Hong Seh Motors Pte Ltd

What Hong Seh Motors Pte Ltd does

Hong Seh Motors Pte Ltd is a privately held Singapore-headquartered automotive and transport group founded circa 1968-1969, operating across four divisions: Hong Seh Evolution (commercial electric vehicle distribution and sales), Hong Seh Leasing (flexible EV leasing), Hong Seh Motors (aftersales support and maintenance), and Hong Seh Marine (luxury yacht sales and services). The group's commercial EV portfolio spans the SRM T3EV electric lorry, Farizon H9E heavy truck (14-ft and 20-ft configurations), DFSK EC31 and EC35 electric trucks, DFSK EC31 Freezer Truck with -20°C to +12°C refrigeration, Farizon Super Van, and LEVC VN5 range-extended van; the passenger and lifestyle portfolio includes the Seres 3 electric SUV and Riddara electric pickup trucks (2WD and 4WD). Hong Seh Evolution is the sole distributor of SERES Group DFSK commercial EVs across Singapore and New Zealand, with showrooms in Singapore (headquarters at 10 Fourth Lok Yang Road, plus a dedicated Seres 3 showroom at 237 Alexandra Road).

The company makes money primarily through hardware sales of electric vehicles to commercial fleet operators and individual consumers, supplemented by recurring revenue from Hong Seh Leasing, professional services revenue from aftersales and maintenance, and high-ticket luxury yacht sales through Hong Seh Marine. Government incentives including the EV Early Adoption Incentive (45% ARF rebate capped at SGD 15,000), Vehicular Emissions Scheme rebates (up to SGD 25,000 for Band A1), Commercial Vehicle Emissions Scheme (up to SGD 20,000), and Heavy Vehicle Zero Emissions Scheme (SGD 40,000 per heavy vehicle from 2026) materially shape the demand backdrop. The go-to-market relies on direct showroom sales, field enterprise engagement with fleet operators, regional channel distribution for DFSK across Singapore and New Zealand, and brand-specific microsites for digital discovery. The company is privately held with 23 employees, no disclosed revenue, no institutional funding rounds, and no public management team disclosures.

Name

Hong Seh Motors Pte Ltd

Legal name

Hong Seh Motors Pte Ltd

Website

https://hongsehgroup.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore-headquartered privately held automotive group founded circa 1968, distributing multi-brand commercial and passenger electric vehicles, EV leasing, aftersales support, and luxury yachts across Singapore and New Zealand, with sole distribution rights for SERES Group DFSK commercial EVs.

Ownership category

akta.pro rank

Product category

Electric Vehicle Distribution and Retail

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)

akta.pro secondary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

Keywords

• Electric vehicle distribution
• Commercial electric vehicles
• Vehicle leasing services
• Automotive aftersales support
• Luxury marine yachts

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Commercial Vehicle Sales: Sale of electric lorries, trucks, and vans including SRM T3EV, Farizon H9E, DFSK EC31/EC35, and LEVC VN5 for commercial fleet operations
2. Electric Passenger Car Sales: Sale of Seres 3 electric SUV for individual consumers seeking sustainable personal transportation
3. Vehicle Leasing: Flexible leasing options through Hong Seh Leasing for both commercial electric vehicles and personal electric cars, enabling access to EV technology without upfront purchase costs
4. Aftersales Support and Maintenance: Comprehensive after-sales services through Hong Seh Motors including routine maintenance and specialized repairs for all electric vehicles
5. Luxury Yacht Sales and Marine Services: Sale and service of luxury yachts through Hong Seh Marine division

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hong Seh Motors Pte Ltd, operating as Hong Seh Group, is a Singapore-based automotive distributor and mobility solutions provider founded in 1969. The company distributes and sells a portfolio of electric commercial vehicles (SRM, Farizon, DFSK, LEVC), electric passenger vehicles (Seres 3, Riddara), and luxury yachts, supported by vehicle leasing (Hong Seh Leasing) and aftersales maintenance (Hong Seh Motors) divisions across Singapore and New Zealand.

Product overview

Hong Seh Group operates a multi-brand, multi-segment electric vehicle (EV) and automotive portfolio under several divisions. The core commercial EV business (Hong Seh Evolution / Hong Seh Motors) distributes and sells a diverse lineup of electric commercial vehicles including the SRM T3EV electric lorry, FARIZON H9E electric truck (available in 14-ft and 20-ft configurations), DFSK EC31 and EC35 electric trucks, DFSK EC31 Freezer Truck (refrigerated), Farizon Super Van, and LEVC VN5 electric van. The passenger EV segment is anchored by the SERES 3 electric SUV and Riddara electric pickup trucks (2WD and 4WD). Supporting services include Hong Seh Leasing (flexible EV leasing for personal and commercial vehicles) and Hong Seh Marine (luxury yachts with eco-friendly technologies). All EV brands receive comprehensive aftersales support through Hong Seh Motors. The company also holds appointments as sole distributor for multiple brands including SERES Group DFSK in Singapore and New Zealand, and represents LEVC, ShineRay Motors (SRM), Farizon, Riddara, and SERES. The product ecosystem is unified around sustainable mobility solutions spanning cargo logistics, urban delivery, passenger transport, luxury marine, and vehicle financing.

Differentiator

Problem solved

Functional benefit

Products and services

• SRM T3EV Electric Lorry Singapore's best-selling electric lorry/van featuring a CATL 3rd Gen 53.58 kWh battery, Sport Mode, up to 1,595 kg payload, fully electric refrigerated system, and a driving range of 300 km combined / 355 km city per charge. Targeted at commercial fleet operators for cargo and last-mile delivery.
• Farizon H9E Electric Truck Electric delivery truck available in 14-foot and 20-foot configurations with battery size up to 106-162 kWh, DC charging up to 160 kW (20-80% in 36-60 minutes), cargo capacity of 6,950-13,000 litres, advanced safety systems (ASR, AEB, TPMS), and payload of 4,085-4,685 kg. For commercial logistics operators.
• DFSK EC31 Electric Truck Battery-powered electric truck with 1,280 kg payload, 38.7 kWh battery, driving range of 250 km combined / 230 km city, customizable cargo area options (tailgate, full canopy, retractable canopy, high box), and AC/DC charging (20-80% in 30 minutes via DC). Targeted at commercial fleet operators.
• DFSK EC31 Freezer Truck Electric refrigerated goods lorry combining 871 kg payload with a factory-fitted refrigerated unit maintaining -20°C to +12°C. Features FRP + PVC insulated body (40% lighter, five times more durable), fast cooling (30°C to 0°C in ~20 minutes), and energy consumption under 2.5 kW/h. For temperature-sensitive cargo operators.
• DFSK EC35 Electric Lorry Electric heavy-duty lorry designed for last-mile delivery with 4,800 litres cargo volume, 1,100 kg payload, and 268 km combined / 331 km city driving range. Features dual sliding side doors and rotary shift gear for urban operations.
• SERES 3 Electric SUV Electric city SUV designed for urban explorers combining sleek design with eco-friendly driving experience. Features spacious interior, advanced safety systems, zero emissions, advanced driver assistance, and long battery life. Marketed to individual consumers for personal transportation.
• Riddara Electric Pickup Truck Electric pickup trucks available in 2WD (RD6) and 4WD configurations. RD6 2WD designed for dynamic on-road performance; 4WD engineered for off-road capability with advanced driving dynamics, superior traction, and stability across demanding terrains.
• Farizon Super Van Purpose-built electric van available in multiple configurations (5FR, 5.5MR, HR, 6HR) with battery capacities of 66 kWh, 83 kWh, and 106 kWh. Driving ranges 294-398 km WLTP. Features ACC, LCC, BSM, rear traffic monitoring, heated/ventilated seats, and fast DC charging (~15-40 min for 20-80%).
• LEVC VN5 Electric Van Purpose-built electric delivery van combining zero-emission drive with intelligent range extender for up to 496 km total flexible range (118 km pure electric). Features 34.6 kWh battery, rapid charging (20-80% in 25 mins at 50 kW DC), lumbar support, dual-zone climate control, and 9-inch touchscreen with Bluetooth/USB.
• Hong Seh Leasing Flexible leasing options for personal and commercial electric vehicles, enabling businesses and individuals to access EV technology without the burden of upfront costs. Covers all electric brands under the Hong Seh Group umbrella.
• Hong Seh Marine Luxury yacht offerings for affluent clients seeking premium maritime experiences, incorporating sustainability-focused eco-friendly technologies in vessel design and marine transport services.
• Hong Seh Motors Aftersales Comprehensive aftersales support including routine maintenance and specialized repairs for all electric vehicles sold by the group. Expert technicians trained to handle the unique requirements of electric vehicles to ensure longevity and optimal performance.

Quantifiable outcome

• Operational cost reduction of 40% to 62% compared to diesel fleets
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• SERES Group / DFSKcoreChannel Partner/ Reseller/ Distributor · 23 February 2024Hong Seh Evolution appointed as sole distributor of SERES Group DFSK Commercial Electric Vehicles in both Singapore and New Zealand, representing a flagship distribution partnership for commercial EV sales across two countries.
• SRM (Shineray Motors)coreChannel Partner/ Reseller/ DistributorPartnership with SRM (Shineray Motors) for distributing SRM T3EV electric lorry, which is Singapore's best-selling EV van. SRM provides electric commercial vehicle products for Hong Seh's portfolio.
• FarizoncoreChannel Partner/ Reseller/ DistributorDistribution partnership for Farizon electric lorries and trucks including the H9E model available in 14ft and 20ft configurations. Farizon provides innovative electric commercial vehicles designed for demanding logistics operations.
• LEVC (London Electric Vehicle Company)secondaryChannel Partner/ Reseller/ DistributorPartnership for LEVC electric vans including VN5 model, combining zero-emission drive with intelligent range extender technology for extended operational range up to 496 km.
• SerescoreChannel Partner/ Reseller/ DistributorDistribution of Seres electric passenger cars including Seres 3 electric SUV designed for urban explorers. Seres products are positioned for individual consumers seeking sustainable personal transportation.
• RiddarasecondaryChannel Partner/ Reseller/ DistributorPartnership for Riddara electric pickup trucks including RD6 (2WD) and Riddara 4WD models, offering both on-road and off-road electric vehicle options.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Rivian: US-based electric commercial van (EDV) and pickup truck manufacturer targeting fleet operators. Comparable as an emerging commercial EV player in the same product categories (electric vans, pickups) that Hong Seh distributes via Riddara.
• BYD Asia Pacific: Major Chinese EV manufacturer expanding commercial and passenger electric vehicle sales in Singapore and Southeast Asia. Comparable as an emerging competitor in the same EV product categories (commercial vans, trucks, passenger cars) that Hong Seh distributes.

Direct peers

• Cycle & Carriage Singapore: Long-established automotive distributor in Singapore representing multiple brands including Mercedes-Benz, Kia, and Mitsubishi. Directly comparable as a Singapore-headquartered multi-brand automotive group with similar sales, aftersales, and financing services serving both commercial and consumer segments.
• Komoco Motors: Hyundai distributor in Singapore offering passenger and commercial vehicles with aftersales. Comparable as a regional automotive distributor representing a single OEM family, with similar showroom, service, and fleet customer operations in the Singapore market.
• Maxus (SAIC Motor): Chinese-origin commercial van and pickup EV brand distributing in Singapore through local partners. Directly comparable as a competing electric commercial van and pickup brand targeting fleet operators in the same Singapore market.
• Borneo Motors Singapore: Singapore automotive distributor for Toyota, Lexus, and Hino commercial vehicles, part of the Inchcape group. Highly comparable as a long-standing Singapore automotive distributor with commercial vehicle (Hino) and passenger vehicle franchises plus aftersales infrastructure.

Broad incumbents

• Volvo Trucks Singapore: Global commercial vehicle OEM offering electric truck lineup (Volvo FL/FE Electric) competing for fleet operator business. Comparable as a competing commercial EV brand target for the same fleet customer base in Singapore.
• Inchcape plc: Global automotive distributor operating across multiple markets including Singapore (parent of Borneo Motors). Comparable as a broader incumbent that distributes multiple automotive brands across regions with established distribution, retail, and aftersales capabilities.
• ST Engineering: Singapore-listed engineering group with commercial vehicle, electrification, and mobility solutions divisions. Comparable as a broader Singapore-headquartered incumbent operating in commercial EV and mobility spaces with significantly greater scale and capital access.

Others

• Hong Seh Marine (Yacht Division): Owned subsidiary of Hong Seh Group selling luxury yachts in Singapore. Listed as adjacent marine/leisure business for completeness, sharing the Hong Seh brand and customer base overlap with affluent EV buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hongsehmotors

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hong Seh Motors Pte Ltd