Rudy Luther's Hopkins Honda

What Rudy Luther's Hopkins Honda does

Rudy Luther's Hopkins Honda (operating as Luther Hopkins Honda) is a single-location authorized Honda automobile dealership located at 250 5th Ave S, Hopkins, Minnesota. The dealership sells new Honda vehicles across the full lineup — including the Accord and Civic car families, CR-V, HR-V, Passport, and Pilot SUVs, the Prologue EV and hybrid variants, and the Odyssey minivan and Ridgeline pickup — alongside pre-owned and Honda Certified Pre-Owned vehicles. It is recognized by American Honda Motors as the #1 volume Honda new-car dealership in Minnesota for 2025 and was voted Best Car Dealership in Minnesota by Mpls St Paul Magazine readers in 2026.

The business operates a horizontally integrated retail platform that extends beyond vehicle sales. A service department handles maintenance and repairs, a parts center distributes genuine Honda accessories, a collision and glass repair center operates under the Luther Collision & Glass brand, and a tire shop supports ongoing ownership needs. The Luther Advantage loyalty program plus Luther Direct Sales and Luther Direct Service enable digital vehicle purchasing and online service scheduling alongside the physical showroom. A finance center integrates Capital One pre-qualification, payment calculators, credit tools, and vehicle service contracts. Marketing reaches customers through the company's website, the LutherAuto.com corporate network, SEO/SEM, the UsedCarsMinnesota.com marketplace, and earned media from dealer awards.

Rudy Luther's Hopkins Honda is a private company held within the Luther Automotive Group, a diversified Minnesota dealership conglomerate that also operates Luther University, Luther Technical Training Center, and TechTrac training infrastructure. Revenue is generated through one-time vehicle transactions (new, used, certified pre-owned), recurring service and parts work, financing F&I product revenue, and trade-in purchases via the Sell My Car program. Pricing is structured around monthly lease specials with $0 down, manufacturer captive lease cash, and loyalty/conquest incentives targeted at Honda and competitive-brand owners. Customer segments span individual consumers, families, military personnel, college graduates, and existing vehicle owners requiring service — with no enterprise or B2B channels.

Name

Rudy Luther's Hopkins Honda

Legal name

Luther Hopkins Honda

Website

https://hopkinshonda.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Luther Hopkins Honda is a single-location authorized Honda dealership in Hopkins, Minnesota, selling new, certified pre-owned, and used Honda vehicles alongside service, parts, collision repair, financing, and online purchasing via Luther Direct. It serves individual consumers, families, military, and college graduates in the Minneapolis-St. Paul metro as part of the Luther Automotive Group.

Ownership category

akta.pro rank

Product category

Retail Automotive Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB), GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)

Keywords

• Honda dealership services
• New vehicle sales
• Certified pre-owned vehicles
• Auto repair services
• Vehicle financing services

Headquarters

HQ city

Hopkins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned Honda vehicle sales with both in-person and Luther Direct online purchasing options. Revenue generated from vehicle transactions, including Manufacturer's Suggested Retail Price (MSRP) sales and lease agreements.
2. Service and Parts: Maintenance, repair, collision services, glass repair, and parts sales. Ongoing revenue from vehicle service, parts replacement, and tire services.
3. Financing and Extended Protection: Finance center offering vehicle financing, payment calculators, credit services, and vehicle service contracts/protection plans.
4. Certified Pre-Owned Program: Honda Certified Pre-Owned vehicle sales with certified inventory, providing extended warranty coverage and quality assurance for used vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Rudy Luther's Hopkins Honda is an authorized Honda franchise dealership in Hopkins, Minnesota that sells new, pre-owned, and Honda Certified Pre-Owned vehicles and operates a full-service maintenance, parts, and collision repair center. The dealership supports vehicle purchases with on-site financing through its finance center and Capital One pre-qualification, and retains customers post-sale through the Luther Advantage loyalty program offering online sales and service scheduling. It targets individual consumers and families in Minnesota with a broad lineup of Honda cars, SUVs, minivans, trucks, and hybrid/electric models.

Product overview

Luther Hopkins Honda is a Honda automobile dealership operating as a single-location franchise dealer in Hopkins, Minnesota. The business operates as a unified platform combining vehicle sales (new, pre-owned, and certified pre-owned Honda vehicles), service operations (maintenance, collision repair, parts), and finance services. The core offering centers on Honda's full vehicle lineup including cars (Accord, Civic family), SUVs/crossovers (CR-V, HR-V, Passport, Pilot), electric and hybrid models (Prologue, Accord Hybrid, CR-V Hybrid), and minivans/trucks (Odyssey, Ridgeline). Supporting the vehicle sales are complementary service departments, a parts center, collision center, and the Luther Advantage program which provides Luther Direct Sales and Luther Direct Service for online transactions. Additional offerings include vehicle trade-ins, extended service contracts, and Honda-specific programs like Maintenance Minder and Tech Tutor.

Differentiator

Problem solved

Functional benefit

Brands

• Luther Advantage: Customer loyalty program offering benefits such as Luther Direct sales and service options
• Luther Direct

Products and services

• New Honda Vehicles Full lineup of new Honda vehicles including sedans (Accord, Civic Sedan, Civic Hatchback, Civic Si Sedan, Civic Type R), SUVs/crossovers (CR-V, HR-V, Passport, Pilot), electric/hybrid models (Accord Hybrid, CR-V Hybrid, Prologue, Civic Sedan Hybrid, Civic Hatchback Hybrid, Prelude), and minivans/trucks (Odyssey, Ridgeline) sold to individual consumers and families in Minnesota.
• Pre-Owned Vehicles Selection of pre-owned vehicles from Honda and other brands, including CARFAX One Owner and sub-$15K inventory, available through in-person and Luther Direct online purchasing channels.
• Honda Certified Pre-Owned Program Certified pre-owned Honda vehicle program with rigorous inspection standards, extended warranty coverage, and additional benefits for qualifying used Honda vehicles.
• Service Department Full-service maintenance and repair facilities including scheduled maintenance, tire shop, parts ordering, and service-and-parts financing for Honda and other-make vehicles.
• Parts Center Genuine Honda replacement parts and accessories available for purchase through the dealership and online ordering via Honda DreamShop.
• Collision Center (Luther Collision & Glass) Body and glass repair services operated under the Luther Collision & Glass brand for vehicle damage restoration, located at luthercollision.com.
• Finance Center Vehicle financing services including loan applications, payment calculators, credit center resources, and Capital One pre-qualification integration for new, pre-owned, and service/parts purchases.
• Sell My Car (Trade-In and Cash Purchase) Vehicle trade-in and cash purchase service where the dealership buys customers' used vehicles directly for resale through the pre-owned inventory.
• Luther Advantage Program Comprehensive customer loyalty program featuring Luther Direct Sales (online vehicle purchasing) and Luther Direct Service (online service scheduling) plus additional customer benefits to support ongoing retention.
• Luther Direct Sales (Online Vehicle Purchasing) Online vehicle purchasing option allowing customers to browse inventory and complete sales transactions digitally with direct delivery and service options.
• Luther Direct Service (Online Service Scheduling) Digital service scheduling platform enabling customers to book maintenance and repair appointments online.
• Honda Service Pass Subscription or prepaid maintenance program covering routine vehicle services for qualifying Honda vehicles.
• Vehicle Service Contracts (Extended Protection Plans) Extended warranty and protection plans providing vehicle coverage beyond standard manufacturer warranty, including the Automotive Performance Studio corrosion/EPP product.

Quantifiable outcome

• #1 Volume Honda Dealership in Minnesota with highest new car sales volume in 2025 per AHM
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Honda (American Honda Motor Co.)coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership franchise representing Honda vehicles including cars, SUVs, minivans, trucks, and electric/hybrid models. Operates as official dealer for Honda new vehicle sales, certified pre-owned program, and Honda parts and accessories.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rudy-luther's-hopkins-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rudy Luther's Hopkins Honda