Hooh
Hooh is a French booking agency founded in 2021 that represents roughly 20 urban music artists, securing concert, festival, and tour bookings across France, Switzerland, and Belgium on a commission basis.
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hooh does
Hooh is a French artist booking agency operating as a 'maison d'artistes' (artist house), founded in 2021 and headquartered in France. The company represents a roster of approximately 20 urban music artists spanning rap, drill, trap, electronic, and pop-punk aesthetics — including Kalash Criminel, Ajna, Zinée, JeanneTo, HLD, Kaba & Hyas, Metah, Stony Stone, and thaHomey — and secures live performance opportunities at concert venues, festivals, and touring engagements on their behalf. Its core product is full-service booking and tour production, with no proprietary technology platform; instead, the offering rests on artist relationships, curation, and execution capabilities coordinated by a team of six led by three co-directors (Dorothée Oury, Sarah Le Gallo, Gaël Michel) and an Artistic Director (Bertrand Fontana).
The business model is a transaction-fee structure: Hooh earns booking commissions on each concert, festival slot, or tour engagement it arranges for represented artists, with terms negotiated individually and not publicly disclosed. Geographic reach spans France as the core market, with documented activity in Switzerland (Geneva, Lausanne/Vevey) and Belgium (Brussels). Distribution is direct-to-venue and direct-to-festival, with artists regularly placed at top-tier Parisian venues such as Le Bataclan, La Cigale, Olympia, and Le Trabendo, and at festivals including Nuits Sonores, Transmusicales, MaMA Festival, Golden Coast, and Beryl Festival. Ticketing is channeled through a core partnership with Shotgun Live, while marketing relies on the company website, Instagram, and Facebook.
Hooh's value proposition differentiates it from traditional booking agencies by emphasizing shared values of diversity, inclusion, and artist development, aligned with the High-lo and Podium networks. The agency does not operate as a software or technology business; its competitive position is built on curated talent, venue/festival relationships, and execution. There is no disclosed external funding, no parent entity, and no M&A activity in the available record.
Hooh firmographics
Firmographics- Name
- Hooh
- Legal name
- Hooh
- Website
- https://hooh.agency
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hooh is a French booking agency founded in 2021 that represents roughly 20 urban music artists, securing concert, festival, and tour bookings across France, Switzerland, and Belgium on a commission basis.
- Ownership category
- akta.pro rank
Hooh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Booking Commission: Hooh generates revenue through booking commissions from securing concert venues, festival slots, and tour appearances for their represented artists. As a concert and tour producer, the agency earns fees for arranging and promoting live music events.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hooh product offering
Product offeringCore offering
Hooh is a French booking agency ("maison d'artistes") that represents a roster of approximately 20 urban music artists and secures concert venues, festival appearances, and tour bookings on their behalf. The agency operates across France, Switzerland, and Belgium, coordinating live event production and artist development in partnership with the High-lo and Podium networks.
Product overview
Hooh is a booking agency and artist management company operating as a 'maison d'artistes' (artist house). Founded in 2021, the company specializes in live music booking, concert and tour production, and artist development within the urban music scene. Hooh represents a roster of approximately 20 artists including Kalash Criminel, Ajna, Zinée, JeanneTo, Kaba & Hyas, HLD, and others. The company's services include artist booking for festivals and venues, tour coordination, event production, and artist promotion across France and internationally. Rather than a traditional software product with modules, Hooh functions as a full-service booking and artist management agency.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Booking Services Booking representation for approximately 20 urban music artists, securing concert venue, festival slot, and tour placements across France, Switzerland, and Belgium.
- Concert and Tour Production Concert and tour production services coordinating logistics for live performances of represented artists at venues and festivals.
- Artist Development and Representation
Quantifiable outcome
- Artists represented by Hooh have performed at major venues including Le Bataclan (Paris), La Cigale (Paris), Olympia (Paris), and numerous festivals across France.
Companies that use Hooh
Customer profileSegments2 records
Ideal customer profiles2 records
Hooh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hooh partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shotgun LivecoreShotgun Live serves as the primary ticketing platform for Hooh's events and artist performances. The partnership provides ticket sales infrastructure for concerts and festivals featuring Hooh-represented artists.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Hooh competitors and assessment
Company assessmentDirect peers
- Anger Management (booking agency): European booking agency focused on urban and electronic music artists with established placements at major French venues and festivals. Comparable as a peer-level booking competitor for the same roster profile and live-event inventory.
- Tarmac Music: French booking agency and label services company focused on urban, hip-hop, and electronic artists in France. Closely mirrors Hooh's role as a talent-booking intermediary securing French venues and festivals for emerging urban artists.
- Coup d'Etat Production: Paris-based booking and artist development agency with comparable positioning around emerging French urban and alternative artists. Directly comparable as a French boutique booker competing for the same venues and festival slots.
- Podium: French live-events network referenced as a Hooh partner network. Comparable as a promoter/booking collective placing artists at venues and festivals in France, with overlapping geographic reach and urban-music focus.
- Wagram Music: Independent French music label and live-services group active across artist development, booking, and live touring. Highly comparable to Hooh as both operate as French artist houses spanning booking, touring, and festival placement across genres including urban/hip-hop.
- D6Bells Music: French artist management and booking agency for urban/hip-hop artists. Directly comparable to Hooh as a French boutique booking agency focused on urban music, with overlapping venue and festival placements across France.
- High-lo: French independent music network with whom Hooh is explicitly affiliated. Directly comparable as a French artist-house operator sharing resources, venues, and festival access within the urban music ecosystem.
- Because Music: Paris-based independent label and live-touring operator representing artists across urban, electronic, and alternative music. Directly comparable to Hooh in being a French independent 'maison d'artistes' model with booking and touring capabilities.
Regional players
- MDMC Group: European live-music touring and production company with strong French and Benelux festival presence. Comparable to Hooh as a live-event intermediary but with broader genre coverage and greater production scale.
Broad incumbents
- Believe: Paris-headquartered global digital music company with strong French artist development, distribution, and live-services arms. Comparable to Hooh as a French platform supporting independent artist careers, though at vastly larger scale and across distribution rather than pure booking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hooh social profiles
Digital presenceHooh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hooh leadership team
Management profileNumber of profiles
Profiles9 records
Hooh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hooh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hooh
What does Hooh do?
Hooh is a French booking agency ("maison d'artistes") that represents a roster of approximately 20 urban music artists and secures concert venues, festival appearances, and tour bookings on their behalf. The agency operates across France, Switzerland, and Belgium, coordinating live event production and artist development in partnership with the High-lo and Podium networks.
Is Hooh a public or private company?
Hooh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hooh founded?
Hooh was founded in 2021. It employs 1 to 10 people.
How does Hooh make money?
One revenue line is on record: booking Commission.
Who are Hooh's main competitors?
Direct peers on record are Anger Management (booking agency), Tarmac Music, Coup d'Etat Production, Podium, Wagram Music, D6Bells Music, High-lo and Because Music. MDMC Group is listed as a regional player. Believe is listed as a broad incumbent.
Does Hooh have an API?
No public API is recorded for Hooh.