Hooligan Animation
Hooligan Animation is a Brisbane, Australia-based independently owned animation studio producing original adult and children's animation content for global broadcast networks and streaming platforms including Netflix, ABC, Stan, and Paramount+.
- Company typePrivate
- Founded2022
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hooligan Animation does
Hooligan Animation is a creative-led, independently owned animation production studio headquartered in Brisbane, Australia, founded in 2022 by a group of senior entertainment industry executives. The studio produces original adult and children's animation content for global distribution through broadcast networks and streaming platforms, with named clients and partnerships spanning Netflix, ABC Australia, Stan, Paramount+, Peacock, Hulu, Fox Network, MTV, Adult Swim/Cartoon Network, Amazon Studios, and Mattel. Notable productions associated with the leadership team include Hot Wheels City (Mattel/YouTube, 250M+ views), Land of Bad (1,000+ US cinemas, global #1 on Netflix), Stars on Mars (Fox Network, 2023), In Our Blood (ABC, 2023 Logie nominations), and Five Bedrooms (Paramount+/Peacock, season 4 in May 2023).
The studio operates a project-by-project business model, contracting directly with networks and studios for animation production; pricing is not publicly disclosed and is negotiated per engagement. The founding leadership combines deep Hollywood and Australian production track records: Greg Basser (Chair) co-founded Village Roadshow Entertainment Group and led 101 Hollywood films with over USD 19 billion global box office and 19 Oscars during his 33-year tenure; Ross Shuman (CCO) began at ILM's model shop and served as animation showrunner on MTV's Greatest Party Story Ever; Tracey Robertson, Tracey Vieira, and Nathan Mayfield are concurrently CEO/CCO of Hoodlum, an Emmy and BAFTA Award-winning entertainment company operating across Australia, the US, and the UK.
Technical capabilities center on end-to-end animation production, with prior projects demonstrating capacity for 120 distinct animation styles and artist teams exceeding 100 people. The studio maintains tight operational and creative ties to Hoodlum, as well as linkages to Perfect Village Entertainment (Chinese-language production, 25 films with USD 750M+ box office) and Gentle Giant, providing a multi-territory production and financing ecosystem. No AI/ML capabilities, proprietary technology platforms, or productized software offerings are disclosed in available source material.
Hooligan Animation firmographics
Firmographics- Name
- Hooligan Animation
- Legal name
- Hooligan Animation
- Website
- https://hooligananimation.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hooligan Animation is a Brisbane, Australia-based independently owned animation studio producing original adult and children's animation content for global broadcast networks and streaming platforms including Netflix, ABC, Stan, and Paramount+.
- Ownership category
- akta.pro rank
Hooligan Animation industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Animated Series Production (TV/Streaming) (MPADACAG)
- akta.pro secondary industries
- Adult Animation Production (MPADACAK), Short-Form Animation (Shorts, Web Series) (MPADACAI)
Keywords
Where Hooligan Animation is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hooligan Animation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels6 records
Marketing channels2 records
Hooligan Animation product offering
Product offeringCore offering
Hooligan Animation is a Brisbane-based, independently owned animation studio that produces original adult and children's animation content for global streaming and broadcast clients. The studio operates a creative-led model developing and producing animated properties for major platforms including Netflix, ABC, Stan, Paramount Plus, MTV, Adult Swim, Mattel, and Amazon Studios. Founded in 2022, the studio is led by five co-founders with decades of combined experience across the global animation and visual effects industry.
Product overview
Hooligan Animation is a creative-led independently owned animation studio based in Brisbane, Australia. The company produces original adult and children's animation content for global distribution. No distinct named products, modules, or service offerings are specified beyond the studio's core animation production services.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Adult Animation Production
Companies that use Hooligan Animation
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Hooligan Animation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hooligan Animation partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HoodlumcoreHoodlum is an Emmy and BAFTA award-winning entertainment company founded by Nathan Mayfield and Tracey Robertson. The Hooligan Animation founders (Mayfield, Robertson, Vieira) co-founded Hooligan Animation in 2022 with Hoodlum leadership. Hoodlum operates globally between Australia, US, and UK producing scripted content.
- Village Roadshow Entertainment GroupcoreGreg Basser co-founded Village Roadshow Entertainment Group and Village Roadshow Pictures, where he led the company for nearly two decades during its expansion into financing, developing and producing 101 Hollywood films with global box office exceeding USD 19 billion.
- Perfect Village EntertainmentminorChinese production arm founded by Greg Basser, producing 25 Chinese language films with box office exceeding USD 750 million.
- Industrial Light and MagicminorRoss Shuman began his career at ILM's model shop in San Rafael, California, working on Hollywood blockbusters including Star Wars Episode 2, Pearl Harbor, Planet of the Apes, and A.I.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Hooligan Animation competitors and assessment
Company assessmentDirect peers
- Animal Logic: Australia-headquartered animation and VFX studio (Happy Feet, The LEGO Movie, Peter Rabbit) that has historically operated from Sydney and is the most direct Australian comp for an indie animation studio targeting global studios and streaming platforms.
- Titmouse: Independently owned animation studio producing adult-skewing and kids animation for Netflix, Adult Swim and Amazon (e.g. Metalocalypse, Big Mouth support work). Closest comp to Hooligan given indie ownership, adult-animation specialty and shared customer set.
- Cartoon Saloon: Irish independent animation studio (Wolfwalkers, The Secret of Kells) producing critically acclaimed features and series across age groups. Comparable as a small, award-leaning indie with both family and adult crossover appeal.
- ShadowMachine: Boutique animation/stop-motion studio producing Tuca & Bertie and Bojack Horseman (via ShadowMachine and Tornante). Strong direct comp given adult-animation focus and indie structure.
- LAIKA: Oregon-based independent stop-motion animation studio (Coraline, Kubo) producing original feature IP for global distribution. Comparable independent model with strong original-IP focus, though larger and feature-only.
- Aardman Animations: Independently owned British animation studio (Wallace & Gromit, Chicken Run) producing both family and adult crossover content for global distributors. Comparable as a creatively-led, independent, multi-format animation house.
Emerging players
- Frederator Studios: Independent animation studio and network (Adventure Time, Bee and Puppycat, Castlevania). Strong comp on adult/adolescent-skewing original animation development and YouTube-first distribution channels.
- Powerhouse Animation Studios: Independent animation studio known for Castlevania, Blood of Zeus and Seis Manos - adult-leaning animated series for Netflix and Amazon. Comparable niche positioning in grown-up animation for global streamers.
Broad incumbents
- Illumination: Universal-owned major animation producer (Despicable Me, Sing, The Secret Life of Pets) and one of the largest independent-style feature animation operations. Sets the scale and pricing benchmark Hooligan competes against for studio commissions.
Regional players
- Boulder Media: Dublin-based animation studio producing RWBY for Rooster Teeth and Hasbro's Transformers and My Little Pony series. Comparable indie animation studio producing high-volume series for global IP owners and streamers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Hooligan Animation social profiles
Digital presenceHooligan Animation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hooligan Animation leadership team
Management profileNumber of profiles
Profiles5 records
Hooligan Animation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hooligan Animation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hooligan Animation
What does Hooligan Animation do?
Hooligan Animation is a Brisbane-based, independently owned animation studio that produces original adult and children's animation content for global streaming and broadcast clients. The studio operates a creative-led model developing and producing animated properties for major platforms including Netflix, ABC, Stan, Paramount Plus, MTV, Adult Swim, Mattel, and Amazon Studios. Founded in 2022, the studio is led by five co-founders with decades of combined experience across the global animation and visual effects industry.
Is Hooligan Animation a public or private company?
Hooligan Animation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hooligan Animation founded?
Hooligan Animation was founded in 2022. It employs 1 to 10 people.
Where is Hooligan Animation based?
Hooligan Animation is headquartered in Brisbane, Australia, in the Oceania region.
Who are Hooligan Animation's main competitors?
Direct peers on record are Animal Logic, Titmouse, Cartoon Saloon, ShadowMachine, LAIKA and Aardman Animations. Emerging players are Frederator Studios and Powerhouse Animation Studios. Illumination is listed as a broad incumbent. Boulder Media is listed as a regional player.
Does Hooligan Animation have an API?
No public API is recorded for Hooligan Animation.
What industry is Hooligan Animation in?
Hooligan Animation's product category is Animation Production Services. Its primary akta.pro industry code is MPADACAG, Animated Series Production (TV/Streaming), with a secondary code of MPADACAK, Adult Animation Production. Its NAICS code is 51211 and its SIC code is 7812.