day Spa offerings for non-hotel guests. Regeneration services including sauna, steam bath, and infrared cabin access.
4. Sports Activity Packages: Specialized activity packages including Biker Power with Personal Training (€629), Hiking Break, Biohacking Days, and Beauty Days. Additional revenue from bike hire, tennis court bookings, ski passes coordination, and sports equipment rental.
5. Seminar & Event Services: Conference facilities, seminar rooms, event spaces, and corporate packages including 'Back on Peak' company events. Revenue from room rentals, catering, equipment, and overnight accommodations for business groups.
6. E-Auto & Equipment Rental: Electric vehicle rental (BMW i3) for guest transportation, tennis equipment hire, and bike workshop/depot services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Das Hohe Salve Sportresort is a 4-star superior hotel offering accommodation across six room categories from Classic to the flagship Suite Hohe Salve, paired with the proprietary Move & Relax wellness complex (1,400 m² fitness, pool, sauna area). The resort sells half-board dining through Das Brixx Restaurant & Weinbar, ski-in/ski-out and bike-in/bike-out access to SkiWelt Wilder Kaiser-Brixental, seasonal activity packages (Bike Power, Hiking Break, Biohacking Days, Beauty Days), sportcamps, day spa services, and seminar and event facilities for corporate groups.

Product overview

Das Hohe Salve Sportresort is a 4-star superior sports and wellness hotel operated by Sportresort Hohe Salve GmbH as part of the Pletzer Group. The resort offers a comprehensive hospitality portfolio centered around its Move & Relax philosophy combining fitness, regeneration, and nutrition. Accommodation spans six room categories from Classic (24 m²) to the signature Suite Hohe Salve (80 m²), all featuring modern amenities and free Wi-Fi. The Move & Relax area encompasses a 400 m² fitness center, 630 m² pool complex with sports and adventure pools, and 380 m² relaxation zone with saunas and infrared cabins. Dining is provided through the Das Brixx restaurant and wine bar featuring regional cuisine. The resort integrates with major GDS systems (Amadeus, Sabre, Galileo, Worldspan, DHISCO) for travel trade distribution. Additional offerings include seminar and event facilities, seasonal activity packages (ski touring, mountain biking, tennis), organized sport camps, and day spa services. The property operates ski-in/ski-out access to the SkiWelt Wilder Kaiser-Brixental and offers direct booking through its website with incentives including best price guarantee and upgrade options.

Differentiator

Problem solved

Functional benefit

Brands

• Das Brixx Restaurant & Weinbar: The hotel's on-site restaurant and wine bar offering Move & Relax Energy cuisine and regional dishes.
• Move & Relax Konzept
• MyPletzerResorts Club

Products and services

• Classic Room

Quantifiable outcome

• 92% guest satisfaction rate on Pletzer Satisfaction Index

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Intersport OberhausercoreStrategic or Co-development PartnerBike rental partner for the Biker Power package, providing e-mountain bikes and cycling equipment for guided tours in the region. Part of comprehensive mountain biking service offering.
• TC Hopfgarten (Tennis Club)minorStrategic or Co-development PartnerTennis facilities partnership offering 5 clay courts and hitting wall located 3 minutes from the hotel. Includes court reservation service and trainer coordination through hotel reception.
• Pletzer Resorts Holding GmbHflagshipStrategic or Co-development PartnerParent company of the Pletzer Group hospitality collection. Joint controller for data processing. Provides group branding, central reservations, marketing, and operational support across multiple resort properties in Austria.
• SkiWelt Wilder Kaiser-BrixentalcoreStrategic or Co-development PartnerSki area partnership providing ski-in/ski-out access for guests. The resort is integrated with one of Austria's largest ski areas featuring 280+ km of pistes.
• TVB Kitzbüheler Alpen (Tourism Board)minorGTM or Marketing PartnerRegional tourism marketing partnership for destination promotion. Photo credits shared with tourism board photographers including Mirja Geh, Stefan Astner, Hannes Dabernig, and others.
• Tirol Werbung (Tyrol Tourism)minorGTM or Marketing PartnerOfficial Tyrolean tourism marketing organization providing photography and destination promotion materials including Anton Nolf, Ilvy Rodler, and Bernhard Aichner.
• GO.WEST Communications GmbHminorImplementation/ SI/ Consulting PartnerWebsite design, web concept, technical implementation, content creation, and SEO/SEA services provider based in Salzburg.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leading Spa Hotels of the World: Marketing and quality cooperative of upscale European wellness hotels with strong Alpine representation. Comparable as a brand-and-distribution collective for 4-star superior wellness properties competing for the same active-wellness guest segments in Austria and neighboring markets.
• Falkensteiner Hotels & Residences: Austrian-headquartered hotel group operating 4-star wellness, family, and city hotels across the Alps and Mediterranean. Comparable as a broader incumbent in Austrian wellness/leisure lodging with overlapping sports-resort properties and a wider distribution footprint than a single-property operator.
• Der Touristik Hotels (e.g., Sentido, TUI blue): Large European tour operator with owned and contracted hotel brands focused on leisure and wellness properties in Alpine and Mediterranean destinations. Comparable as a broad-incumbent distribution and brand channel competing for wellness and active-leisure guests across the same Tyrolean market.

Emerging players

• Wellness-Hotel Toni: Family-run 4-star wellness and active-holiday hotel in Tyrol with sports and family programming. Comparable as a regional Austrian wellness-sports operator competing for similar family and active-leisure segments in the broader Tyrol market.

Direct peers

• Hotel & Spa Sonne 4*S Superior: 4-star superior wellness hotel in the Kitzbühel Alps (Kirchberg, Tyrol), focused on wellness, active holidays, and family guests. Direct regional competitor in the same Kitzbühel tourism market with overlapping ski-area and active-sport positioning.
• Naturhotel Chesa Valisa: Small luxury biohotel in Vorarlberg, Austria focused on holistic wellness, regional cuisine, and active mountain holidays. Comparable in size, philosophy, and target guest (active wellness travelers in an alpine setting).
• Interalpen-Hotel Tyrol: 5-star wellness and conference hotel on the Seefeld plateau in Tyrol, Austria with extensive spa and sports facilities. Comparable as a Tyrolean premium sports-wellness resort with overlapping year-round active programming, conference/event business, and direct competitors for international wellness guests.
• Biohotel Sturm Hotel & Heuriger: Bio-certified wellness and active-holidays hotel in Mühltal, Austria combining regional cuisine, spa, and outdoor programming. Direct competitor in the Austrian active-wellness niche targeting similar mid-market leisure guests.
• Stanglwirt Hotel: 5-star family-owned bio-wellness and sport hotel in Going am Wilden Kaiser, Tyrol, with integrated equestrian, golf, tennis, ski, and fitness facilities. Closely comparable as an iconic Tyrolean sport-and-wellness-resort competing for similar premium active-leisure guests.
• Hotel Post Bezau by Susanne Kaufmann: 4-star superior wellness hotel in Vorarlberg, Austria with integrated spa, fitness, and health-focused cuisine. Closely comparable as a Bregenzerwald-based wellness/sports retreat targeting similar active-leisure and health-conscious guest segments with holistic programming.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dashohesalve
• LinkedInlinkedin.com/company/sportresort-hohe-salve-gmbh
• Instagraminstagram.com/dashohesalve

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTRESORT HOHE SALVE GMBH