Holland Township Parks & Recreation

What Holland Township Parks & Recreation does

Holland Charter Township Parks & Recreation is a municipal government department within Holland Charter Township, Ottawa County, Michigan, established in 1970-1972 to deliver parks, recreation programs, and community facilities to township residents. The department operates an extensive physical footprint of 8 parks (Beechwood, Brookwood, Hawthorn Pond Natural Area, Helder, Howard B. Dunton, Jim Kaat Ball, Quincy, plus general bike paths), over 70 miles of non-motorized bike paths, two off-leash dog parks, boat launches, and a newly opened Community Center (2025) at 12343 James Street that houses fitness equipment, an indoor track, basketball and volleyball courts, six indoor pickleball courts, multipurpose rooms, and a community room. The department is staffed by 9 full-time employees supplemented by approximately 25 seasonal parks workers, with Recreation Director Darrin Duistermars having served since June 1991.

The core offering is a portfolio of youth sports leagues (baseball, softball, basketball, flag football, volleyball, track), fitness classes (yoga, Pilates, HIIT, Zumba, dance fitness, Tai Chi), pickleball programming (indoor and outdoor), dance and cheer programs, special events (Daddy Daughter Dance, Easter Egg Hunt, Kidz Night Out with Bricks 4 Kidz), facility and pavilion rentals, boat launch permits, and a need-based scholarship program offering 25-75% fee reductions. Registration and facility reservations are processed through the RecDesk online platform, with program information distributed via a website, Facebook, Instagram, Twitter, email newsletter via Constant Contact, and downloadable seasonal program guides.

Revenue is not commercially disclosed, as the department operates on public funding from township appropriations supplemented by membership fees ($20-$60/month), program registration fees, daily/seasonal boat launch permits ($8/$37), and facility rentals ($20/hour to $1,800 full-day for the community room). The customer base is structurally diversified across township residents with no concentrated dependency. A foundational 54+ year partnership with West Ottawa Public Schools (since March 1971) underpins cooperative programming and facility sharing, supplemented by regional partnerships with City of Holland Recreation, Zeeland Recreation, and Park Township for pickleball programming.

Name

Holland Township Parks & Recreation

Legal name

Holland Charter Township Parks and Recreation Department

Website

https://hollandtwprec.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Holland Charter Township Parks & Recreation is a municipal government department operating 8 parks, 70+ miles of bike paths, and a 2025-opened Community Center that delivers youth sports, fitness classes, pickleball, special events, and facility rentals to township residents in Ottawa County, Michigan.

Ownership category

akta.pro rank

Product category

Public Parks and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Nature Parks and Other Similar Institutions (71219), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Parks and recreation services
• Community center facilities
• Youth sports programs
• Public recreation department
• Outdoor recreation amenities

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Community Center Memberships: Monthly and annual membership fees for Community Center access including fitness facilities, indoor track, basketball courts, and pickleball courts. Pricing varies by resident status, age category (individual, family, senior, senior couple), and includes SilverSneakers/Silver & Fit program eligibility for qualifying Medicare recipients.
2. Day Passes: Single-visit passes for Community Center access at $5 per visit for both residents and non-residents.
3. Program Registration Fees: Fees for youth and adult recreational programs including sports leagues, dance clinics, cheerleading, tumbling, and special interest classes. Pricing varies by program complexity and duration.
4. Boat Launch Permits: Daily ($8) and seasonal ($37) permits for boat launch access at Howard B. Dunton Park.
5. Facility Room Rentals: Rental fees for Community Room and multipurpose rooms for private events, ranging from $20/hour to $1,800/full day depending on room size, resident status, and day of week.
6. Pavilion Rentals: Rental fees for reservable pavilions at Helder Park, Dunton Park, and Quincy Park during the May 1-October 1 rental season.
7. Pickleball Court Reservations: Hourly and block rental fees for indoor pickleball courts with member discounts. Prime time evening rentals available at premium pricing.
8. Scholarship Program: Need-based scholarship program offering 25% to 75% reduction in recreation program fees for eligible participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Holland Charter Township Parks & Recreation operates the municipal parks system (8 parks, 70+ miles of bike paths, 2 dog parks, boat launches) and a newly opened Community Center providing fitness facilities, indoor and outdoor pickleball courts, basketball and volleyball courts, an indoor track, and multipurpose rooms. The department delivers youth and adult sports leagues, fitness classes, special events, pavilion and facility rentals, and a scholarship program serving Holland Charter Township residents and visitors.

Product overview

Holland Charter Township Parks & Recreation operates a comprehensive parks and recreation system comprising multiple parks with various amenities (pickleball, tennis, soccer, baseball, dog parks, boat launches, and 70+ miles of bike paths), a newly opened Community Center with fitness facilities, indoor pickleball courts, basketball/volleyball courts, and multipurpose rooms. The department offers youth sports programs (baseball, softball, basketball, flag football, cheer, dance), fitness classes (yoga, Pilates, HIIT, Zumba, Tai Chi), special events (Daddy Daughter Dance, Easter Egg Hunt, Kidz Night Out with Bricks 4 Kidz), and facility/pavilion rentals. Registration for programs and facility bookings is managed through RecDesk online software.

Differentiator

Problem solved

Functional benefit

Products and services

• Holland Charter Township Community Center A newly opened community facility offering fitness equipment, indoor pickleball courts, basketball and volleyball courts, an indoor track, multipurpose rooms, and a community room for member programs and event rentals.
• Parks System Multiple parks including Beechwood Park (pickleball, basketball, shuffleboard), Brookwood Park (playground, shelter), Hawthorn Pond Natural Area (kayak launch, fishing), Helder Park (dog park, tennis, soccer), Howard B. Dunton Park (boat launch, fishing), Jim Kaat Ball Park (baseball fields), and Quincy Park (dog park, soccer, softball).
• Youth Sports Programs Youth baseball, softball, basketball, flag football, and cheer programs for various age groups throughout the year.
• Special Events Daddy Daughter Dance, Annual Easter Egg Hunt, Kidz Night Out events with Bricks 4 Kidz, and holiday-themed family events.
• Pickleball Programs Outdoor pickleball at Beechwood Park and Helder Park, indoor pickleball with 6 dedicated courts at the Community Center, including clinics, leagues, and open play.
• Fitness Classes Group exercise classes including yoga, Pilates, HIIT, strength training, Zumba, dance fitness, Tai Chi, and ballet-inspired workouts.
• Bike Path System Over 70 miles of non-motorized asphalt and concrete bike paths with wooden bridges, connecting to regional bike path systems. Developed in early 1980s and continuously extended and maintained.
• Facility Rentals Room and facility rentals including the Community Room (up to 190 people), multipurpose rooms (up to 40 people each), basketball/volleyball courts, pickleball courts, and park pavilions.
• Recreation Scholarship Program Financial assistance program offering 25% to 75% reduction in recreation program fees for eligible participants.

Quantifiable outcome

• Programs offered for over 54 years through community partnerships
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• West Ottawa Public SchoolscoreStrategic or Co-development Partner · 1 March 1971Partnership established in March 1971 when West Ottawa Public Schools endorsed the concept of a Recreation program and pledged support through facilities and cooperative arrangements. This relationship remains in place today and is the foundation for successful programs collectively offered for over 54 years. Schools provide gymnasiums and athletic field access while Recreation provides programming and staffing.
• Park TownshipcoreStrategic or Co-development Partner · 1 January 1971Recreation Director Nick Weeber was named Recreation Director for Park Township in August 1973, and worked with Holland Charter Township to provide comprehensive, affordable, and enjoyable programs to Holland's Northside. Ongoing collaborative relationship continues today.
• Bricks 4 Kidz (Grand Rapids, Michigan)secondaryStrategic or Co-development PartnerPartnership for Kidz Night Out Events - LEGO-themed programming held 5 times per year. Bricks 4 Kidz provides themed activities, crafts, and entertainment while Holland Township provides venue and local marketing. Events include Mining & Crafting, May the Force Galaxy Wars, Fall themes, Holiday themes, and Valentine's themes.
• City of Holland RecreationcoreStrategic or Co-development PartnerRegional partnership for pickleball programming. Combined efforts allow various pickleball programming options including youth and adult clinics, adult league play, and shared court scheduling across the greater Holland and Zeeland area.
• Zeeland RecreationcoreStrategic or Co-development PartnerRegional partnership for pickleball programming. Combined efforts allow various pickleball programming options including youth and adult clinics, adult league play, and shared court scheduling across the greater Holland and Zeeland area.
• Park Township RecreationcoreStrategic or Co-development PartnerRegional partnership for pickleball programming. Combined efforts allow various pickleball programming options including youth and adult clinics, adult league play, and shared court scheduling across the greater Holland and Zeeland area.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Grand Haven Charter Township Parks & Recreation: Charter township parks and recreation department in northern Ottawa County operating parks, programming, and community recreation facilities. Comparable municipal structure and West Michigan lakeside context.
• Plainfield Charter Township Parks & Recreation: Plainfield Charter Township operates parks, trails, and recreation programming in the greater Grand Rapids / West Michigan area. Comparable in township structure, scale, and recreation programming scope.
• Georgetown Township Parks & Recreation: Ottawa County-area charter township with a parks and recreation department offering comparable community recreation programming. Similar municipal governance, scale, and recreation-program portfolio.

Direct peers

• Zeeland Recreation: Zeeland's municipal recreation department partners with Holland Township on regional pickleball programming. Provides a directly comparable parks-and-recreation service mix in the same West Michigan corridor.
• City of Holland Recreation: Operates the municipal recreation program for the adjacent City of Holland, Michigan. Directly comparable in geography and service mix (parks, programming, facilities), and is a current cooperative partner for pickleball programming.
• Park Township Recreation: Park Township's recreation program has shared a director relationship with Holland Township since 1973 and is a current cooperative partner. Offers near-identical municipal recreation programming in the immediately adjacent township.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HollandTwpRec
• Facebookfacebook.com/hollandtwprec
• Instagraminstagram.com/hollandtwprec
• LinkedInlinkedin.com/company/holland-township-recreation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Township Parks & Recreation