Home Living Furniture

What Home Living Furniture does

Home Living Furniture is a family-owned, privately held discount furniture retailer operating in New Jersey. The company runs two retail showrooms in Freehold (Monmouth County) and Mays Landing (Atlantic County), plus a clearance center in Millville (Cumberland County), and serves customers across Monmouth, Ocean, Atlantic, Cumberland, and Middlesex Counties via white glove delivery, free shipping in nearby areas, phone ordering, and a full e-commerce website at homelivingfurniture.com.

Its product portfolio spans nine room-based categories — living room, bedroom, dining room, home office, home entertainment, bedding, outdoor, accent, and children — with over 30,000 SKUs sourced from 60+ brand manufacturers including Ashley Furniture, AICO, Acme, Coaster, Hooker, Bernhardt, Vaughan Bassett, and Liberty. Pricing is positioned as discount-to-retail, with up to 80% off on clearance items, a price-match guarantee, and tiered promo codes ($100 off $1799+, 2%-8% off varying thresholds). The company also attaches financing at checkout via Synchrony (0% APR up to 36 months), American First Financing, and Afterpay, and offers a 5-year Guardsman protection plan.

The business model is straightforward B2C retail: one-time hardware sales of furniture and bedding to residential consumers, supplemented by transaction-fee revenue from financing partners. The go-to-market is hybrid omnichannel — physical showrooms for tactile purchase decisions plus e-commerce and phone ordering for convenience and reach beyond the showroom trade area. The customer base is households seeking brand-name furniture at below-MSRP pricing, with a 4.85/5 customer review rating across 3,059 reviews indicating solid satisfaction. The operation is small — 14 total employees — suggesting a tightly run, owner-operated retail business rather than a scaled platform.

Name

Home Living Furniture

Legal name

Home Living Furniture

Website

https://homelivingfurniture.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned discount furniture retailer operating two New Jersey showrooms, a clearance center, and an e-commerce site, selling over 30,000 SKUs from 60+ brand manufacturers to NJ households seeking brand-name furniture below MSRP with financing and white glove delivery.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Discount furniture retail
• Home furnishings
• Bedroom and living room furniture
• Furniture showroom
• Brand name furniture

Headquarters

HQ city

NJ, New Jersey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Retail Sales: One-time purchase model for furniture products including living room, bedroom, dining room, home office, outdoor, and accent furniture. Customers can purchase individual items or complete room sets.
2. Financing Services: Partnered with Synchrony Financing, American First Financing, and Afterpay to provide financing options for furniture purchases. Generates revenue through interest and transaction fees on installment payments up to 36 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Home Living Furniture is a family-owned discount furniture retailer operating two retail showrooms in Freehold and Mays Landing, NJ, plus a clearance center in Millville, and an e-commerce website. It sells brand-name furniture across living room, bedroom, dining room, home office, home entertainment, bedding, outdoor, accent, and children categories from over 60 manufacturers, offering items as individual pieces or complete room sets at discounted prices with financing and white-glove delivery.

Product overview

Home Living Furniture is a family-owned discount furniture retailer operating physical showrooms in New Jersey, offering an e-commerce platform alongside brick-and-mortar sales. The company's product portfolio centers on nine core room-based furniture categories: living room furniture (sofas, sectionals, recliners, loveseats, accent chairs, cocktail/end tables, TV consoles), bedroom furniture (beds, dressers, chests, nightstands, mattresses, armoires, vanities), dining room furniture (tables, chairs, servers, china cabinets, complete dining sets), home office furniture (desks, bookcases, filing cabinets), home entertainment furniture (TV consoles, entertainment centers, electric fireplaces, home theater seating), bedding (mattresses, adjustable beds, frames, box springs), outdoor furniture (patio sets, weather-resistant dining/seating), accent furniture (area rugs, lamps, bars, mirrors), and children furniture. The company distributes products from over 60 brand manufacturers including Ashley Furniture (7,367 products), Furniture of America (4,773 products), Acme Furniture (5,801 products), Aico Furniture (2,176 products), Coaster Furniture (2,609 products), and numerous other national and specialty brands spanning traditional, contemporary, and modern styles. Product categories encompass materials including wood, metal, leather, fabric, and microfiber across various finishes and design aesthetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Complete range of living room furnishings including sofas, sectionals, loveseats, recliners, accent chairs, cocktail tables, end tables, TV consoles, and sleeper sofas from multiple brand manufacturers, sold at discounted prices to NJ homeowners and shoppers nationwide via the website.
• Bedroom Furniture Bedroom furnishings including beds, dressers, chests, nightstands, mattresses, armoires, vanities, and mirrors available as complete sets or individual pieces from multiple brand manufacturers for residential customers.
• Dining Room Furniture Dining collections featuring tables, chairs, servers, china cabinets, curio cabinets, buffets, and complete dining sets in contemporary to traditional styles from brand manufacturers.
• Home Office Furniture Work-from-home furnishings including executive desks, computer desks, corner desks, ergonomic chairs, bookcases, hutches, and filing cabinets for residential home-office buyers.
• Home Entertainment Furniture Media storage and entertainment center solutions including TV consoles, entertainment centers, electric fireplaces, home theater seating, and game tables for residential living spaces.
• Bedding Sleep essentials including mattresses (memory foam, innerspring), adjustable beds, bed frames, box springs, comforters, and mattress protectors for residential buyers.
• Outdoor Furniture Patio and outdoor living furnishings including weather-resistant dining sets, outdoor sofas, lounges, firepits, and durable wicker or wrought iron pieces for residential outdoor spaces.
• Accent Furniture Decorative home accent pieces including area rugs, lamps, bars, floor mirrors, curio cabinets, and statement furniture for residential room styling.
• Children Furniture Furniture designed for children's rooms including beds, dressers, and storage solutions in fun and durable designs from brand manufacturers.
• Furniture Financing Promotion Retail financing service delivered in partnership with Synchrony Financing (0% interest up to 36 months), American First Financing (credit-not-required, pay-as-you-go with early payoff discount), and Afterpay (4 interest-free installments), allowing customers to apply for installment plans on furniture purchases.
• Guardsman Furniture Protection Plan Optional 5-year extended protection plan offered through Guardsman covering wood, leather, and fabric furniture purchased from Home Living Furniture.

Quantifiable outcome

• Up to 80% off retail pricing on clearance items
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• GuardsmanminorOthersGuardsman protection plan offered as 5-year coverage for wood and leather furniture, and 5 years for fabric. Optional furniture protection plan available for purchase.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/homelivingfurniturefreeholdnj
• LinkedInlinkedin.com/company/home-living-furniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Living Furniture