Honeytrap Film

What Honeytrap Film does

Honeytrap Film was a privately-held, Copenhagen-based film production company founded in 2013 (some sources cite 2016) that represented a roster of commercial and creative directors and offered production services for commercials and other branded content. The firm operated with approximately seven employees, led by executive producer Malene Dyhring and directors Simon Bonde and Ian Isak, all of whom were the primary principals. Its core offering was director representation and end-to-end production for advertising and creative content clients, primarily within the Danish market, with no disclosed international footprint or named enterprise customers.

The business model was project-based commercial production with quote-based pricing that was not publicly disclosed. No subscription, SaaS, or recurring revenue mechanics were present — revenue derived from individual production engagements. The firm maintained no disclosed technology platform, proprietary software, apps, or APIs, and held no patents or formal certifications. There were no outside investors, parent companies, or institutional ownership structures reported; the company appears to have been wholly founder-owned and operated.

After approximately ten years of operation, Honeytrap announced in 2023 that it would wrap up its operations, citing a shift in how content is created that no longer fit the company's operating principles. All three principals transitioned to independent freelance work, with Dyhring continuing as an independent producer handling rights and buyout matters for legacy projects. As of the most recent available data, the company is no longer operating as a going concern.

Name

Honeytrap Film

Legal name

Honeytrap

Website

https://honeytrapfilm.com

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

1–10 employees

Short description

Honeytrap Film was a Copenhagen-based commercial film production company representing a roster of directors for advertising and creative content work. Founded in 2013 with about seven employees, it ceased operations in 2023 after roughly a decade.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Honeytrap Film was a Copenhagen-based production company that represented a roster of directors and produced commercials and creative content for advertising clients. The firm operated for nearly a decade before announcing in 2023 that it would wrap up operations, with principals transitioning to freelance work.

Product overview

Honeytrap Film was a film production company based in Denmark that represented a roster of talented directors. The company offered film production services, including commercials and creative content. After nearly a decade of operation, the company announced it would wrap up, with directors Simon Bonde and Ian Isak continuing as freelance directors, and executive producer Malene Dyhring continuing as an independent producer.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial and creative film production
• Director representation services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• Anonymous Content: Major international production company producing commercials, films, and television, offering overlapping creative production services with significantly broader scale.
• Pulse Films: London-based production company producing commercials, music videos, and feature content, comparable in creative production services with a broader portfolio.
• Knucklehead: UK commercial production company producing branded content and commercials, offering comparable production services to Honeytrap's clients at a larger scale.
• Radical Media: International production company producing commercials, branded content, and documentaries, providing comparable creative production services at global scale.
• RSA Films: Established global commercial production company producing branded content and commercials, comparable in commercial production services at much larger scale.

Direct peers

• Bacon: Copenhagen-based commercial film production company representing directors and producing branded creative content, directly comparable to Honeytrap's boutique director-representation model in the same Danish market.
• M2 Film: Danish production company producing commercials and film content, comparable in size and creative orientation to Honeytrap.
• Newland: Danish creative production company operating with a similar boutique model, producing commercials and branded content with a roster of directors.
• Adoption: Copenhagen-based creative production company representing directors and producing commercial content, operating in the same Nordic market with a comparable boutique structure.

Emerging players

• Stink Studios: International creative production company with a director-driven approach to commercial and branded content, comparable in service offerings though with broader geographic reach.

Market position

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/honeytrap-film

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honeytrap Film