Hollywood Ballet
Hollywood Ballet is a nonprofit 501(c)(3) ballet company based in Los Angeles that blends classical ballet with Hollywood-inspired original productions, serving Southern California audiences, underserved communities, corporate sponsors, and emerging dancers through live performances, a free trainee program, and community outreach.
- Company typePrivate
- Founded2023
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hollywood Ballet does
Hollywood Ballet is a California-incorporated nonprofit 501(c)(3) ballet company founded in August 2023 by internationally credentialed principal dancers Petra Conti and Eris Nezha (formerly of La Scala, Boston Ballet, and Los Angeles Ballet). The company produces live ballet performances that blend 19th and 20th century classical works (Swan Lake, Don Quixote, The Nutcracker) with original productions inspired by Hollywood storytelling, such as 'Hollywood Holidays' and 'Real Love,' accompanied by live music from partners including the Dream Orchestra of Los Angeles. Performances are staged at regional SoCal venues including Alex Theatre, Orpheum Theatre, Aratani Theatre, The Broad Stage, and the Ebell Theatre.
The company operates four revenue streams: tiered individual memberships ranging from $100 to $200,000+ (Turquoise through Diamond), corporate sponsorships and memberships ($3,500-$6,000 packages plus custom deals starting at $15,000), ticket sales at venue rates, and foundation grants (e.g., Gluck Foundation, J.W. and Ida M. Jameson Foundation). It also runs a free one-year Trainee Talent Program currently with ten named trainees, an open ballet class program (currently suspended at $15/class), and community outreach including first-ever ballet performances at The Midnight Mission on Skid Row.
Hollywood Ballet is governed by a Board of Directors with seats available to top-tier donors, and is led by Conti (Artistic Director), Nezha (Vice-Artistic Director), and a CMO/COO with prior Microsoft Advertising experience. The organization is currently in its fourth season and is actively fundraising for its next season, with no publicly disclosed financials.
Hollywood Ballet firmographics
Firmographics- Name
- Hollywood Ballet
- Legal name
- Hollywood Ballet
- Website
- https://hollywoodballet.org
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hollywood Ballet is a nonprofit 501(c)(3) ballet company based in Los Angeles that blends classical ballet with Hollywood-inspired original productions, serving Southern California audiences, underserved communities, corporate sponsors, and emerging dancers through live performances, a free trainee program, and community outreach.
- Ownership category
- akta.pro rank
Hollywood Ballet industry classification
Industry- Product category
- Performing Arts (Ballet)
- NAICS
- Dance Companies (711120), Dance Companies (71112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Classical Ballet (Full-Length & Repertoire) (MPAGADAA)
- akta.pro secondary industries
- Contemporary & Modern Dance (MPAGADAB), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Hollywood Ballet is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hollywood Ballet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Memberships and Donations: Tax-deductible donations through tiered membership programs ranging from $100 to $200,000+, providing benefits such as early access to tickets, VIP experiences, backstage access, and rehearsal viewings. This is the primary revenue stream for the nonprofit organization.
- Corporate Sponsorships and Partnerships: Corporate memberships (Petit Allegro $3,500, Grand Allegro $6,000) and custom sponsorships starting at $15,000, offering brand visibility, community engagement opportunities, employee benefits, and content creation partnerships.
- Ticket Sales: Revenue from performances at venues including the Alex Theatre, Orpheum Theatre, Aratani Theatre, and Broad Stage in Santa Monica. Pro Dancers Rate for open ballet classes at $15/class.
- Foundation Grants: Support from foundations such as The Gluck Foundation and J.W. and Ida M. Jameson Foundation, providing grant funding to support operations and programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Turquoise membership ($100-$499) with basic benefits |
| Subscription | Annual | Moonstone membership ($500-$999) with enhanced access |
| Subscription | Annual | Amethyst membership ($1,000-$4,999) with premium perks |
| Subscription | Annual | Pearl membership ($5,000-$9,999) with recognition |
| Subscription | Annual | Aquamarine membership ($10,000-$24,999) with leadership opportunity |
| Subscription | Annual | Sapphire membership ($25,000-$49,999) with exclusive access |
| Subscription | Annual | Emerald membership ($50,000-$99,999) with premier benefits |
| Subscription | Annual | Ruby membership ($100,000-$200,000) with ultimate VIP experience |
| Subscription | Annual | Diamond membership ($200,000 and over) with custom experience |
| Subscription | Annual | Petit Allegro Corporate Package ($3,500) |
| Subscription | Annual | Grand Allegro Corporate Package ($6,000) |
| Subscription | Multi-year contract | Corporate Sponsorships (starting at $15,000) |
| Unit Pricing | Pay-as-you-go | Pro Dancers Open Class Rate |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Hollywood Ballet product offering
Product offeringCore offering
Hollywood Ballet is a nonprofit ballet company that produces and performs live ballet productions combining classical 19th- and 20th-century works (e.g., The Nutcracker, Swan Lake, Don Quixote) with original Hollywood-inspired contemporary choreography, accompanied by live orchestral music. The company also offers tiered donor memberships, corporate sponsorships, open ballet classes for professional dancers, a free one-year Trainee Talent Program, and free community outreach performances to underserved populations in Los Angeles.
Product overview
Hollywood Ballet is a nonprofit 501(c)(3) ballet company that combines classical ballet with Hollywood aesthetics. The company offers a portfolio of live theatrical productions (classical ballets like The Nutcracker and Swan Lake, as well as original productions like Hollywood Holidays), annual galas (Poetry in Motion), open ballet classes, community outreach programs serving underserved populations, a free one-year trainee talent program, membership tiers with VIP benefits, and corporate sponsorship opportunities. The company was founded by principal dancers Petra Conti and Eris Nezha and is currently in its fourth season.
Differentiator
Problem solved
Functional benefit
Products and services
- Ballet Performances and Productions Live ballet performances combining classical 19th- and 20th-century works (Swan Lake, Don Quixote, The Nutcracker) with original Hollywood-inspired productions, performed at Los Angeles venues including Alex Theatre, Orpheum Theatre, Aratani Theatre, and The Ebell Theatre for general audiences.
- Poetry in Motion Gala Annual gala event combining ballet performance, live music, and silent auctions, featuring Hollywood Ballet dancers alongside guest artists from international companies for gala patrons and supporters.
- Hollywood Holidays Annual holiday production featuring original choreography inspired by Hollywood stories, performed during the winter season at the Orpheum Theatre in Downtown Los Angeles for general audiences.
- A Night with Hollywood Ballet Themed production spotlighting local dancers and guest choreographers, blending classical and innovative repertoire at the Alex Theatre for general audiences.
- Open Ballet Classes Advanced adult ballet classes held Monday through Friday 10:30am-12:00pm at Pasadena Civic Ballet Center for professional dancers at the Pro Dancers Rate of $15/class; currently suspended.
- Community Outreach Programs Free performances and outreach programs for underserved Los Angeles communities including The Midnight Mission on Skid Row, iCAN children with rare conditions, and other community partners.
- Membership Tiers Donor membership program with nine gem-themed tiers (Turquoise $100-$499, Moonstone $500-$999, Amethyst $1,000-$4,999, Pearl $5,000-$9,999, Aquamarine $10,000-$24,999, Sapphire $25,000-$49,999, Emerald $50,000-$99,999, Ruby $100,000-$200,000, Diamond $200,000+) offering annual benefits including virtual rehearsal access, complementary tickets, VIP experiences, backstage access, playbill recognition, and Board of Directors opportunities for top tiers.
- Corporate Sponsorships Corporate partnership packages including sponsorships, memberships, foundation grants, employee matching gifts, and in-kind donations. Packages include Petit Allegro ($3,500, 20 tickets plus VIP benefits), Grand Allegro ($6,000, 40 tickets plus VIP benefits), and custom sponsorships starting at $15,000 with brand visibility, community engagement, employee benefits, and content creation opportunities.
- Trainee Talent Program One-year free trainee program providing mentoring and artistic/personal development for aspiring ballet dancers joining the company; current trainees include Amina Baibolatova, Kristen Der, Maggie Gulitashvili, Talia Grafos, Julianna Hatton, Mai Ishiyama, Madison Marsh, Lēya Simone, Joshua Tyebkhan, and Charlotte Vukojevich.
Quantifiable outcome
- 100% satisfaction rate from Skid Row community performances, with requests for return visits
Companies that use Hollywood Ballet
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Hollywood Ballet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hollywood Ballet partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Pasadena Civic BalletcorePrimary training partner providing facilities for open ballet classes at Pasadena Civic Ballet Center. Students from Pasadena Civic Ballet participate in Hollywood Ballet productions including The Nutcracker. Long-standing collaborative relationship in the Los Angeles ballet community.
- The Midnight MissioncoreCommunity partnership bringing ballet performances to Skid Row for the first time in history. Hollywood Ballet has performed twice at The Midnight Mission (April 2024 and October 2024), providing free cultural experiences to approximately 100 homeless individuals per performance. Represents core company ethos of inclusion and community enrichment.
- Dream Orchestra of Los AngelescoreMusical collaborator providing live orchestral accompaniment for performances including The Nutcracker and the soft launch event. The 25-musician orchestra, directed by Daniel Suk, has accompanied multiple Hollywood Ballet productions.
- Grand Kyiv BalletminorGuest dancers from Grand Kyiv Ballet participated in Hollywood Ballet's first Nutcracker production, providing international talent for the December 2023 performances.
- Improv for the PeopleminorCollaborative partner providing actors for Hollywood Ballet's first Nutcracker production, integrating theatrical improvisation with classical ballet.
- Happie (HAPPIE)coreMusical artist collaboration resulting in original production Real Love, performed by principal dancers Petra Conti and Tigran Sargsyan. The song was featured in Hollywood Holidays 2023, Dance for Life Festival 2024, and released as an official music video. Also performed at Industry Leaders Summit 2024.
- iCANminorOrganization supporting children with rare conditions; invited as special guests to A Night with Hollywood Ballet performance at Alex Theatre, demonstrating community outreach mission.
- L.A. Style Magazine / Industry Leaders SummitminorSponsored dance segment at Industry Leaders Summit presented by L.A. Style Magazine at Writer's Guild Theatre, providing visibility among entrepreneurs and business leaders.
- The Realm CompanyminorGuest choreographer Chasen Greenwood, Artistic Director of The Realm Company, collaborated on A Night with Hollywood Ballet, bringing original choreography When Leaving Isn't an Option.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hollywood Ballet competitors and assessment
Company assessmentEmerging players
- Dance Theatre of Harlem: Multicultural ballet company with a mission-driven operating model paralleling Hollywood Ballet's diversity, inclusion, and community-outreach positioning. Targets a similar donor segment interested in mission-aligned arts giving.
- Ballet Arts Center for Dance: Smaller ballet training and performance organization in the LA area that overlaps with Hollywood Ballet's trainee program and open-class offerings for emerging dancers.
Direct peers
- Los Angeles Ballet: Los Angeles-based classical ballet company where Hollywood Ballet's co-founders previously danced as principal dancers. Operates in the same Southern California market with a similar mixed classical/contemporary repertoire, making it the most direct local peer.
Broad incumbents
- American Ballet Theatre: One of the largest classical ballet companies in the U.S., presenting both classic and contemporary repertoire at major venues including Los Angeles tour stops. Competes with Hollywood Ballet for prestige, principal dancers, and donor attention in the broader ballet category.
- Joffrey Ballet: Major U.S. ballet company that tours nationally including to Southern California, competing for the same high-end donors, gala patrons, and Hollywood/media-affiliated audiences Hollywood Ballet targets.
- New York City Ballet: Premier U.S. ballet company whose roster historically feeds Hollywood Ballet's guest-artist networks (e.g., Ana Sophia Scheller and Myrna Kamara starred in Hollywood Ballet's Poetry in Motion gala). Comparable in repertoire model of classics plus contemporary commissions.
- Martha Graham Dance Company: Legacy modern dance company that shares with Hollywood Ballet the approach of pairing canonical works with original contemporary commissions and presenting at prestigious venues. Comparable in scale and funding model.
- Alvin Ailey American Dance Theater: Large U.S. modern dance company with a strong social-impact and education mission that mirrors Hollywood Ballet's community outreach emphasis. Performs at major LA venues on tour and competes for diverse-audience donors and arts funders.
- Pacific Northwest Ballet: Established regional ballet company with a comparable operating model of mixed classical/contemporary programming and donor-driven funding. Provides a benchmark for Hollywood Ballet's mid-term operating scale and programming strategy.
Others
- Pasadena Civic Ballet: Hollywood Ballet's primary training and facility partner (Pasadena Civic Ballet Center) where open classes are held and whose students participate in Hollywood Ballet productions like The Nutcracker.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hollywood Ballet social profiles
Digital presenceHollywood Ballet compliance and trust
Trust signalCompliance1 record
Hollywood Ballet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hollywood Ballet leadership team
Management profileNumber of profiles
Profiles3 records
Hollywood Ballet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hollywood Ballet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hollywood Ballet
What does Hollywood Ballet do?
Hollywood Ballet is a nonprofit ballet company that produces and performs live ballet productions combining classical 19th- and 20th-century works (e.g., The Nutcracker, Swan Lake, Don Quixote) with original Hollywood-inspired contemporary choreography, accompanied by live orchestral music. The company also offers tiered donor memberships, corporate sponsorships, open ballet classes for professional dancers, a free one-year Trainee Talent Program, and free community outreach performances to underserved populations in Los Angeles.
Is Hollywood Ballet a public or private company?
Hollywood Ballet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hollywood Ballet founded?
Hollywood Ballet was founded in 2023. It employs 1 to 10 people.
Where is Hollywood Ballet based?
Hollywood Ballet is headquartered in Los Angeles, United States, in the North America region.
How does Hollywood Ballet make money?
Four revenue lines are on record. Individual Memberships and Donations are the primary driver. The others are corporate Sponsorships and Partnerships, ticket Sales and foundation Grants.
Who are Hollywood Ballet's main competitors?
Emerging players on record are Dance Theatre of Harlem and Ballet Arts Center for Dance. Los Angeles Ballet is listed as a direct peer. Broad incumbents are American Ballet Theatre, Joffrey Ballet, New York City Ballet, Martha Graham Dance Company, Alvin Ailey American Dance Theater and Pacific Northwest Ballet. Pasadena Civic Ballet is listed as an others.
Does Hollywood Ballet have an API?
No public API is recorded for Hollywood Ballet.
What industry is Hollywood Ballet in?
Hollywood Ballet's product category is Performing Arts (Ballet). Its primary akta.pro industry code is MPAGADAA, Classical Ballet (Full-Length & Repertoire), with a secondary code of MPAGADAB, Contemporary & Modern Dance. Its NAICS code is 711120 and its SIC code is 7900.