HOLLAND PEDIATRIC THERAPY, LLC

What HOLLAND PEDIATRIC THERAPY, LLC does

Holland Pediatric Therapy, LLC is a privately held pediatric therapy clinic headquartered in Norman, Oklahoma, founded and owned by Diane Holland, M.S., CCC-SLP, who brings more than 40 years of clinical experience including a 22-year tenure as Director of the John Morris Speech and Language Clinic at the University of Science and Arts of Oklahoma. The company delivers four core clinical service lines—speech and language therapy, occupational therapy, physical therapy, and feeding therapy—to preschool and school-aged children with developmental, sensory, motor, and communication challenges including autism spectrum disorder, childhood apraxia of speech, hearing loss, cleft palate, pediatric dysphagia, and stuttering. Evidence-based methodologies cited across services include Sequential Oral Sensory (SOS) feeding therapy, PECS, Pam Marshalla articulation techniques, and specialized apraxia interventions, with credentials spanning ASHA-certified speech-language pathologists and therapists trained in ABA and auditory verbal therapy.

The company operates two physical clinic locations in Norman (705 NW 26nd Avenue) and Weatherford (110 E. Franklin Street, Suite 104), both open Monday through Friday 9:00 am to 6:00 pm, and accepts new patients only via physician referral—a requirement driven by insurance reimbursement rules. The patient acquisition model is sales-led: prospective families contact the clinic after obtaining a doctor's referral, and the office confirms receipt within two business days before scheduling one-to-two-hour evaluations at family-convenient times. Marketing and demand generation rely on the company website, organic Facebook and Instagram presence, prominently displayed parent testimonials, and a curated resource library linking to external organizations (Autism Speaks, Apraxia Kids, OK Autism, Cerebral Palsy Guide, NADS, DSACO) and the nonprofit partner Joyful Noise AAC.

Revenue is generated through direct billing to insurance carriers (with a doctor's referral required for coverage) and out-of-pocket patient payments, constituting a professional services revenue model. No pricing is publicly disclosed and no self-pay or self-serve digital channel exists. The company has no proprietary technology platform, no mobile application, no API, and no AI/ML capabilities—service delivery is entirely in-person clinical labor. Management consists of Founder/Owner Diane Holland, Clinical Director Sarah Miller, Administrative Director Jeannine Crouch, and Office Staff lead Ashley Akey, supported by an unstated number of clinical therapists. Holland Pediatric Therapy received regional recognition when founder Diane Holland was named to the Journal Record's 2022 '50 Making a Difference' list.

Name

HOLLAND PEDIATRIC THERAPY, LLC

Legal name

Holland Pediatric Therapy, LLC

Website

https://hollandpediatric.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Pediatric Therapy is a privately held, founder-owned pediatric clinic in Norman and Weatherford, Oklahoma, providing speech, occupational, physical, and feeding therapy to preschool and school-aged children via physician referral and insurance reimbursement.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Pediatrics & Adolescent Medicine Practices (HLAFAJAF), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE)

Keywords

• Pediatric therapy services
• Speech language pathology
• Occupational therapy children
• Pediatric feeding therapy
• Pediatric physical therapy

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Therapy Services Revenue: The company generates revenue by providing speech, occupational, physical, and feeding therapy services directly to pediatric patients. Services are covered by insurance with a doctor's referral, indicating a third-party payer (insurance) revenue model alongside patient out-of-pocket payments. The new patient intake process explicitly requires a physician referral to ensure insurance coverage.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Holland Pediatric Therapy operates two clinics in Norman and Weatherford, Oklahoma, delivering pediatric speech and language, occupational, physical, and feeding therapy services. The clinics serve preschool and school-aged children with communication, sensory, motor, and feeding challenges, providing in-person evaluations and ongoing therapy sessions on a physician-referral basis.

Product overview

Holland Pediatric Therapy is a pediatric therapy clinic offering a unified set of four core clinical services: Speech & Language Services, Occupational Therapy, Physical Therapy, and Feeding Therapy. These services are provided by dedicated specialists who partner with families to help children grow, learn, and succeed. The company operates locations in Norman and Weatherford, Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Speech & Language Services Speech and language therapy services that assess and treat speech, language, social skills, and feeding difficulties for preschool and school-aged children.
• Occupational Therapy Occupational therapy services helping children gain independence in self-care, school readiness, and play through development of fine motor, sensory, and social skills.
• Physical Therapy Physical therapy services that work with children to improve mobility, balance, coordination, and strength so they can confidently participate in daily activities.
• Feeding Therapy Feeding therapy services that help children with eating, chewing, and swallowing difficulties due to sensory sensitivities, poor oral motor skills, and food aversions.

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Joyful Noise AACminorOthersJoyful Noise AAC is a nonprofit organization that helps children who are non-speaking or minimally speaking access communication tools (AAC devices) they need to be heard. They provide free AAC devices and offer training and resources for families, therapists, and educators. Holland Pediatric Therapy's Resources page features this organization as a partner resource, with a 'Learn more' link to joyfulnoiseaac.com, indicating a referral or resource-sharing relationship for families of children with communication needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Hello Foundation: Pediatric speech and occupational therapy provider with multiple locations, serving children with communication, sensory, and developmental needs. Comparable multi-site clinic model serving similar pediatric populations via referral relationships.
• Pediatric Therapy Network: Established multi-disciplinary pediatric therapy organization offering speech, OT, and PT in a clinic-based, family-centered setting. Strong peer on service scope, therapist credentials, and continuity-of-care approach.
• Carousel Pediatric Therapy: Multi-disciplinary pediatric therapy practice offering speech, occupational, and physical therapy in a family-centered model. Directly comparable in service mix, target population (preschool and school-aged children), and referral-driven GTM.
• ACCESS Pediatric Therapy: Pediatric therapy provider offering speech-language, occupational, and physical therapy services to children. Comparable multi-disciplinary service mix and pediatric-only focus.
• Children's Therapy Center: Outpatient pediatric rehabilitation provider delivering speech, occupational, and physical therapy to children with developmental delays and disabilities. Directly comparable in therapy disciplines, patient age range, and referral-based intake.

Broad incumbents

• Therapy 2000: Large pediatric home health therapy provider offering speech, OT, and PT across multiple states with strong payer relationships. A scaled incumbent in the same pediatric therapy category with broader geographic reach.
• Easter Seals Oklahoma: Regional affiliate of a national nonprofit providing pediatric therapy and disability services including speech, OT, and PT. Comparable service categories for children with developmental needs, though a much broader portfolio organization.

Others

• John Morris Speech and Language Clinic (USAO): University-affiliated speech-language clinic at the University of Science and Arts of Oklahoma where founder Diane Holland served as Director for 22 years. An adjacent ecosystem connection rather than a direct competitor; relevant to founder lineage and clinical training pipeline.
• Joyful Noise AAC: Nonprofit partner that provides AAC devices and training for non-speaking children and families. Featured on Holland Pediatric Therapy's resources page as a referral partner; ecosystem participant serving overlapping patient population.

Regional players

• Therapy Solutions of Oklahoma / Sooner Pediatric Therapy: Pediatric therapy clinic(s) operating in Oklahoma with overlapping speech, OT, and PT services for children. A natural regional peer given shared geography and similar multi-disciplinary pediatric service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hollandpediatric
• Instagraminstagram.com/hollandpediatrictherapy
• LinkedInlinkedin.com/company/holland-pediatric-therapy-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLLAND PEDIATRIC THERAPY, LLC