Fundación Honrar la Vida

What Fundación Honrar la Vida does

Fundación Honrar la Vida is a Uruguayan nonprofit foundation founded in 2007 and headquartered inside the Hospital de la Mujer Dra. Paulina Luisi (Centro Hospitalario Pereira Rossell) in Montevideo. The foundation serves women oncology and gynecology patients — particularly those from vulnerable socioeconomic backgrounds, including patients experiencing homelessness — through year-round, in-person volunteer accompaniment, therapeutic and educational workshops, prevention and early-detection awareness activities, and the lending of orthopedic equipment (cushions, mattresses, sleeves, canes, crutches, walkers, articulated beds). Its core operational asset is the 'Madrinas' program: a network of over 50 volunteer women who deliver 365-day emotional support, containment, and practical assistance to hospitalized patients. The foundation also operates 'La Casa', a shelter facility for vulnerable patients who need accommodation during treatment, and runs community campaigns such as 'Tejiendo por la Vida', 'Canasta Rosa', 'aPELO a tu corazón', and 'Toca té' that mobilize volunteer knitters and donors nationally.

The organization is led by founder Zulma Camacho and operates with 7 staff, supplemented by the 50+ Madrinas volunteer network and an extended nationwide knitting community. There is no technology product, software platform, or mobile application; all services are delivered physically at the hospital or at La Casa. Revenue is generated entirely through donations, sourced from individual monthly contributions (Antel 0908 service numbers in UYU 100/200/300/500 tiers), one-time gifts via MercadoPago or BROU bank transfer (UYU and USD accounts), corporate and organizational contributions, and international remittances via Western Union. The foundation does not sell products or services and has no disclosed funding rounds, investors, or parent company.

Its go-to-market is community-led: visibility is generated through TV interviews featuring the founder, organic social media (Facebook, Instagram), WhatsApp direct communication, and community events, which together drive volunteer recruitment and donation inflows. Strategic significance lies in operational depth within a single healthcare institution and reputational trust built over 17 years rather than in scale, technology, or capital intensity.

Name

Fundación Honrar la Vida

Legal name

Fundación Honrar la Vida

Website

https://honrarlavida.org.uy

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Oncology Patient Support Services

NAICS

Individual and Family Services (6241), Voluntary Health Organizations (813212), Other Residential Care Facilities (6239)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

Keywords

• Cancer patient support
• Oncology patient care
• Volunteer accompaniment
• Nonprofit healthcare support
• Emotional support services

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Donations from individuals: Monthly donations from individuals through Antel bill payment (0908 service numbers for $100, $200, $300, $500 monthly) and one-time donations via MercadoPago or bank transfer to BROU accounts in UYU and USD.
2. Corporate and organizational donations: Donations from businesses, other organizations, and groups that collaborate with economic or other type of contributions to sustain the foundation's work.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fundación Honrar la Vida is a nonprofit foundation that provides volunteer-led emotional support, accompaniment, and practical assistance to women oncology and gynecology patients at the Hospital de la Mujer Dra. Paulina Luisi in Montevideo, Uruguay. Its core offering revolves around the Madrinas volunteer network (50+ women providing 365-day in-hospital accompaniment and containment), supplemented by therapeutic workshops, educational events, community campaigns (Tejiendo por la Vida, Canasta Rosa, aPELO a tu corazón, Toca té), cancer prevention and early detection education, orthopedic equipment lending, and the La Casa shelter for patients experiencing homelessness.

Product overview

Fundación Honrar la Vida is a nonprofit foundation that provides comprehensive support to women oncology patients at the Hospital de la Mujer Paulina Luisi in Uruguay. The organization operates as a single unified program centered on its volunteer 'Madrinas' network, supplemented by therapeutic workshops, educational events, awareness campaigns (Tejiendo por la vida, Canasta Rosa, aPELO a tu corazón, Toca té), prevention education, orthopedic equipment provision, and a shelter called 'La Casa' for vulnerable patients. The foundation does not operate a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Madrinas Program A volunteer network of over 50 women who provide emotional support, companionship, and practical assistance to oncology patients at the Hospital de la Mujer Paulina Luisi, offering daily accompaniment, containment, and encouragement throughout treatment.
• Talleres (Workshops) Therapeutic and educational workshop spaces where patients can explore art, learn trades, engage in recreational activities, and receive psychological support to improve their emotional well-being and quality of life.
• Eventos (Events) Periodic informational activities that provide patients and the public with education about cancer prevention, treatments, healthy eating, self-esteem empowerment, and networking opportunities for mutual support.
• Campañas (Campaigns) Organized campaigns including Tejiendo por la Vida (knitting blankets for patients), Canasta Rosa, aPELO a tu corazón, and Toca té that mobilize community support and raise awareness for oncology patients.
• Prevención y Detección (Prevention and Early Detection) Health education initiatives focused on breast cancer prevention, promoting healthy lifestyle habits, and providing information about early detection methods including mammography and self-examination techniques.
• Orthopedic Equipment Support Provision and lending of orthopedic equipment such as cushions, anti-bedsore mattresses, sleeves, canes, crutches, walkers, and articulated beds to patients who cannot access these essential items for their mobility and comfort.
• La Casa (The House)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Centro Hospitalario Pereira Rossell - Hospital de la Mujer Dra. Paulina LuisicoreOthers · 1 January 2007The foundation operates within and in partnership with the Hospital de la Mujer Dra. Paulina Luisi, part of the Centro Hospitalario Pereira Rossell. The hospital provides the physical space for the foundation's office ('Salón de Honrar la Vida') and serves as the primary site for patient support activities. The foundation works with hospital staff including doctors, nurses, and social workers to coordinate patient care.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Susan G. Komen: Global breast cancer nonprofit with patient support, education, and research funding. Comparable in mission area (women's cancer support and prevention education), though vastly larger in scale, funding base, and operational footprint.
• LALCEC (Liga Argentina de Lucha Contra el Cáncer): Established Argentine cancer nonprofit providing prevention, patient support, and community education. Comparable in prevention education and patient support, though operating at broader national scale and across multiple cancer types.
• Livestrong Foundation: Cancer survivor support organization providing emotional support resources and navigation for patients. Comparable in patient accompaniment and survivor empowerment focus, though serves all cancer types and operates in the US.
• American Cancer Society: Large incumbent nonprofit providing patient support services, prevention education, and volunteer-driven patient navigation. Comparable in the volunteer accompaniment and patient education dimensions, though operating globally at vastly greater scale.

Regional players

• MACMA (Movimiento Ayuda Cáncer de Mama): Argentine nonprofit that provides emotional support, information, and accompaniment to women facing breast cancer, with a volunteer-driven model similar to Honrar la Vida's Madrinas. Comparable as a regional Latin American women's cancer support organization, though operating at larger national scale in Argentina.
• Fundación ALMA: Latin American foundation supporting cancer patients and their families through emotional accompaniment and awareness programs. Comparable as a regional cancer patient support nonprofit with similar volunteer engagement and prevention education focus, though broader in scope across multiple cancer types.
• Fundación Cimab (Cáncer de Mama): Latin American cancer foundation focused on breast cancer support, education, and patient accompaniment. Comparable mission and service model (emotional support, prevention education, volunteer engagement) for women's cancer patients in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HonrarLaVidaONG
• Instagraminstagram.com/honrarlavida_
• LinkedInlinkedin.com/company/honrar-la-vida

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Honrar la Vida