Homebaked Community Land Trust

What Homebaked Community Land Trust does

Homebaked Community Land Trust, trading as Two Up Two Down, is a Community Benefit Society (Registration 8821) established in 2012 and rooted in the Anfield and Everton neighbourhoods of Liverpool. The organisation operates a community land trust model under the Co-operative and Community Benefit Societies Act 2014, acquiring and retaining property in permanent community ownership to deliver genuinely affordable housing, local workspaces, and community assets in a neighbourhood exposed to speculative redevelopment pressure from short-term Airbnb letting near Liverpool Football Club. Its current portfolio includes four affordable flats above the bakery, with an £520,000-aligned pipeline development (Oakfield Terrace) planning 8 new homes and 4 commercial units from 9 vacant terraced houses.

Revenue is generated from affordable housing rents, commercial rents on community-owned units, £1 CLT memberships that confer co-ownership and voting rights, and grant funding from bodies including Power to Change, Homes England's Community Housing Fund, and Liverpool City Council. The organisation operates a community-led GTM model: tenants and commercial occupants are sourced through direct neighbourhood outreach, membership is open to anyone with ties to Anfield-Everton, and over 70 local residents (ages 12-75) have participated in design workshops. Sister organisations — Homebaked Co-operative Bakery (18 jobs, 15 local), Kitty's Launderette, Homegrown Collective and HomeSquare pocket park — form an integrated community ecosystem supported by programmes such as Cosy Homes Club (energy efficiency research) and Neighbourhood as Incubator (enterprise support).

The technology stack is non-digital and physical: the core 'technology' is sustainable retrofit design (solar panels, high environmental standards) applied to existing Victorian terraced housing rather than demolition, executed through a community-led design process with architect partner URBED. The organisation is currently in dispute with Liverpool City Council, which added Oakfield Terrace to its Void Housing Stock Asset List in December 2024 for open-market disposal, threatening the most advanced development project.

Name

Homebaked Community Land Trust

Legal name

Homebaked Community Land Trust Limited

Website

https://homebaked.org.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Homebaked Community Land Trust (trading as Two Up Two Down) is a Liverpool-based Community Benefit Society that acquires and permanently retains neighbourhood property in community ownership to deliver genuinely affordable housing, commercial workspaces, and community programmes for residents of Anfield and Everton.

Ownership category

akta.pro rank

Product category

Affordable Housing & Community Development

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Community land trust
• Affordable housing
• Community development
• Neighbourhood regeneration
• Cooperative housing

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Affordable Housing Rent: Rental income from CLT-owned residential properties including flats above the bakery and future Oakfield Terrace homes. Properties remain permanently in community ownership to keep rents genuinely affordable.
2. Membership Fees: CLT membership at £1 per member, providing co-ownership of community assets and housing. Members have voting rights on organizational strategy and board composition.
3. Commercial Space Rent: Rental income from commercial units supporting local and social enterprises. Includes spaces for Homebaked Bakery extension, Homegrown Collective (brewing), and other local businesses.
4. Community Shares Administration: Administering community shares as part of the cooperative model, enabling community co-ownership of assets.
5. Community Programs: Funding for programs like Cosy Homes Club (energy efficiency), Neighbourhood as Incubator (enterprise support), and community events. Programs funded through grants and partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

A community land trust (CLT) that buys and protects property in the Anfield-Everton neighbourhoods of Liverpool to develop permanently affordable housing, workspaces, and community assets. Properties remain in trust in perpetuity, governed by a one-member-one-vote democratic model with £1 annual membership. The organization also operates community programmes for energy efficiency (Cosy Homes Club) and enterprise support (Neighbourhood as Incubator), and supports sister social enterprises including a cooperative bakery, launderette, brewing project, and community pocket park.

Product overview

Homebaked Community Land Trust (now trading as Two Up Two Down) operates as a community-led organization offering affordable housing development, social enterprises, and community programmes. The core offering is its Community Land Trust model that permanently retains property in community ownership. The portfolio includes: the Homebaked Co-operative Bakery (providing 18 jobs and spending £130K annually with local suppliers), the Oakfield Terrace housing development (8 affordable homes plus 4 commercial units), the Cosy Homes Club (energy efficiency research programme), the Neighbourhood as Incubator (entrepreneurship support), Homegrown Collective (brewing/social business), Kitty's Launderette, and HomeSquare community green space. The organization does not offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Oakfield Terrace Housing Development A flagship community-led development converting 9 vacant terraced houses into 8 permanently affordable homes plus 4 commercial units. Designed by URBED with community participation from 70+ local residents aged 12–75, incorporating sustainable retrofit and solar panels to keep energy bills low for tenants.
• Cosy Homes Club An energy efficiency research and intervention programme (Cosy Homes: Energy Efficiency for All!) that explores energy, housing, fuel poverty, and cost-of-living issues in Liverpool. Involves community researchers, qualitative research in local churches and community groups, and a community energy champion programme.
• Neighbourhood as Incubator Programme A grassroots enterprise support programme helping local people develop enterprising ideas. Connects participants with mentors, provides action-learning workshops, and facilitates networking opportunities including attendance at Liverpool SOUP micro-funding events for micro-grants.
• Homebaked Co-operative Bakery

Quantifiable outcome

• 18 local jobs provided by Homebaked Bakery (15 from immediate area)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Liverpool City CouncilcoreStrategic or Co-development Partner · 1 January 2024Local government authority providing support for Oakfield Terrace proposal and regeneration initiatives. Has provided backing for bringing empty houses back to life. Currently involved in dispute over disposal of Void Housing Stock.
• Breaking Ground Housing HubminorStrategic or Co-development Partner · 1 January 2021Paul Kelly serves as Director of Breaking Ground Housing Hub for the Liverpool City Region. Breaking Ground inaugural festival featured Homebaked's 'Homebaked kinda day' exploring four key themes.
• National Community Land Trust NetworkminorStrategic or Co-development Partner · 1 January 2021Paul Kelly serves as board member of the National CLT Network, representing Homebaked CLT at national level.
• Granby Four StreetscoreStrategic or Co-development Partner · 10 March 2019Visited Toxteth community for learning about their CLT and cooperative development model. The visit helped inform Homebaked's own design and ownership approach for Oakfield Terrace. Both areas experienced forced decline, Housing Market Renewal, and compulsory purchase orders.
• Vimto Gardens Housing CooperativeminorStrategic or Co-development Partner · 10 March 2019Visited Salford housing cooperative as part of fact-finding mission to learn about different ownership models and housing design. Provided insights into upside-down house design concept.
• Village Greens Organic SupermarketminorStrategic or Co-development Partner · 10 March 2019Visited Prestwich cooperative supermarket to learn about sustainable retail operations, plastic-free initiatives, and community ownership models.
• URBED (Urbanism, Environment and Design)coreImplementation/ SI/ Consulting Partner · 1 January 2018Award-winning architects and workers cooperative led by Marianne Heaslip, working with Homebaked CLT on the Oakfield Terrace development. Previously worked with them on flats above the bakery. Responsible for design process facilitation and architectural planning.
• Rotunda CollegeminorImplementation/ SI/ Consulting Partner · 1 January 2017Training partnership delivering 26-week programme for local young people alongside Homebaked development. Trainees built classroom on market square and will work on flats above the bakery.
• Institute for Community Research and Development (ICRD)coreStrategic or Co-development Partner · 1 January 2017Research partner for Cosy Homes: Energy Efficiency for All! project exploring energy, housing, fuel poverty, and cost-of-living in Liverpool. Worked with community researchers on qualitative research in local churches and community groups.
• Liverpool BiennialminorStrategic or Co-development Partner · 1 January 2012Arts festival that commissioned Jeanne van Heeswijk's work in 2009-2010, which initiated the Homebaked project. Stages performances and events featuring Homebaked story.
• Government AgenciescoreOthersData sharing with DWP, HMRC for tax purposes, law enforcement agencies for crime prevention, Regulator of Social Housing, and Homes England as required for compliance and funding.

Scale indicators10 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• London Community Land Trust: One of the UK's most established CLTs developing permanently-affordable community-owned housing in London. Operates the same Community Benefit Society structure under the Co-operative and Community Benefit Societies Act 2014, with a comparable focus on community-led design and permanent affordability.
• National Community Land Trust Network: UK-wide umbrella body for community land trusts, of which Homebaked's leadership (Paul Kelly) is a board member. While it is a network rather than a developer, it directly shapes the policy, funding access, and standards that CLTs like Homebaked depend on.
• Granby Four Streets CLT: Toxteth-based community land trust that also emerged from failed Housing Market Renewal regeneration. Granby Four Streets is the closest comparable CLT to Homebaked: same cooperative ownership model, terraced-house retrofit focus, and community-led design — and Homebaked explicitly visited Granby to learn before designing Oakfield Terrace.

Others

• Centre for Cities: UK urban-economics think tank producing research and policy on housing affordability and regeneration. Cited for context on the wider UK affordable-housing policy environment Homebaked operates in.
• Locality: UK membership body supporting community-led organisations including community land trusts, community enterprises, and neighbourhood groups. Represents the broader enabling infrastructure for the sector Homebaked operates in.
• Power to Change: Independent charitable trust that funds community businesses across England, including a direct grant to Homebaked's Oakfield Terrace design process. Acts as a key capital provider and ecosystem enabler for CLTs and community enterprises of this kind.

Broad incumbents

• Urban Splash: UK developer known for repurposing historic and underused buildings into mixed-use, design-led developments (e.g., Fort Dunlop, Lister Mills). A broader-market reference point for the kind of community-led retrofit and commercial-residential mix Homebaked pursues at smaller scale.
• Guinness Partnership: One of the UK's largest housing associations providing affordable and supported housing. Operates a much broader portfolio across multiple regions and housing tenures, contrasting with Homebaked's hyper-local focus.
• Wales & West Housing Association: Large UK housing association operating thousands of affordable homes across Wales and the West of England. Represents the scaled, institutional counterpart to the CLT model — useful as a comparison point for what community-led development can and cannot achieve at scale.

Emerging players

• URBED: Workers' cooperative of architects and urbanists (led by Marianne Heaslip) that designed the Oakfield Terrace scheme and previously worked on the flats above the bakery. Closely aligned partner that effectively sets Homebaked's design DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/twouptwodownliverpool
• LinkedInlinkedin.com/company/homebakedclt
• Instagraminstagram.com/twouptwodownliverpool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homebaked Community Land Trust