HOMM Saranam Baturiti, Bali
Homm Saranam Baturiti is a Bali central highlands mountain resort operated by Banyan Group's Homm brand, serving leisure travelers with structured rate tiers including Best Available Rate, Advance Purchase, and Stay More, Pay Less packages.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HOMM Saranam Baturiti, Bali does
Homm Saranam Baturiti is a mountain resort hotel located in the central highlands of Bali (Baturiti, Tabanan Regency), operated under the Homm Hotels brand by Banyan Group (Banyan Tree Holdings Limited, headquartered in Singapore at 211 Upper Bukit Timah Road). The property targets leisure travelers seeking nature-focused mountain retreats as an alternative to Bali's typical coastal resorts, and is one of 18 Homm brand properties across Indonesia, Thailand, China, Japan, Laos, South Korea and Singapore.
The property's commercial offering is built around a structured rate architecture: a Best Available Rate offered as either room-only or breakfast-inclusive, Advance Purchase tiers providing 10% off for bookings made 3 days ahead and 15% off for bookings made 7 days ahead, and a Stay More, Pay Less package providing 20% off for minimum 2-night stays with breakfast. Pricing is denominated in Indonesian Rupiah and is subject to a 10% service charge and 11% government tax; late-checkout surcharges apply after 12:00. There is no proprietary technology stack — the property runs on the group's Synxis booking engine and standard hospitality property management systems, with no app, API or SDK offerings.
Revenue is generated primarily through room bookings and ancillary food and beverage services, supplemented by package upsells. Distribution is direct-to-consumer-led via the multi-language hommhotels.com platform (English, Chinese, Japanese), email, phone, and WhatsApp Business, with marketing amplified across Facebook, Instagram, LinkedIn, YouTube, WeChat, Sina Weibo and LINE. The property benefits from group-level infrastructure including a Best Price Guarantee on direct bookings and, since November 2024, a 'Rewilding Banyan' sustainability initiative donating USD $1 per direct booking toward biodiversity restoration.
HOMM Saranam Baturiti, Bali firmographics
Firmographics- Name
- HOMM Saranam Baturiti, Bali
- Legal name
- Banyan Tree Hotels & Resorts Pte Ltd
- Website
- https://hommhotels.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homm Saranam Baturiti is a Bali central highlands mountain resort operated by Banyan Group's Homm brand, serving leisure travelers with structured rate tiers including Best Available Rate, Advance Purchase, and Stay More, Pay Less packages.
- Ownership category
- akta.pro rank
HOMM Saranam Baturiti, Bali industry classification
Industry- Product category
- Mountain Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where HOMM Saranam Baturiti, Bali is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
HOMM Saranam Baturiti, Bali business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Room Revenue: Primary revenue stream from guest room bookings at Homm Saranam Baturiti mountain resort. Offers various room packages including Best Available Rate (room only) and Best Available Rate (inclusive of breakfast).
- Food and Beverage: Revenue from dining services offered at the property, with breakfast included in certain packages and available as add-on.
- Package Upsells: Additional revenue from promotional packages including Advance Purchase (10-15% off for advance booking) and Stay More, Pay Less (20% off for minimum 2-night stays).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Best Available Rate - Room Only |
| Unit Pricing | Pay-as-you-go | Best Available Rate - Breakfast |
| Unit Pricing | Pay-as-you-go | Advance Purchase - 15% off |
| Unit Pricing | Pay-as-you-go | Advance Purchase - 10% off |
| Unit Pricing | Pay-as-you-go | Stay More, Pay Less |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
HOMM Saranam Baturiti, Bali product offering
Product offeringCore offering
HOMM Saranam Baturiti operates as a mountain resort hotel located in the central highlands of Bali, Indonesia, surrounded by agricultural landscapes and offering views of Mount Batur and Mount Agung volcanoes. The property provides guest accommodation, food and beverage services, and leisure facilities for individual leisure travelers seeking a highland retreat, operating under the Homm Hotels brand by Banyan Group.
Product overview
HOMM Saranam Baturiti is a mountain resort property in the central highlands of Bali, Indonesia, operated by Banyan Group under the Homm Hotels brand. The property offers accommodation with nature-focused experiences. Its product portfolio consists of room bookings with various rate options: Best Available Rate (room-only and breakfast-inclusive), Advance Purchase (early booking discounts of 10-15% with breakfast), and Stay More, Pay Less (20% off for minimum 2-night stays with breakfast).
Differentiator
Problem solved
Functional benefit
Brands
- Homm: A hotel brand under Banyan Group focused on providing a genuine feeling of home with heartfelt hospitality, featuring rooms, suites and villas in beautiful destinations across Asia.
Products and services
- Guest Room Accommodation
Companies that use HOMM Saranam Baturiti, Bali
Customer profileSegments1 record
HOMM Saranam Baturiti, Bali technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HOMM Saranam Baturiti, Bali partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Banyan Tree Hotels & ResortscoreHomm Saranam Baturiti is a property under the Homm brand, which is owned and operated by Banyan Tree Hotels & Resorts. The property benefits from the parent company's hospitality expertise, brand recognition, distribution network, and operational infrastructure.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
HOMM Saranam Baturiti, Bali competitors and assessment
Company assessmentDirect peers
- Homm Laguna Bintan: Sister property under the same Homm brand within Banyan Group. Operates with identical brand standards, booking engine, and marketing infrastructure, providing a direct internal benchmark and cross-property demand leverage.
- COMO Uma Ubud: Wellness-leaning luxury resort in Ubud, Bali, targeting leisure travelers interested in nature and holistic experiences. Comparable in highland Bali positioning and lifestyle/leisure traveler focus.
- Alila Ubud: Luxury resort set in Bali's Ubud highlands, offering nature-immersive accommodations with full-service amenities. Comparable as a direct competitor in the Bali mountain/highland resort segment.
- Four Seasons Resort Bali at Sayan: Iconic luxury resort in Bali's Sayan/Ubud highland area, positioned as a nature-focused retreat. Directly competes for the high-spend leisure traveler seeking Bali mountain experiences.
- Aksari Resort Ubud: Full-service resort in Bali's Ubud area, focused on nature and cultural immersion. Comparable as a highland Bali full-service resort competitor targeting leisure travelers.
- The Kayon Jungle Resort by Pramana: Resort set in Bali's Ubud tropical highland setting, providing full-service accommodation with nature-immersive experiences. Comparable as a direct competitor in the Bali highland resort segment.
- Padma Resort Ubud: Mountain resort located in Bali's Ubud highland region offering full-service accommodation in a nature-immersive setting. Directly comparable in geography (Bali highlands), target guest (leisure/nature travelers), and product category (full-service resort).
Broad incumbents
- Banyan Tree Ungasan Resort Bali: Parent group's flagship Bali luxury resort under the Banyan Tree brand. Operates in Bali with shared group distribution, loyalty, and standards; comparable as a sibling brand targeting similar leisure markets.
- Pullman Bali Legian Beach: Major international-brand resort in Bali operating across multiple segments. Comparable as a broad incumbent within the same Banyan Group competitive set for Bali leisure travelers.
- Aman Bali (Amandari): Ultra-luxury resort in Bali's Ubud highlands, an established incumbent in the high-spend nature-leisure segment. Sets the pricing ceiling and brand benchmark for Bali highland resorts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
HOMM Saranam Baturiti, Bali social profiles
Digital presenceHOMM Saranam Baturiti, Bali financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOMM Saranam Baturiti, Bali leadership team
Management profileNumber of profiles
HOMM Saranam Baturiti, Bali subsidiaries and ownership
Company hierarchySubsidiaries17 records
HOMM Saranam Baturiti, Bali funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOMM Saranam Baturiti, Bali M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOMM Saranam Baturiti, Bali
What does HOMM Saranam Baturiti, Bali do?
HOMM Saranam Baturiti operates as a mountain resort hotel located in the central highlands of Bali, Indonesia, surrounded by agricultural landscapes and offering views of Mount Batur and Mount Agung volcanoes. The property provides guest accommodation, food and beverage services, and leisure facilities for individual leisure travelers seeking a highland retreat, operating under the Homm Hotels brand by Banyan Group.
Is HOMM Saranam Baturiti, Bali a public or private company?
HOMM Saranam Baturiti, Bali is a private company. It is currently operating.
When was HOMM Saranam Baturiti, Bali founded?
HOMM Saranam Baturiti, Bali was founded in -1. It employs 11 to 50 people.
Where is HOMM Saranam Baturiti, Bali based?
HOMM Saranam Baturiti, Bali is headquartered in Singapore, Singapore, in the Asia region.
How does HOMM Saranam Baturiti, Bali make money?
Three revenue lines are on record. Room Revenue is the primary driver. The others are food and Beverage and package Upsells.
Who are HOMM Saranam Baturiti, Bali's main competitors?
Direct peers on record are Homm Laguna Bintan, COMO Uma Ubud, Alila Ubud, Four Seasons Resort Bali at Sayan, Aksari Resort Ubud, The Kayon Jungle Resort by Pramana and Padma Resort Ubud. Broad incumbents are Banyan Tree Ungasan Resort Bali, Pullman Bali Legian Beach and Aman Bali (Amandari).
Does HOMM Saranam Baturiti, Bali have an API?
No public API is recorded for HOMM Saranam Baturiti, Bali.
What industry is HOMM Saranam Baturiti, Bali in?
HOMM Saranam Baturiti, Bali's product category is Mountain Resort Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.