Motos Honda El Salvador

What Motos Honda El Salvador does

Motos Honda El Salvador, legally operating as Ensambladora Salvadoreña, is the exclusive official distributor of Honda motorcycles and ATVs in El Salvador under a distribution rights agreement with Honda Motor Co. Japan that has been in place since 1962. The company sells a comprehensive Honda lineup spanning 24+ models across entry-level work bikes (CB100, CBF 150S), urban scooters (Dio 110, Navi, Elite), mid-range sport bikes (CB125F, CB Hornet 160R, CB190R 2.0, CB300F), high-displacement adventure and touring motorcycles (NX500, CB650R, Africa Twin MT and Africa Twin Adventure Sport DCT with DCT automatic transmission), off-road models (XR150L, XR190L, CRF250F, CRF300 Rally), and ATVs (TRX250 TE, TRX420 FE). Core product technology includes Honda's PGM-FI programmed fuel injection, liquid cooling, E-Clutch, and Dual Clutch Transmission systems developed by Honda Motor Co. Japan.

The business operates a direct-to-consumer model through an authorized network of 21+ physical agency/showroom locations and service centers distributed across all major Salvadoran metropolitan areas — San Salvador (including Metrocentro, Plaza Mundo Apopa, Plaza Mundo Soyapango, Escalón, Mejicanos, Metrocentro Lourdes), Santa Tecla, Santa Ana, Sonsonate, Acajutla, Puerto de La Libertad, San Juan Opico, Ahuachapán, San Miguel (two locations), Cojutepeque, Usulután, Zacatecoluca, and La Unión — supplemented by WhatsApp-based quote and service booking channels. Pricing is transparent and tax-inclusive, ranging from $1,299 for entry-level scooters to $22,999 for the premium Africa Twin Adventure Sport DCT.

Revenue is generated through two primary streams: one-time hardware sales of motorcycles and ATVs, and recurring workshop services plus genuine Honda spare parts at prescribed maintenance intervals (500km, 1,500km, 3,000km). Financing is offered in partnership with BAC bank. The customer base spans five distinct segments: urban commuters and daily transportation users (primary), work and commercial operators (primary), sport and recreational riders, high-displacement adventure/touring enthusiasts, and ATV/off-road users. Marketing is conducted through organic social media (Facebook, Instagram, TikTok), WhatsApp direct engagement, and association with Honda Racing Corporation motorsports.

Name

Motos Honda El Salvador

Legal name

Ensambladora Salvadoreña

Website

https://honda.sv

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Motos Honda El Salvador (Ensambladora Salvadoreña) is the exclusive official distributor of Honda motorcycles and ATVs in El Salvador since 1962, operating 21+ agency showrooms and service centers nationwide. It serves individual consumers and commercial operators across urban, sport, adventure, work, and off-road segments with the full Honda lineup.

Ownership category

akta.pro rank

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Motorcycle Sales: One-time hardware sales of Honda motorcycles across multiple displacement categories, from entry-level to high displacement motorcycles and ATVs
2. Workshop Services and Spare Parts: Certified workshop services with genuine Honda spare parts, offering maintenance services at recommended intervals (500km, 1500km, 3000km)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Motos Honda El Salvador (Ensambladora Salvadoreña) is the official distributor of Honda motorcycles and ATVs in El Salvador. It sells a full line of Honda motorcycles spanning entry-level work bikes, urban scooters, sport, high-displacement adventure, and off-road models, plus ATVs. The company also operates certified workshop services with genuine Honda spare parts across 20+ physical agency locations nationwide.

Product overview

Motos Honda El Salvador es un concesionario autorizado de motorcycles Honda en El Salvador, representado por Ensambladora Salvadoreña desde 1962. Ofrece una cartera completa de motorcycles Honda organizadas en categorías: Automáticas (Honda Scooter Dio 110, Navi, Elite), Trabajo (CB100, CBF 150S), Urbanas (Shadow 150), Sport (CB 125 Hornet, CB125F Twister, CB Hornet 160R, X-Blade, CB 190R 2.0, NX190, CB300F), Alta Cilindrada (NX500, CB650R, Africa Twin MT, Africa Twin Adventure Sport DCT), Todo Terreno (CB-1 TUF, XR150L, XR190L, CRF 250F, CRF 300 Rally) y ATV (TRX 250 TE, TRX 420 FE). La empresa complementa su oferta con servicios de taller especializado con mecánicos certificados y repuestos genuinos, además de una red de más de 21 agencias distribuidas en todo el país.

Differentiator

Problem solved

Functional benefit

Brands

• Honda Racing: Honda's racing division focused on motorsports competitions including MotoGP, Formula 1, and rally racing.

Products and services

• Honda CB100 Work-oriented motorcycle with 98.98cc displacement designed for efficient and economical labor use.
• Honda Scooter Dio 110 Automatic scooter with 109.2cc displacement, automatic transmission, air-cooled, designed for urban mobility.
• Honda Navi Automatic motorcycle with 109.1cc displacement designed for beginners and daily urban use.
• Honda Elite Automatic scooter with 124.88cc displacement featuring electronic fuel injection for urban comfort and efficiency.
• Honda CB-1 TUF Off-road motorcycle with 124.8cc displacement and 4-speed transmission for unpaved roads.
• Honda CBF 150S Work motorcycle with 149.02cc displacement and electronic fuel injection for daily work and transport.
• Honda CB125F Twister Sport motorcycle with 124.7cc displacement featuring modern, efficient design for urban and recreational use.
• Honda Shadow 150 Urban cruiser motorcycle with 149.2cc displacement featuring classic, comfortable design for urban travel.
• Honda XR150L Off-road motorcycle with 149.15cc displacement and 5-speed transmission for off-road adventures.
• Honda XR190L Off-road motorcycle with 184.4cc displacement featuring electronic injection, digital dashboard, LED headlight, and USB Type-C port.
• Honda CB 125 Hornet Sport motorcycle with 123.94cc displacement featuring aggressive design and TFT dashboard for young riders.
• Honda CB Hornet 160R Sport motorcycle with 162.7cc displacement featuring naked-sport design for dynamic city and road performance.
• Honda X-Blade Sport motorcycle with 162.71cc displacement featuring angular design focused on performance and efficiency.
• Honda CB 190R 2.0 Sport motorcycle with 184.4cc displacement featuring renewed design and improved performance for experienced riders.
• Honda NX190 Sport/adventure motorcycle with 184.40cc displacement featuring electronic injection and versatile design for multiple uses.
• Honda CB300F Sport naked motorcycle with 293.05cc displacement featuring 6-speed transmission and air/oil radiator cooling.
• Honda CRF 250F Off-road cross motorcycle with 249cc displacement and high power output for competition and recreational off-road use.
• Honda CRF 300 Rally Rally motorcycle with 286cc displacement and 6-speed transmission designed for long-distance adventure and off-road travel.
• Honda TRX 250 TE ATV with 229cc displacement, semi-automatic transmission, rear-wheel drive, and 500 lbs towing capacity.
• Honda TRX 420 FE ATV with 420cc displacement, PGM-FI injection, 4x4 traction, liquid cooling, and 848 lbs towing capacity.
• Honda NX500 Adventure motorcycle with 471cc displacement featuring PGM-FI injection, liquid cooling, 6-speed transmission, and magnesium wheels.
• Honda CB650R Naked-sport motorcycle with 649cc displacement featuring an E-Clutch version designed for performance and style.
• Honda Africa Twin MT Adventure motorcycle with 1084cc displacement producing 101 HP, designed for long trips and off-road exploration.
• Honda Africa Twin Adventure Sport DCT Adventure motorcycle with 1084cc displacement and 6-speed automatic DCT transmission for maximum comfort on long trips.
• Certified Workshop and Maintenance Services Specialized workshop service with certified mechanics, genuine spare parts, and scheduled preventive maintenance (at 500km, 1500km, 3000km intervals) for all Honda motorcycle lines.
• Genuine Honda Spare Parts Supply and sale of genuine Honda spare parts through service centers and parts quotation channels (50378734121) for all Honda motorcycle models.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Honda Motor Co. (Japan)flagshipChannel Partner/ Reseller/ Distributor · 1 January 1962Honda Motor Co. established in Japan in 1948 by Soichiro Honda. Ensambladora Salvadoreña has represented Honda in El Salvador since 1962, holding the official distribution rights for motorcycles. The partnership includes access to Honda's global engineering, manufacturing standards, and brand portfolio.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Honda de Mexico: Honda's Mexican distribution and manufacturing operation, vastly larger in scale, offering the full Honda motorcycle range plus automotive. Provides a benchmark for what a scaled Honda motorcycle distributor can capture at maturity.

Regional players

• Casa Toledo (Honda Panama): Authorized Honda distributor in Panama operating multi-brand showroom and service network. Operates the same Honda-distributor-with-showrooms business model in a neighboring Central American economy.
• Grupo Q (Honda Guatemala): One of the largest automotive distribution groups in Central America and the authorized Honda motorcycle and vehicle distributor in Guatemala. Same business model (exclusive Honda distribution + dealer showrooms) in an adjacent Central American market.
• Diunsa (Honda Honduras): Large Central American distribution group acting as Honda's authorized motorcycle and powersports distributor in Honduras. Comparable dealer + service center model in an adjacent regional market with similar motorcycle penetration dynamics.

Direct peers

• Motos Yamaha El Salvador: Yamaha's authorized motorcycle distributor serving the Salvadoran market with showrooms, parts and service. Competes head-to-head with Motos Honda El Salvador across commuter, sport and off-road displacement segments in the same El Salvador territory.
• Bajaj El Salvador: Bajaj's motorcycle distribution presence in El Salvador, focused heavily on entry-level commuter and work motorcycles. Competes with the lower-displacement portion of Motos Honda El Salvador's portfolio (CB100, CBF150S, XR150L).
• Motos Suzuki El Salvador: Suzuki's authorized motorcycle distributor in El Salvador, operating authorized dealer showrooms across the country. Directly competes with Motos Honda El Salvador for retail motorcycle sales, service, and parts on a product-by-product basis in the same geography.

Emerging players

• Motos TVS El Salvador: Indian motorcycle brand TVS's emerging distribution in El Salvador, focused on commuter and entry-level segments. Represents the competitive threat from low-cost Asian motorcycle brands displacing entry-level Honda share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HondaRacingHRC
• Facebookfacebook.com/MotocicletasHondaElSalvador
• Instagraminstagram.com/motoshondaelsalvador
• TikToktiktok.com/@hondamotoselsalvador
• LinkedInlinkedin.com/company/ensambladora-salvadore%C3%B1a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motos Honda El Salvador