Honda Universidad

What Honda Universidad does

Honda Universidad is a single-location authorized Honda dealership headquartered at Av Universidad 1095, Benito Juárez, Mexico City (CDMX), founded circa 1985 and operating continuously for approximately 40 years with a current headcount of 19 employees. The dealership sells new Honda vehicles spanning sedans (Civic, Accord, City), SUVs (CR-V, HR-V, BR-V, Pilot), minivans (Odyssey), and hybrid variants (Civic Hybrid, Accord Hybrid, CR-V Hybrid) at MSRPs ranging from MX$408,900 to MX$1,240,900, alongside certified pre-owned (seminuevo) inventory and a 'Vende tu Auto' trade-in program. The 40-year heritage and Honda license anchor its brand equity in the Mexico City metropolitan market.

The business operates on a traditional automotive retail model augmented by digital customer-acquisition tools built on DealerOn and Go Virtual. The website provides a 360-degree virtual vehicle viewing experience, an online configurator, a quote request system (Cotizador), and a dedicated service booking portal at citas.honda-uni.mx, with WhatsApp channels for sales and service inquiries. Revenue is generated across multiple streams: one-time new and certified pre-owned vehicle sales; transaction-fee aftersales service, bodywork, paint, parts, and accessories; recurring revenue from the CPH Rewards loyalty program; and dealer commissions/fees from Honda Finance financing, extended warranties, and Honda-branded insurance. Marketing relies on the dealership website, Facebook, Instagram, X (SuperAutosMX), YouTube, and local promotional campaigns.

Honda Universidad's customer base is overwhelmingly individual retail consumers in the Mexico City metro area purchasing personal-use vehicles, with no disclosed enterprise or fleet accounts. Service operations (Monday–Friday 7:00AM–7:00PM, Saturday 7:00AM–3:00PM) and the in-house body and paint workshop diversify the revenue mix toward higher-frequency service transactions. As an authorized dealer, the company is contractually tied to Honda Motor Co. for vehicle allocation, brand use, and access to genuine parts, while operating as an independently held private business under Honda's authorized dealer network in Mexico.

Name

Honda Universidad

Legal name

Honda Universidad

Website

https://honda-uni.mx

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Honda Universidad is a single-location authorized Honda dealership in Mexico City (founded ~1985) selling new and certified pre-owned Honda vehicles, financing, service, and genuine parts, supported by an integrated digital storefront with online configuration, quoting, and service booking.

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Honda automobiles including sedans (Civic, Accord, City), SUVs (CR-V, HR-V, BR-V, Pilot), minivans (Odyssey), and hybrid variants. Revenue is a one-time transaction per vehicle, with pricing varying by model and trim.
2. Certified Pre-Owned (Seminuevo) Vehicle Sales: Sale of inspected pre-owned Honda vehicles, with financing options and the ability to trade in an existing vehicle.
3. Aftersales Service & Maintenance: Vehicle maintenance, repair, paint and bodywork (hojalatería y pintura), and other post-sale services. Revenue is per-service transaction.
4. Genuine Parts & Accessories Sales: Sale of original Honda replacement parts and accessories.
5. Automotive Financing & Insurance Products: Arrangement of vehicle financing through Honda Finance, extended warranties, auto insurance, and pre-approval credit services. Revenue likely includes dealer commissions and referral fees from financial product partners.
6. CPH Rewards Loyalty Program: Points-based loyalty program (CPH Rewards) driving repeat service and parts revenue, with a virtual store for point redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Honda Universidad is an authorized Honda dealership in Mexico City that retails new Honda automobiles (sedans, SUVs, hybrids and minivans including Civic, Accord, City, CR-V, HR-V, BR-V, Pilot, Odyssey and Prelude) and certified pre-owned Hondas, supported by Honda Finance–backed vehicle financing, Honda Insurance, and an aftersales operation offering scheduled maintenance, collision/bodywork repair, genuine parts and accessories, and the CPH Rewards loyalty program for repeat service. Customers can configure, quote, book test drives and schedule service appointments through the dealership website (DealerOn + Go Virtual) or via dedicated WhatsApp channels.

Product overview

Honda Universidad is a Honda authorized dealership in Mexico City offering a comprehensive automotive retail platform. The core offerings include new Honda vehicles (sedans, SUVs, and hybrids), certified pre-owned vehicles, and associated services. The product portfolio consists of Honda automobiles as the primary product, supported by service and parts department, financing solutions through Honda Finance, insurance products, and the CPH Rewards loyalty program. Digital tools include an online quotation system, vehicle configurator, 360-degree virtual tours, and service appointment scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• CPH Rewards: Customer loyalty program offering points and rewards for Honda customers.

Products and services

• New Honda Vehicles (Autos Nuevos) Retail sale of brand-new Honda automobiles — sedans (Civic, Accord, City), SUVs (CR-V, HR-V, BR-V, Pilot), minivan (Odyssey), hybrid variants (CR-V Hybrid, Accord Hybrid, Civic Hybrid) and Prelude — to individual retail buyers, with model-year 2024–2026 stock and unit pricing in Mexican pesos.
• Certified Pre-Owned Vehicles (Seminuevos) Sale of inspected pre-owned Honda vehicles with financing options and a trade-in path (Vende tu Auto) for buyers who want a Honda ownership experience at a lower price point than new inventory.
• Aftersales Service and Genuine Parts (Servicio y Refacciones) Scheduled maintenance, diagnostics, repairs, bodywork and paint (hojalatería y pintura), and sale of genuine Honda replacement parts and accessories for Honda vehicles, with published maintenance pricing.
• Vehicle Financing (Financiamiento Honda) Arrangement of vehicle credit through Honda Finance and partner financial institutions, including online financing application, credit pre-approval, and auto-financing (autofinanciamiento) installment plans for new and used Honda purchases.
• Honda Insurance and Extended Warranty (Seguros Honda / Garantía Extendida) Honda-branded vehicle insurance products for new and used car purchases, plus extended warranty programs sold at the point of sale and aftermarket.
• CPH Rewards Loyalty Program (Club de Privilegios Honda) Points-based loyalty program allowing Honda customers to earn rewards on vehicle purchases and service/parts visits, redeemable through a virtual store at cphrewards.com.mx, driving repeat service revenue and customer retention.
• Trade-In Service (Vende tu Auto) Program through which existing vehicle owners can sell or consign their current car to Honda Universidad as credit toward the purchase of a new or certified pre-owned Honda.
• Bodywork and Paint (Hojalatería y Pintura) In-house collision repair, bodywork and paint shop for Honda vehicles, supporting insurance claims, accident repair and cosmetic restoration.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• CPH RewardsminorChannel Partner/ Reseller/ DistributorCPH Rewards is the dealer loyalty/rewards program managed by CPH (likely a dealer group). It offers point-earning on purchases and services, with a virtual store (cphrewards.com.mx) for redeeming points. It drives repeat service and parts revenue for the dealership.
• Honda (Automobile Division)coreChannel Partner/ Reseller/ DistributorHonda Universidad is an authorized dealer (agencia autorizada) of Honda Motor de México. This is the core brand partnership, granting the right to sell new Honda vehicles, use the Honda brand and logo, and access Honda genuine parts, technical support, warranty services, and brand marketing materials.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SuperAutosMX
• YouTubeyoutube.com/channel/UCbm73dsMFmVhWJZgmAz15Gw
• Facebookfacebook.com/HondaUniversidadMX
• Instagraminstagram.com/hondauniversidad/?utm_medium=website
• LinkedInlinkedin.com/company/honda-universidad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Universidad