Korea Taekwondo Cheung Do Kwan Limited

What Korea Taekwondo Cheung Do Kwan Limited does

Korea Taekwondo Cheung Do Kwan Limited is a privately held Hong Kong-based martial arts school operating under the trade name Cheung Do Kwan Taekwondo. Founded in 1988 by Grandmaster Woo Jong Pill, the school delivers traditional Korean Taekwondo instruction under Kukkiwon (World Taekwondo Headquarters) and Hong Kong China Taekwondo Association curricula, serving children (ages 3-5, 6-9, 9-13), teens, and adults through age-segmented programs in Poomsae (forms), Sparring, Tricking, and Demonstration. It has produced athletes on the Hong Kong National Team and competes in events such as the 30th Asian Cities Taekwondo Championships and the World Cultural Taekwondo Expo.

The business runs five owned training branches across Hong Kong: Causeway Bay (Leighton Centre, opened January 2026), Central (Universal Trade Centre, October 2025), Fortress Hill (Concord Commercial Building), Wong Chuk Hang (Marina 8, opened January 2023), and Discovery Bay (Siena North Plaza). Distribution is augmented by channel partnerships with the Ladies Recreation Club, Korean International School, and several international schools (CDNIS, GSIS, Kennedy School, Island School, Malvern Pre-School), as well as private clubs (Repulse Bay, American Club, Aberdeen Marina, Hong Kong Parkview). Ancillary revenue lines include a Korea Summer Camp, Demonstration Team performances, birthday party packages, a 30-Day Unlimited Training Package (HKD 2,800 promotional / HKD 3,200 standard), and a YouTube channel (@wootaekwon) publishing Poomsae tutorial videos.

Revenue is generated primarily through recurring subscription-based training fees paid by individuals and families across branches, with seasonal promotional packages (e.g., summer unlimited training) and supplementary income from birthday parties, camps, and competitions/events. The go-to-market model combines direct-to-consumer enrollment (trial classes, WhatsApp inquiries, website booking) with event-driven acquisition (school demonstrations, hosted Kick & Shoot and CDK Poomsae competitions) and community-led partnerships with clubs and schools. Leadership comprises founding Grandmaster Woo Jong Pill and head instructor Master Billy (recipient of the 2026 HKCTA Outstanding Coach Award); the firm operates with a small core staff of approximately seven employees.

Name

Korea Taekwondo Cheung Do Kwan Limited

Legal name

Korea Taekwondo Cheung Do Kwan Limited

Website

https://hongkongtaekwondo.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Korea Taekwondo Cheung Do Kwan Limited is a privately held Hong Kong martial arts school founded in 1988, operating five Kukkiwon-certified Taekwondo branches that deliver Poomsae, Sparring, and Tricking instruction to children, teens, and adults.

Ownership category

akta.pro rank

Product category

Martial Arts Training

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADADAA

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.)

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAG

Kids & Youth Martial Arts Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

Keywords

• Taekwondo training
• Martial arts instruction
• Korean taekwondo
• Poomsae sparring
• Youth martial arts

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership/Training Fees: Revenue from monthly or package-based training fees for Taekwondo classes across multiple age groups and skill levels.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Korea Taekwondo Cheung Do Kwan Limited is a traditional Korean Taekwondo martial arts school operating across five Hong Kong branches, delivering age-segmented in-person training (Ages 3–5, 6–9, 9–13, Teens & Adults) in Poomsae, Sparring, and Tricking under Kukkiwon-certified curricula. The school also runs a Demonstration Team, competition programs, Birthday Party packages, the annual Korea Summer Camp, and free online Poomsae tutorial videos.

Product overview

Korea Taekwondo Cheung Do Kwan Limited is a traditional Korean Taekwondo martial arts school operating across Hong Kong, offering a unified instructional program with multiple age-specific training tracks (children ages 3-13, teens, and adults). The core offering comprises in-person Taekwondo instruction including Sparring, Poomsae (forms), and Tricking classes, complemented by a Demonstration Team for elite performers, Birthday Party packages, and a Korea Summer Camp program. Additional offerings include competitive programs (CDK Poomsae Competitions, Inter-School Sparring, Kick & Shoot Events) and free online Poomsae tutorial videos on YouTube. The school operates five physical branches across Hong Kong (Central, Fortress Hill, Causeway Bay, Discovery Bay, Wong Chuk Hang) and a 30-Day Unlimited Training Package for flexible enrollment.

Differentiator

Problem solved

Functional benefit

Products and services

• Taekwondo Training Programs Age-segmented traditional Korean Taekwondo training covering kicks, blocking, sparring, and character development for children, teens, and adults at five Hong Kong branches.
• Sparring Classes Olympic-style Taekwondo sparring training for students preparing for competitions and developing controlled combat skills.
• Poomsae Training Training in Taekwondo forms/patterns (poomsae) for color belt and black belt practitioners, including competition preparation.
• Tricking Classes Advanced martial arts technique training combining Taekwondo kicks with acrobatic movements and aerial maneuvers.
• Demonstration Team Elite performance team showcasing synchronized Taekwondo routines with kicks, blocks, and board-breaking at events and festivals.
• Competition Programs Structured competitive Taekwondo program including CDK Kick & Shoot Photo Events, CDK Poomsae Competitions, Inter-School Sparring, and national team qualification pathways.
• Birthday Parties Taekwondo-themed birthday party experiences for children, introducing martial arts in a fun celebratory setting.
• 30-Day Unlimited Training Package Promotional package offering unlimited class access for 30 days at HKD 2,800 (reduced from HKD 3,200), designed for students to maximize training during school holidays.
• Korea Taekwondo Summer Camp Annual training camp held in Korea, including participation at the World Cultural Taekwondo Expo, offering intensive training and international competition experience.
• Online Poomsae Tutorials (YouTube) Free instructional video content on YouTube teaching Taegeuk Poomsae forms to support home practice between classes.

Quantifiable outcome

• 5 athletes qualified for Hong Kong National Team at 2025-26 competition
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ladies Recreation Club (LRC)coreChannel Partner/ Reseller/ Distributor · 27 August 2025Cheung Do Kwan partnered with Ladies Recreation Club to offer specialized Taekwondo classes every Saturday, designed to promote healthy living and community engagement. Classes are tailored for children from beginners to advanced practitioners.
• Kukkiwon (World Taekwondo Headquarters)coreStrategic or Co-development PartnerOfficial Kukkiwon affiliated school. Kukkiwon is the world headquarters for Taekwondo training and certification, providing standardized curricula and black belt certification authority.
• Hong Kong China Taekwondo Association (HKCTA/HKTKDA)coreStrategic or Co-development PartnerOfficial member of the governing body for Taekwondo in Hong Kong. Enables participation in official competitions and national team selection events.
• Asian Taekwondo UnionminorStrategic or Co-development PartnerRegional Taekwondo governing body providing competition pathways and recognition across Asia.
• Korean International School (KIS)coreGTM or Marketing PartnerCheung Do Kwan's Demonstration Team performed at the 2025 Korean Sarang Festival held at KIS, showcasing Taekwondo and connecting with the Korean community.
• St Stephen's College Preparatory School (SSCPS)minorGTM or Marketing PartnerDemonstration at SSCPS Stanley campus brought Taekwondo excitement to students, promoting the martial art to young learners and their families.
• Repulse Bay Club, American Club, Aberdeen Marina Club, Hong Kong ParkviewminorChannel Partner/ Reseller/ DistributorPartner clubs offering Taekwondo programs and classes to their members, providing community access to martial arts training.
• International Schools (Malvern Pre-School, CDNIS, GSIS, Kennedy School, Island School)minorGTM or Marketing PartnerSchool partnerships for demonstrations and after-school programs targeting expatriate and local families seeking martial arts education.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Black Belt Taekwondo Schools (regional HK operators): Independent Kukkiwon-affiliated Taekwondo schools in Hong Kong serving children and adults; smaller in scale than CDK but compete for similar trial-class enrollment in local catchments.

Direct peers

• Tiger Schulmann's Martial Arts: Large multi-location US martial arts chain offering subscription-based training across multiple disciplines including Taekwondo, with a comparable recurring-membership model and broad age-cohort programming.
• Premier Martial Arts: Multi-location US martial arts franchise delivering structured Taekwondo and kickboxing instruction via a subscription/membership model directly comparable to CDK's recurring-fee approach.
• Jhoon Rhee Taekwondo Institute: Pioneering US Taekwondo school chain founded by the 'Father of American Taekwondo,' offering Kukkiwon-affiliated instruction with a similar instructor-led, single-discipline Taekwondo focus.
• Tiger Lee Taekwondo: Hong Kong-based Taekwondo school offering structured programs across multiple age groups, providing direct local competition for student enrollment in the same geographic market as CDK.

Others

• World Taekwondo: International federation governing Olympic-style Taekwondo globally, providing competition frameworks and recognition that schools like CDK participate in via regional affiliations.
• Kukkiwon (World Taekwondo Headquarters): World Taekwondo Headquarters in Korea, the certifying body whose standardized curriculum CDK teaches. Acts as an enabling ecosystem participant rather than a direct competitor.
• Hong Kong China Taekwondo Association (HKCTA/HKTKDA): Official governing body for Taekwondo in Hong Kong and a regulator/administrator of competitions and national-team selection; serves an enabling role for member schools like CDK.

Broad incumbents

• ATA Martial Arts (American Taekwondo Association): Major US-based Taekwondo membership organization and school network offering standardized curriculum and instructor certification, broadly comparable to CDK's Kukkiwon-affiliated multi-branch model but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wootaekwon
• Facebookfacebook.com/hongkongtaekwondo
• Instagraminstagram.com/cheungdokwan
• LinkedInlinkedin.com/company/hongkongtaekwondo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korea Taekwondo Cheung Do Kwan Limited