HOLAB! Getränkemarkt GmbH

What HOLAB! Getränkemarkt GmbH does

HOLAB! Getränkemarkt GmbH is a regional German beverage retailer operating a chain of Getränkemärkte across Northern Germany, with coverage spanning Lower Saxony, Bremen, Hamburg, and Schleswig-Holstein. Founded in 1978 in Achim and privately held as a GmbH (HRB 120047, Local Court of Walsrode), the company has scaled to over 200 store locations combining company-owned outlets with a franchise program. The assortment covers beers, wines and sparkling wines, spirits, mineral water, soft drinks, juices, non-alcoholic beverages, and energy drinks, complemented by exclusive own-brand SKUs such as Hemelinger and Hemelinger 0.0% beer sold only through HOLAB! locations.

The business model rests on three revenue streams: direct retail beverage sales across the physical store network, franchise fees and support arrangements from independent operators running branded locations, and a home delivery service (Lieferservice) accessed via the lieferservice.holab.de online ordering platform. Retail pricing is unit-based with weekly prospectus promotions and tiered volume discounts; ancillary services include PAYBACK loyalty integration, commission purchasing for events (Kommissionskauf), equipment rental (Leihservice), gift vouchers, and 24/7 self-service vending machines piloted at three locations. The company is an official partner of Werder Bremen and adheres to the German Supply Chain Due Diligence Act (LkSG) requirements.

Operational technology is conventional retail infrastructure — proprietary inventory and sales systems, standard web analytics (Google Analytics, Google Tag Manager, Meta Pixel), and a cookie consent manager (CCM19) for GDPR compliance. The company maintains an active social presence across Instagram, Facebook, TikTok, LinkedIn, and a WhatsApp channel used for weekly prospectus distribution. No AI/ML capabilities, developer ecosystem, or API platform were identified in the available source material. Management is held by a stable three-director team — Bernhard Henze, Andreas Henze, and Walter Friedrich Gerlach — and the registered office is Industriestraße 15, 28832 Achim.

Name

HOLAB! Getränkemarkt GmbH

Legal name

Hol ab! Getränkemarkt GmbH

Website

https://holab.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

HOLAB! Getränkemarkt GmbH operates a regional chain of 200+ beverage retail stores across Northern Germany, selling beer, wine, spirits, and soft drinks via company-owned and franchised outlets, complemented by delivery, loyalty, and own-brand Hemelinger beer lines.

Ownership category

akta.pro rank

Product category

Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Beverage retail
• Drinks supermarket
• Beer and wine retail
• Franchise beverage store
• Home beverage delivery

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Retail Beverage Sales: HOLAB! generates revenue through the sale of beverages including beer, wine, spirits, soft drinks, mineral water, juices, and energy drinks at retail prices across its store network. Customers purchase products directly at physical store locations.
2. Franchise Fees: The company operates a franchise model where independent operators can open HOLAB! branded stores, likely generating revenue through franchise fees and support arrangements.
3. Delivery Service: HOLAB! offers a delivery service (Lieferservice) allowing customers to order beverages online for home delivery, creating an additional revenue stream beyond physical retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

HOLAB! Getränkemarkt GmbH operates a regional chain of more than 200 beverage retail stores (Getränkemärkte) across Northern Germany, selling beers, wines, spirits, soft drinks, mineral water, juices, energy drinks, and non-alcoholic alternatives. The company supplements retail with own-brand products (Hemelinger 0.0% beer, WNTN wines in deposit bottles), a home delivery service (Lieferservice), 24/7 vending machines, franchise opportunities, and value-added services such as PAYBACK integration, commission purchasing, equipment rental, and gift vouchers.

Product overview

HOL'AB! Getränkemarkt GmbH operates a network of regional beverage retail stores across northern Germany, offering a comprehensive product portfolio organized into eight main categories: Bier (Beer), Wein & Sekt (Wine & Sparkling Wine), Mineralwasser (Mineral Water), Spirituosen (Spirits), Softdrinks, Saft (Juice), Alkoholfrei (Non-Alcoholic), and Energy-Drinks. The company supplements its core retail operations with value-added services including a home delivery service (Lieferservice), PAYBACK loyalty program integration, commission purchasing for events (Kommissionskauf), equipment rental (Leihservice), and gift voucher sales. Recent innovations include own-brand products like Hemelinger 0.0% non-alcoholic beer and WNTN wines in innovative deposit bottles, as well as 24/7 vending machines at select locations. The company also offers franchise opportunities for entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• Hemelinger 0.0%: Own-brand non-alcoholic beer offering 0.0% alcohol with full beer flavor.
• WNTN Wein-Pfandflasche

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• PAYBACKcoreGTM or Marketing PartnerHOLAB! participates in the PAYBACK loyalty program, allowing customers to collect points on purchases at their stores. This partnership provides customers with additional value through the PAYBACK rewards system.
• Hemelinger (Own Brand)coreTechnology or IntegrationHOLAB! has developed its own beer brand 'Hemelinger' including alcoholic and 0.0% alcohol-free variants. The brand is exclusive to HOLAB! stores.
• Werder BremencoreGTM or Marketing PartnerHOLAB! is an official Werder Partner, aligning the beverage retail brand with the regional football club for marketing and brand association purposes.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/holab.getraenkemarkt
• LinkedInlinkedin.com/company/holab-getr%C3%A4nkemarkt-gmbh
• Instagraminstagram.com/holab_getraenkemarkt
• TikToktiktok.com/@holab_getraenkemarkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLAB! Getränkemarkt GmbH