HOME CARE OF ROCHESTER

What HOME CARE OF ROCHESTER does

HCR Home Care (legal name HCR Home Care, doing business as HCR Home Care) is a 501(c)(3) nonprofit home health care agency founded in 1979 and headquartered at 85 Metro Park, Rochester, NY 14623. The company delivers a comprehensive portfolio of in-home clinical and support services across Upstate New York through five regional offices in Rochester, East Syracuse, Oneonta, Plattsburgh, and Glens Falls. Its core service lines include skilled nursing and clinical care, medical social work, home health aide services, care management (including a Health Home Care Management program), and therapy and rehabilitation services (physical, occupational, and speech therapy). Layered on top are specialized chronic-disease programs covering cardiac care, diabetes management, falls prevention, pain management, wound and ostomy care, and Parkinson's disease management. The agency also operates a Transcultural & Inclusive Care initiative that includes LGBTQ+ affirming care, multi-language care, culturally competent care, and the Diverse Care Project, explicitly targeting underserved populations.

The business model is reimbursement-driven: as a Medicare/Medicaid-certified home health agency, HCR is paid primarily through federal and state payors (Medicare, Medicaid, NY Medicaid managed care plans) and private insurance for episodic home health services, with revenue dependent on visit volume and case mix. Pricing is not publicly disclosed and is coordinated through insurance verification on a per-episode, quote-based basis. The go-to-market motion is referral-based rather than consumer-direct: new patients enter HCR's pipeline through hospital, physician, and post-acute referrals submitted via phone intake ((800) 270-4904) or digital fax through the Forcura platform, with no consumer-facing e-commerce or self-service channel.

The company has no proprietary technology platform, no API surface, no mobile application, and no disclosed AI/ML capabilities. Patient acquisition is supported by a broad organic social presence (Facebook, Instagram, LinkedIn, TikTok, X, YouTube) and a content blog, all functioning as top-of-funnel awareness and employer branding rather than revenue-generating channels. The agency operates under typical nonprofit governance, with oversight from a Board of Directors (referenced in site navigation) and no disclosed parent company, outside investors, subsidiaries, partnerships, or M&A activity. No management team details, leadership transitions, regulatory actions, or funding rounds were disclosed in the source material.

Name

HOME CARE OF ROCHESTER

Legal name

HCR Home Care

Website

https://homecareofrochester.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

HCR Home Care is a 501(c)(3) nonprofit home health agency founded in 1979 in Rochester, NY, delivering skilled nursing, therapy, social work, and specialized chronic-disease management services to individuals across Upstate New York through five regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Services Reimbursement: As a 501(c)(3) nonprofit home health care agency, HCR generates revenue primarily through reimbursement from Medicare, Medicaid, and private insurance for home health care services provided to patients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

HCR Home Care is a nonprofit home health care agency that provides a full spectrum of clinical and support services directly in patients' homes, including skilled nursing, medical social work, home health aides, care management, therapy services (physical, occupational, speech), and specialized chronic-disease programs (cardiac, diabetes, falls prevention, pain management, wound and ostomy, Parkinson's). Services are delivered across Upstate New York with five regional offices and are reimbursed through Medicare, Medicaid, and private insurance.

Product overview

HCR Home Care is a home health care services provider offering a comprehensive, integrated portfolio of clinical and support services. The core offering includes skilled nursing, medical social work, home health aides, and care management (including Health Home Care Management). Specialized programs address chronic conditions such as cardiac care, diabetes management, falls prevention, pain management, wound and ostomy care, and Parkinson's disease. Therapy and rehabilitation services encompass physical therapy, occupational therapy, and speech therapy. The company also emphasizes transcultural and inclusive care through culturally competent care, LGBTQ+ affirming care, multi-language care, and the Diverse Care Project. Services are delivered across Upstate New York, with service locations in Rochester, East Syracuse, Oneonta, Plattsburgh, and Glens Falls.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing & Clinical Care Professional skilled nursing services providing clinical care in patients' homes, delivered by licensed healthcare professionals for home-bound patients in Upstate New York.
• Medical Social Work Social work services addressing the emotional and social factors related to illness, injury, and recovery for patients within a home-based care setting.
• Home Health Aide Services Certified home health aides providing personal care assistance and support with daily activities for patients in their homes.
• Care Management Services Coordinated care management services that help patients navigate healthcare needs and access appropriate home-care resources.
• Health Home Care Management Specialized Health Home program providing comprehensive care coordination for individuals with chronic conditions.
• Cardiac Care Specialized home care program for patients recovering from cardiac events or managing heart-related conditions.
• Diabetes Management Home-based program helping patients manage diabetes through education, monitoring, and care coordination.
• Falls Prevention Home-based program focused on reducing fall risk through assessment, education, and environmental modifications in the patient's home.
• Pain Management Specialized home care services helping patients manage chronic or acute pain under medical supervision.
• Wound & Ostomy Care Specialized clinical services for wound care treatment and ostomy management delivered in the home environment.
• Parkinson's Disease Management Specialized program providing comprehensive care and support for patients with Parkinson's disease in their homes.
• Physical Therapy Rehabilitation services provided by physical therapists to help patients regain mobility and function at home.
• Occupational Therapy Services Therapy services helping patients perform daily activities and maintain independence through adaptive techniques.
• Speech Therapy Speech and language therapy services for patients recovering from stroke, injury, or managing communication disorders.
• Transcultural & Inclusive Care Comprehensive care-philosophy program providing culturally competent and inclusive services to diverse patient populations in Upstate New York.
• Culturally Competent Care Care services tailored to meet the cultural, linguistic, and religious needs of diverse communities served by HCR.
• LGBTQ+ Affirming Care Affirming care program ensuring safe, respectful home healthcare services for LGBTQ+ patients.
• Multi-Language Care Care services provided by multilingual staff to serve patients with limited English proficiency.
• Diverse Care Project Initiative focused on expanding and improving healthcare access for underrepresented and underserved populations in HCR's service regions.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/HCRtips
• YouTubeyoutube.com/@HCRoutreach
• Facebookfacebook.com/HCRHomeCare
• LinkedInlinkedin.com/company/home-care-of-rochester
• Instagraminstagram.com/hcr_homecare
• TikToktiktok.com/@hcr_homecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOME CARE OF ROCHESTER