Hong Leong Foundation

What Hong Leong Foundation does

Hong Leong Foundation is a corporate charitable foundation established in 1992 and headquartered in Kuala Lumpur, Malaysia. It operates as a wholly-owned philanthropic initiative of Hong Leong Group, a diversified Malaysian conglomerate, and is guided by the parent group's stated values. The foundation runs three interconnected programmes under the ROAR and Jumpstart brands: ROAR Merit provides academic scholarships and educational support to deserving students from underprivileged backgrounds; ROAR Skills delivers skills training, entrepreneurship development, and inclusive programmes aimed at underserved communities; and Jumpstart@65 is a physical community space at 65 Jalan Tun H S Lee, Kuala Lumpur that hosts events, collaborations, and grassroots initiatives for connection and community impact. All services are provided free of charge to beneficiaries, with no commercial revenue model. The foundation operates with a lean team of 12 employees and distributes its services directly within Malaysia, with no disclosed digital products, technology platforms, or external funding rounds. Governance is supported by published Whistleblowing and Anti Bribery & Corruption Management System policies, and the foundation's brand and reach are materially augmented by affiliation with the Hong Leong Group network.

Name

Hong Leong Foundation

Legal name

Hong Leong Foundation

Website

https://hongleongcsr.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hong Leong Foundation is a Malaysia-based corporate charitable foundation under Hong Leong Group, operating since 1992 with 12 staff to deliver free scholarships (ROAR Merit), skills and entrepreneurship training (ROAR Skills), and a community space (Jumpstart@65) for underserved students and communities.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Community foundation
• Scholarship programme
• Skills training
• Entrepreneurship support
• Community space

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels3 records

Core offering

Hong Leong Foundation is a charitable foundation that delivers three programmes in Malaysia: ROAR Merit provides academic scholarships for deserving students; ROAR Skills delivers skills training and entrepreneurship support for underserved communities; and Jumpstart@65 operates a physical community space in Kuala Lumpur for grassroots events and initiatives. All programmes are offered free of charge to beneficiaries.

Product overview

Hong Leong Foundation operates as a unified charitable foundation offering three interconnected community programmes. ROAR Merit provides academic scholarships for deserving students, ROAR Skills delivers skills training and entrepreneurship support for underserved communities, and Jumpstart@65 serves as a physical community hub for grassroots initiatives. These programmes work together to create educational opportunities, economic empowerment, and community connection across Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• ROAR Merit: Academic support and scholarships for deserving students.
• ROAR Skills
• Jumpstart@65

Products and services

• ROAR Merit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Yayasan Tenaga Nasional: Corporate foundation of Tenaga Nasional Berhad, Malaysia's largest utility. Runs scholarships and education-focused CSR programmes targeting underserved students — directly comparable to ROAR Merit.
• CIMB Foundation: Corporate foundation of CIMB Group, focused on education, sports, and community development across ASEAN. Comparable Malaysian banking-group foundation with scholarships and skills/entrepreneurship programmes.
• Yayasan Petronas: Corporate foundation of Petronas, Malaysia's national oil company, running education and community programmes at national scale. Closest peer in terms of conglomerate-backed scope, education scholarships, and skills training.
• Yayasan Maybank: Corporate foundation of Maybank, Malaysia's largest bank, running scholarships, education, and community empowerment programmes. Direct peer in size, structure, and Malaysian corporate-foundation grantmaking scope.
• Yayasan Sime Darby: Malaysian corporate foundation of Sime Darby Plantation/Berhad group, running multi-pillar education, community, and environment programmes. Highly comparable as another large Malaysian conglomerate-affiliated foundation with grantmaking, scholarships, and community development activities.
• Yayasan Khazanah: Foundation of Khazanah Nasional, Malaysia's sovereign wealth fund, focused on education scholarships and human capital development. Comparable peer given its Malaysian-centric scholarship and capacity-building mandate under a major institutional parent.
• Yayasan Tun Razak: Malaysian foundation offering scholarships and education grants to deserving students. Comparable as a Malaysia-based scholarship-focused grantmaker targeting underserved students.

Regional players

• Tote Board Singapore: Singapore statutory board that channels funds to charitable causes in education, arts, and community. Comparable peer as a regional Southeast Asian grantmaking body, though state-affiliated rather than corporate-affiliated.
• Hong Kong Jockey Club Charities Trust: Major regional grantmaking trust funding education, community, and social welfare initiatives. Comparable as a large, well-capitalised grantmaking body with structured programmes and community engagement assets, though operating primarily in Hong Kong rather than Malaysia.

Emerging players

• Teach For Malaysia: Malaysian education nonprofit placing teachers and leaders in underserved schools. Comparable mission around educational equity for underserved Malaysian students, though operating through a different delivery model (fellowship/teaching) rather than scholarships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hong-leong-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hong Leong Foundation