Home & Garden Solutions

What Home & Garden Solutions does

Home & Garden Solutions B.V. is a privately held Dutch holding company headquartered in Helmond, Netherlands, that controls three complementary European brands operating in the outdoor living solutions market: Verasol, Gardendreams and Sunmaster. Verasol (founded 2001, Helmond) designs, produces and sells made-to-order verandas, garden rooms, glass sliding wall systems, carports, window frames and related accessories from a production facility in Wachtendonk, Germany. Gardendreams (Emsbüren, Germany) is a B2B-focused manufacturer of residential verandas and garden rooms, serving DIY retailers, online channels and dealer networks. Sunmaster (Nijkerk, Netherlands) contributes nearly fifty years of experience in sun protection solutions including outdoor screens, shutters, folding arm awnings and roller blinds, distributed through a national specialist dealer network serving end consumers and the project development market.

The group's business model is the design, manufacture and sale of made-to-order, custom-fit physical building products, with no publicly disclosed pricing but quote-based commercial terms. Revenue is generated through four distinct channels: major DIY retailers (notably for Gardendreams), specialist dealer networks (across all three brands), Verasol's own retail shops in the Netherlands and Germany, and an expanding online retail channel that includes custom packaging and fulfilment services for direct-to-home delivery. A centralized Verasol Marketing Hub in Best, Netherlands coordinates international digital marketing across the portfolio. The group reports a combined turnover exceeding €100 million in 2021 with approximately 400 employees across multiple European countries, and operates primarily in Germany and the Netherlands with a growing presence in Belgium, France, Austria, the United Kingdom and Scandinavia.

Home & Garden Solutions B.V. is privately held and counts AAC Capital, a Benelux private equity firm, as a partner. Leadership comprises Cor den Hartogh as CEO and Bart van Loon as CFO. The holding entity is a signatory of the United Nations Global Compact, and products are positioned as being built from positively defined (mono)materials supporting circular business practices. There is no public listing, no disclosed funding rounds, and no evidence of AI/ML, software platform or API-based revenue streams; the business is fundamentally a physical-goods manufacturer and brand consolidator in the European outdoor living category.

Name

Home & Garden Solutions

Legal name

Home & Garden Solutions B.V.

Website

https://home-garden-solutions.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Home & Garden Solutions B.V. is a Dutch holding company that owns three European brands — Verasol, Gardendreams and Sunmaster — designing, manufacturing and selling made-to-order verandas, garden rooms, glass sliding systems, carports and sun protection products to end consumers, DIY retailers and specialist dealers across Germany, the Netherlands and wider Europe.

Ownership category

akta.pro rank

Product category

Outdoor Living Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Porch & Veranda Construction (HSAPALAG)

akta.pro secondary industries

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

Keywords

• Outdoor living products
• Verandas and canopies
• Garden rooms
• Glass sliding walls
• Sun protection systems

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Home & Garden Solutions generates revenue through the design, production, and sale of high-quality outdoor living solutions including verandas, garden rooms, glass sliding systems, carports, sun protection products, window frames, and accessories. Products are sold through DIY retailers, specialist dealers, own retail shops, and online channels primarily in Germany and the Netherlands with growing presence in Belgium, France, Austria, UK, and Scandinavia.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Home & Garden Solutions B.V. designs, produces, and sells outdoor living solutions through its four sub-brands — Verasol (verandas), Gardendreams (garden rooms), Sunmaster (sun protection products), and Verasol Marketing Hub. Its core offerings include verandas, garden rooms, glass sliding wall systems, carports, and sun protection products, delivered as made-to-order installations for end consumers, DIY retailers, specialist dealers, and project developers across Europe.

Product overview

Home & Garden Solutions is a holding company operating three complementary European brands that design, produce, and sell outdoor living solutions. The portfolio consists of Verasol (made-to-order verandas, garden rooms, glass sliding systems, carports and accessories with its own retail shops), Gardendreams (B2B-focused manufacturer serving DIY retailers and dealers with verandas and garden rooms), and Sunmaster (specialist in sun protection products including awnings, screens and blinds). The brands are complementary, creating a comprehensive range of living solutions for home and garden with strong market positions in Germany and the Netherlands and expanding presence across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Verasol: Designs, produces and sells made-to-order verandas, garden rooms, glass sliding systems, window frames, carports and accessories
• Gardendreams
• Sunmaster

Products and services

• Verandas Custom-made verandas sold under the Verasol brand, designed and manufactured for end consumers via the dealer network, own retail shops, and online retail, as well as for DIY retailers and project developers.
• Garden rooms Custom-made garden rooms sold under the Gardendreams brand, produced and delivered to end consumers, dealers, and project developers seeking standalone outdoor living spaces.
• Sun protection products Sun protection products (such as awnings, screens, and related shading solutions) sold under the Sunmaster brand, offered to end consumers through dealers, own retail shops, and online retail, and to project developers.
• Glass sliding wall systems Custom-made glass sliding wall systems designed to enclose verandas and garden rooms, sold to end consumers, dealers, and project developers as accessories or integrated parts of the outdoor living offering.
• Carports Custom-made carports designed and produced by the group, offered to end consumers, dealers, and project developers as part of the broader outdoor living range.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Markilux: Markilux is a German premium awning and sun protection manufacturer distributed through specialist dealers across Europe — directly comparable to Sunmaster's awnings and outdoor screens product line.
• Weinor: Weinor is a German manufacturer of awnings, terrace roofs, and glass sliding walls for residential outdoor living, sold through a specialist dealer network across Europe — directly comparable to Verasol and Gardendreams on verandas/terrace roofs and Sunmaster on awnings.
• Solarlux: Solarlux is a German manufacturer of glass sliding walls, winter gardens, and balcony/terrace enclosures — directly comparable to Verasol's glass sliding wall systems and garden rooms.
• Warema: Warema is a leading German manufacturer of sun protection systems (awnings, roller shutters, external venetian blinds) with strong dealer and project distribution across Europe — directly comparable to Sunmaster and the group's sun protection line.
• Gibus: Gibus is an Italian manufacturer of verandas, pergolas, and outdoor living structures with distribution across Southern and Central Europe — comparable product category (verandas/pergolas) and similar made-to-order/custom-fit business model.
• Renson: Renson is a Belgian manufacturer of outdoor living solutions (verandas, terrace covers, sun protection, ventilation) serving Benelux and broader European markets — directly comparable to Home & Garden Solutions across verandas, sun protection, and made-to-order outdoor structures.

Regional players

• Rational Einbaukasten: Rational is a German manufacturer of awnings, conservatories, and terrace roofs distributed through specialist dealers in German-speaking markets — comparable on verandas/sun protection but focused primarily on Germany/Austria/Switzerland.
• Palmiye Group: Palmiye is a Turkish manufacturer of verandas, pergolas, and bioclimatic structures exported across Europe — comparable on verandas/pergolas but with lower-cost positioning and different primary geographic focus.

Emerging players

• Palram Applications: Palram Applications is an Israel-based global manufacturer of polycarbonate and acrylic outdoor structures (canopies, patio covers, greenhouses, sheds) — comparable on outdoor living structures, with broader DIY/retail distribution and lower-cost positioning.
• Lumon: Lumon is a Finnish/Canadian manufacturer of glass balcony and terrace enclosures — comparable on glass sliding wall systems for outdoor living, though with a stronger focus on balcony enclosures versus full verandas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/home-garden-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home & Garden Solutions