HOME FUR GOOD ANIMAL RESCUE AND PLACEMENT

What HOME FUR GOOD ANIMAL RESCUE AND PLACEMENT does

Home Fur Good Animal Rescue and Placement is a 501(c)(3) no-kill animal rescue organization founded in September 2009 and headquartered at 10220 N. 32nd Street in Phoenix, Arizona. Its core mission is eliminating euthanasia of treatable, adoptable cats and dogs in Maricopa County, which at founding had the second-highest euthanasia rate nationally. The organization operates a single physical shelter with walk-in adoption hours Thursday through Saturday and by-appointment visits Monday through Wednesday; off-site adoption events run regularly at multiple PetSmart locations (Tatum & Shea, Mayo Blvd) and community venues. Dogs are primarily sourced from Maricopa County Animal Care and Control; cats come from county shelters and friendly strays. In 2022, the organization took in 605 animals, adopted out 572, and achieved a 96.95% live release rate.

The organization runs two on-site clinics that double as revenue and community-service vehicles: a Sunday Vaccine Clinic offering Bordetella, Distemper, Rabies, Leptospirosis, FVRCP, heartworm testing, and microchipping at accessible prices, and a Dental Clinic offering cleanings ($450-$468 base) and specialized services including full-mouth extraction for Feline Stomatitis cases ($1,600). Supporting programs include the Animal Sponsorship Program (monthly recurring donations tied to specific long-timer or special-needs animals), a Medical Fund for extraordinary veterinary expenses, the Run Buddy mobile-treadmill exercise program ($80 per session for up to 12 dogs), Kitten Fostering, and spay/neuter referral partnerships with Altered Tails and North Phoenix Animal Clinic.

Revenue mechanics are diversified across seven streams: tax-deductible donations (one-time, monthly sustainable giving at $25-$250 tiers, stock and legacy gifts), adoption fees, vaccine and dental clinic fees, animal sponsorships, memorial paw-print plaques ($75-$150), fundraising events (including an annual Casino Night), and in-kind supply donations via an Amazon Wish List and Fry's Community Rewards (Organization #81610). Payment processing runs through PayPal and Venmo (@HomeFurGood). The GTM motion is community-led and event-driven: volunteer engagement (monthly orientation), social media (Facebook, Instagram, YouTube), corporate sponsor partnerships (PetSmart Charities, Bissell, PACC911, National Charity League, Annie's Pet Parlor, Phoenix Mountain Animal Hospital), and recurring fundraising events drive both adoption inquiries and donations. The organization has 12 employees and is governed by a six-person board including a DVM; it has no parent company, no subsidiaries, and no external equity funding.

Name

HOME FUR GOOD ANIMAL RESCUE AND PLACEMENT

Legal name

Home Fur Good Animal Rescue and Placement

Website

https://homefurgood.org

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Home Fur Good is a 501(c)(3) no-kill animal rescue in Phoenix, Arizona, founded in 2009, that adopts out cats and dogs while operating on-site vaccine and dental clinics serving the broader community. The organization is funded through donations, adoption fees, clinic services, sponsorships, and fundraising events, supported by 12 staff and a volunteer network.

Ownership category

akta.pro rank

Product category

Animal Rescue Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYHLAMAAAB

Preventive Care & Vaccination Clinics

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYBPAGAIAD

Veterinary Charity Clinics & Medical Aid

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

Keywords

• Animal rescue services
• Pet adoption services
• Veterinary clinic services
• Animal welfare nonprofit
• Pet dental services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Contributions: Tax-deductible donations from individuals supporting the rescue mission. Multiple donation options including one-time, monthly sustainable giving, memorial gifts, stock donations, and legacy/planned giving programs.
2. Animal Adoptions: Fee-based adoptions of rescued cats and dogs to qualified individuals and families after screening process.
3. Vaccine and Dental Clinic Services: Affordable veterinary services including vaccinations, dental cleanings, and microchipping provided to the community. All proceeds support rescue animals.
4. Animal Sponsorship Program: Monthly sponsorship of specific animals with contributions offsetting medical and dental care costs. Sponsors receive certificates, monthly pictures, and adoption notifications.
5. Memorial Gifts: Paw print plaques permanently displayed at shelter. Small paw print $75, large paw print $150.
6. Fundraising Events: Special events including Casino Night anniversary celebrations, volunteer orientations, and community fundraisers generate donations and awareness.
7. Wish List/Supplies Donations: In-kind donations of pet food, supplies, and gift cards from Amazon wish list and direct shelter drops.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Home Fur Good is a 501(c)(3) no-kill animal rescue organization that rescues dogs (primarily from Maricopa County Animal Care and Control) and cats (from county shelters and friendly strays), provides shelter, medical care, and socialization, and facilitates adoptions to screened families. The organization also operates two on-site community clinics—a Sunday Vaccine Clinic offering affordable vaccinations and microchipping, and a Dental Clinic providing cleanings, extractions, and full-mouth feline stomatitis treatment—performed by licensed veterinarians.

Product overview

Home Fur Good is a no-kill animal rescue organization operating as a single-service shelter with multiple programmatic offerings. The core service is animal adoption, connecting rescue dogs (primarily from Maricopa County Animal Care and Control) and cats with adoptive families. The organization operates two on-site clinics—a Vaccine Clinic offering affordable vaccinations and microchipping, and a Dental Clinic providing dental cleanings and oral surgery. Additional services include the Animal Sponsorship Program for long-timer/special needs animals, Medical Fund for extraordinary veterinary expenses, the Run Buddy exercise program for shelter dogs, and Kitten Fostering. Donation mechanisms include one-time and recurring gifts via Venmo/PayPal, stock donations, memorial paw print plaques, and an Amazon Wish List for supply donations. The organization also maintains community partnerships (Fry's Community Rewards, iCal calendar feeds, Google Forms for appointments) to facilitate donor engagement and operational workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Adoption Services Facilitates dog and cat adoptions by matching rescued animals with prospective adopters through an application, screening, and meet-and-greet process at the Phoenix shelter and off-site events.
• Vaccine Clinic Affordable vaccine and microchip services for community cats and dogs, including Bordetella, Distemper, Rabies, Leptospirosis, FVRCP, FELV/FIV testing, heartworm testing, and Flex 4 Rapid Test, performed by licensed veterinarians on Sundays 11am-2:30pm.
• Dental Clinic Dental cleanings for community pets including plaque/tartar removal, polishing, full tooth charting, pre-anesthesia exams, X-rays, extractions, and full-mouth extraction for Feline Stomatitis cases.
• Animal Sponsorship Program Recurring monthly sponsorship of specific long-timer or special-needs animals awaiting adoption; sponsors receive a certificate, monthly photos, and adoption notifications.
• Run Buddy Program Mobile dog fitness program using self-propelled dog treadmills for shelter dogs to release energy, build muscle, and improve well-being; sessions cost $80 and serve up to 12 dogs.
• Spay and Neuter Referral Services Referrals to low-cost spay/neuter providers including Altered Tails and North Phoenix Animal Clinic for community pet owners.
• Donation Processing Multiple donation mechanisms including one-time gifts, monthly sustainable giving, Venmo, PayPal, stock donations, and memorial paw-print plaques ($75 small / $150 large).

Quantifiable outcome

• 96.95% live release rate in 2022 (572 adoptions, 1 transfer out of 605 animals taken in)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• PetSmart CharitiescoreGTM or Marketing PartnerMajor sponsor supporting adoption events and fundraising. PetSmart Charities provides grants and support for animal welfare organizations.
• Annies Pet ParlorminorGTM or Marketing PartnerLocal pet services business sponsoring the organization.
• Phoenix Mountain Animal HospitalminorGTM or Marketing PartnerVeterinary hospital partner supporting animal care.
• PACC911coreGTM or Marketing PartnerPACC Partners program listing for rescue directory and community referrals.
• BissellminorGTM or Marketing PartnerPet product company with Partners for Pets program supporting animal rescues.
• 24 Hour Pet WatchminorGTM or Marketing PartnerPet recovery service sponsor.
• Foley & Gilolitto CPAminorGTM or Marketing PartnerAccounting firm sponsor providing financial support.
• Hale Pet DoorminorGTM or Marketing PartnerPet door manufacturer sponsor supporting rescue mission.
• Two Pups Wellness FoundationminorGTM or Marketing PartnerWellness foundation supporting pet health initiatives.
• Run BuddyminorGTM or Marketing PartnerMobile dog fitness center with self-propelled dog treadmills. Sponsorship program at $80 per session for up to 12 dogs.
• National Charity LeagueminorGTM or Marketing PartnerVolunteer organization with chapters supporting charitable causes.
• AZ PlatesminorGTM or Marketing PartnerSpecialty license plate program supporting animal welfare.
• Chas RobertsminorGTM or Marketing PartnerPhoenix accident and injury law firm sponsor.
• Chewy.comminorGTM or Marketing PartnerOnline pet retailer affiliate program for fundraising.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Arizona Humane Society: The largest no-kill animal welfare organization in the Phoenix metro area, operating adoption, clinic, and rescue programs. Directly comparable as a regional peer serving the same adopter and donor base in Maricopa County.
• Maricopa County Animal Care & Control: The municipal shelter from which Home Fur Good sources the majority of its dogs. Operates in the same geography with overlapping intake and adoption activities, but as a public agency rather than a nonprofit.

Broad incumbents

• Best Friends Animal Society: National no-kill animal welfare organization operating sanctuaries and rescue partnerships across the U.S., including a transfer partnership with Home Fur Good. Comparable as a broad incumbent with overlapping mission, adoption, and spay/neuter programs.
• ASPCA: Large national animal welfare organization providing rescue, adoption, spay/neuter, and veterinary services. Comparable as a broad incumbent in the same nonprofit animal welfare category.

Emerging players

• Altered Tails: Phoenix-area nonprofit spay/neuter and vaccine clinic referenced by Home Fur Good for referrals. Comparable as a regional peer offering low-cost veterinary services to the community.

Others

• PetSmart Charities: A core grant-making partner of Home Fur Good. While not a direct competitor, PetSmart Charities funds and enables the operations of many comparable local rescues and shelters nationally.

Regional players

• Husky House: Rescue organization operating in the western U.S. comparable as a nonprofit no-kill rescue model reliant on donations, foster networks, and adoption events.
• Sun Cities 4 Paws Rescue: Phoenix-area no-kill cat and dog rescue running a similar donation-and-volunteer model with adoption services. Directly comparable as a regional peer in the same Arizona market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/homefurgood/videos
• Facebookfacebook.com/homefurgood
• Instagraminstagram.com/homefurgoodanimalrescue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOME FUR GOOD ANIMAL RESCUE AND PLACEMENT