HOME DESIGN WOOD MGF CO,.LTD (YU SERN FURNITURE INDUSTRIAL CO.,LTD)

What HOME DESIGN WOOD MGF CO,.LTD (YU SERN FURNITURE INDUSTRIAL CO.,LTD) does

HOME DESIGN WOOD MGF CO,.LTD (operating internationally as Home Design Site / Yu Sern Furniture) is a Vietnam-based, vertically integrated B2B manufacturer of wood products founded in 1993 and headquartered in Song May Industrial Park, Trang Bom District, Dong Nai. The company produces home furnishings, solid and engineered hardwood flooring, and kitchen and bath vanities, and it also manufactures its own plywood in-house from locally grown materials. This end-to-end process spans design, plywood fabrication, sampling, testing, production, and packaging, giving the firm control over the chain of custody on all wood products — a positioning it uses to address US, Canadian, Mexican, and Philippine buyers who require compliance with regulated wood inputs.

The business model is a direct B2B export operation. The company sells to furniture retailers, builders, and other wood-product buyers across four named markets plus additional countries, with pricing handled on a quote basis. Its go-to-market relies on a corporate website acting as a digital storefront and inquiry portal, factory tours for prospective customers, and a structured supplier partner portal that accepts applications in English, Simplified Chinese, and Vietnamese. The company carries a comprehensive set of US regulatory and safety certifications (GREENGUARD Gold, CARB Phase 2, TSCA Title VI, Lacey Act, CPSIA, CFR 1303, ASTM F1427 bunk bed, ASTM F2057-23 / STURDY Act 2022 clothing storage), which serve as a market access credential for North American buyers.

The firm is privately held with no disclosed parent, subsidiaries, or institutional investors, and operations are based at a single site in Vietnam with 16 recorded employees. No revenue, funding rounds, acquisitions, or leadership changes are disclosed in the available data, and the company does not maintain a public app, API, or social media presence beyond its corporate website.

Name

HOME DESIGN WOOD MGF CO,.LTD (YU SERN FURNITURE INDUSTRIAL CO.,LTD)

Legal name

HOME DESIGN WOOD MGF CO,.LTD (YU SERN FURNITURE INDUSTRIAL CO.,LTD)

Website

https://homedesignvn.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

HOME DESIGN WOOD MGF CO,.LTD is a Vietnamese, vertically integrated B2B manufacturer founded in 1993 that produces home furnishings, hardwood flooring, kitchen and bath vanities, and in-house plywood for export to B2B buyers in the US, Canada, Mexico, the Philippines, and other countries.

Ownership category

akta.pro rank

Product category

Wood Furniture Manufacturing

NAICS

Wood Product Manufacturing (321), Nonupholstered Wood Household Furniture Manufacturing (337122), Engineered Wood Member Manufacturing (321215), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wood Household Furniture, (No Upholstered) (2511), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Mouldings, Millwork & Trim (IMADADAG)

akta.pro secondary industries

Engineered Wood Panels (Plywood, OSB, LVL) (IMADADAB), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI), Finish Carpentry, Millwork & Cabinetry (EDAOAAAI)

Keywords

• Wood furniture manufacturing
• Hardwood flooring production
• Kitchen and bath vanities
• Plywood fabrication
• Vertically integrated manufacturing

Headquarters

HQ city

Trang Bom , Dong Nai

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture and Wood Product Sales: Revenue generated from manufacturing and selling home furnishings, hardwood flooring (solid and engineered), and kitchen and bath vanities to B2B customers in US, Canada, Mexico, Philippines and other countries

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HOME DESIGN WOOD MGF CO,.LTD is a vertically integrated B2B manufacturer of home furnishings (furniture), solid and engineered hardwood flooring, and kitchen and bath vanities. The company runs the full production cycle in-house at its Vietnam facility, from design and plywood fabrication through sampling, testing, production, and packaging, producing its own plywood from locally grown materials to maintain chain-of-custody control over all wood products. Output is sold on a quote/FOB basis to business customers in the US, Canada, Mexico, the Philippines, and other countries.

Product overview

HOME DESIGN WOOD MGF CO,.LTD is a vertically integrated manufacturing partner that produces furniture and wood products through a complete in-house process spanning design, plywood fabrication, sampling, testing, production, and packaging. The company's product portfolio includes Home Furnishings (furniture), Hardwood Flooring (both solid wood and engineered wood), Kitchen and Bath Vanities, and in-house Plywood production. The vertically integrated model allows the company to control the chain of custody on wood products by producing their own plywood from locally sourced materials. The company manufactures and ships to markets in the US, Canada, Mexico, the Philippines, and other countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Furnishings Manufactured home furniture products (beds, case goods, and related household furnishings) produced through the company's vertically integrated process from design through packaging and sold to B2B buyers in the US, Canada, Mexico, the Philippines, and other international markets.
• Hardwood Flooring Solid wood and engineered wood flooring products manufactured in-house using plywood produced from locally sourced materials, providing chain-of-custody control on wood inputs and sold to international B2B flooring buyers.
• Kitchen and Bath Vanities Kitchen and bathroom vanity cabinetry products produced as part of the vertically integrated manufacturing operations and supplied to international B2B buyers of home improvement and building materials.
• Plywood (In-House Production) In-house plywood produced from locally grown raw materials, used internally as an input into furniture, flooring, and vanity production to control chain of custody on all wood products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ashley Furniture Industries: Largest US furniture manufacturer with global operations including significant Vietnam/Asian sourcing. Represents both a competing supply source and the largest potential buyer of Vietnamese OEM capacity, making it a critical indirect peer for Home Design's positioning.
• HNI Corporation: Major US office and residential furniture manufacturer (HON, Hickory, Allsteel). Comparable in wood office/home furniture manufacturing with rigorous compliance and B2B distribution model, though operating at much larger scale.
• Kimball International: US contract and residential furniture manufacturer with vertically integrated wood manufacturing and B2B distribution to dealers/retailers. Comparable business model and end-channel mix, larger scale with broader brand portfolio.
• La-Z-Boy Incorporated: Large US furniture manufacturer and retailer with vertically integrated case goods/upholstered furniture production. Comparable in wood household furnishings end-market, though substantially larger and broader in scope.

Direct peers

• American Woodmark Corporation: US publicly traded cabinet and vanity manufacturer serving big-box retailers (Home Depot, Lowe's). Comparable in kitchen/bath cabinet product mix, channel strategy, and reliance on compliance standards (CARB, TSCA) for market access.
• UFP Industries, Inc. Major US engineered wood products, panels, and building components manufacturer with comparable product breadth across engineered wood and finished goods. Best-in-class peer for the in-house plywood fabrication and engineered wood flooring segments.
• MasterBrand, Inc. Largest US kitchen/bath cabinet manufacturer and a direct functional peer for the company's vanity product line. Both manufacture wood cabinetry and vanities for residential/remodel channels, with Home Design positioned as a contract supplier alternative to MasterBrand's branded offering.
• Hooker Furnishings Corporation: US publicly traded wood furniture and furnishings manufacturer serving furniture retailers and designers. Highly comparable product mix (wood household furniture, occasional furniture, home accents) with similar B2B/wholesale distribution model.
• Sauder Woodworking: Major US RTA and assembled furniture manufacturer with engineered wood/conventional lines serving mass-market and office channels. Most direct peer for Home Design's home furnishings product category with overlapping North American distribution.

Regional players

• Sierra Forest Products (Vietnam/Asia operations): Note: limited direct web presence; included as a representative Vietnam-based Asian wood products export peer. Comparable Vietnamese contract manufacturers serving Western retailers with similar product mix (furniture, flooring, cabinetry) and end-customers in furniture/building products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/homedesignmgf

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOME DESIGN WOOD MGF CO,.LTD (YU SERN FURNITURE INDUSTRIAL CO.,LTD)