HOMETOWN

What HOMETOWN does

HOMETOWN is a Berlin-based film production company founded in 2017 that operates a 31-person studio producing cinematic branded content and independent documentaries. The company's commercial work spans brand documentaries, product campaigns, artist-portrait series, and CSR films for enterprise and government clients including Samsung, Mercedes Benz, Beyerdynamic, Miele, L'Occitane, BRONX Shoes, and the German Federal Ministry for Family, Seniors, Women and Youth (BMFSJ). Production subjects and clients span Germany, the Netherlands, Portugal, Italy, the UK, and Switzerland, with a European market focus indicated by the .eu website domain.

Underlying capability is human-driven cinematic filmmaking — concept development, on-location shooting, and post-production — supported by a network of creative subjects (world-champion athletes, musicians, and artists) that enables distinctive branded-documentary pitches. The technology footprint is conventional video production with no disclosed proprietary software, AI/ML systems, or platform architecture.

HOMETOWN monetizes primarily through commissioned, project-based professional services engagements sold via enterprise field sales to corporate marketing departments; each branded content piece is a separate production contract. A secondary, non-client-dependent revenue and credibility layer comes from independently produced documentaries (STCKMAN, OMOGENEO, Desert Stars, OSSESSIONE, NINE TIL NOW) and a self-published print magazine, Hometown Journal. Distribution is via the company's owned website, Vimeo channel, and Instagram, alongside client-side distribution of branded deliverables. The company is privately held with no disclosed funding rounds, ownership structure, or financial statements.

Name

HOMETOWN

Website

https://hometownduo.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HOMETOWN is a Berlin-based, 31-person film production studio founded in 2017 that produces cinematic branded documentaries and campaigns for enterprise clients (Samsung, Mercedes Benz, L'Occitane, Beyerdynamic, Miele) and government bodies, alongside independent documentaries and a self-published magazine, Hometown Journal.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Branded Content Production: Hometown produces commissioned branded content films for corporate clients. Projects include brand documentaries, product campaigns, and artist portrait series for clients such as Samsung, Mercedes Benz, Beyerdynamic, Miele, L'Occitane, and BRONX Shoes. Revenue is project-based with each client engagement being a separate production contract.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

HOMETOWN is a B2B film production studio that produces commissioned branded content films for enterprise and government clients such as Samsung, Mercedes Benz, Beyerdynamic, Miele, L'Occitane, BRONX Shoes, and the BMFSJ. The studio also self-produces independent documentary films featuring musicians and creatives, and publishes its own 154-page print magazine, Hometown Journal.

Product overview

HOMETOWN is a video production company offering two core service lines: Branded Content Production (professional video content for clients including Samsung, Mercedes Benz, Beyerdynamic, Miele, and L'Occitane) and Original Documentaries (independent documentary films featuring musicians and creatives). The company also publishes its own Hometown Journal magazine. The portfolio includes branded documentaries, artist portrait series, and independent documentary films showcasing unique human stories and backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Content Production Professional branded video production service creating commissioned films for enterprise and government clients such as Samsung, Mercedes Benz, Beyerdynamic, Miele, L'Occitane, BRONX Shoes, and the BMFSJ. Deliverables include brand documentaries, product campaigns, artist portrait series, lifestyle content, and CSR campaign films.
• Original Documentaries Self-produced independent documentary films featuring musicians, creatives, athletes, and unique human stories, including STCKMAN, OMOGENEO, Desert Stars, OSSESSIONE, NINE TIL NOW, and Ilhas Dream – Club Valley.
• Hometown Journal Self-published print magazine, 154 pages on seven different paper types, designed to portray creatives, show their backgrounds, and suggest ways for a common future.

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Stink Studios: Stink Studios is a global production and creative studio producing films, branded content, and digital work for major brands, directly comparable to Hometown's branded documentary-style production services.
• Iconoclast: Iconoclast is a global production company producing commercials, branded content, and music videos with a documentary style, comparable to Hometown's brand-and-documentary hybrid model.
• Anonymous Content: Anonymous Content is a production company known for feature films, commercials, and branded content, comparable to Hometown in operating at the intersection of cinematic storytelling and commercial brand work.
• PRETTYBIRD: PRETTYBIRD is a boutique production company representing directors and producing commercial and branded content, directly comparable to Hometown's boutique branded content production positioning.
• Pulse Films: Pulse Films is a London-based production company specializing in music films, branded content, and documentaries, directly comparable to Hometown's blend of branded work and music-focused documentary storytelling.
• Radical Media: Radical Media is a global production company producing branded content, documentaries, and commercial films for major brands, directly comparable to Hometown's enterprise-focused documentary-style production model.
• division: Division is a European production company producing commercials, branded content, and films, directly comparable to Hometown as a European boutique serving enterprise brand clients.
• Tool of North America: Tool of North America is a commercial production company with a roster of directors producing branded content and advertising for major brands, comparable to Hometown's enterprise brand work.
• Object & Animal: Object & Animal is a boutique production company producing commercial and branded film work with a documentary sensibility, directly comparable to Hometown's boutique scale and creative approach.

Broad incumbents

• VICE Media: VICE Media is a broader media company with significant documentary and branded content production capabilities, comparable as a wider incumbent operating in the documentary/branded content category where Hometown competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/hometown_____
• LinkedInlinkedin.com/company/hometownduo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMETOWN