株式会社ホリデー

What 株式会社ホリデー does

株式会社ホリデー (Holiday Inc.) is a Japanese franchise headquarters that operates the Holiday Inspection Chain (ホリデー車検チェーン), the country's first interactive customer-presence vehicle inspection system. The proprietary methodology, developed in January 1994, allows mechanics to explain vehicle conditions directly to customers in real time during inspection, eliminating unnecessary parts replacement and compressing inspections to approximately one hour versus the traditional full-day process. As of the most recent reporting, the network comprises approximately 240 franchise stores nationwide, all operating as Ministry of Land, Infrastructure, Transport and Tourism (MLIT) designated factories, and serves roughly 200,000 customers per year with a 70% repeat rate and 90% reported customer satisfaction.

Holiday earns revenue from three streams: franchise fees and royalties from approximately 240 member stores (licensing/royalties model), direct retail revenue from three company-owned stores in Sakuragawa (Osaka), Horyuji (Nara), and Onahama (Fukushima) offering inspection, maintenance, bodywork, vehicle sales, and insurance agency services (transaction-fee model), and the Holiday Rent Live Well welfare equipment rental, sales, and housing renovation business launched in July 2019 (hardware-sales model). The franchise network is supported by an Osaka Prefecture-certified vocational training center, AJMC/AJFC mechanic and front-staff contests, owner conventions, and cross-media marketing tools. The corporate entity has registered capital of ¥90 million and a lean 7-person headquarters, with family-led management (Representative Director Matsukawa Yoichi; Director Counselor Matsukawa Yo, the founder of the 1994 inspection model) and wholly-owned operating subsidiaries including Holiday Car Service and Holiday Auto Techno following 2013 consolidations.

Name

株式会社ホリデー

Legal name

株式会社ホリデー

Website

https://holiday-fc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社ホリデー is a Japanese franchise headquarters operating Japan's first interactive customer-presence vehicle inspection system across approximately 240 stores nationwide, serving roughly 200,000 individual vehicle owners annually and a complementary welfare equipment rental business.

Ownership category

akta.pro rank

Product category

Automotive Maintenance and Inspection Services

akta.pro primary industry

Multi-Point Inspections & Safety Checks (DVIR/Annual/Periodic) (TLAKAGAB)

Keywords

• Vehicle inspection services
• Automotive maintenance
• Franchise chain
• Motorcycle inspection
• Welfare equipment rental

Headquarters

HQ city

Osaka (Naniwa-ku)

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. フランチャイズ事業 (Franchise Business): Holiday generates revenue as an FC headquarters by collecting franchise fees and royalties from approximately 240 franchisee stores nationwide. Franchisees pay an initial fee and ongoing royalties in exchange for brand usage, training, marketing support, and the proprietary inspection system.
2. 自動車整備事業 (Automotive Maintenance Business): Revenue from company-owned stores (桜川店, 法隆寺店, 小名浜店) offering vehicle inspections, general maintenance, bodywork/painting, vehicle sales, and insurance agency services.
3. ホリデーレント リブウェル事業 (Rental & Live-Well Business): Revenue from renting and selling welfare equipment, housing renovation for elderly/disabled residents, and maintenance of welfare vehicles and wheelchairs. Covers the Osaka area and expanding regions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

株式会社ホリデー operates as a franchise headquarters for the Holiday Inspection Chain, providing Japan's first interactive face-to-face vehicle inspection service where mechanics explain vehicle conditions directly to customers, completing inspections in approximately 1 hour at affordable prices. The company serves approximately 200,000 customers annually through approximately 240 franchise stores nationwide, and also operates company-owned automotive maintenance stores plus the Holiday Rent Live Well welfare equipment rental and sales business.

Product overview

株式会社ホリデー operates a unified multi-service platform centered on automotive inspection and maintenance, organized into three core business segments. The flagship product is ホリデー了眼 (Holiday Car Inspection), the first interactive face-to-face car inspection service in Japan launched in 1994, offering fast (1-hour), affordable inspections through approximately 240 nationwide franchise stores. Complementing the car inspection service is ホリデーバイク了眼 for motorcycle inspections and a comprehensive カーサービス事業 covering auto maintenance, bodywork/painting, insurance, and vehicle sales. A separate growth initiative is the ホリデーレント リブウェル事業, a welfare equipment and nursing care rental/sales business serving Japan's aging population. The company also operates company-owned stores alongside its franchise network.

Differentiator

Problem solved

Functional benefit

Brands

• ホリデーレント リブウェル: 介護用品・福祉用具のレンタル・販売、住宅リフォーム、福祉車両整備・販売を行う介護・福祉関連事業

Products and services

• Holiday Car Inspection (ホリデー車検) — Interactive Face-to-Face Vehicle Inspection Vehicle inspection (車検) service where customers accompany mechanics during the inspection, mechanics explain vehicle conditions directly to the customer in real time, and inspections are completed in approximately 1 hour at affordable prices. All Holiday locations operate as Ministry of Land, Infrastructure, Transport and Tourism designated factories. Service is targeted at general vehicle owners seeking transparency, affordability, and quick turnaround, and is delivered through approximately 240 franchise stores plus company-owned stores.
• Holiday Motorcycle Inspection (ホリデーバイク車検) Motorcycle inspection service offering 60-minute face-to-face inspection available on weekends, addressing the traditional challenge of motorcycle inspections taking 3-7 days and being unavailable on weekends at conventional shops.
• Car Service Business (カーサービス事業)

Quantifiable outcome

• Repeat customer rate of 70% (nationwide average)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• 伊藤忠エネクス株式会社 (ITOCEN ENEX Co., Ltd.)coreStrategic or Co-development Partner · 1 April 2002In April 2002, Holiday and ITOCEN ENEX established a joint venture, Car Life Holiday Co., Ltd. (カーライフホリデー株式会社), to expand the Holiday Inspection business in the energy/automotive sector. This venture later merged with ENEX Auto Co., Ltd. (エネクスオート株式会社), an ITOCEN ENEX subsidiary, consolidating the partnership.
• 自動車学校ネットワーク (Partner driving/automotive schools)supportingChannel Partner/ Reseller/ DistributorHoliday collaborates with affiliated automotive schools to support the recruitment of foreign mechanics. Partner schools help identify candidates with Class 2 automotive maintenance qualifications and standard driver's licenses, who are then matched with Holiday franchisees or company-owned stores.
• 三井住友銀行 (Sumitomo Mitsui Banking Corporation)supportingOthersPrimary banking partner for株式会社ホリデー, listed as a key transaction bank on the company profile.
• 三菱UFJ銀行 (MUFG Bank)supportingOthersListed as a key transaction bank for株式会社ホリデー.
• りそな銀行 (Resona Bank)supportingOthersListed as a key transaction bank for株式会社ホリデー.

Scale indicators8 records

Recent moves16 records

Expansion highlights5 records

Broad incumbents

• Idemitsu Kosan (出光興産): Major Japanese energy company with an automotive service network including gas station-affiliated inspection and maintenance services. Comparable to Holiday's ITOCEN ENEX partnership channel and competes for similar individual vehicle owner customers.
• Yellow Hat (イエローハット): A major Japanese automotive aftermarket chain with nationwide stores offering tires, parts, oil changes, and inspections. Larger incumbent with overlapping service offerings in car maintenance and inspections, comparable customer demographic.
• AUTOBACS SEVEN (オートバックスセブン): Japan's largest automotive aftermarket chain with ~600 stores offering parts, accessories, tires, and vehicle inspection services. Wider product portfolio than Holiday but overlaps on chain-based vehicle inspection services and serves similar individual vehicle owner segments.
• Nissan Car Lease & Inspection Dealers: OEM dealer networks (Nissan, Toyota, Honda) capture significant vehicle inspection demand through captive warranty and service relationships. Represents a major competitive channel for Holiday's individual vehicle owner customer segment.
• Tire Kan (タイヤ館): A Japanese tire and automotive service franchise chain specializing in tires while also offering vehicle inspections and maintenance. Comparable nationwide franchise footprint and individual vehicle owner customer base, though tires are the core product.
• JAMES (ジェームス): A Japanese automotive aftermarket retail chain operated by Bridgestone, offering tires, vehicle inspections, and maintenance services. Comparable chain-format business model serving similar customers with overlapping inspection services.

Direct peers

• Shaken no Koback (車検のコバック): A specialized vehicle inspection (車検) franchise chain in Japan, directly comparable to Holiday Inspection as a franchise HQ focused on the mandatory shaken inspection market with rapid inspection positioning and franchise store economics.
• KeePer (KeePer技研): Operates a car care franchise network (coating, washing, detailing) in Japan with a comparable franchise HQ business model, multi-store nationwide footprint, and similar customer base of individual vehicle owners seeking professional car services.
• Car Convenience Club (カーコンビニ倶楽部): A Japanese automotive service franchise chain that offers vehicle inspection, maintenance, and repair services through a network of franchise stores. Operates a comparable franchise model targeting individual vehicle owners with multi-service offerings similar to Holiday.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/holiday_japan
• YouTubeyoutube.com/channel/UCExample
• Facebookfacebook.com/holiday.fc
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%9B%E3%83%AA%E3%83%87%E3%83%BC
• Instagraminstagram.com/holiday_fc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ホリデー