Holiday Inn Parque Anhembi

What Holiday Inn Parque Anhembi does

Holiday Inn Parque Anhembi is a 780-room full-service hotel located in São Paulo, Brazil, adjacent to the Anhembi Convention Center and positioned between Guarulhos and Congonhas airports. It operates as a franchise under the IHG Hotels & Resorts system using the Holiday Inn brand, and is positioned as the largest hotel in São Paulo and the largest convention hotel in Brazil. The property has been operating since 2004 and employs 163 people.

The asset combines traditional accommodation with a sizeable events platform: a 2,500 m² convention center distributed across 19 rooms on 3 floors, supported by on-site food and beverage outlets (restaurant, room service, coffee shop), leisure amenities (pool, fitness center — currently under renovation), parking, and ancillary services (laundry, ironing, barber/beauty salon). Revenue is generated across four streams: (1) transient and group room revenue, (2) meetings, incentives, conferences, and exhibitions (MICE) bookings routed through the in-house convention center, (3) food and beverage spend captured from overnight guests and external events, and (4) ancillary fees (parking, laundry, salon). Pricing is published via the IHG booking channel with differentiated package products including Pet Friendly, Day Use, and Honeymoon stays; loyalty demand is served through the IHG Rewards program.

Business model is asset-light on the brand side (franchise/license) but capital-heavy on the real-estate side, with the owner investing in periodic room and amenity refresh to maintain brand standard compliance and competitive positioning against other São Paulo convention-oriented hotels. Customer mix spans individual business travelers, leisure guests, association and corporate event organizers, and wedding/social-event clients.

Name

Holiday Inn Parque Anhembi

Legal name

Holiday Inn São Paulo Parque Anhembi

Website

https://holidayanhembi.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Holiday Inn Parque Anhembi is a 780-room full-service hotel and 2,500 m² convention center in São Paulo, Brazil, franchised under IHG Hotels & Resorts, serving business travelers, event organizers, and leisure guests adjacent to the Anhembi Convention Center.

Ownership category

akta.pro rank

Product category

Hotel and Convention Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Convention center
• Hospitality services
• Event venues
• Corporate lodging

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation Services: Room rental revenue from 780 guest rooms and apartments across multiple room categories including Luxo King, Luxo Twin, Premium King, Premium Twin, and Adapted King rooms. Recently renovated accommodations feature amenities such as SmartTV, free Wi-Fi, air conditioning, and safes.
2. Events and Conventions: Convention center rental and event services generating revenue from 19 meeting rooms across 3 floors totaling 2,500 m². The largest ballroom accommodates up to 1,000 people. Services include food and beverage catering for events.
3. Food and Beverage: Restaurant Camauê buffet dining (breakfast, lunch, and dinner), Vértice Bar serving drinks and light meals including pizzas, sandwiches, and appetizers. Full bar with cocktails, wines, beers, and spirits. Room service available.
4. Ancillary Services: Pet-friendly packages (R$ 150 per stay), special occasion packages (honeymoon, romantic nights, bridal/groom days), parking services, salon services via Studio Sanz partnership, and 24-hour convenience store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Holiday Inn Parque Anhembi operates a 780-apartment hotel in São Paulo, Brazil, providing accommodation, food and beverage services through Restaurante Camauê and Vértice Bar, and integrated event hosting via a Centro de Convenções with 19 meeting rooms and 2,500 m² of event space. The property operates under the IHG Hotels & Resorts franchise and serves both individual leisure/business travelers and corporate event clients.

Product overview

Holiday Inn Parque Anhembi is the largest convention hotel in Brazil, operated under the IHG Hotels & Resorts brand. The property offers 780 apartments and a comprehensive hospitality portfolio including: five room categories (Luxo King/Twin, Premium King/Twin, and Adaptado King), two dining venues (Restaurante Camauê with buffet and à la carte options, and Vértice Bar for drinks and light fare), a 2,500 m² convention center with 19 rooms across 3 floors, fitness facilities including a heated pool and gym, and special occasion packages (Pet Friendly, Honeymoon, Bridal/Groom Preparation Days). The hotel targets both business travelers attending events at the adjacent Anhembi Convention Center and leisure guests seeking comprehensive hospitality services.

Differentiator

Problem solved

Functional benefit

Brands

• IHG Rewards: Loyalty program operated by IHG Hotels & Resorts. Members can earn points and redeem them for stays, products, and vouchers from the online catalog.

Products and services

• Hotel Accommodation Guest room accommodation across 780 apartments for individual leisure and business travelers. Includes pet-friendly options and curated packages such as honeymoon and romantic night stays.
• Centro de Convenções (Convention Center) Event hosting facility with 19 meeting rooms and 2,500 m² of event space, targeted at corporate and group event organizers, including conferences, weddings, and social events with dedicated catering.
• Restaurante Camauê
• Vértice Bar On-site bar offering beverages and light meals to hotel guests and walk-in customers.
• Wedding and Bridal Event Packages Specialized packages for couples and weddings, including bridal preparation day, groom preparation day, and romantic stay experiences.
• Parking Services On-site parking facility for hotel guests, event attendees, and restaurant visitors.

Quantifiable outcome

• Largest convention hotel in Brazil
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IHG Hotels & ResortscoreStrategic or Co-development PartnerHoliday Inn Parque Anhembi operates as a franchise property under the IHG Hotels & Resorts umbrella. The partnership provides global brand recognition, access to IHG's reservation and distribution systems, IHG Rewards loyalty program integration, centralized marketing support, operational standards, and technology platforms. IHG's network spans more than 6,000 hotels worldwide.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sheraton São Paulo WTC Hotel: Large full-service convention-focused hotel in São Paulo under the Marriott umbrella, with comparable meeting infrastructure and corporate group targeting — directly overlapping on event-led demand.
• Renaissance São Paulo Hotel: Full-service business hotel under the Marriott Bonvoy network in São Paulo, competing for the same convention and corporate transient demand.
• Bourbon Convention Ibirapuera: Brazilian convention-focused hotel with significant meeting infrastructure, competing for the same corporate event segment in São Paulo.
• Maksoud Plaza: Iconic full-service São Paulo hotel known for large-scale events and conventions, sharing the convention-led positioning and corporate client base.
• InterContinental São Paulo: Sister IHG luxury-brand property in São Paulo, sharing the same global distribution and loyalty platform but competing for premium business travelers and events.
• Tivoli Mofarrej São Paulo: Luxury full-service hotel in São Paulo targeting business and leisure travelers with comparable F&B and event offerings.
• Hilton São Paulo Morumbi: Major São Paulo convention and business hotel with extensive meeting space, competing head-to-head for corporate events and group bookings in the city.
• Pullman São Paulo Vila Olímpia: Accor-operated premium business hotel with meeting facilities in São Paulo's corporate corridor, overlapping on convention and group bookings.
• Grand Hyatt São Paulo: Upscale São Paulo hotel with significant convention facilities, competing in the same premium corporate and event segment.

Broad incumbents

• Marriott Executive Apartments São Paulo: Extended-stay offering from a major global brand in São Paulo, competing for a portion of the long-stay corporate demand adjacent to Holiday Inn's core market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holiday-inn-parque-anhembi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Inn Parque Anhembi