Hoivarakentajat Oy

What Hoivarakentajat Oy does

Hoivarakentajat Oy is a Finnish construction services company headquartered in Tampere that specializes in turnkey, sensory-friendly log buildings for the healthcare, social services, and early childhood education sectors. Its core product, the Tunnehirsi concept, delivers complete care homes (hoivakodit), service homes (palvelukodit), and kindergartens (päiväkodit) using Honka Fusion non-shrinking log technology developed with Honkarakenne, offering pre-validated financial viability, fixed budget and schedule, and a "sense-friendly" indoor environment with fresh air, gentle acoustics, and pleasant lighting. The company has completed more than 100 buildings across more than 100 Finnish municipalities, including Finland's largest log kindergarten (Pilke tiedepäiväkoti Siru in Espoo, 170 children).

The company operates two commercial models: a rental model (vuokramalli) in which Hoivarakentajat owns and maintains the property under a multi-year lease with the operator, supported by institutional financial partners OP-Palvelukiinteistöt, Northern Horizon, and Kinland, and a KVR-contract model (kokonaisvastuurakentaminen) for customer-owned turnkey projects. Its go-to-market is direct enterprise field sales through dedicated project developers (hankekehittäjä) targeting Finnish welfare areas (hyvinvointialueet), municipalities (kunnat), and private healthcare and ECE operators such as Attendo, Norlandia, Pilke, Mehiläinen, Humana, Autismisäätiö, and Koivikkosaäätiö. The Tunnehirsi co-design methodology engages future operators and staff from planning through delivery.

Hoivarakentajat reported record revenue of 42.9 million EUR in 2025, a 30% year-over-year increase, generated by a 23-person core team. The company markets itself as Finland's largest public log builder and a pioneer in low-carbon, sensory-friendly construction. Beyond its core care/ECE focus, it has extended into K-12 learning environments through the Oppikylä concept co-developed with Honkarakenne, with its first Oppikylä built in Oulu Toppilansaari in 2020. The company is ISO 9001 certified by KIWA Inspecta and continues to pursue both the rental and KVR models across municipal, welfare-area, and private-sector customers.

Name

Hoivarakentajat Oy

Legal name

Hoivarakentajat Oy

Website

https://hoivarakentajat.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoivarakentajat Oy is a Tampere-based Finnish construction firm that delivers turnkey, sensory-friendly log care homes, service homes, and kindergartens via its Tunnehirsi concept, serving welfare areas, municipalities, and private healthcare and early childhood education operators across Finland through rental and KVR-contract models.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Construction Services - Rental Model: Hoivarakentajat builds and owns properties, offering them to customers through long-term rental agreements. The company maintains responsibility for property maintenance, repairs, and future disposition, providing customers with predictable costs without capital investment.
2. Construction Services - KVR Contract Model: Traditional total responsibility contracting where Hoivarakentajat handles complete project delivery from planning through construction, with fixed budget and schedule commitments.
3. Property Development Services: Full-service property development including site acquisition, planning, construction, and property management throughout the building lifecycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hoivarakentajat Oy is Finland's largest public log builder, providing turnkey timber construction of care homes, service homes, and kindergartens through its Tunnehirsi concept. The company delivers complete projects — from user co-design and planning through construction to finished courtyards — using Honka Fusion non-shrinking log technology supplied via its strategic partnership with Honkarakenne. It also offers both a KVR-contract model for customer-owned buildings and a rental model where Hoivarakentajat owns and maintains the property, with additional offerings such as the Oppikylä school concept co-developed with Honkarakenne.

Product overview

Hoivarakentajat Oy is Finland's largest public timber builder specializing in sensory-friendly, low-carbon timber construction for the care and early childhood education sectors. The core offering is the Tunnehirsi concept, which provides complete delivery of timber buildings including design consultation, construction, and site preparation. The product portfolio includes Hirsipäiväkodit (log daycare centers), Hirsipalvelukodit (log service homes), Hirsihoivakodit (log care homes), and the Oppikylä educational facility concept developed in partnership with Honkarakenne. Buildings are constructed using Honkarakenne's non-shrinking Honka Fusion timber technology.

Differentiator

Problem solved

Functional benefit

Brands

• Tunnehirsi: A unique total delivery concept for attractive daycare or care buildings. Provides wellbeing in a sense-friendly environment with user-designed planning, sensory-friendly and environmentally certified Finnish solid wood construction.
• Oppikylä

Products and services

• Tunnehirsi Hoivarakentajat's flagship sensory-friendly, low-carbon timber building concept for care homes, service homes, and daycare centers. It offers complete delivery including design, construction, and site preparation with pre-confirmed financial viability, targeting private healthcare operators, ECE companies, welfare areas, and municipalities in Finland.
• Hirsipäiväkodit (Log Daycare Centers) Timber daycare centers built from Finnish wood, designed with sensory-friendly environments featuring fresh indoor air, pleasant acoustics, and natural lighting for children and staff wellbeing. Targeted at private early childhood education companies and Finnish municipalities.
• Hirsipalvelukodit (Log Service Homes) Timber service homes for elderly and special needs groups, designed to provide sensory-friendly living environments with comfortable indoor climate and acoustic qualities. Targeted at private healthcare and social services operators and welfare areas.
• Hirsihoivakodit (Log Care Homes) Timber care homes designed for elderly care, featuring sensory-friendly environments that support both residents' wellbeing and staff satisfaction. Targeted at private elderly care operators and welfare areas.
• Oppikylä A healthy, safe, and cost-effective learning environment concept combining kindergarten, primary school, and secondary school under one roof. Features user-driven design workshops, pedagogical change coaching, and flexible solid-wood spaces that can adapt to future needs. Targeted at Finnish municipalities and schools.

Quantifiable outcome

• 30% revenue growth in 2025
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and supporting.

• Honkarakenne OyjcoreStrategic or Co-development PartnerStrategic partnership with Honkarakenne, the world's leading manufacturer of log buildings, for the supply of Honka Fusion non-shrinking log technology and building systems. Hoivarakentajat serves as the primary construction partner for care and kindergarten projects using Honkarakente's proprietary technology.
• KinlandmajorStrategic or Co-development PartnerKinland owns log properties built by Hoivarakentajat, providing safe and high-quality environments for daycare and care use. Properties are purpose-built for operational requirements.
• TavanamajorStrategic or Co-development PartnerTavana operates mental health rehabilitation housing in facilities built by Hoivarakentajat. Partnership produces good everyday living spaces for people needing 24/7 support, with log buildings supporting resident wellbeing.
• Marko KuuskorpisupportingStrategic or Co-development PartnerLearning environment expert and researcher who collaborated on developing the Oppikylä concept. Contributed pedagogical expertise to user-centered design approach.
• Julianna NevarisupportingStrategic or Co-development PartnerStrategic designer and experienced learning environment expert who worked with Marko Kuuskorpi on developing the Oppikylä concept and school design methodology.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SRV: Finnish construction and development company active in commercial and residential property. Comparable as a domestic incumbent operating in the same Finnish construction market, particularly in public-sector and residential projects.
• Peab: Major Swedish construction and civil engineering group with significant Nordic building operations. Comparable as a broad regional incumbent in Nordic construction, often competing for similar public-sector and residential projects.
• NCC: One of the largest construction companies in the Nordics, with strong residential and public-building operations. Comparable as a regional incumbent working in the same geographies and building types, including public/education facilities.
• Skanska: Major Nordic-headquartered construction and project development group with extensive Nordic building operations. Comparable as a large incumbent in the same regional construction sector, though operating across many building types and geographies.
• YIT Group: One of Finland's largest construction and real estate developers, with significant activity in residential, commercial, and care-related segments. Comparable as a broad incumbent competing in the same Finnish construction market, though not specialized in log construction.

Direct peers

• Lehto Group: Finnish construction company focused on prefabricated residential and care buildings, including service homes and daycare centers. Comparable because it uses industrialized construction methods to target the same Finnish care and education infrastructure market.
• Kontio: Large Finnish log home and timber building manufacturer serving residential and commercial markets. Comparable as a Nordic log-building specialist with similar material technology and a focus on sustainability-driven construction.
• Honkarakenne Oyj: Finland-based global leader in log construction and the technology partner supplying Honka Fusion non-shrinking logs to Hoivarakentajat. Directly comparable because both are specialists in solid wood/log building systems with overlapping customer segments in Nordic and export markets.

Regional players

• Pohjola Rakennus: Finnish residential construction company operating in urban development. Comparable as a regional builder in Finland, though focused on standard residential rather than specialized care/log construction.

Emerging players

• Hartman Log Homes: Nordic log home and timber building manufacturer with growing presence in public and commercial projects. Comparable as a smaller log-building specialist operating in the same timber construction category, though more residential-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hoivarakentajat

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoivarakentajat Oy