Honda Satélite

What Honda Satélite does

Honda Satélite is an authorized Honda dealer (Distribuidor Autorizado Honda) operating a single retail showroom at Olmo #117, Jardines de Santa Mónica, Tlalnepantla de Baz, Estado de México. The dealership sells new Honda vehicles across the brand's full lineup — sedans (Accord, Civic, City, Insight), SUVs (CR-V, HR-V, Pilot), minivans (Odyssey), and performance models (Type-R, Prelude) — and operates a certified pre-owned (seminuevos) program that accepts trade-ins of any brand. It is staffed by 21 employees across sales, service, parts, and pre-owned departments operating seven days per week.

The business operates the full Honda retail lifecycle: new and used vehicle sales, Honda Finance and the AMECAH-backed Autoamecah autofinanciamiento group-savings financing programs, three tiers of extended warranty (GOLD, SILVER, PLUS), scheduled maintenance with published model-specific pricing, genuine Honda parts and accessories sales, multi-point inspections, and a structured 'Promesa de Servicio' quality program. Customer-facing digital tools include an online quotation configurator with 12–72 month financing terms, online service appointment scheduling, an online payment portal, test-drive booking, and dedicated WhatsApp business lines for sales, service, and pre-owned inquiries.

The dealership is affiliated with AMECAH (Asociación Mexicana de Concesionarios Honda y Acura en México), which underwrites the extended warranty product and supports the autofinanciamiento group program. Revenue is generated through one-time vehicle sales commissions, recurring service and parts revenue, warranty product commissions, and financing origination spread. Pricing is not publicly disclosed; all quotes, financing rates, and service costs are provided on request.

Name

Honda Satélite

Legal name

Honda Satélite

Website

https://hondasatelite.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Honda Satélite is an authorized Honda dealership in Tlalnepantla, Estado de México, selling new and certified pre-owned Honda vehicles, financing, maintenance, parts, and extended warranties to individual consumers across the greater Mexico City metropolitan area.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)

akta.pro secondary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Automotive retail
• New vehicle sales
• Used car sales
• Vehicle financing
• Auto maintenance services

Headquarters

HQ city

Tlalnepantla

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. New Vehicle Sales: Sale of new Honda automobiles including cars and SUVs through the authorized dealership.
2. Seminuevos (Certified Pre-Owned): Sale of certified pre-owned Honda vehicles and other brand vehicles with buyback programs.
3. Extended Warranty: Sale of extended warranty packages (GOLD, SILVER, PLUS) for new and pre-owned vehicles covering manufacturing defects up to 6 years or 125,000 km.
4. Service and Maintenance: Automotive maintenance services including oil changes, inspections, and general repairs performed by certified technicians.
5. Parts and Accessories: Sale of genuine Honda parts, tires, and accessories.
6. Autofinanciamiento: Group financing program allowing participants to purchase new vehicles through monthly payments with chances to win vehicles in monthly lotteries.
7. Honda Finance: Financing services for vehicle purchases through Honda's financial arm.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Honda Satélite is an authorized Honda dealership (Distribuidor Autorizado Honda) in Tlalnepantla, Estado de México. It sells new Honda vehicles and certified pre-owned cars, and provides complementary services including Honda Finance and AMECAH-backed autofinanciamiento, scheduled maintenance, genuine parts, and extended warranty (GOLD/SILVER/PLUS) coverage. The single-location dealership supports the full vehicle lifecycle from purchase through aftersales.

Product overview

Honda Satélite is an authorized Honda dealership (Distribuidor Autorizado Honda) located in Tlalnepantla, Estado de México, Mexico. Its core product offering consists of new Honda automobiles across a full model lineup (sedans, SUVs, minivans, and performance vehicles) and a seminuevos (certified pre-owned) program for vehicles of any brand. These are supported by two financing modules — Honda Finance (traditional credit and loan structuring) and Autofinanciamiento (group savings and lucky-draw financing backed by AMECAH) — and an extended warranty program with GOLD, SILVER, and PLUS tiers. The dealership's service ecosystem includes scheduled maintenance with model-specific pricing, genuine parts and accessories sales, a multi-point vehicle inspection service (Multipuntos), a structured service promise program, test-drive scheduling, online quotation configuration, online payment processing, service appointment booking, owner's manual downloads, and a vehicle-buying service for trade-ins. The Honda Sensing® safety technology suite is offered as a feature package across new vehicle models.

Differentiator

Problem solved

Functional benefit

Products and services

• Autos Nuevos (New Honda Vehicles)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• AMECAH (Asociación Mexicana de Concesionarios Honda y Acura en México)coreStrategic or Co-development PartnerAMECAH is the Mexican association of Honda and Acura concessionaires that designs and backs the extended warranty program. Honda Satélite offers AMECAH-backed extended warranties covering manufacturing defects up to 6 years or 125,000 km for new vehicles, with Gold, Silver, and Plus tiers available.
• AutoamecahcoreStrategic or Co-development PartnerAutoamecah operates the autofinanciamiento group savings program that Honda Satélite offers to customers. The program allows participants to join groups, make monthly payments, and potentially win vehicles through monthly lotteries or acquire through sequential order or auction mechanisms.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Volkswagen de México: Volkswagen's long-established Mexican dealer network competes with Honda Satélite for new vehicle buyers across sedans, SUVs, and premium models. As a global incumbent with deep manufacturing roots in Mexico, VW represents an important competitive reference point with strong brand heritage.
• Nissan Mexicana: Nissan's Mexican operations include extensive local manufacturing and a national dealer network that competes broadly with Honda Satélite for new vehicle buyers. As one of the highest-volume automakers in Mexico, Nissan represents the dominant incumbent competitor across multiple segments where Honda Satélite operates.
• Toyota de México: Toyota's Mexican subsidiary coordinates a national dealer network that competes with Honda Satélite for new car buyers across sedan and SUV segments. As a globally established Japanese automaker with similar brand positioning to Honda, Toyota represents the closest brand-level competitor for share of voice and customer consideration in the Mexican market.

Direct peers

• Mazda de México: Mazda's Mexican dealer network competes directly with Honda Satélite for new car buyers seeking Japanese-brand sedans, SUVs, and crossovers. Mazda's similar brand positioning around driving dynamics and quality creates head-to-head competition in comparable price segments with overlapping customer demographics.
• Hyundai de México: Hyundai's Mexican dealer network competes with Honda Satélite for new car buyers across comparable sedan, SUV, and crossover segments. Both brands offer similar warranty programs and financing options to overlapping customer segments in Mexico.
• Kia de México: Kia's Mexican dealer network competes with Honda Satélite for value-conscious new car buyers across compact and mid-size segments. Both brands offer comparable product lineups, financing options, and warranty programs targeting similar customer demographics in the Mexican market.

Others

• AutoZone de México: AutoZone is Mexico's leading aftermarket auto parts and accessories retailer, competing with Honda Satélite's parts department for DIY customers and offering an alternative channel for routine maintenance through partner service centers. While not a direct vehicle seller, AutoZone competes in the parts and accessory aftermarket that Honda Satélite serves.

Emerging players

• Kavak: Kavak is Mexico's largest online used car marketplace, offering inspected pre-owned vehicles with financing options. It directly competes with Honda Satélite's seminuevos program for the same pool of used vehicle buyers in Mexico, representing the digital-native challenger to traditional dealer-based used car sales.
• Mercado Libre México: Mercado Libre's Mexican marketplace includes a substantial vehicle listings category (Mercado Libre Autos) that competes with Honda Satélite's seminuevos program for used car visibility and buyer attention. The platform represents a digital alternative for used vehicle discovery and transactions in Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HondaSatelite
• Instagraminstagram.com/hondasatelite
• LinkedInlinkedin.com/company/honda-sat%C3%A9lite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Satélite