hoomans co.

What hoomans co. does

hoomans co. (legal entity: Ushaar Hoomans Pvt Ltd) is a privately held product studio based in Kanayannur, Kerala, India, operating with a team of 12-14 members. The company describes itself as a 'product studio' that combines strategic design, engineering, brand building, and growth capabilities to build digital products for founders and early-stage startups. It operates through two engagement categories: 'Solo Acts' (independent products built in-house, including Lagom, Lyst.so, Celebrations Bot, and TinkerHub) and 'Duets With Founder' (collaborative builds with founding partners, including DayZero, Kissa, Ellington, and Amanara).

The studio's product portfolio spans consumer applications (time management, screen control, kids' audio, health/fitness), a Slack-based workplace utility, a student tech-education initiative (TinkerHub), luxury real estate development (Ellington), and sustainable experiential hospitality (Amanara). The technology stack is not explicitly disclosed; the company positions its capability around integrated design and engineering rather than proprietary software platforms. One Slack integration (Celebrations Bot) is documented. No APIs, SDKs, AI/ML features, patents, or certifications are publicly disclosed.

The business model is professional services / project-based. The go-to-market is sales-led, with direct outreach via email ([email protected], [email protected]) and discovery through the company website, LinkedIn, and Instagram. Pricing is not publicly disclosed. The company is bootstrapped with no disclosed external funding rounds, no institutional investors identified, and no parent company. The only publicly named customer is Ideacart, an e-commerce/tech startup. The company is operating with a public roadmap extending through 2025-2026.

Name

hoomans co.

Legal name

Ushaar Hoomans Pvt Ltd

Website

https://hoomans.dev

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

hoomans co. is a privately held, bootstrapped product studio based in Kerala, India, that builds digital products for founders and early-stage startups through two models: independent 'Solo Acts' products and 'Duets With Founder' collaborations across design, engineering, brand, and growth.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Studio Services: As a product studio, hoomans co. likely generates revenue through project-based product design and development engagements, working with founders and early-stage companies to bring products from concept to launch.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

hoomans co. is a product studio that partners with founders and early-stage companies to design, engineer, brand, and grow digital products from concept to launch. It operates two engagement models — "Solo Acts" (independent products built in-house such as Lagom and Lyst.so) and "Duets With Founder" (co-builds with founders such as TinkerHub, DayZero, Kissa, Ellington, and Amanara) — combining strategic design, engineering depth, and brand building.

Product overview

Hoomans co. is a product studio that builds digital products through strategic design, engineering, brand, and growth capabilities. The company operates two main product categories: Solo Acts (independent products built by the studio) including Lagom (time management), Lyst.so (screen control platform), Celebrations Bot (Slack tool), and TinkerHub (student tech education); and Duets With Founder (products built with founding partners) including DayZero (health and fitness), Ellington (luxury real estate), Kissa (audio stories for kids), and Amanara (sustainable getaways).

Differentiator

Problem solved

Functional benefit

Brands

• Lagom: Time management platform for taking back control of your time.
• Lyst.so
• Celebrations Bot
• TinkerHub
• DayZero
• Kissa
• Ellington
• Amanara

Products and services

• Lagom Take back control of your time. Lagom is a time management application built as an independent product (Solo Act) by hoomans co.
• Lyst.so A single platform to control all your screens, built as a Solo Act product by hoomans co.
• Celebrations Bot A Slack tool that makes life easier around celebrations and team engagement, built as a Solo Act product by hoomans co.
• TinkerHub Empowering students with tech skills and innovation; a co-build with a founder (Duets With Founder) by hoomans co.
• DayZero Health and fitness application focused on hacking around health and wellness, built as a Duets With Founder product with hoomans co.
• Kissa An audio app bringing stories to life for kids, built as a Duets With Founder product with hoomans co.
• Ellington Ellington Properties develops luxury real estate, a Duets With Founder project with hoomans co.
• Amanara A sustainable experiential getaway offering, built as a Duets With Founder product with hoomans co.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ustwo: Ustwo is a global product studio that designs and builds digital products, and famously created its own products (e.g., Monument Valley). Its 'studio + own products' model is the archetype hoomans co. is emulating with Solo Acts + Duets.
• Thoughtbot: Thoughtbot is a design and development agency that builds web and mobile products for startups and growth-stage companies. Its integrated design + engineering + strategy offering is a direct analog to hoomans co.'s studio model.
• Wild: Wild is a product design and development studio that partners with founders to launch digital products. Its small, senior team and founder-focused studio model are a tight comparable to hoomans co.
• Netguru: Netguru is a software development and product design consultancy that partners with founders and enterprises to build digital products. Its product, design, and engineering bundling closely mirrors hoomans co.'s 'Duets With Founder' model.
• Selleo: Selleo is a product development shop providing software design, web, and mobile development for startups and SMEs. Its small-team, founder-focused engagement style closely resembles hoomans co.'s positioning.
• Simform: Simform is a product engineering and digital agency that designs, builds, and scales software products for startups and enterprises. Like hoomans co., it offers integrated product, design, and engineering capabilities, but at significantly larger scale.

Broad incumbents

• Thoughtworks: Thoughtworks is a large global technology consultancy that delivers software engineering, design, and digital strategy. It overlaps with hoomans co. on the engineering-and-design offering but at vastly greater scale and enterprise focus.
• Globant: Globant is a large digital engineering and IT services firm that builds end-to-end digital products. It competes for the same digital product-build demand as hoomans co., but at enterprise scale and with a publicly listed footprint.
• IDEO: IDEO is a pioneering global design consultancy that combines design, engineering, and brand work for clients across industries. It is a much larger, brand-led version of what hoomans co. is attempting at a smaller, founder-focused scale.

Emerging players

• Lunar: Lunar is a small product studio that designs and ships its own software products while taking on selected client work — the same hybrid 'Solo Acts / Duets' structure hoomans co. has built around Lagom, Lyst.so, and DayZero.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hoomanscompany
• Instagraminstagram.com/hoomansco

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hoomans co.