HOMM Saranam Baturiti, Bali

What HOMM Saranam Baturiti, Bali does

Homm Saranam Baturiti is a mountain resort hotel located in the central highlands of Bali (Baturiti, Tabanan Regency), operated under the Homm Hotels brand by Banyan Group (Banyan Tree Holdings Limited, headquartered in Singapore at 211 Upper Bukit Timah Road). The property targets leisure travelers seeking nature-focused mountain retreats as an alternative to Bali's typical coastal resorts, and is one of 18 Homm brand properties across Indonesia, Thailand, China, Japan, Laos, South Korea and Singapore.

The property's commercial offering is built around a structured rate architecture: a Best Available Rate offered as either room-only or breakfast-inclusive, Advance Purchase tiers providing 10% off for bookings made 3 days ahead and 15% off for bookings made 7 days ahead, and a Stay More, Pay Less package providing 20% off for minimum 2-night stays with breakfast. Pricing is denominated in Indonesian Rupiah and is subject to a 10% service charge and 11% government tax; late-checkout surcharges apply after 12:00. There is no proprietary technology stack — the property runs on the group's Synxis booking engine and standard hospitality property management systems, with no app, API or SDK offerings.

Revenue is generated primarily through room bookings and ancillary food and beverage services, supplemented by package upsells. Distribution is direct-to-consumer-led via the multi-language hommhotels.com platform (English, Chinese, Japanese), email, phone, and WhatsApp Business, with marketing amplified across Facebook, Instagram, LinkedIn, YouTube, WeChat, Sina Weibo and LINE. The property benefits from group-level infrastructure including a Best Price Guarantee on direct bookings and, since November 2024, a 'Rewilding Banyan' sustainability initiative donating USD $1 per direct booking toward biodiversity restoration.

Name

HOMM Saranam Baturiti, Bali

Legal name

Banyan Tree Hotels & Resorts Pte Ltd

Website

https://hommhotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Homm Saranam Baturiti is a Bali central highlands mountain resort operated by Banyan Group's Homm brand, serving leisure travelers with structured rate tiers including Best Available Rate, Advance Purchase, and Stay More, Pay Less packages.

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Mountain resort hotel
• Highland accommodation
• Hospitality services
• Leisure travel lodging
• Bali vacation stays

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Room Revenue: Primary revenue stream from guest room bookings at Homm Saranam Baturiti mountain resort. Offers various room packages including Best Available Rate (room only) and Best Available Rate (inclusive of breakfast).
2. Food and Beverage: Revenue from dining services offered at the property, with breakfast included in certain packages and available as add-on.
3. Package Upsells: Additional revenue from promotional packages including Advance Purchase (10-15% off for advance booking) and Stay More, Pay Less (20% off for minimum 2-night stays).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

HOMM Saranam Baturiti operates as a mountain resort hotel located in the central highlands of Bali, Indonesia, surrounded by agricultural landscapes and offering views of Mount Batur and Mount Agung volcanoes. The property provides guest accommodation, food and beverage services, and leisure facilities for individual leisure travelers seeking a highland retreat, operating under the Homm Hotels brand by Banyan Group.

Product overview

HOMM Saranam Baturiti is a mountain resort property in the central highlands of Bali, Indonesia, operated by Banyan Group under the Homm Hotels brand. The property offers accommodation with nature-focused experiences. Its product portfolio consists of room bookings with various rate options: Best Available Rate (room-only and breakfast-inclusive), Advance Purchase (early booking discounts of 10-15% with breakfast), and Stay More, Pay Less (20% off for minimum 2-night stays with breakfast).

Differentiator

Problem solved

Functional benefit

Brands

• Homm: A hotel brand under Banyan Group focused on providing a genuine feeling of home with heartfelt hospitality, featuring rooms, suites and villas in beautiful destinations across Asia.

Products and services

• Guest Room Accommodation

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Banyan Tree Hotels & ResortscoreStrategic or Co-development PartnerHomm Saranam Baturiti is a property under the Homm brand, which is owned and operated by Banyan Tree Hotels & Resorts. The property benefits from the parent company's hospitality expertise, brand recognition, distribution network, and operational infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Homm Laguna Bintan: Sister property under the same Homm brand within Banyan Group. Operates with identical brand standards, booking engine, and marketing infrastructure, providing a direct internal benchmark and cross-property demand leverage.
• COMO Uma Ubud: Wellness-leaning luxury resort in Ubud, Bali, targeting leisure travelers interested in nature and holistic experiences. Comparable in highland Bali positioning and lifestyle/leisure traveler focus.
• Alila Ubud: Luxury resort set in Bali's Ubud highlands, offering nature-immersive accommodations with full-service amenities. Comparable as a direct competitor in the Bali mountain/highland resort segment.
• Four Seasons Resort Bali at Sayan: Iconic luxury resort in Bali's Sayan/Ubud highland area, positioned as a nature-focused retreat. Directly competes for the high-spend leisure traveler seeking Bali mountain experiences.
• Aksari Resort Ubud: Full-service resort in Bali's Ubud area, focused on nature and cultural immersion. Comparable as a highland Bali full-service resort competitor targeting leisure travelers.
• The Kayon Jungle Resort by Pramana: Resort set in Bali's Ubud tropical highland setting, providing full-service accommodation with nature-immersive experiences. Comparable as a direct competitor in the Bali highland resort segment.
• Padma Resort Ubud: Mountain resort located in Bali's Ubud highland region offering full-service accommodation in a nature-immersive setting. Directly comparable in geography (Bali highlands), target guest (leisure/nature travelers), and product category (full-service resort).

Broad incumbents

• Banyan Tree Ungasan Resort Bali: Parent group's flagship Bali luxury resort under the Banyan Tree brand. Operates in Bali with shared group distribution, loyalty, and standards; comparable as a sibling brand targeting similar leisure markets.
• Pullman Bali Legian Beach: Major international-brand resort in Bali operating across multiple segments. Comparable as a broad incumbent within the same Banyan Group competitive set for Bali leisure travelers.
• Aman Bali (Amandari): Ultra-luxury resort in Bali's Ubud highlands, an established incumbent in the high-spend nature-leisure segment. Sets the pricing ceiling and brand benchmark for Bali highland resorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/BanyanTreeHotels
• Facebookfacebook.com/HommHotels
• LinkedInlinkedin.com/company/saranam
• Instagraminstagram.com/hommhotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMM Saranam Baturiti, Bali