红袖添香
Hongxiu (红袖添香) is a Beijing-based online fiction platform founded in 1999, specializing in serialized romance and fantasy web novels for female readers. Operating as a wholly-owned subsidiary of Yuewen Group (Tencent ecosystem), it runs a freemium and VIP subscription model with virtual gifting.
- Company typePrivate
- Founded1999
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What 红袖添香 does
Hongxiu (红袖添香) is a Beijing-based online fiction reading platform founded in 1999 and operated as a wholly-owned subsidiary of Yuewen Group (HKEX: 0772), itself part of the Tencent ecosystem. The platform specializes in serialized romance, fantasy, and youth-oriented web novels targeting female readers, spanning sub-genres including 现代言情 (modern romance), 古代言情 (historical romance), 玄幻言情 (fantasy romance), 仙侠奇缘 (xianxia), 悬疑 (mystery), 科幻空间 (sci-fi), 浪漫青春 (youth romance), and light novels. Its product surface spans a website at hongxiu.com, iOS and Android mobile applications, a dedicated writer portal (作家专区 at write.qq.com), multi-leaderboard discovery systems (月票榜, 热销榜, 礼物榜, 更新榜), free reading sections, completed-novels archive, novel encyclopedia, comics section, and a community Q&A feature.
The platform runs a two-sided marketplace model. On the demand side, readers access free public chapters and convert to paid VIP chapter subscriptions using a virtual currency (红袖币); readers can also send virtual gifts (鲜花 at 99, 咖啡 at 520, 钻石 at 1314, 豪车 at 6666, 房子 at 10000 红袖币) to authors, with the platform taking a transaction fee. On the supply side, authors register through the writer portal to serialize and monetize fiction, supported by writer welfare programs. Content is cross-distributed within the Yuewen ecosystem (QQ阅读, 起点中文网, 潇湘书院, WeChat Reading) and internationally via Webnovel.com. Hongxiu holds sector-specific operating licenses including a value-added telecom business license (京ICP证090200号), ICP filing (京ICP备09093681号-1), network culture operating license, online publishing service license, and publication operating license.
The operating entity is Beijing Hongxiu Tianxiang Technology Development Co., Ltd. (北京红袖添香科技发展有限公司), headquartered in Chaoyang District, Beijing, with 86 employees. The company is private (no public ticker of its own), is wholly owned by Yuewen Group, and has not disclosed independent funding rounds or standalone financial statements. No AI/ML capabilities, patents, or proprietary technology stack are disclosed in the source material; technology appears limited to standard web/mobile delivery and payment infrastructure shared across the Yuewen portfolio.
红袖添香 firmographics
Firmographics- Name
- 红袖添香
- Legal name
- 北京红袖添香科技发展有限公司
- Website
- https://hongxiu.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hongxiu (红袖添香) is a Beijing-based online fiction platform founded in 1999, specializing in serialized romance and fantasy web novels for female readers. Operating as a wholly-owned subsidiary of Yuewen Group (Tencent ecosystem), it runs a freemium and VIP subscription model with virtual gifting.
- Ownership category
- akta.pro rank
红袖添香 industry classification
Industry- Product category
- Online Web Literature and Fiction Reading
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- eBook & Digital Reading Platforms (BPAMAJAK)
- akta.pro secondary industry
- Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA)
Keywords
Where 红袖添香 is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
红袖添香 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- VIP Subscription / Paid Chapters: Readers purchase VIP chapters or subscribe for premium content access. The platform offers a mix of free public chapters and paid VIP chapters, with virtual gift purchasing and subscription tiers.
- Virtual Gifts and Tips: Readers purchase and send virtual gifts (鲜花, 咖啡, 钻石, 豪车, 房子) to authors, with gift values ranging from 99 to 10,000 红袖币. Platform takes a cut from these transactions.
- Freemium Content Access: Platform offers free reading for public chapters and selected content, driving user acquisition and conversion to paid VIP content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free reading tier with public chapters |
| Subscription | Pay-as-you-go | VIP subscription / Pay-per-chapter |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
红袖添香 product offering
Product offeringCore offering
红袖添香 operates an online web novel reading platform that publishes and distributes Chinese romance, fantasy, mystery, and other fiction serials to individual readers, with both free chapters and VIP-paid chapters. The platform also provides a writer portal (作家专区) where authors can register, sign contracts, publish works, and earn royalties and bonuses.
Product overview
红袖添香 is a comprehensive online fiction platform operated by 阅文集团 (China Literature Group), offering web novels primarily focused on romance and fantasy genres. The platform provides a reading application alongside web access, featuring multiple genre categories (现代言情, 古代言情, 浪漫青春, 玄幻言情, 仙侠奇缘, 悬疑, 科幻空间, 游戏竞技, 短篇小说, 轻小说). The ecosystem includes a writer portal (作家专区) for author publishing and monetization, book ranking systems (排行榜), free reading sections (免费频道), completed works archive (完本频道), novel encyclopedia (小说百科), comics section (动漫专区), and community Q&A (小说问答).
Differentiator
Problem solved
Functional benefit
Products and services
- 红袖读书 (Hongxiu Reading) Main web novel reading platform of 红袖添香, providing free chapter access as well as VIP-paid chapters for serialized romance, fantasy, mystery, and other Chinese web fiction, targeted at individual readers.
- 作家专区 (Writer Portal) Dedicated author services portal that lets aspiring and established web novel writers register, submit manuscripts, apply for signing contracts, access writing materials, and earn royalties and bonuses.
- 红袖添香 Mobile App Mobile application form of the 红袖添香 platform providing on-the-go reading of free and VIP web novels, virtual currency (红袖币) tipping, and access to author services from iOS and Android devices.
Companies that use 红袖添香
Customer profileSegments2 records
Ideal customer profiles2 records
红袖添香 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
红袖添香 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 阅文集团 (Yuewen Group / China Literature Group)core红袖添香 is a wholly-owned subsidiary and flagship platform of 阅文集团 (China Literature Group). 阅文集团 provides infrastructure including payment systems, content distribution across its platform ecosystem (QQ阅读, 起点中文网, WeChat Reading), author services, and corporate governance. The platform is branded and operated as a dedicated romance and female-oriented reading site within the larger Yuewen portfolio.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
红袖添香 competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
红袖添香 social profiles
Digital presence红袖添香 compliance and trust
Trust signalCompliance6 records
红袖添香 financial estimates
Financial estimateRevenue estimate
Valuation estimate
红袖添香 leadership team
Management profileNumber of profiles
红袖添香 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
红袖添香 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 红袖添香
What does 红袖添香 do?
红袖添香 operates an online web novel reading platform that publishes and distributes Chinese romance, fantasy, mystery, and other fiction serials to individual readers, with both free chapters and VIP-paid chapters. The platform also provides a writer portal (作家专区) where authors can register, sign contracts, publish works, and earn royalties and bonuses.
Is 红袖添香 a public or private company?
红袖添香 is a private company. It is classified as corporate owned and is currently operating.
When was 红袖添香 founded?
红袖添香 was founded in 1999. It employs 51 to 100 people.
Where is 红袖添香 based?
红袖添香 is headquartered in Beijing, China, in the Asia region.
How does 红袖添香 make money?
Three revenue lines are on record. VIP Subscription / Paid Chapters are the primary driver. The others are virtual Gifts and Tips and freemium Content Access.
Does 红袖添香 have an API?
No public API is recorded for 红袖添香.
What industry is 红袖添香 in?
红袖添香's product category is Online Web Literature and Fiction Reading. Its primary akta.pro industry code is BPAMAJAK, eBook & Digital Reading Platforms, with a secondary code of MPAJAJAA, Self-Publishing Platforms (KDP-style Marketplaces & Portals). Its NAICS code is 513120 and its SIC code is 2721.