Holman Barnes Group

What Holman Barnes Group does

Holman Barnes Group is a private member-based registered club organization operating under the legal entity Western Suburbs Leagues Club Ltd in Sydney's Inner West, Australia. The organization runs three venues—Wests Ashfield (flagship, open 9am-4am daily), Croydon Sports, and Markets Club—offering electronic gaming machines, multiple restaurants (Villaggio Italian, Boffa's Italian, Markets Chinese Restaurant), bars, function spaces, barefoot bowls, and the CSP Athlete Factory gym. Revenue is generated through gaming operations, food and beverage sales, membership subscriptions (starting at $3 for one year), function and event hire, poker tournaments, and gym memberships. The group is named after rugby league legends Keith Holman (MBE) and Keith Barnes (AM), and maintains strong ties to the Wests Tigers and Wests Magpies sporting organizations.

The company employs approximately 19 staff and serves local community members, sports enthusiasts, club members, and fitness seekers across Sydney's Inner West. Its go-to-market is community-led and event-driven, leveraging sports partnerships, live entertainment, poker tournaments, raffles, and community events to drive foot traffic and membership engagement. Technology infrastructure consists of standard hospitality and club management systems (POS, membership card systems, event management platforms) plus a facial recognition security system for identifying banned or self-excluded individuals.

Holman Barnes Group operates on a not-for-profit community model, reinvesting surpluses into local initiatives. In 2024/2025, the group contributed $3,206,513 to community organisations and supported 33+ local sports clubs through its Intra Clubs program. It administers ClubGRANTS Category 2 funding, offers University and Secondary School scholarship programs, and hosts major community events like the Cross Code Charity Event. The organization is governed by a volunteer Board of Directors and is currently led by newly appointed CEO Daniel Paton (August 2025) and Chairman Dennis Burgess (April 2025).

Name

Holman Barnes Group

Legal name

Western Suburbs Leagues Club Ltd

Website

https://holmanbarnesgroup.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holman Barnes Group is a private member-based registered club operating three venues (Wests Ashfield, Croydon Sports, Markets Club) in Sydney's Inner West, offering gaming, dining, fitness, and event services to local community members under a community-reinvestment model.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashfield

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gaming Operations: Electronic gaming machines (poker/gaming) operating from approximately 9am-4am daily across venues. Gaming is a core revenue stream for registered clubs in NSW.
2. Food and Beverage: Restaurant dining, bars, and café services across three venues including Villaggio Italian restaurant, Garden Bar & Café, Jewel Bar, Boffa's Italian, and Markets Chinese Restaurant. Revenue from food sales, alcoholic beverages, and hospitality services.
3. Membership Fees: Annual membership fees starting at $3 for 1 year, with multi-year options including bonus dining points. Membership provides access to all three venues and member-only benefits.
4. Function and Event Hire: Function spaces available for private events including Villaggio's Atrium (50 guests), The Lounge (300 guests), Sports Bar (70 guests), and Executive Meeting Room (25 guests). Revenue from venue hire and event packages.
5. ClubGRANTS Program Administration: Administration of community funding through ClubGRANTS, a NSW government program providing over $100 million annually to charities and community organizations. The club facilitates Category 2 funding applications.
6. Gym Membership: CSP Athlete Factory fitness facility offering gym membership to members at $55/week (classes + open gym) or $40/week (open gym only). Wests Ashfield members receive 10% discount.
7. Poker Tournaments: Regular poker tournaments with buy-ins (Monday free entry with $2,000 guaranteed; Wednesday $40 buy-in with $4,000 guaranteed). Revenue generated from tournament participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Holman Barnes Group operates three registered club venues in Sydney's Inner West (Wests Ashfield, Croydon Sports, Markets Club) delivering electronic gaming, multi-cuisine dining, bars, function hire, poker tournaments, barefoot bowls, and a co-located fitness facility under a single membership. The group also administers community programs including ClubGRANTS funding and scholarship initiatives, donating over $3 million annually to local sporting and charitable organisations.

Product overview

Holman Barnes Group is a hospitality and community organization operating three sports club venues (Wests Ashfield, Croydon Sports, Markets Club) in Sydney's Inner West. The portfolio includes Italian dining (Villaggio, Boffa's Italian), Chinese cuisine (Markets Chinese Restaurant), fitness facilities (CSP Athlete Factory), gaming and poker tournaments, barefoot bowls, and membership programs. The group also operates community initiatives including ClubGRANTS funding and scholarship programs for local students.

Differentiator

Problem solved

Functional benefit

Brands

• Villaggio: Italian and Mediterranean restaurant at Wests Ashfield offering authentic cuisine designed for sharing.
• Boffa's Italian
• Garden Bar & Café
• Jewel Bar
• CSP Athlete Factory
• Magpie Sports Awards

Products and services

• Wests Ashfield Leagues Club

Quantifiable outcome

• Over $3 million donated to community organisations in 2025
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• A Bloody Great CauseminorOthers · 21 February 2026Charity beneficiary of the Wests Ashfield Cross Code Charity Event. Based in Concord, supports people affected by blood cancers through funding for treatment, research and essential patient services.
• EmpowerminorOthers · 21 February 2026Charity beneficiary of the Wests Ashfield Cross Code Charity Event. Delivers education, resources and practical support to vulnerable women and families across Sydney's Inner West and South West.
• Let's Get GoingminorOthers · 21 February 2026Charity beneficiary of the Wests Ashfield Cross Code Charity Event. Based in Sydney's Inner West, provides inclusive sport and wellbeing programs for young, disadvantaged people. Founded by Vicki Liubinskas.
• Wests TigerscoreStrategic or Co-development Partner · 6 August 2025Major NRL club partnership for community events and fan engagement. Wests Tigers participated in inaugural Wests Ashfield Cross Code Charity Event (February 2026) alongside Wests APIA, featuring cross-code exhibition matches, player meet-and-greets, and fan access activities. The partnership leverages the club's community focus with the NRL team's brand presence.
• APIA Leichhardt Football Club (Wests APIA)coreStrategic or Co-development Partner · 1 August 2025Landmark partnership announced August 2025 uniting two respected community sporting organisations under shared vision of growth, inclusion and grassroots support. The partnership led to the inaugural Wests Ashfield Cross Code Charity Event bringing together Wests Tigers and Wests APIA for community benefit.
• Western Suburbs Magpies RLFCcoreStrategic or Co-development PartnerThe club's namesake heritage team (Western Suburbs District Rugby League Football Club Ltd). Supported through Intra Clubs program with 33+ local sports clubs. Dennis Burgess serves as Chairman of Western Suburbs Magpies.
• Wests TigerscoreStrategic or Co-development PartnerNRL premiership club representing the Inner West. The Holman Barnes Group venues host Wests Tigers game-day activities and the club is sponsored/affiliated with the team.
• CSP Athlete FactoryminorChannel Partner/ Reseller/ DistributorFitness facility operator tenant at Wests Ashfield offering gym classes, strength & conditioning, personal training, and group training. Wests Ashfield members receive 10% discount on gym memberships.
• 33+ Intra Clubs (Local Sports Organizations)coreOthersLocal sports clubs supported through Intra Clubs funding including ACC Cricket Club, APIA Leichhardt Tigers FC, Balmain Touch Association, Western Suburbs District Hockey Club, Western Suburbs Magpies RLFC, Wests Tigers RLFC, and many more. Funding supports equipment, uniforms, coaching, training programs, and facility upgrades.
• Inner West CouncilminorOthersLocal government body administering the Inner West Council ClubGRANTS Committee for Category 1 funding applications. ClubGRANTS is one of Australia's largest grant programs providing over $100 million annually.
• ClubGRANTScoreOthersNSW government program providing over $100 million in funding each year to charities, sporting organisations and not-for-profit community groups. Holman Barnes Group participates as a Category 2 fund administrator.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Castle Hill RSL Club: Large Hills District registered club operating gaming, dining, and entertainment facilities serving northwest Sydney. Comparable registered club business model but operates in a different Sydney geography, making it a regional rather than direct Inner West competitor.

Direct peers

• Parramatta Leagues Club: Major Western Sydney leagues club with strong NRL ties (Eels partnership), gaming, dining and event facilities. Comparable to HBG in combining a sports-heritage brand, multi-venue operations, gaming revenue, and community programs.
• Mounties Group: One of the largest registered clubs in NSW operating multiple venues with gaming, F&B, function spaces, fitness, and community programs across Western Sydney. Directly comparable to Holman Barnes Group as a multi-venue NSW registered leagues club serving similar membership, gaming, and hospitality needs.
• Fairfield RSL Club: Western Sydney registered club offering gaming, dining, entertainment, and community functions. Comparable membership-based, gaming-anchored hospitality model serving Sydney's south-western communities similar to HBG's Inner West focus.
• Norths (North Sydney Leagues Club): Sydney-based leagues club group operating gaming, dining, and entertainment venues with a community-giving program. Comparable leagues club heritage positioning and multi-revenue-stream business model in the Sydney metro area.
• Canterbury-Hurlstone Park RSL Club: Large Sydney metropolitan RSL/leagues club operating gaming, multiple dining venues, live entertainment, and function facilities. Comparable business model combining membership-based access, gaming floor, hospitality outlets, and community programs in greater Sydney.
• Bankstown Sports Club: Major Western Sydney registered club with extensive gaming, dining, entertainment, and event facilities serving a similar demographic. Directly competes for the same Sydney membership base seeking gaming, dining, and entertainment experiences.
• Penrith Panthers Leagues Club: Western Sydney NRL-affiliated leagues club with extensive gaming, hospitality, and event operations. Comparable model of rugby-league-tied registered club leveraging sporting partnerships and gaming-led revenue across multiple venues.
• Club Marconi (Bossley Park): Large Western Sydney leagues club operating gaming, dining, fitness, and entertainment venues under a single membership. Comparable multi-venue registered club with similar revenue mix (gaming-led, F&B, function hire) and community-giving program.

Broad incumbents

• RSL NSW (Returned and Services League): Statewide peak body and club network for RSL clubs across NSW. Provides governance, advocacy, and licensing context relevant to Holman Barnes Group's registered club operations, though it operates as a federation rather than a direct venue competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Instagraminstagram.com/westsashfield
• LinkedInlinkedin.com/company/holman-barnes-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holman Barnes Group