Damla Motorlu Araçlar San. Ve Tic. A.Ş

What Damla Motorlu Araçlar San. Ve Tic. A.Ş does

Damla Motorlu Araçlar San. Ve Tic. A.Ş, operating as Honda Plaza Damla, is a privately-held authorized Honda automobile dealer and service center headquartered in Ataşehir, Istanbul, Turkey. The company has represented Honda Türkiye A.Ş. as an authorized dealer since 1992 and operates from a single showroom and service facility at Vedat Günyol Cad. No:11, Ataşehir (Istanbul). It retails Honda's complete hybrid passenger-car lineup in Turkey — five models spanning the Jazz e:HEV hatchback, HR-V e:HEV (compact SUV), ZR-V e:HEV (compact SUV), the newly launched Prelude e:HEV coupe, and the CR-V e:HEV (family SUV) — with prices ranging from approximately 2,380,000 TL to 6,160,000 TL.

The company sells through a traditional enterprise field sales motion: showroom visits, scheduled test drives, sales consultant consultations, and credit-campaign-financed purchases. Beyond new-vehicle sales, Honda Plaza Damla generates recurring revenue from a full after-sales stack: periodic maintenance at 10,000 km or 12-month intervals, original Honda spare parts, the 3+3 year extended warranty (up to 6 years/150,000 km, transferable), 7/24 Honda Active Road Assistance, and Honda Kasko insurance distributed in partnership with five Turkish insurers (Anadolu, Ak, Axa, Eureko, Sompo). The customer base is entirely retail — individual consumers purchasing new Hondas and existing Honda owners seeking authorized service — with no enterprise or fleet contracts disclosed. Headcount is 11-50 employees, and the business unit also extends to Honda motorcycles under the "Honda Motosiklet Damla" brand.

The business model is fundamentally a franchise / authorized-dealer model with no proprietary technology. Pricing of vehicles is set by Honda Türkiye (dealers may set their own sales prices independently), and the company's value capture is a combination of vehicle sales margin, warranty-adjacent service fees, parts margin, and insurance commissions. Revenue is not disclosed, and the company has no venture capital, parent company, or public listing. The defensible position rests on the exclusive dealership territory granted by Honda Türkiye, a long-standing brand relationship dating to 1992, and the integrated one-roof sales/after-sales offering.

Name

Damla Motorlu Araçlar San. Ve Tic. A.Ş

Legal name

Damla Motorlu Araçlar San. Ve Tic. A.Ş

Website

https://hondadamla.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Damla Motorlu Araçlar San. Ve Tic. A.Ş (Honda Plaza Damla) is an authorized Honda automobile dealer and service center in Ataşehir, Istanbul, retailing five hybrid Honda models (Jazz, HR-V, ZR-V, Prelude, CR-V) and providing after-sales services including maintenance, genuine parts, warranty, insurance, and roadside assistance to retail customers in Istanbul.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

New Car Dealers (44111), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Automobile dealership
• Authorized Honda dealer
• Vehicle maintenance services
• Hybrid vehicle sales
• Automotive spare parts

Headquarters

HQ city

Ataşehir, İstanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new Honda automobiles through authorized dealership showroom. Revenue generated from retail vehicle transactions with consumers.
2. Honda Kasko Insurance: Partnership with insurance providers (Anadolu Sigorta, Ak Sigorta, Axa Sigorta, Eureko, Sompo) offering Honda-specific insurance products through the dealership.
3. Original Spare Parts: Sales of Honda original spare parts for vehicle maintenance and repairs.
4. Periodic Maintenance Services: Authorized service center providing periodic maintenance services at 10,000 km or 12 month intervals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Authorized Honda automobile dealership and service center operating from a single showroom in Istanbul Ataşehir. Retails Honda's hybrid vehicle lineup (Jazz, HR-V, ZR-V, Prelude, CR-V) and provides authorized after-sales services including periodic maintenance, original spare parts, Honda Kasko insurance, extended warranty coverage, and 7/24 Active Road Assistance. Operates as a franchise dealer under Honda Türkiye A.Ş.

Product overview

Honda Plaza Damla operates as an authorized Honda automobile dealership and service center in Istanbul, Turkey. The company sells and services Honda's complete hybrid vehicle lineup — all models feature Honda's e:HEV (hybrid) technology. The product portfolio consists of five core vehicle models (Jazz e:HEV, HR-V e:HEV, ZR-V e:HEV, Prelude e:HEV, CR-V e:HEV) and a suite of post-sale services including Honda Kasko insurance, 3+3 Year Extended Warranty, Active Road Assistance, Original Product Warranty, Periodic Maintenance, and Original Spare Parts. The company serves customers from its facility in Ataşehir, Istanbul.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Jazz e:HEV Hybrid hatchback powered by Honda's e:HEV hybrid system, featuring a 1.5L engine combined with electric motors, automatic transmission, and Magic Seat flexible interior. Available in Crosstar trim for individual consumers seeking a compact hybrid vehicle.
• Honda HR-V e:HEV Hybrid SUV with e:HEV powertrain, available in three versions (Elegance, Advance, Style+). Features PGM-FI fuel injection, 1.5L hybrid engine, E-CVT transmission, and Honda Sensing safety technologies including collision mitigation braking, lane keep assist, and adaptive cruise control. Starting price 2,389,000 TL with credit campaign available.
• Honda ZR-V e:HEV Hybrid SUV featuring a 2.0L e:HEV hybrid powertrain, automatic transmission, and front-wheel drive. Targets the compact SUV segment. Starting price 4,970,000 TL.
• Honda Prelude e:HEV New 100% hybrid coupe featuring a 2.0L e:HEV hybrid powertrain. The revival of the Prelude nameplate represents Honda's flagship hybrid sports model. Available in Advance trim. Starting price 5,400,000 TL.
• Honda CR-V e:HEV Hybrid SUV with 2.0L e:HEV powertrain, representing Honda's largest and most premium SUV offering. Targets the family SUV segment with advanced safety and comfort features. Starting price 6,160,000 TL.
• Honda Kasko Insurance Comprehensive insurance product offered in partnership with Anadolu Sigorta, Ak Sigorta, Axa Sigorta, Eureko Sigorta, and Sompo Sigorta. Covers vehicle damage repairs at Honda-authorized service centers using only original parts, with complimentary glass replacement, up to 65% no-claims discount, and protection of second-hand value.
• Aktif Yol Yardımı (Active Road Assistance) 7/24 roadside assistance program available throughout Turkey. Covers technical support, on-site intervention, towing to nearest authorized service, transportation, accommodation, and rental vehicle services for breakdowns occurring outside the owner's city.
• Orijinal Ürün Garantisi (Original Product Warranty) Standard 3-year/100,000 km manufacturer warranty covering all vehicle parts for defects in materials, workmanship, and assembly. For taxis, rental cars, and commercial fleet vehicles, warranty is reduced to 2 years/60,000 km.
• 3+3 Yıl Garanti (3+3 Year Extended Warranty) Extended warranty program offering up to 6 years or 150,000 km of total coverage. The standard 3-year/100,000 km warranty is extendable by an additional 3 years/50,000 km for vehicles serviced on time at authorized Honda service centers. Warranty transfers to subsequent owners.
• Orijinal Yedek Parça (Original Spare Parts) Genuine Honda replacement parts designed and tested specifically for each vehicle model. Parts are manufactured to the same specifications as series-production components, covered by Honda's original parts warranty, and help maintain vehicle performance, safety, and second-hand value.
• Periyodik Bakım (Periodic Maintenance) Scheduled maintenance service performed every 10,000 km or 12 months at Honda-authorized service centers. Covers all technological updates, safety checks, and performance maintenance by Honda-trained technicians.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Honda Türkiye A.Ş.coreChannel Partner/ Reseller/ DistributorAuthorized Honda automobile dealer since 1992, representing Honda Türkiye A.Ş. (Honda Motor Co. Ltd.) in the Istanbul Ataşehir region. The company sells Honda vehicles and provides official after-sales services including maintenance, repairs, warranty services, and genuine spare parts under the Honda brand umbrella.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Pendragon plc: UK-based franchised automotive retailer (now focused on used cars via Pinewood and dealer services) historically representing brands including Honda in Britain. Operates the same franchise-retail mechanics but in a different geography.

Broad incumbents

• AutoNation, Inc. Largest automotive retailer in the United States, operating ~300+ franchised dealerships across 20+ OEMs. Comparable authorized-franchise retail model; Damla is a single-OEM/single-rooftop microcosm of the same underlying business.
• Doğan Trend Otomotiv: Turkish multi-brand automotive retail and distribution group covering mass-market and premium brands with a national dealer footprint. Comparable authorized-dealer business model, scaled across multiple OEMs versus Damla's single-brand model.
• Lithia Motors, Inc. Major US franchised auto retailer with hundreds of stores across the US, UK and Canada. Same franchise-dealer economics (new vehicle sales + service + parts + F&I), but vastly larger scale and geographic diversification.
• Group 1 Automotive, Inc. US/UK franchised automotive retailer operating ~200 dealerships, including premium and import brands (Toyota, Honda, BMW). Direct operating peer to Damla in terms of business mix (franchise sales + service + parts + F&I).
• Borusan Otomotiv İthalat ve Dağıtım A.Ş. One of Turkey's largest authorized automotive importer/dealer groups, distributing BMW, Jaguar, Land Rover and other premium brands. Directly comparable franchise retail model, but at much larger scale and with multi-brand/multi-rooftop footprint across Turkey.
• Sonic Automotive, Inc. US franchised dealer group with ~140 stores representing luxury and volume brands including Honda. Echoes Damla's franchise model and after-sales revenue structure, including a used-car and F&I platform.
• Honda Türkiye A.Ş. Honda's Turkish national sales and distribution company, and the brand owner / supplier that authorizes and supports Damla's dealership. Same Honda brand, same vehicle portfolio; Damla is a retail franchisee while Honda Türkiye is the importer and production entity (Gebze plant).
• Inchcape plc: Global automotive distributor and retailer representing premium and volume brands across Asia, Americas, Africa and Europe. Comparable authorized-distribution/dealer model, including full after-sales support, at international scale.
• Asbury Automotive Group, Inc. US franchised automotive retailer operating ~150 new-vehicle dealerships, with strong service and parts operations. Mirrors Damla's full-stack model (sales + service + parts + F&I), with brand-mix overlap including Honda franchises.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/damla-motorlu-ara%C3%A7lar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damla Motorlu Araçlar San. Ve Tic. A.Ş