Howard Johnson & Days Inn Argentina

Name

Howard Johnson & Days Inn Argentina

Legal name

Howard Johnson Argentina

Website

https://hojoar.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Budget Hotel Chains & Franchises (THAGABAM), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel franchise operations
• Hospitality accommodation services
• Hotel chain management
• Event and convention venues
• Spa wellness services

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Room revenue from stays across 41 operative hotels and 28 in construction, with varied room categories (Standard, Superior, Suite, Presidential) and seasonal/dynamic pricing. Revenue is generated on a per-night basis with packages that bundle breakfast, spa, dining, and activities.
2. Franchise Fees and Royalties: Franchise model where the company develops and franchises hotels under Howard Johnson and Days Inn brands in Argentina, Paraguay, and Chile. Revenue includes franchise fees, royalties, and development income from new hotel openings.
3. Food & Beverage: On-site restaurants and gastronomic services across properties (e.g., El Retiro, Rosella, Akari Sushi, Caro Torino, Don Roberto, 1779, Peregrino, Ámbar, Chaira, Riviera) generating F&B revenue including à la carte dining, buffet breakfasts, event catering, and spa café services.
4. Event & Convention Services: Revenue from renting 115 event salons and convention spaces across the portfolio, catering to corporate meetings, social events, weddings, and conferences. Spaces range from intimate meeting rooms (6-20 persons) to large convention centers (up to 600 persons).
5. Spa & Wellness: Revenue from 18 spa facilities offering treatments including massages, hydrotherapy circuits, saunas, and beauty treatments. Spa services are offered as add-ons to hotel stays or as standalone purchases.
6. Gift Cards & Experience Packages: Sale of gift cards (Gift Cards) and pre-packaged experience bundles through the Tienda Online platform, enabling consumers to purchase hotel stays, romantic escapes, spa packages, and dining experiences as gifts.
7. Corporate & Group Accounts: Dedicated corporate channel ([email protected]) serving business travelers, sports groups (proximity to AFA grounds mentioned), and government/association groups with negotiated rates and dedicated event planning.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Howard Johnson & Days Inn Argentina operates and franchises a portfolio of 41 hotels across Argentina, Paraguay, and Chile under the Howard Johnson and Days Inn brands (part of Wyndham Hotels & Resorts). The company delivers hotel accommodation with multiple room categories, on-site food and beverage, spa and wellness facilities, event and convention spaces, and gift cards/experience packages through its Tienda Online platform, serving leisure travelers, corporate clients, sports groups, and franchisees.

Product overview

Howard Johnson & Days Inn Argentina operates a portfolio of 41 hotel properties across Argentina, Paraguay, and Chile under two hotel brands: Howard Johnson (full-service resorts) and Days Inn (mid-range accommodations). The portfolio spans 42 operational hotels with 2,441 rooms and 115 event salons. The company offers a unified hotel management platform with core lodging services including rooms and suites in multiple categories, on-site dining through various restaurant concepts, spa and wellness facilities, and versatile event spaces. Additional revenue streams include an online store selling gift cards and experience packages redeemable at over 40 properties, along with comprehensive convention and event services.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and moderate.

• Wyndham Hotels & ResortscoreStrategic or Co-development PartnerHoward Johnson & Days Inn Argentina operates under the Wyndham Hotels & Resorts global franchise umbrella. This partnership provides international brand recognition, global distribution network (Wyndham Rewards loyalty program, GDS systems), operational standards, and the Wyndham Green sustainability certification program (Core and Essential levels) across the hotel portfolio.
• Wyndham Green Certification ProgramcoreStrategic or Co-development PartnerParticipates in Wyndham's global Wyndham Green Certification program, implementing Core (Level 1) and Essential (Level 2) sustainability standards across all properties. Standards cover energy efficiency, water conservation, recycling, staff training, and environmental monitoring.
• Club La NaciónmajorGTM or Marketing PartnerDistribution partnership offering Club La Nación members (BLACK and PREMIUM clients) up to 20% discount on rack rates across participating Howard Johnson and Days Inn hotels in Argentina. Valid for low season, excluding long weekends and special dates.
• Club Clarín 365majorGTM or Marketing PartnerDistribution partnership offering Club Clarín 365 members exclusive discounts up to 20% at participating Howard Johnson and Days Inn hotels across Argentina, Paraguay, and Chile. Discounts vary by hotel.
• SportClubmoderateGTM or Marketing PartnerBenefit program partnership offering SportClub members discounted rates at Howard Johnson and Days Inn hotels. Discounts vary by hotel and season, applicable across Argentina, Paraguay, and Chile.
• Shell BoxmoderateGTM or Marketing PartnerBenefit program partnership offering Shell Box fuel card members discounted rates at Howard Johnson and Days Inn hotels. Discounts vary by hotel and season (10-20% depending on low/high season).
• BondamoderateGTM or Marketing PartnerBenefit program partnership offering Bonda members (credit card benefits platform) discounted rates at Howard Johnson and Days Inn hotels, with 15% discounts on rack rates in low season at participating properties.
• MaslowmoderateGTM or Marketing PartnerEmployee benefits platform partnership offering Maslow users 20% discount in low season and 10% discount in high season at participating Howard Johnson and Days Inn hotels. Valid through December 2026.
• Sancor SaludmoderateGTM or Marketing PartnerHealth insurance member benefit partnership offering Sancor Salud members discounted hotel rates at participating Howard Johnson and Days Inn hotels. Valid through May 2027.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dazzler Hotels: Dazzler Hotels is an Argentine boutique hotel chain operating primarily in Buenos Aires with several properties. While positioned slightly more upscale, it competes for the same leisure and corporate travelers in CABA and provides a direct mid-scale/upper-mid-scale benchmark in the Argentine market.
• NH Hotel Group (Minor Hotels): NH Hotel Group (now part of Minor Hotels) is one of the largest urban hotel chains in Latin America and Spain, operating mid-to-upscale business hotels comparable to Howard Johnson's full-service positioning. Competes directly with HJ&DI Argentina in the corporate and leisure segments across major Argentine cities.

Broad incumbents

• Hilton Worldwide: Hilton operates Hampton by Hilton, Hilton Garden Inn, and other mid-scale brands across Latin America. Compares to Howard Johnson Argentina in customer segment (corporate + leisure), distribution model, and franchise economics, with growing penetration in Buenos Aires and key Argentine provincial cities.
• Marriott International: Marriott International is the world's largest hotel company with multiple brands spanning luxury to select-service. Its Courtyard, Fairfield, and Residence Inn brands compete with Howard Johnson for corporate and group travel in major Argentine cities, while loyalty program scale is a strong competitive moat.
• IHG Hotels & Resorts: IHG operates Holiday Inn, Holiday Inn Express, and other mid-scale brands globally with growing presence in Argentina and South America. Directly comparable to Howard Johnson's business and leisure traveler focus, and competes for the same corporate/event booking flows.
• Wyndham Hotels & Resorts: Wyndham is the parent franchisor for both Howard Johnson and Days Inn brands globally and the largest hotel franchisor in the world. While not a direct competitor in the same asset-light franchisee model, Wyndham sets the brand standards, distribution, and loyalty economics that govern this company's operations.
• Accor Hotels: Accor is a global hospitality group operating Ibis, Novotel, and Mercure brands with substantial presence across Latin America. Competes with both Howard Johnson and Days Inn for mid-scale and economy travelers in Argentina, particularly in capital cities and major tourist destinations.
• Howard Johnson (global brand): Howard Johnson is a long-standing North American hotel brand owned by Wyndham. As the source brand and sister operations, it provides direct comparability on brand standards, mid-scale positioning, and franchise economics, though the company here operates the regional licensee/master franchise for Argentina, Paraguay, and Chile.

Emerging players

• Selina: Selina is a lifestyle/hostel-hotel hybrid chain with operations across Latin America targeting millennial and digital nomad travelers. While positioned differently (youth/lifestyle), it competes for the leisure and experiential travel segment that Howard Johnson targets in resort destinations like San Pedro, Mendoza, and Patagonia.

Regional players

• Meliá Hotels International: Meliá is a Spanish hotel chain with strong presence in Latin America and Caribbean resort destinations. While not primarily focused on Argentina, it overlaps in resort and leisure destinations and competes for international tourism flows into the region (including into neighboring Chile and Paraguay).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hojoar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howard Johnson & Days Inn Argentina