Hopf

What Hopf does

HOPF Pietätsartikel GmbH is a privately-held German B2B supplier of funeral industry products and equipment, headquartered in Reilingen (Hauptstraße 177) with a secondary German location in Klipphausen and a wholly-owned Austrian subsidiary (Hopf-Pietätsartikel Ges. m.b.H.) in Rutzenmoos. The company sells a comprehensive catalog spanning the full funeral workflow: wooden coffins and caskets in multiple wood grades and premium designs, urns across steel, copper, ceramic, wood, natural stone and biodegradable materials, mortuary preparation equipment (washing tables, workstations, organ cutting tables), body preservation products (HOPF-Kühlzellen refrigerated cooling cells for 2–15 persons, mortuary cosmetics, body wraps), and cemetery technology including the proprietary PIETAS coffin lowering device, Alu-Stabil grave shoring system, mobile catafalques, earth drills, wreath carts, and coffin transport equipment.

The business operates a B2B catalog/e-commerce model via hopf-online.com, with named sales staff handling order intake and a separately maintained Austrian entity for cross-border distribution. Customers are funeral homes, cemeteries, mortuary service providers, and hospital/medical examiner facilities in the DACH region. Revenue is generated through product sales with quote-based pricing; no public pricing is disclosed. The company is family-managed under Margarete Hopf as Managing Director, with no venture or private equity ownership disclosed and no public financial filings.

The product portfolio combines branded proprietary equipment (PIETAS, Alu-Stabil, HOPF-Kühlzellen) that carry agricultural-professional-association certifications with a wide range of sourced consumables and accessories. Distribution is direct to business customers through the e-commerce platform plus telephone/fax sales, with factory-trained installation and service capability for cooling cell products. No technology platform, software product, app, or AI capability is disclosed; the offering is purely physical funeral hardware and supplies.

Name

Hopf

Legal name

Hopf Pietätsartikel GmbH

Website

https://hopf-online.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HOPF Pietätsartikel GmbH is a German family-owned B2B supplier selling a comprehensive catalog of funeral hardware and supplies (coffins, urns, mortuary and cemetery equipment, cooling cells) to funeral homes, cemeteries, and hospitals across the DACH region via its e-commerce platform hopf-online.com and an Austrian subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Reilingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Hopf generates revenue through the sale of funeral industry products including coffins, urns, funeral clothing, cemetery equipment, mortuary supplies, and cooling/storage equipment. Products are sold through a catalog/e-commerce model with business customers including funeral homes, cemeteries, and mortuary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

HOPF Pietätsartikel GmbH manufactures and distributes a comprehensive catalog of funeral industry products and equipment for B2B customers including funeral homes, cemeteries, and mortuary services in Germany and Austria. The portfolio spans consumable funeral goods (coffins, urns, funeral clothing, body wraps, condolence folders) and durable mortuary/cemetery equipment (HOPF-Kühlzellen refrigerated cooling cells, PIETAS coffin lowering devices, Alu-Stabil grave shoring systems, wash room equipment, transport carts, earth drills).

Product overview

HOPF Pietätsartikel GmbH is a German funeral products company offering a comprehensive portfolio of funeral industry equipment and supplies. The product lineup centers on wooden coffins (Hopf Särge) available in various designs from standard to premium models, and urns (Urnen) in multiple materials and styles. The company also provides mortuary equipment including HOPF-Kühlzellen (refrigerated cooling cells) for body preservation, Waschraumeinrichtung (wash room equipment) such as washing and mortuary tables, and cemetery technology including the Sarg-Versenkgerät PIETAS (coffin lowering device) and Grabverbau-System Alu-Stabil (grave shuttering system). Supporting products include Grabtafeln (grave markers), Kondolenzmappen (condolence folders), Leichenhüllen (body wraps), Versorgung (mortuary preparation supplies like mouth formers, eye caps, and cosmetics), Hub- und Transportwagen (coffin lifts and transport carts), Kranzwagen (wreath carts), Erdbohrer (earth drills), Grabmatten (grave mats), Bestattungswäsche (funeral clothing), Edelstahlmöbel (stainless steel mortuary furniture), and Sargdeckelkreuze (coffin lid crosses). The company operates from Reilingen, Germany with additional locations in Klipphausen and Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Hopf Särge (Coffins)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Batesville (Hillenbrand): North America's largest casket and cremation product manufacturer, owned by Hillenbrand. A much larger incumbent with overlapping product categories (coffins, urns, cremation containers) and an established B2B sales motion to funeral homes, similar to Hopf's core Särge and Urnen categories.
• Matthews International: Diversified industrial company whose Memorialization segment produces caskets, urns, and funeral home technology products. A broad incumbent with substantially larger scale, overlapping product categories, and similar B2B funeral home customer base.
• Wilbert Funeral Services: Large North American provider of burial vaults, urns, and cremation products distributed through licensed funeral homes. Overlaps with Hopf on cemetery infrastructure and urn categories, but operates a franchise/licensee model rather than direct e-commerce.

Direct peers

• Ferno: Global supplier of mortuary, EMS, and patient handling equipment, including body transport carts, mortuary lifts, and cooling systems. Comparable to Hopf's Hub- und Transportwagen and cemetery equipment range, serving overlapping funeral home and medical facility customers.
• Mopec Group: US-based manufacturer and supplier of mortuary, pathology, and anatomical laboratory equipment including cooling systems and prep-room furniture. Directly comparable to Hopf's Kühlzellen and Waschraumeinrichtung lines on product, customer (funeral homes and medical examiners), and distribution model.
• Affordable Funeral Supply: US-based online B2B distributor of funeral merchandise including caskets, urns, embalming supplies, and memorial products. Closely matches Hopf's catalog breadth, e-commerce-first GTM motion, and funeral home customer segment, though with a North American rather than DACH footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hopf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopf