Home and Family Counselling

What Home and Family Counselling does

Home and Family Counselling is a non-profit organization headquartered in Auckland, New Zealand, founded in 1893, making it one of the longer-standing social service providers in the country. According to available firmographic data, it operates with a small team of approximately 10 employees and maintains a web presence at homeandfamily.org.nz. Its functional focus, inferred from the organization name and non-profit classification, is the provision of counselling services to families and individuals in the Auckland region.

No products, technology platforms, integrations, pricing models, or distribution channels are disclosed in the source data. The company website returned only a loading/verification screen, so the underlying service catalogue, intake model, fee structure (if any), funding sources, and operating metrics are not available. Management team, regulatory actions, partnerships, and corporate structural moves are likewise absent from the supplied material.

As a result, the operating model can only be characterized at a high level: a small, locally-embedded non-profit delivering family-oriented counselling services within a single New Zealand geography. Ownership structure, revenue mechanics, and growth indicators cannot be triangulated from the current data set, and any deeper inference about business model, customer segments, or service delivery technology would exceed what the evidence supports.

Name

Home and Family Counselling

Website

https://homeandfamily.org.nz

Company type

Private

Headcount range

1–10 employees

Short description

Home and Family Counselling is a non-profit family counselling service headquartered in Auckland, New Zealand, founded in 1893 and operating with approximately 10 employees serving the local community.

Ownership category

akta.pro rank

Product category

Family Counseling Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Family counseling services
• Relationship counseling
• Mental health services
• Marriage counseling
• Community counseling

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Core offering

Home and Family Counselling is a non-profit organization in Auckland, New Zealand, founded in 1893, that provides family and relationship counseling services to individuals and families. With 10 employees, the organization operates as a small-scale community counseling provider focused on supporting home and family wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Counseling Services Counseling services for families, couples, and individuals seeking support with relationship, family, and personal wellbeing issues. The service is delivered by a small team of 10 employees based in Auckland, New Zealand.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Lifeline Aotearoa: Lifeline Aotearoa provides telephone and text-based counselling and emotional support across New Zealand. Comparable as a non-profit counselling service targeting individuals and families in distress, though operating primarily through helpline channels.
• Family Peace Foundation: New Zealand organization focused on family violence prevention and counselling. Comparable as a non-profit family counselling provider, though narrower in scope.
• Women's Refuge New Zealand: National non-profit providing support and counselling for women and families affected by domestic violence. Comparable non-profit family services operator with shared funding and referral networks in New Zealand.

Direct peers

• Barnardos New Zealand: Barnardos provides child and family support services across New Zealand, including counselling and family social work. Comparable as a major non-profit family services competitor in the same funding and referral environment.
• Presbyterian Support (Family Works): Family Works is Presbyterian Support Northern's social services arm delivering family and community support, counselling, and social work across New Zealand. Overlaps directly with Home and Family Counselling's Auckland-based family support mission.
• Catholic Social Services Auckland: Faith-based non-profit in Auckland providing family, refugee, and social support services. Comparable in mission, non-profit structure, and Auckland catchment.
• Relationships Aotearoa: New Zealand-wide counselling non-profit providing relationship and family counselling services. Directly comparable in service model and target client base to Home and Family Counselling.

Broad incumbents

• Plunket (Royal New Zealand Plunket Society): Largest non-profit provider of child and family wellbeing services in New Zealand. Comparable as a long-established family services non-profit, though broader in scope (child health, parenting support) than counselling-focused operators.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/home-&-family-counselling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home and Family Counselling