Hole in the Wall BBQ

What Hole in the Wall BBQ does

Hole in the Wall BBQ is a privately held, founder-owned restaurant operator based in Oregon, USA, running two dine-in and takeout locations — the original in Eugene (opened August 2, 1993) and a second in Springfield (opened 2008) — supplemented by a state-wide catering service covering corporate events, weddings, luaus, whole-pig roasts, and holiday meal pickups. The company serves local community diners as its primary segment, with secondary demand from event celebration and corporate catering customers. Menu pricing is unit-based, ranging from $4 sides to a $36 full rack of ribs, and breakfast items in the $4-$19 range at Springfield on weekends. There is no disclosed institutional ownership, venture or private equity funding, or M&A activity.

The core product is slow-smoked barbecue built on an 18-hour, low-temperature hardwood smoking process applied to beef, pork, turkey, chicken, ribs, and Louisiana hot links, complemented by a family-secret dry rub and from-scratch sauces and sides. The Springfield location extends the concept with a tap room featuring 20 Oregon craft beer handles, a full bar and lounge, video lottery and Keno, and a weekend Smokehouse Breakfast menu. Distribution runs through physical counters, phone ordering, the MyMenuHelper third-party online ordering platform, and a proprietary Hole in the Wall BBQ mobile application on iOS and Android. Catering is quote-based with direct phone ordering.

The business generates revenue primarily through transaction-based food and beverage sales across the two restaurant locations, plus professional-services catering fees for events of varying scale. Marketing is conducted through the company's own website, organic social media presence on Facebook, X, Instagram, and YouTube, and community engagement. The operating model is bootstrapped and independent, with approximately 11 employees and no public financial disclosures or executive roster in the source material.

Name

Hole in the Wall BBQ

Legal name

Hole in the Wall BBQ

Website

https://holeinthewallbbq.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Hole in the Wall BBQ is an independently owned, two-location Oregon restaurant chain (Eugene and Springfield) that serves slow-smoked barbecue, operates a state-wide catering service, and offers a weekend breakfast, full bar, and 20-tap craft beer room at its Springfield location.

Ownership category

akta.pro rank

Product category

Casual Dining Barbecue Restaurant

NAICS

Limited-Service Restaurants (722513), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Slow-smoked barbecue
• Barbecue restaurant
• Event catering
• Craft beer taproom
• Homemade side dishes

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food Sales: Direct food sales from two restaurant locations (Eugene and Springfield) for dine-in and takeout. Menu includes sandwiches, burgers, platters, salads, appetizers, and beverages. Transaction-based per item ordered.
2. Catering Services: Full-service catering for events including corporate cookouts, family reunions, birthdays, weddings, anniversaries, tailgates, and parties. Also offers full holiday meal pickups and luau/whole pig services. State-wide service coverage.
3. Mobile App Orders: Mobile pickup and delivery orders through their proprietary mobile app available on iOS and Android, plus online ordering through MyMenuHelper platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hole in the Wall BBQ operates two dine-in and takeout barbecue restaurants in Eugene and Springfield, Oregon, serving slow-smoked meats (brisket, pulled pork, ribs, turkey, ham, Louisiana hot links) smoked up to 18 hours over real hardwood, alongside homemade sides, sandwiches, burgers, and platters. The company also offers state-wide catering for events of any size, a weekend Smokehouse Breakfast at Springfield, and a full bar with a 20-handle Oregon craft beer tap room.

Product overview

Hole in the Wall BBQ is a two-location barbecue restaurant chain in Eugene and Springfield, Oregon, established in 1993. The company operates as a unified restaurant concept with two dine-in/takeout locations offering the same core slow-smoked barbecue menu featuring meats smoked for up to 18 hours over real hardwood, complemented by add-on services including a catering division covering the state, a bar and lounge with 20 craft beer handles and video lottery at the Springfield location, a tap room with outdoor patio, weekend Smokehouse Breakfast at Springfield, and mobile apps for iOS and Android. The product portfolio centers on the core restaurant offering (sandwiches, burgers, platters, ribs, salads) with modular add-ons for bar service, catering events, breakfast service, and mobile ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Hole in the Wall BBQ Restaurant - Eugene Original dine-in and takeout restaurant location in Eugene, Oregon serving the full slow-smoked barbecue menu including sandwiches, burgers, platters, salads, appetizers, and beverages. Open Tuesday-Thursday 11am-6pm, Friday-Saturday 11am-6:30pm.
• Hole in the Wall BBQ Restaurant - Springfield Second dine-in and takeout restaurant location in Springfield, Oregon featuring the full barbecue menu plus Smokehouse Breakfast on weekends, a tap room with 20 Oregon craft beer handles, full service bar and lounge, and video lottery. Open Wednesday-Friday 11am-8pm, Saturday 9am-8pm, Sunday 9am-7pm.
• Catering Services State-wide barbecue catering service offering full meal pickups, holiday meals, luau and whole pig roasting, and concessions for corporate cookouts, family reunions, weddings, and tailgate parties. Contact-based ordering at 541.915.7392.
• Bar and Lounge (Springfield) Full-service bar and lounge at the Springfield location featuring cocktails, wine, domestic and imported beers, craft and specialty beers, video lottery, and Keno gaming alongside the barbecue menu.
• Tap Room (Springfield) Separate bar area at the Springfield location with 20 handles of Oregon craft beers and ciders on tap, outdoor patio seating, and a casual atmosphere for enjoying slow-smoked barbecue.
• Smokehouse Breakfast Weekend breakfast menu served at Springfield location only on Saturdays and Sundays from 9:00am-2:00pm, featuring egg dishes, griddle items, and breakfast favorites with barbecue-inspired twists including Smokehouse Breakfast, Bully's Biscuits Benedict, 3 Egg Scrambles, Chicken & Waffles, Pancakes, and Breakfast Burrito.
• Mobile App (Android and iOS) Hole in the Wall BBQ mobile application for Android and iOS enabling mobile pickup and delivery ordering from the Eugene and Springfield restaurants.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sonny's BBQ: Long-running BBQ chain with dine-in, takeout, and catering across multiple states. Operates a similar restaurant-plus-catering model centered on slow-smoked meats and homestyle sides, comparable in category and target diner.
• Podnah's Pit Barbecue: Portland, Oregon barbecue restaurant specializing in Texas-style slow-smoked meats. Direct regional competitor targeting the same Oregon BBQ diners with a similar slow-smoking approach and dine-in/takeout/catering channels.
• Mission BBQ: Growing national BBQ chain operating dine-in restaurants and event catering. Comparable business model focused on authentic smoked meats and sides with a strong brand story and catering presence.
• Dickey's Barbecue Pit: Large national BBQ franchise selling slow-smoked meats, sides, and event catering. Closely comparable as a multi-unit BBQ concept selling smoked meats by plate, sandwich, and catering event in similar dine-in formats.
• Famous Dave's: National sit-down BBQ chain offering slow-smoked meats and full-service dining experience. Direct competitor in the BBQ category with similar product positioning around hickory-smoked meats, homemade sides, and dine-in plus catering model.
• Buster's Texas Style Barbecue: Long-running Portland BBQ joint known for slow-smoked meats and homestyle sides. Comparable Oregon BBQ operator with dine-in, takeout, and catering offerings targeting the same Pacific Northwest BBQ consumer.

Regional players

• McMenamins: Oregon-based restaurant, brewery, and pub group with multiple locations across the Pacific Northwest. Regional operator sharing the same Oregon market and similar dine-in plus bar service operating model, though anchored in brewpubs rather than barbecue.

Broad incumbents

• Smokey Bones: National casual dining chain with BBQ-centric menu and full bar program. Broad incumbent in the BBQ-adjacent casual dining space with overlapping category but wider menu and broader geographic reach than the specialist operators.

Emerging players

• Killer Burger: Pacific Northwest fast-casual chain with locations across Oregon and Washington. Local fast-casual peer sharing the same Oregon market and similar casual dine-in/takeout operating model, though burger-led rather than barbecue-focused.
• Pork Barrel BBQ: Independent BBQ brand with restaurant operations and packaged products. Comparable concept size and multi-channel BBQ selling (restaurant plus retail) with smaller footprint than the largest chains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hole-in-the-wall-bbq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hole in the Wall BBQ