Holland Solar

What Holland Solar does

Holland Solar is the Dutch national trade association (branchevereniging) for companies active in the solar energy sector, founded in 1983 and headquartered in Utrecht, Netherlands. The organization serves roughly 150+ member firms spanning the full Dutch solar value chain — residential installers, C&I rooftop developers, utility-scale project developers, manufacturers, wholesalers, consultants, and O&M providers — with additional coverage of floating solar, solar thermal, and residential battery storage. Its core offerings consist of political advocacy at national (The Hague), European (Brussels), and municipal levels; sector knowledge dissemination through specialized commissions and working groups (residential, utility, land/water, solar thermal, supply chain, cybersecurity, IMVO, circularity, PV manufacturing, grid infrastructure); quality and safety standards via published codes of conduct (Zon op Land, Zon op Utiliteit, Zon en Opslag bij Woningen) and participation in certification schemes (KIWA, SCIOS, NEN, InstallQ); and member networking services.

The association is governed by an elected board of directors from member companies and run by a 25-person executive team led by General Director Wijnand van Hooff and Director of Policy Nold Jaeger. It generates revenue exclusively through tiered annual membership dues, with 21 fee categories calibrated to each member's consolidated solar and battery-related turnover in the Netherlands — ranging from EUR 630 (sole proprietorships) to EUR 27,109 (members with turnover above EUR 200 million), plus a EUR 2,500 flat rate for organizations outside the revenue-defined categories. An external auditor conducts annual random audits of declared turnover used for category classification. Holland Solar pursues strategic alliances with peer energy associations (NVDE, Energie-Nederland, NWEA, Energie Samen, NedZero, Techniek Nederland) and European solar bodies (Solar Power Europe, Solar Heat Europe), and sits within the Regioteam Energietransitie for regional-level policy coordination.

Name

Holland Solar

Legal name

Holland Solar

Website

https://hollandsolar.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Solar is the Dutch national trade association for the solar energy and battery storage sector, founded in 1983, serving ~150+ member companies across the entire solar value chain with tiered membership dues, sector advocacy, working groups, and quality standards.

Ownership category

akta.pro rank

Product category

Solar Energy Trade Association

akta.pro primary industry

Solar Quality, Testing, Certification & Standards (Lab Testing, Inspections, Compliance) (EUAMABAN)

Keywords

• Solar energy association
• Renewable energy advocacy
• Solar industry membership
• Solar policy lobbying
• Clean energy trade group

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: Holland Solar generates revenue exclusively from annual membership fees paid by companies active in the Dutch solar energy sector. Fees are tiered based on the member company's consolidated solar energy and battery-related turnover in the Netherlands in the preceding calendar year, ranging from EUR 630 (sole proprietorships) to EUR 27,109 (revenues above EUR 200 million). A flat rate of EUR 2,500 applies to organizations that do not fit the defined revenue categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Holland Solar is a Dutch trade association (branchevereniging) founded in 1983 that represents the solar energy sector in the Netherlands. It provides collective advocacy, policy lobbying, networking, and knowledge sharing for installers, project developers, manufacturers, wholesalers, and consultants operating in the Dutch solar industry. The association is funded through tiered membership fees ranging from EUR 630 to EUR 27,109 annually.

Product overview

Holland Solar is a Dutch industry association (branchevereniging) for solar energy and battery storage established in 1983. It is not a product company but rather provides membership services to businesses in the Dutch solar energy sector. The core offering includes advocacy and lobbying services to represent sector interests at national and EU levels, networking and knowledge platform connecting solar energy companies, and development of quality and safety standards through codes of conduct for solar on land and large rooftops. The association organizes its activities through specialized commissions and working groups covering residential solar, utility-scale solar, solar on land/water, solar thermal, supply chain issues including cybersecurity, IMVO, and PV manufacturing. Additional initiatives include the Regional Energy Transition Team (Regioteam) collaborating with other energy associations, and publications such as the Solar Thermal Whitepaper.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiered Membership Subscription Annual membership in the Dutch solar trade association, with tiered fees ranging from EUR 630 to EUR 27,109 depending on member category. Available to installers, project developers, manufacturers, wholesalers, and consultants operating in the Dutch solar industry.
• Industry Advocacy and Policy Lobbying Collective representation and policy advocacy on behalf of Dutch solar energy sector members before Dutch government and regulatory bodies. Covers policy issues affecting installers, project developers, manufacturers, wholesalers, and consultants.
• Networking and Knowledge Sharing Member networking events, conferences, and knowledge-sharing platforms for Dutch solar industry professionals. Provides peer interaction and information exchange across the solar value chain.
• Industry Codes of Conduct Codes of conduct and quality standards for the Dutch solar energy sector, administered through member agreement to establish industry credibility and self-regulation.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Nederlandse Vereniging Duurzame Energie (NVDE)coreStrategic or Co-development PartnerHolland Solar has representation in various NVDE committees and working groups. NVDE is the Dutch association for sustainable energy. Holland Solar also co-supports the Regioteam Energietransitie together with NVDE, Energie-Nederland, and NWEA, which acts as a regional interface between market parties and provincial/regional governments on energy transition matters.
• Solar Power EuropecoreStrategic or Co-development PartnerHolland Solar has representation in Solar Power Europe committees and working groups, positioning the Dutch solar sector within the European policy and market dialogue.
• Solar Heat EuropecoreStrategic or Co-development PartnerHolland Solar has representation in Solar Heat Europe committees and working groups, covering the solar thermal segment of the energy sector.
• Energie-NederlandcoreStrategic or Co-development PartnerHolland Solar collaborates with Energie-Nederland, NVDE, and NWEA in the Regioteam Energietransitie, which represents market parties in the energy transition at the provincial and regional energy strategy (RES) level.
• NWEA (Nederlandse Wind Energie Associatie)coreStrategic or Co-development PartnerHolland Solar collaborates with NWEA within the Regioteam Energietransitie, alongside NVDE and Energie-Nederland, to represent renewable energy sector interests at the regional level.
• Techniek NederlandmajorStrategic or Co-development PartnerHolland Solar collaborates with Techniek Nederland on quality and safety in solar installations, including recognition and certification schemes for the sector (InstallQ), working conditions (Arbocatalogi), training standards, and de-installation guidelines following fire or other emergencies.
• KIWAmajorStrategic or Co-development PartnerHolland Solar collaborates with KIWA on the development of certification schemes for large-scale solar PV systems (above 17kW connection value), with experts from Holland Solar member companies participating in the technical committee.
• SCIOSmajorStrategic or Co-development PartnerHolland Solar is represented in the SCIOS Scope 12 inspection scheme technical committee and in the College van Deskundigen (CvD) of SCIOS, contributing to quality and safety standards for solar installations.
• NEN (Nederlands Normalisatie-instituut)majorStrategic or Co-development PartnerHolland Solar members participate in the NEN7250 standards committee (building aspects of PV systems) and the NEC82 sub-working group of NEN1010 (PV installation standards), helping to shape technical norms for the Dutch solar sector.
• EcoCertified Solarparks (Zon in Landschap)minorStrategic or Co-development PartnerHolland Solar actively participates in the EcoCertified Solarparks research project, which develops an ecological quality label for solar parks to guarantee biodiversity improvements.
• Brandweer Nederland and Stichting SalvageminorStrategic or Co-development PartnerHolland Solar, together with Techniek Nederland, works with Brandweer Nederland and Stichting Salvage to develop guidelines for the safe de-installation of solar systems following fire or other emergency incidents.
• Stichting OPENminorStrategic or Co-development PartnerHolland Solar collaborates with Stichting OPEN on centrally organized recycling of solar panels, and is active in discussions around the Solar Stewardship Initiative and the (i)MVO-Convenant for Renewable Energy.
• Solar Stewardship InitiativeminorStrategic or Co-development PartnerHolland Solar is active in the Solar Stewardship Initiative, which promotes responsible and sustainable practices in the solar energy supply chain.
• Energie SamenmajorStrategic or Co-development PartnerHolland Solar works with Energie Samen (energy cooperatives) in joint working groups on grid infrastructure and network-related topics, as well as with NedZero (wind sector) and Energie-Nederland.
• NedZeromajorStrategic or Co-development PartnerHolland Solar collaborates with NedZero (the Dutch wind energy association) in the Regioteam Energietransitie and in joint working groups on grid infrastructure, network regulations, and energy policy.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solar Power Europe: The European umbrella solar energy industry association based in Brussels. Holland Solar sits on its committees, and Solar Power Europe provides the same advocacy and member representation function at the EU level that Holland Solar provides at the Dutch level.
• Solar Energy UK: The UK national trade association for the solar energy industry. Comparable to Holland Solar as a national membership organization providing advocacy, standards, and codes of practice for the local solar sector.
• BSW Solar (Bundesverband Solarwirtschaft): The German solar industry trade association. Closely comparable to Holland Solar in mandate, structure, and member-services offerings within another major European solar market.
• Solar Energy Industries Association (SEIA): The US national trade association for the solar energy industry, providing advocacy, standards, and member services. Directly comparable to Holland Solar as a national-level solar trade association representing the full value chain.
• Solar Heat Europe: The European solar thermal industry association. Holland Solar has representation in its working groups; it is a partial peer because it focuses on the solar thermal sub-segment that Holland Solar covers as one of its verticals.

Broad incumbents

• NWEA (Nederlandse Wind Energie Associatie): The Dutch wind energy trade association. Adjacent peer serving the wind sector in the Netherlands; cooperates with Holland Solar through the Regioteam Energietransitie on regional energy strategy.
• Energie-Nederland: The Dutch energy trade association representing energy producers, suppliers, and traders. Overlaps with Holland Solar on grid policy and energy transition advocacy through the Regioteam Energietransitie.
• Techniek Nederland: The Dutch trade association for the technical installation sector. Partners with Holland Solar on quality, safety, and certification (InstallQ) for solar PV installations; broader but directly interacting in Holland Solar's domain.
• NVDE (Nederlandse Vereniging Duurzame Energie): The Dutch association for sustainable energy, covering wind, solar, hydrogen, and heat. A broader incumbent that overlaps with Holland Solar on solar advocacy and participates jointly in the Regioteam Energietransitie.

Emerging players

• Energie Samen: The Dutch cooperative energy association representing energy cooperatives and local initiatives. Works with Holland Solar on grid infrastructure topics and represents a grassroots, citizen-led counterpart to Holland Solar's industry-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holland-solar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Solar