Hoitajasi Oy
Hoitajasi Oy, founded in 2021, is a Finnish private home nursing and care provider serving elderly individuals and special needs families across the Helsinki metropolitan area via approximately 40 freelance nurses organized in proprietary 2-4-person continuity teams, with Kela-eligible first aid training as an add-on.
- Company typePrivate
- Founded2021
- HeadquartersEspoo, Finland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Hoitajasi Oy does
Hoitajasi Oy is a Finnish private limited company (Osakeyhtiö, business ID 3182067-7) founded in January 2021 by two experienced nurses, Jaana and Seikku, that delivers home-based nursing and care services in the Helsinki metropolitan area (pääkaupunkiseudulla). The company's primary customer segments are elderly individuals living at home and families with special needs children. Service delivery is built around the proprietary Hoitajasirinki (Nurse Ring) model, under which each client is matched with a rotating team of 2-4 familiar nurses selected on competence, interest, proximity to the client's home, and scheduling compatibility, with direct scheduling between nurse and client without intermediaries. Approximately 40 freelance nurses, many of whom also work in specialized or primary healthcare, support the model.
The product portfolio comprises three offerings. Kotisairaanhoito (home nursing) covers clinical services delivered at the patient's home, including wound care, suture removal, catheter changes, ear irrigation, medication administration, and health monitoring, and is VAT-exempt. Kotipalvelu (home services) provides care alongside nursing for elderly and special needs families in the home setting. Ensiapukoulutukset (first aid training) is an add-on line delivering Finnish Red Cross-registered and customized first aid and safety courses in Finnish, Swedish, English, and plain language, eligible for up to 60% Kela reimbursement, delivered on-site, via Microsoft Teams, or as self-paced online courses. No proprietary technology platform is disclosed beyond the human-driven matching system; operational tooling is limited to Microsoft Teams for remote training and Google Forms for nurse recruitment.
Commercial operations follow a direct-to-consumer and direct-to-business sales motion concentrated in the Helsinki metropolitan area, with no external funding, no parent company, no subsidiaries, and no public listing. Jaana serves as the responsible managing director while Seikku leads training and onboarding; both founders' personal phone numbers are the primary commercial contact points alongside a website contact form. Pricing is quote-based and not publicly disclosed, revenue is generated through professional service fees for home nursing and home care plus course fees for training, and the company holds no disclosed patents, trademarks, formal partnerships, or external capital.
Hoitajasi Oy firmographics
Firmographics- Name
- Hoitajasi Oy
- Legal name
- Hoitajasi Oy
- Website
- https://hoitajasi.fi
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hoitajasi Oy, founded in 2021, is a Finnish private home nursing and care provider serving elderly individuals and special needs families across the Helsinki metropolitan area via approximately 40 freelance nurses organized in proprietary 2-4-person continuity teams, with Kela-eligible first aid training as an add-on.
- Ownership category
- akta.pro rank
Hoitajasi Oy industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Home Health Aide (HHA) Services (Medically Directed) (HSABACAB)
- akta.pro secondary industries
- Post-Acute & Transitional 24/7 In-Home Care (Hospital/SNF Discharge) (HSABAHAF), In-Home Medication Administration (Nurse-Delivered) (HSABALAF)
Keywords
Where Hoitajasi Oy is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Hoitajasi Oy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Kotisairaanhoito (Home Nursing Services): Nursing care delivered at patients' homes including wound care, suture removal, catheter changes, ear irrigation, medication administration, health monitoring, and guidance. Services are exempt from value-added tax. Can be one-time or recurring.
- Kotipalvelu (Home Services): Home-based care services alongside nursing care for elderly and special needs families in the Helsinki metropolitan area.
- Ensiapukoulutukset (First Aid Training): First aid courses and training provided in Finnish, Swedish, English, and plain language. Courses include Finnish Red Cross registered courses as well as customized first aid and safety training. Kela reimbursement covers up to 60% of training costs. Training delivered at client premises, via Teams, or as self-paced online courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based / not publicly disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Hoitajasi Oy product offering
Product offeringCore offering
Hoitajasi Oy delivers nurse-led clinical home care and personal home care services to elderly clients and families with special needs children in the Helsinki metropolitan area, organized through its proprietary Hoitajasirinki model that assigns each client a dedicated team of 2-4 registered nurses for continuity of care. Services include wound care, suture removal, catheter changes, ear irrigation, medication administration, health monitoring, and guidance, alongside first aid training courses (including Finnish Red Cross-registered programs) delivered in Finnish, Swedish, English, and plain language.
Product overview
Hoitajasi Oy operates as a private home care provider in the Helsinki metropolitan area, offering a unified service portfolio built around two core products: Kotisairaanhoito (home nursing services) and Kotipalvelu (home care services). These are supported by an innovative Hoitajasirinki service model that assigns each customer a personal ring of 2-4 familiar registered nurses for continuity of care. The company also offers Ensiapukoulutukset (first aid training) as an add-on service. All services are delivered by highly educated nurses, primarily serving elderly clients living at home and families with special needs children. The company employs approximately 40 contract nurses across the metropolitan area.
Differentiator
Problem solved
Functional benefit
Brands
- Hoitajasirinki: A service concept consisting of 2-4 familiar nurses who collectively handle client's home visits, ensuring continuity of care and allowing direct scheduling between nurse and client.
- Ensiapukoulutukset
Products and services
- Kotisairaanhoito (Home Nursing) Clinical home nursing services delivered by registered nurses at the patient's home in the Helsinki metropolitan area, including wound care, suture removal, catheter changes, ear irrigation, medication administration, health monitoring, and guidance. Services are VAT-exempt and can be one-time or recurring.
- Kotipalvelu (Home Services) Home-based personal care services for elderly individuals living at home and families with special-needs children in the Helsinki metropolitan area, providing unhurried nursing-led care in the comfort of the patient's own home.
- Ensiapukoulutukset (First Aid Training) First aid courses and training programs for companies and organizations in the Helsinki metropolitan area, including Finnish Red Cross-registered courses (e.g., SPR Ensiapukurssi EA 2® 16h, Hätäensiapu 4h/8h) and customized safety training. Delivered at client premises, via Microsoft Teams, or as self-paced online courses in Finnish, Swedish, English, and plain language. Eligible for Kela reimbursement of up to 60% of costs.
- Hoitajasirinki (Nurse Ring) Continuity-of-Care Service A continuity-of-care service model in which each client is assigned a personal ring of 2-4 familiar registered nurses who collectively rotate home visits, allowing the client to schedule visits directly with nurses without intermediaries. Nurses typically work in specialist or primary healthcare alongside their Hoitajasirinki shifts, and clients with special-needs family members receive first visits with two nurses together.
Quantifiable outcome
- Only satisfied customers and skilled nurses
- +1 more outcomes
Companies that use Hoitajasi Oy
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Hoitajasi Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Hoitajasi Oy partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hoitajasi Oy competitors and assessment
Company assessmentBroad incumbents
- Mehiläinen: Finland's largest private healthcare and social care provider, offering private home nursing and home care services nationwide alongside clinics and hospitals. Comparable as a competing provider of home-based nursing and care services, but at vastly greater scale and with broader service portfolio.
- Pihlajalinna: Finnish provider of social, healthcare and home care services with a network spanning multiple regions. Comparable on the home care and clinical home nursing axes, but with a much broader primary care and clinic portfolio.
- Esperi Care: Finnish care services company offering home care, residential care and disability services across Finland. Comparable for elderly home care and special-needs family support, but operates as a broad incumbent rather than a small focused home nursing practice.
- Terveystalo: Nationally operating Finnish private healthcare provider with occupational health, primary care and home care offerings. Comparable on the home care and occupational first aid training dimensions, but operates as a broad incumbent rather than a focused local home nursing specialist.
- Coronaria: Finnish healthcare and home care services group providing home nursing, rehabilitation and therapy services. Comparable as a multi-region provider of home-based clinical care, though at larger scale and broader service mix.
- Attendo: Nordic care provider with significant Finnish operations in elder care, home care and residential services. Directly competes for the same elderly-in-home segment Hoitajasi serves, but at national scale and with a facility-based portfolio alongside home services.
Regional players
- PlusTerveys: Finnish home care and health services provider with regional presence including the Helsinki metropolitan area. Comparable as a direct competitor in private home nursing and personal care for elderly clients.
Direct peers
- Kotihoito Sari Niemi / Local Helsinki home care operators: Small-scale private home care operators in the Helsinki metropolitan area offering personal care and basic nursing services to elderly clients at home. Comparable as the closest direct peers in size, geography, and service model to Hoitajasi Oy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights3 records
Customer concentration
Hoitajasi Oy social profiles
Digital presenceHoitajasi Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoitajasi Oy leadership team
Management profileNumber of profiles
Profiles2 records
Hoitajasi Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoitajasi Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoitajasi Oy
What does Hoitajasi Oy do?
Hoitajasi Oy delivers nurse-led clinical home care and personal home care services to elderly clients and families with special needs children in the Helsinki metropolitan area, organized through its proprietary Hoitajasirinki model that assigns each client a dedicated team of 2-4 registered nurses for continuity of care. Services include wound care, suture removal, catheter changes, ear irrigation, medication administration, health monitoring, and guidance, alongside first aid training courses (including Finnish Red Cross-registered programs) delivered in Finnish, Swedish, English, and plain language.
Is Hoitajasi Oy a public or private company?
Hoitajasi Oy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoitajasi Oy founded?
Hoitajasi Oy was founded in 2021. It employs 1 to 10 people.
Where is Hoitajasi Oy based?
Hoitajasi Oy is headquartered in Espoo, Finland, in the Europe region.
How does Hoitajasi Oy make money?
Three revenue lines are on record. Kotisairaanhoito (Home Nursing Services) is the primary driver. The others are kotipalvelu (Home Services) and ensiapukoulutukset (First Aid Training).
Who are Hoitajasi Oy's main competitors?
Broad incumbents on record are Mehiläinen, Pihlajalinna, Esperi Care, Terveystalo, Coronaria and Attendo. PlusTerveys is listed as a regional player. Kotihoito Sari Niemi / Local Helsinki home care operators is listed as a direct peer.
Does Hoitajasi Oy have an API?
No public API is recorded for Hoitajasi Oy.
What industry is Hoitajasi Oy in?
Hoitajasi Oy's product category is Home Healthcare Services. Its primary akta.pro industry code is HSABACAB, Home Health Aide (HHA) Services (Medically Directed), with a secondary code of HSABAHAF, Post-Acute & Transitional 24/7 In-Home Care (Hospital/SNF Discharge). Its NAICS code is 62161 and its SIC code is 8082.