Eurowings Holidays GmbH

What Eurowings Holidays GmbH does

Eurowings Holidays GmbH is a Cologne-headquartered tour operator incorporated on 26 September 2024 and commercially launched on 22 April 2025 as a wholly-owned subsidiary of the Lufthansa Group, building on the package-holiday activities previously run via the HLX Group partnership. The company sells dynamically packaged flight-plus-hotel holidays to leisure travelers across the DACH region, drawing on Lufthansa Group carrier inventory (Eurowings, Lufthansa, Austrian Airlines, Swiss, Brussels Airlines) plus extended partner airlines (Condor, SunExpress, TUIfly), and uses DRSF-insured customer protection. Its 24-person team is led by Managing Director Irina Haselmann and operates from Waldstraße 249, Cologne.

The product surface covers beach and city holidays, with dedicated Workation, Adults Only, Wellness, Family, Sustainability-filter, and MICE/group categories. Distribution is hybrid: a DTC booking website, the agency's booking platform "Holiday Compass," four GDS integrations (Amadeus, Sabre, Schmetterling, Bewotec) reaching tens of thousands of DACH travel agencies, and external marketplaces (Check24, Travelzoo). Miles & More and corporate-incentive integrations layer loyalty-driven switching cost onto the Lufthansa travel ecosystem. Pricing starts from €401 with a €50 deposit and free rebooking up to fourteen days before departure.

The business model is a standard tour-operator take-rate on dynamic packages plus ancillary revenue (seat upgrades, baggage, insurance). End customers are individual leisure travelers, families, city breakers, and travel-agency-served clients; the closest commercial analogs in DACH are large independent tour operators such as Schauinsland-Reisen and the TUI/DER alliances, against which Eurowings Holidays differentiates on the strength of its Lufthansa Group distribution and brand.

Name

Eurowings Holidays GmbH

Legal name

Eurowings Holidays GmbH

Website

https://holidays.eurowings.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Eurowings Holidays GmbH is a Cologne-based, Lufthansa Group–owned tour operator launched in 2025, selling dynamically packaged flight-plus-hotel holidays to DACH leisure travelers via DTC, four GDS platforms, and external marketplaces.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Package holiday booking
• Dynamic tour packaging
• Travel agency distribution
• Flight hotel bundles
• DACH leisure travel

Headquarters

HQ city

Köln (Cologne)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Package Holiday Sales: Revenue generated from bundling and selling package holidays combining flights and hotels. The company acts as a tour operator (Reiseveranstalter) combining airline seats and hotel nights into dynamic packages. Income comes from the margin between supplier costs and customer-facing prices.
2. Travel Agency Distribution: Distribution through travel agencies via GDS systems with commission payments to partner agencies. Agencies receive 2-digit commissions from the first booking with full cancellation commission. PEP (travel industry employee) discounts available for agency staff up to 40%.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Eurowings Holidays GmbH operates as a tour operator (Reiseveranstalter) that dynamically bundles flight seats from multiple partner airlines (Lufthansa, Eurowings, Austrian Airlines, Swiss, Brussels Airlines, Condor, SunExpress, TUIfly) with hotel accommodations into package holidays (Pauschalreisen). The company sells these packages directly to consumers via its proprietary online platform and indirectly through traditional travel agencies connected via GDS systems, serving price-conscious leisure travelers in Germany, Austria, and Switzerland with flexible booking terms and customer protection secured through the German Travel Security Fund (DRSF).

Product overview

Eurowings Holidays GmbH operates as a tour operator (Reiseveranstalter) offering dynamically packaged package holidays (Pauschalreisen) that combine flight and hotel services. The core product is the flight+hotel package, supplemented by sub-products including Last Minute Deals, All Inclusive holidays, Städtereisen (city trips), Strandurlaub (beach holidays), Adults Only hotels, Familienurlaub (family holidays), Wellnessurlaub, and Workation packages. The company utilizes dynamic packaging technology to assemble real-time flight and hotel combinations. Additional services include travel insurance (via HanseMerkur), Miles & More loyalty integration, group travel planning (for 10+ travelers), and MICE/corporate event services. Distribution occurs through the company's own online platform (holidays.eurowings.com), traditional travel agencies via GDS systems (Amadeus/TOMA, Schmetterling/NEO, Sabre/Merlin, Bewotec/myJACK), and external online platforms such as Check24.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Holidays (Pauschalreisen) The core product combining flight and hotel components into dynamically packaged travel bundles sold to individual leisure travelers and travel agency partners in the DACH region.
• Last Minute Deals Short-notice package holiday offers with discounted pricing for near-term travel dates, including destinations such as Fuerteventura, Gran Canaria, Crete, Madeira, and Mallorca.
• All Inclusive Holidays Package holidays with all-inclusive board options covering meals, beverages, and amenities at partner hotels in destinations including Egypt, Bulgaria, Greece, Mallorca, and Turkey.
• City Trips (Städtereisen) Short-break package holidays to European cities including Barcelona, Budapest, Copenhagen, London, Prague, Vienna, and Lisbon, combining flights with hotel stays.
• Beach Holidays (Strandurlaub) Beach-focused package holidays to coastal destinations offering sun-and-sea vacation experiences.
• Adults Only Hotels Curated selection of hotels and resorts catering exclusively to adult guests, offering relaxation-focused experiences.
• Family Holidays (Familienurlaub) Package holidays designed for families featuring child-friendly accommodations with special pricing benefits for children up to 14 years.
• Wellness Holidays Wellness-focused travel packages featuring spa hotels and relaxation amenities.
• Workation Packages Package holidays combining travel with remote work capabilities, allowing travelers to work while on vacation.
• Early Booking Deals Advance booking discounts offering up to 50% savings on winter season package holidays when booked early with flexible rebooking options.
• Group Travel (Gruppenreisen) Group travel planning service for parties of 10 or more travelers, including flights, hotels, and optional transfers for clubs, associations, and family celebrations.
• Business Events / MICE Corporate event services combining flights, hotels, transfers, and event venues for meetings, incentives, conferences, and exhibitions for groups of 10 or more.
• Travel Insurance (HanseMerkur) Travel insurance offered in partnership with HanseMerkur Versicherung, providing coverage options for trip cancellations and medical emergencies.

Quantifiable outcome

• Save up to 50% with early booking deals
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Tourism Board TenerifeminorStrategic or Co-development Partner · 1 June 2026Co-host of Eurowings Holidays Roadshow June 2026 in 4 German cities. Partner hotels include Alua, Barceló, Meliá, Adrian Hotels, H10, Landmar Hotels, Gran Hotel Taoro, Hotel Botánico, Precise Resort, Hotel Jardín Tecina, Hotel Bancal.
• LufthansacoreTechnology or IntegrationLufthansa flights integrated into Eurowings Holidays package packages. One of the primary airline partners for dynamic packaging alongside Eurowings, Austrian Airlines, Swiss, Brussels Airlines, Condor, SunExpress, and TUIfly.
• EurowingscoreTechnology or IntegrationPrimary airline partner providing flight capacity for package holidays. Brand sharing relationship within the Lufthansa Group ecosystem.
• Austrian AirlinescoreTechnology or IntegrationAirline partner for Eurowings Holidays packages within the Lufthansa Group network.
• Swiss International Air Lines (SWISS)coreTechnology or IntegrationAirline partner within Lufthansa Group providing flight inventory for package holidays.
• Brussels AirlinescoreTechnology or IntegrationAirline partner within Lufthansa Group integrated into dynamic packaging system.
• CondorcoreTechnology or IntegrationLeisure airline partner providing charter flight capacity for package holidays.
• SunExpresscoreTechnology or IntegrationAirline partner, particularly for Turkey and leisure destinations, integrated into package offerings.
• TUIflycoreTechnology or IntegrationLeisure airline partner integrated into the dynamic packaging platform for package holidays.
• Eurowings Digital GmbHcoreTechnology or IntegrationDigital unit within the Eurowings organization responsible for developing and maintaining digital platforms and products. Provides platform and technology competence for Eurowings Holidays.
• Miles & More GmbHcoreStrategic or Co-development PartnerFrequent flyer program operator for the Lufthansa Group. Customers can earn Miles & More miles on Eurowings Holidays bookings. Miles credit processed through agency support.
• HanseMerkurminorStrategic or Co-development PartnerTravel insurance partner recommended/provided through Eurowings Holidays for travel protection.
• AWINminorGTM or Marketing PartnerAffiliate marketing network for tracking user interactions, attributing sales to publishers and marketing channels, and multi-touch attribution.
• Facebook Inc. (Meta)minorGTM or Marketing PartnerFacebook Pixel for cross-site user tracking, retargeting, and audience-based Facebook advertising campaigns.
• TravelzoominorChannel Partner/ Reseller/ DistributorExternal offers platform presenting selected Eurowings Holidays package deals to its subscriber base.
• Check24minorChannel Partner/ Reseller/ DistributorGerman price comparison platform where Eurowings Holidays package holidays are offered.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TUI: Largest European tour operator with strong German market presence (TUI Deutschland), selling package holidays under TUI, TUI fly, and 1-2-FLY brands. Directly comparable to Eurowings Holidays in product (dynamic and static package holidays) and target customer (DACH leisure travelers), but with significantly larger scale and brand recognition.
• Booking.com: Global OTA offering flight+hotel package deals to DACH travelers alongside its dominant hotel booking platform. Comparable to Eurowings Holidays as a flight+package competitor for the same price-conscious leisure customer in DACH, but with vastly larger scale, broader inventory, and stronger direct brand recognition.

Direct peers

• DER Touristik: Major German tour operator group (part of REWE Group) offering package holidays under brands including DERTOUR, ITS, Neckermann Reisen, and Meiers Weltreisen. Directly comparable to Eurowings Holidays as a DACH-focused tour operator with multi-brand strategy, travel agency distribution, and dynamic packaging.
• FTI Group: German tour operator with brands FTI, 5vorFlug, Sonnenklar.TV, and BigXtra, focused on package holidays to Mediterranean, North African, and long-haul destinations. Directly comparable to Eurowings Holidays in target customer (price-conscious DACH leisure travelers) and product mix (package holidays, last-minute, all-inclusive).
• Schauinsland-Reisen: Independent German tour operator specializing in package holidays to Mediterranean and Canary Island destinations, with strong travel agency distribution. Comparable to Eurowings Holidays as a mid-sized DACH tour operator focused on beach/package leisure holidays with agency-channel-led distribution.
• Alltours: German tour operator offering package holidays primarily to Mediterranean, North African, and Canary Island destinations, sold via direct platform and travel agencies. Directly comparable to Eurowings Holidays in product positioning (budget-friendly beach/package holidays), DACH focus, and hybrid distribution model.
• Vtours: German tour operator (VTOURISTIK GmbH) specializing in dynamic package holidays to Mediterranean and long-haul destinations, with strong travel agency GDS distribution. Directly comparable to Eurowings Holidays in dynamic packaging business model and B2B2C agency channel emphasis.
• JT Touristik: German tour operator offering package holidays to Mediterranean destinations, sold primarily through travel agencies and its own booking platform. Comparable to Eurowings Holidays as a mid-sized DACH tour operator with beach/package holiday focus and travel agency distribution.

Emerging players

• HLX Group: Previously the external partner that operated Eurowings-branded package holidays before April 2025 (when Eurowings Holidays GmbH became an independent tour operator). Comparable as a former partner with overlapping supplier base and tour-operator expertise, now repositioning as a competitor for the same DACH leisure package holiday customer.

Others

• Check24: German price-comparison platform that lists Eurowings Holidays package holidays alongside competitors. Comparable as a DACH travel-comparison channel that shapes price discovery for the same target customer; functions both as a distribution partner (where Eurowings Holidays is sold) and a comparator that drives down margins across the category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurowings Holidays GmbH